Best Affiliate Marketing Software for Small Business - Page 4

How Many Affiliate Marketing Software Products Does G2 Track?

Total Products under this Category: 304

Category Stats (Sep 2026)

  • Average Rating: 4.53/5 (↑0.01 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Tolt (+2.43%) - Among all products in this category, Tolt recorded the largest rating increase compared to last month

Last updated: September 29, 2026

How Does G2 Rank Affiliate Marketing Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 10,400+ Authentic Reviews
  • 304+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Affiliate Marketing Software

G2 Grid® for Affiliate Marketing Software plotting products by satisfaction and market presence

Highlighted products: impact.com, PartnerStack, Awin, Trackdesk, UpPromote: Affiliate & Referral, Tracknow, Phonexa, and Systeme.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/affiliate-marketing/grids.json?focus%5B%5D=impact-com&focus%5B%5D=partnerstack&focus%5B%5D=awin-com&focus%5B%5D=trackdesk&focus%5B%5D=uppromote-affiliate-referral&focus%5B%5D=tracknow-ltd-tracknow&focus%5B%5D=phonexa&focus%5B%5D=systeme-io&segment=small-business)

Refersion

Refersion is an acclaimed affiliate marketing platform designed to empower brands in effectively managing, tracking, and expanding their affiliate, influencer, and ambassador programs. Renowned for its user-friendly interface, Refersion simplifies the complexities of affiliate marketing, allowing brands to focus on scaling their affiliate programs into rewarding experiences for their customers and affiliates alike. Our platform stands out by offering robust campaign management tools that enable brands to launch, monitor, and optimize their affiliate campaigns with ease. With Refersion, you can set up custom commission structures, offering flexibility to accommodate different types of affiliates, whether they're bloggers, influencers, or industry leaders. This versatility ensures that each affiliate partnership is mutually beneficial, encouraging long-term collaboration and success. Payment processing is another cornerstone of Refersion's service. We provide multiple payment options, including our own Unified Payments, making it convenient for brands to reward their affiliates promptly and accurately. Whether it's through PayPal, check, or direct deposit, our platform ensures that affiliates are compensated in a timely and hassle-free manner, fostering trust and loyalty. In the ever-evolving digital landscape, reliable tracking is paramount. Refersion's first-party tracking technology delivers precise and transparent monitoring of affiliate performance. With a comprehensive merchant dashboard, you can track program activity including clicks, conversions, and sales, ensuring accurate commission payments and providing valuable insights into your program's effectiveness. Plus, your affiliate partners will also be able to track their referral activity in real-time by accessing their own personalized dashboards. Integration is a breeze with Refersion, as we seamlessly connect with all the top ecommerce platforms, including Shopify, BigCommerce, and Salesforce Commerce Cloud, among others. This compatibility allows for smooth synchronization of your affiliate program with your online store, streamlining operations and enhancing the overall user experience. Refersion's client roster is a testament to its effectiveness and reliability. Over 60,000 ecommerce brands across various industries, including well-known names like Amika, Osea, ColourPop, Skinny Mixes, and Recess, have chosen Refersion to power their affiliate marketing efforts. These partnerships highlight our platform's capability to scale affiliate programs and transform them into rewarding and sustainable components of a brand's marketing strategy. Refersion is not just a tool but a strategic partner for brands looking to leverage affiliate marketing to its fullest potential. With our comprehensive suite of features, extensive integration options, and dedicated support, we equip brands with everything they need to turn their affiliate programs into significant revenue drivers and valuable brand amplification channels. Trust in Refersion to navigate the complexities of affiliate marketing and unlock new opportunities for your brand's growth and success. Try us out risk-free with a 14 day trial!

Average Rating: 3.6/5.0

Total Reviews: 22

How Do G2 Users Rate Refersion?

  • Has the product been a good partner in doing business?: 5.3/10 (Category avg: 9.0/10)
  • Customization: 6.7/10 (Category avg: 8.6/10)
  • Affiliate Network: 7.5/10 (Category avg: 8.5/10)
  • Smart Link: 8.9/10 (Category avg: 8.4/10)

Who Is the Company Behind Refersion?

  • Seller: Refersion
  • Year Founded: 2015
  • HQ Location: New York, US
  • Twitter: @refersion
    1,628 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    18 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Marketing and Advertising
  • Company Size: 86% Small, 9% Medium

What Do G2 Reviewers Say About Refersion?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the ease of use and customization of Refersion, effectively tracking diverse affiliate performance metrics.
  • Users find Refersion to be extremely user-friendly, praising its ease of use and customizable affiliate programs.
  • Users find the easy setup of Refersion allows for quick customization and effective tracking from the start.
  • Users value the customizable rewards program of Refersion, enabling effective tracking and rewarding of top affiliates.
  • Users value the effective sales growth capabilities of Refersion, especially for tracking performance metrics beyond just sales.
Cons
  • Users note the limited functionality of Refersion, expressing a desire for more advanced features and updates.
  • Users criticize Refersion's poor marketing strategy, noting its lack of updates and recognition compared to competitors.

