Airefs is an AI search visibility platform for brands that want to be the answer, not a footnote. It monitors how your brand shows up in AI answers, works out exactly which content those answers are built from, and then creates the articles, discussion comments and outreach that change them. Software when you want to run it yourself, a team behind it when you don't.
The problem
A growing share of buying research now ends inside an AI answer. Someone asks ChatGPT "what's the best tool for X" and gets a short list of three or four names. There is no page two, no blue link to climb toward, no query report to optimise against. Either your brand is in that answer or a competitor's is — and traditional SEO tooling cannot tell you which, let alone why.
Most tools in the answer engine optimisation category stop at the diagnosis: here is your mention rate, here is your competitor's, good luck. Airefs treats AI visibility as a supply problem instead. Every AI answer is assembled from specific sources — comparison articles, review roundups, Reddit threads, editorial listicles, videos. Identify those sources and the strategy writes itself: publish what is missing, get mentioned where the citations already are, and join the conversations before they harden into permanent references.
How it works
Connect your site. Airefs crawls it, infers a brand profile — name, positioning, audience, differentiators, tone of voice — and suggests the prompts, competitors and Reddit keywords worth tracking. Setup takes minutes, and first data lands the morning after your first prompt run.
Track. Airefs runs your prompts against ChatGPT and Google AI Overview on a recurring cadence, recording every brand mentioned, every ranking position and every URL cited.
Understand. Citation data is aggregated into a picture of your category: who gets recommended, whose content the models trust, and which specific pages are doing the work.
Act. Every insight becomes a task with evidence attached — an article to write, a thread to answer, a publisher to email. Then Airefs produces the draft, the comment or the outreach email so the task is a review-and-send, not a project.
What's inside
Share of voice
The Overview is your check-in view: a historical graph of your mention rate across every tracked prompt, plotted against your competitors, filterable by topic tag, country and date range. Below it, a leaderboard ranks every brand in your space twice — by mentions (who the AI recommends) and by citations (whose content the AI trusts). The gap between those two numbers is diagnostic. High citations with low mentions means your content has influence but your positioning doesn't. High mentions with low citations means recognition without sourcing authority. Different problems, different fixes.
Prompt tracking
Define the questions your buyers actually ask — "best CRM for agencies", "alternatives to [competitor]", "how to do X" — and Airefs runs them at scale against ChatGPT and Google AI Overview. For each prompt you get your mention rate, your citation rate, your position relative to competitors, the full answer text, and the complete list of sources the model drew on. Tag prompts into clusters to separate category-winner queries from informational ones. Track across countries, because AI answers vary by market.
Plans include 25, 60 or 150 prompts, refreshed every other day or daily. Google AI Overview tracking is an inexpensive add-on; ChatGPT is included on every plan.
Competitors
Track 3 to 20 competitors and see precisely where they beat you: which prompts they own, which sources they appear in that you don't, and which of their pages the models keep returning to. Competitor-owned sources are flagged automatically, so you can tell the difference between a third-party roundup you could get into and a competitor's own blog post you'll need to out-publish.
Sources
The competitive intelligence layer, and the feature customers single out most. Sources lists every URL that ChatGPT and Google AI Overview cited across all your tracked prompts, ranked by frequency, with three views — URLs, domains and prompts. Filter by content type (article, Reddit thread, review, video, wiki) or by owner (yours, a competitor's, third party). Export anything to CSV.
This is the difference between knowing you appear in 40% of prompts and knowing the exact several-hundred-URL set that decides your category. One customer's summary: every other tool told her whether she was cited; Airefs showed her all 571 URLs shaping the answers.
Discussions
Reddit threads, LinkedIn posts and other commentable pages that AI is citing right now in your category — pulled from your prompt sources and your Reddit alerts. Each row shows which brands are already named in the thread and how many times it's been cited. Three smart filters do the triage for you: competitive gap (a competitor is in the thread and you aren't — the highest-leverage entry point), competitor-owned, and new sources from your latest run. Mark threads done as you engage; duplicates and stale threads clear themselves.
Reddit alerts
Reddit is disproportionately influential in AI answers, and a well-upvoted thread can stay in ChatGPT's citations for months. Airefs scans Reddit daily for your keywords — your brand, competitor names, category terms — and surfaces new threads the day they're posted, with suggested keywords drawn from your category and an optional daily digest. Getting to a thread early is far more effective than trying to move one that has already settled.
Backlinks
The domains whose articles AI engines actively cite in your category, ranked by citation count. The list is filtered hard so it stays actionable: article-format pages only, minimum 20 citations, cited within the last 30 days, major media and your own tracked competitors excluded by default. Hover a domain to preview the exact articles being cited. Click it to load a pre-filled outreach email referencing those articles, in one of three flavours — link exchange, paid inclusion, or open-ended. Mark domains emailed or dismissed to keep the pipeline clean. You send from your own inbox; Airefs never emails on your behalf.
Articles
Where recommendations become published work. The recommendation backlog collects content gaps from five signals: prompt data (what the models cite for your queries), SEO keywords (volume, difficulty, ranking gaps), competitor content already ranking in Google, AEO and SEO best practices, and ideas you add manually. Every item carries its evidence — hover a source badge for citation counts and reasoning.
Schedule any item into your pipeline and Airefs' content agent writes it, using a knowledge base you control: brand, competitive positioning, audience and writing style, in your words, surviving every re-crawl. The pipeline shows what's coming and when; auto-fill keeps it stocked from the top of your backlog so the queue never runs dry. Finished drafts land in a Ready tab to preview, copy or download as Markdown. Included quota runs 1, 3 or 6 articles a month by plan, with extras at $7 each.
AI crawler analytics
Install a lightweight tracker — script tag, WordPress plugin, or edge middleware for Cloudflare, Vercel and Netlify — and see AI agents hitting your site in real time. Coverage spans ChatGPT (OAI-SearchBot and ChatGPT-User), Claude (ClaudeBot and Claude-User), Perplexity, Apple Intelligence, DuckDuckGo AI, Google Gemini Deep Research, You.com, Amazon and Cohere. Watch which pages get read most, and whether crawler interest is trending with your mention rate.
AI traffic analytics
The other half: real people arriving on your site after clicking your mention or citation in an AI answer. This is the line that connects visibility work to pipeline — the number you show the person who approved the budget. History is retained for 7, 90 or 180 days by plan.
Done for you
The platform is self-serve, but execution is the part most teams don't have capacity for. Airefs Agency (from $249/mo) includes the product, a monthly call with an AEO strategist, content written and delivered, and outreach run on your behalf — expect four to eight placement offers a month to approve, typically $100–$800 each, billed directly by the publisher, so budget accordingly. Brand Mentions ($250/mo or $100 per placement) gets you added to the articles AI already cites, and corrects existing mentions that are inaccurate or leave you out.
Who it's for
Startups that need AI visibility without enterprise pricing. SMBs making their first AEO investment. Content marketers and SEO professionals extending an existing practice into AI search. Agencies running visibility for multiple clients, with multi-domain support and up to 20 seats.
Pricing
Lite $24/mo, Pro $49/mo, Expert $83/mo when billed annually ($29 / $59 / $99 monthly). Pro includes a 7-day free trial. Custom quotes for agencies needing more volume. AI search tools routinely cost $100+/month and agencies charge $1,000+; Airefs starts at $24 and goes fully managed from $249.
Why teams pick it
Cheaper than most. The most affordable serious entry point in the category.
Not just insights. Airefs writes the articles, drafts the comments and prepares the outreach — ready to publish or send.
DIY or done-for-you. Run it yourself or hand execution to the team, without changing tools.
Practitioners, not account managers. Support from people who have actually ranked content and moved AI answers.
Average Rating: 4.9/5.0
Total Reviews: 12
Who Is the Company Behind Airefs?
Who Uses This Product?
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Company Size: 83% Small, 8% Medium
