Roster
Roster is the creator marketing platform for DTC and ecommerce brands. Turn customers, fans and new creators into ambassadors who create licensed UGC and drive referral sales, all in one platform. 1. Recruit: invite customers after purchase, collect applications with hosted forms, and find new creators with Instagram and TikTok Creator Discovery 2. Engage: launch campaigns that generate UGC posts on Instagram, TikTok, YouTube and more 3. Reward: automate points, milestones, leaderboards, product gifting, cash rewards and Venmo and PayPal payouts 4. Measure: attribute every referred sale with leak-resistant codes and links, and see referred revenue, content and top creators in one dashboard 5. Amplify: turn top UGC posts into Meta partnership ads and TikTok Spark Ads Flat monthly pricing, zero cut of your sales, unlimited creators, and an MCP server for Claude and ChatGPT included on every plan.
Average Rating: 4.5/5.0
Total Reviews: 65
How Do G2 Users Rate Roster?
- Has the product been a good partner in doing business?: 9.4/10 (Category avg: 9.0/10)
- Customization: 7.2/10 (Category avg: 8.6/10)
- Affiliate Network: 9.6/10 (Category avg: 8.5/10)
- Smart Link: 8.3/10 (Category avg: 8.4/10)
Who Is the Company Behind Roster?
- Seller: Roster
- Company Website:
- Year Founded: 2016
- HQ Location: Lehi, Utah
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LinkedIn® Page: www.linkedin.com
32 employees on LinkedIn®
Who Uses This Product?
- Top Industries: Consumer Goods, Health, Wellness and Fitness
- Company Size: 77% Small, 15% Medium
What Do G2 Reviewers Say About Roster?
AI-generated summary from verified user reviews
Pros
- Users appreciate the centralized and intuitive interface of Roster, making management of ambassador communities effortless and efficient.
- Users appreciate the exceptional customer support of Roster, highlighting personalized assistance and quick responses for success.
- Users highly value the easy setup of Roster, facilitating efficient management of campaigns and ambassador programs.
- Users value Roster's efficient campaign management, allowing seamless operation and excellent support for their ambassador programs.
- Users value the centralized and intuitive platform of Roster, enhancing efficiency and organization in managing ambassador programs.
Cons
- Users find the missing features in Roster hindered their experience, particularly the lack of a mobile app and updates.
- Users note significant inaccuracy issues in Roster, especially with missed hashtag pulls and lacking campaign metrics.
- Users wish there was an easier way to retroactively credit affiliates for phone transactions, impacting their earnings.
- Users express concern over delayed brand integrations in Roster, affecting their ability to adapt to social media needs.
- Users find the complexity of getting started overwhelming, though the support team is helpful and clarifies quickly.
What Are Recent G2 Reviews of Roster?
"Flexible Features That Make Tracking Our Athlete Ambassadors Easy"
Rating: 5.0/5.0 stars
— Verified User in Retail
"Easy Ambassador Management and Engagement with Roster"
Rating: 4.0/5.0 stars
— yuliza p.