What Are Recent G2 Reviews of Refersion?

What Are G2 Users Discussing About Refersion?

Circlewise

Circlewise’s Partnership Hub is a complete toolkit to build and manage your in-house partner programs across all countries, devices, and verticals, including eCommerce, Fintech, Travel, and Services. Our flagship product gives our advertisers the following possibilities: • Set up their fully branded and customised interface, analytics, offer management, and partner sign-up pages. • Track, monitor, and optimise the partners’ performance on their in-house affiliate programs. • Benefit from Circlewise’s Marketplace and extensive partner recruitment and management services, including partner research and review, monetisation, and payment. • Additional services of media buying, content marketing and programmatic campaigns. To learn more, visit www.circlewise.io

Average Rating: 4.5/5.0

Total Reviews: 25

How Do G2 Users Rate Circlewise?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.0/10)
  • Customization: 8.3/10 (Category avg: 8.6/10)
  • Affiliate Network: 8.5/10 (Category avg: 8.5/10)
  • Smart Link: 8.1/10 (Category avg: 8.4/10)

Who Is the Company Behind Circlewise?

  • Seller: Circlewise
  • Year Founded: 2014
  • HQ Location: Skjetten
  • Twitter: @circlewise
    2 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    10 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Financial Services
  • Company Size: 79% Small, 14% Medium

What Are Recent G2 Reviews of Circlewise?

What Are G2 Users Discussing About Circlewise?

GrowthHero

GrowthHero is the powerful Affiliate, Influencer & Referral Marketing Software, all in one. Starting at only $49pm, GrowthHero scales with you! Fully flexible tools for your success : - White-labelled partner portal, fully customize no code needed - Share customizable Tracking URLs and/ or Discount Codes - Integrate via Stripe, API, Zapier, Shopify App, BigCommerce App - Suitable for any business type - Market leading API/ Zapier connections, customize and automate even further - Excellent value. Dont overpay for 3 seperate partner software platforms # Affiliate Marketing Software - Recruit Affiliates. Let affiliates find you with Marketplace Listings, search for affiliates with Affiliate Hunt, then let your affiliates recruit more affiliates for you with MLM. - Reward with commission, fixed or manual rewards - Track Sign-Ups, Sales & Subscriptions - Share marketing assets with affiliates, ensuring their content is always on brand. - Run Campaigns - offering bonuses or other additional rewards to meet targets # Influencer Marketing Platform - Search & contact Instagram, Tik Tok & YouTube Influencers to your programs - Create campaigns, where influencers submit content for your approval - Pay influencers with fixed fees for content OR get commission on sales # Customer Referral Marketing Tools - Get customers to refer-a-friend your to their friends. Entice them with an offer on the Post-Purchase Modal and the Referral Widget - Nurture your customers into evangelists, with custom emails - seperate from Influencer and Affiliates - Reward customers with store credit, commission or other fixed rewards - you decide 14 Day Free Trial on all plans!

Average Rating: 4.3/5.0

Total Reviews: 19

How Do G2 Users Rate GrowthHero?

  • Has the product been a good partner in doing business?: 7.8/10 (Category avg: 9.0/10)
  • Customization: 6.9/10 (Category avg: 8.6/10)
  • Affiliate Network: 6.1/10 (Category avg: 8.5/10)
  • Smart Link: 7.4/10 (Category avg: 8.4/10)

Who Is the Company Behind GrowthHero?

  • Seller: GrowthHero
  • Year Founded: 2018
  • HQ Location: Minneapolis, Minnesota
  • Twitter: @GrowthHeroApp
    16 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Top Industries: Cosmetics
  • Company Size: 84% Small, 16% Medium

What Do G2 Reviewers Say About GrowthHero?

AI-generated summary from verified user reviews

Pros
  • Users praise the dedicated customer support who patiently assists in resolving issues and improving user experience.
  • Users find GrowthHero's interface mostly easy to navigate, appreciating the user-friendly configuration for starting affiliate programs.
  • Users love the user-friendly features of GrowthHero, making it easy to launch successful affiliate programs.
  • Users enjoy the easy-to-navigate interface of GrowthHero, enhancing their experience on both merchant and influencer sides.
  • Users value the frequent software updates that enhance their experience and improve functionality over time.
Cons
  • Users find difficult learning curves challenging, especially for beginners, complicating their experience with GrowthHero.
  • Users report inaccuracies with GrowthHero, experiencing data outages and unrecorded influencer referrals frequently.
  • Users experience unreliable platform issues, including performance problems and data outages affecting influencer management.
  • Users find the learning curve steep, making it challenging for beginners to navigate the features effectively.
  • Users report limited data availability with GrowthHero, causing unreliable performance and missed tracking of influencer referrals.

What Are Recent G2 Reviews of GrowthHero?

What Are G2 Users Discussing About GrowthHero?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated