---
title: GrowthHero Reviews
meta_title: 'GrowthHero Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 19 reviews by the users' company size, role or industry to
  find out how GrowthHero works for a business like yours.
aggregate_rating:
  rating_value: 4.3
  review_count: 19
  scale: '5'
date_modified: '2026-06-17'
parent_category:
  name: Marketing
  url: https://www.g2.com/categories/marketing
---

# GrowthHero Reviews
**Vendor:** GrowthHero  
**Category:** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing)  
**Average Rating:** 4.3/5.0  
**Total Reviews:** 19
## About GrowthHero
GrowthHero is the powerful Affiliate, Influencer &amp; Referral Marketing Software, all in one. Starting at only $49pm, GrowthHero scales with you! Fully flexible tools for your success : - White-labelled partner portal, fully customize no code needed - Share customizable Tracking URLs and/ or Discount Codes - Integrate via Stripe, API, Zapier, Shopify App, BigCommerce App - Suitable for any business type - Market leading API/ Zapier connections, customize and automate even further - Excellent value. Dont overpay for 3 seperate partner software platforms # Affiliate Marketing Software - Recruit Affiliates. Let affiliates find you with Marketplace Listings, search for affiliates with Affiliate Hunt, then let your affiliates recruit more affiliates for you with MLM. - Reward with commission, fixed or manual rewards - Track Sign-Ups, Sales &amp; Subscriptions - Share marketing assets with affiliates, ensuring their content is always on brand. - Run Campaigns - offering bonuses or other additional rewards to meet targets # Influencer Marketing Platform - Search &amp; contact Instagram, Tik Tok &amp; YouTube Influencers to your programs - Create campaigns, where influencers submit content for your approval - Pay influencers with fixed fees for content OR get commission on sales # Customer Referral Marketing Tools - Get customers to refer-a-friend your to their friends. Entice them with an offer on the Post-Purchase Modal and the Referral Widget - Nurture your customers into evangelists, with custom emails - seperate from Influencer and Affiliates - Reward customers with store credit, commission or other fixed rewards - you decide 14 Day Free Trial on all plans!



## GrowthHero Pros & Cons
**What users like:**

- Users commend the **responsive customer support** of GrowthHero, consistently offering assistance and guidance throughout their experience. (3 reviews)
- Users find the **user-friendly configuration** of GrowthHero helps simplify starting their affiliate programs effectively. (2 reviews)
- Users value the **user-friendly features** of GrowthHero, enhancing their affiliate program experience with excellent support. (2 reviews)
- Users appreciate the **amazing user interface** of GrowthHero, noting its helpful features and responsive support. (2 reviews)
- Users value the **regular software updates** of GrowthHero, enhancing features and improving overall user experience. (2 reviews)
- Users praise the **amazing user interface** of GrowthHero, appreciating its functionality for both merchants and influencers. (2 reviews)
- Access Ease (1 reviews)
- Affiliate Marketing (1 reviews)
- Communication (1 reviews)
- Easy Setup (1 reviews)

**What users dislike:**

- Users find the **difficult learning curve** of GrowthHero challenging, especially for beginners or those with basic skills. (1 reviews)
- Users report **inaccuracy** in data tracking and significant performance issues with GrowthHero, hindering reliability and user experience. (1 reviews)
- Users report **unreliable performance** from GrowthHero, with frequent outages and data issues affecting influencer management. (1 reviews)
- Users find the **learning curve challenging** , making it difficult for beginners to navigate GrowthHero effectively. (1 reviews)
- Users face **limited data** access issues, including outages and unreliability, impacting performance for influencers and merchants. (1 reviews)
- Limited Functionality (1 reviews)
- Missing Features (1 reviews)
- Payment Issues (1 reviews)
- Poor Customer Support (1 reviews)
- Users experience **poor documentation** , leading to unreliable performance and unresolved issues with data outages and referrals. (1 reviews)

## GrowthHero Reviews
  ### 1. Not reliable at all

**Rating:** 0.0/5.0 stars

**Reviewed by:** Behram B. | Founder, CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 25, 2024

**What do you like best about GrowthHero?**

Lot's of useful features, amazing user interface for both merchant side and influencer side. Very responsive customer service.

**What do you dislike about GrowthHero?**

Unreliable platform. There are pig performance issues, pages are not load up for influencers and merchants. We've been seen data outage for many times, influencer referrals wasn't recorded. Development team is not working good.

**What problems is GrowthHero solving and how is that benefiting you?**

Cookie based influencer referral links

  ### 2. Complicated service with a lot of functionality

**Rating:** 3.5/5.0 stars

**Reviewed by:** Melissa C. | Event Manager and Coordinator, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 16, 2023

**What do you like best about GrowthHero?**

You can do A Lot with this program.  They are continually updating to improve.  The interface looks nice and is mostly easy to navigate but remembering how to get around and do what you need has been time-consuming, especially with the constant changes.
Karolina spent a lot of time helping us work through an issue that was not connecting properly.  Because of the email only back and forth, it took a lot of time to iron everything out but she stuck with us until a solution was provided.

**What do you dislike about GrowthHero?**

Not easy to use for a beginner or even someone with general skills trying to get over the learning curve.
Customer service is email Only and can take time.

**What problems is GrowthHero solving and how is that benefiting you?**

We are hoping to use the system mainly for partner management and a bit of affiliate marketing.  The way the tree builds out as far as who is actually level 1 and so on down the line is a bit confusing but we are making it work.  It is very helpful to see a tree of who is connected where but the layout tree is still a little confusing.  It is not overtly apparent who is with who.  You really have to look closely and click through to be sure you understand what you are looking at.

  ### 3. Worst software ever, has terrible integrations and can't do anything we wanted.

**Rating:** 0.0/5.0 stars

**Reviewed by:** Adam R. | Chief Executive Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** February 11, 2023

**What do you like best about GrowthHero?**

nothing, its trash. Can't integrate with anything and they refused to give me a refund. what a joke. worst customer service ever. The software did absolutely nothing for us we didnt even start our campaign and they charged us.

**What do you dislike about GrowthHero?**

I dislike everything, its trash. They refused to give a refund that they should have because of how much time and money we wasted. But the strong armed me and wouldnt give me refund when it was a complete failure and didnt even work with our site. We didnt even start it and they still charged us. what a joke.

**What problems is GrowthHero solving and how is that benefiting you?**

we didnt even start the campaign and they still charged us. Its a complete Joke seriously. Do Not go with them find someone else. seriously its a joke, customer service absolutely terrible.

**Official Response from GrowthHero Contact:**

> Hi Adam,
We're really sorry you've come away with a negative impression of GrowthHero.
As per your review, we can see you had some issues with payment gateway integration.  We wish you would have reached out to us here at support, so we could have tried to help navigate issues and speed up the onboarding and program launch.
Our 14 day trial is setup to help you decide whether GrowthHero is right for you. In this situation, had you reached out to support, we would have been happy to extend your trial to make sure everything was ready for the program launch.
We absolutely value all customer feedback, so your suggestions will be reviewed for future product improvements. We wish you success with your future affiliate efforts.
All the best,
Karolina, GrowthHero customer success

  ### 4. Outstanding customer service!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Wendy W. | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 13, 2023

**What do you like best about GrowthHero?**

Enables affiliate partnerships. Very easy to set up the partnerships and create unique accounts as needed. Karolina is an amazing help for a techno-dummy like me. Response times are amazing, always within a couple of hours. None of the automated messaging and run-around that so many help centres use. GrowthHero has real people helping real people. How refreshing! And very much appreciated!

**What do you dislike about GrowthHero?**

The overview for calculating affiliate commissions is not great. We screen shot the orders and create a new file for our affiliate, which does not look very professional.

**What problems is GrowthHero solving and how is that benefiting you?**

1. More market exposure through a website with much higher traffic than our site. 
2. Since our marketing budget is effectively zero, GH enables us to offer a commission to our affiliate partner(s). We only pay if there is a sale, which is great!

  ### 5. Great customer service and very user friendly!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Smriti K. | Digital Marketing Specialist, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 19, 2022

**What do you like best about GrowthHero?**

Growth Hero is a reasonable yet excellent solution to scale your affiliate or ambassador programs. We've been using them for under a year and have been able to scale our affiliates from 10 to 500 in 6 months. They also introduce new features to improve the experience regularly, and the customer service is absolutely on point!

**What do you dislike about GrowthHero?**

I wish they had a messaging service to reach out to ambassadors directly and have a conversation within the platform. However, it does integrate with Klaviyo to tackle that problem.

**What problems is GrowthHero solving and how is that benefiting you?**

Helping us drive revenue through some of our most loyal customers who have become active ambassadors. So it's easier to track their performance and activate them during our essential promotions.

  ### 6. Don't pay more for less, this is the tool you need

**Rating:** 5.0/5.0 stars

**Reviewed by:** Christie K. | Director of Venture Development, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 05, 2022

**What do you like best about GrowthHero?**

I am SO happy I found Growth Hero. I needed a simple but powerful tool to track my affiliates, ambassadors, etc in Shopify.  Originally, I tried using Refersion since I have a subscription cart that doesn't sync with Growth Hero.  But, it was so much more money for less functionality and that was so frustrating. If you don't have a subscription side (or are using Shopify's new in-cart subscription) then Growth Hero is all you will ever need and comes with the flexiblity to run multiple types of programs (affiliate commissions by group, ambassador coupon codes, even MLM-like functions and tiered rewards) and offers a nice interface for your partners to use. I especially liked that I could customize the sign-up forms so much.  Obviously, to match my brand, but beyond that with helpful text in all the right places. Best of all, they don't take a freaking % of your sales just for being a part of your tracking tech.  Love this tool!!!

**What do you dislike about GrowthHero?**

I SO wished they had a proper tracking pixel available.  I would have been able to get my subscription transactions to record via Google Tag Manager if they just had a tracking pixel that I could set to fire in my external cart.  Because of that I had to manually track some transactions.  But, now that the subscription tools are moving in-cart that shouldn't be a probelm for others.

**Recommendations to others considering GrowthHero:**

If you are wondering if it's too good to be true that it could be a good tool because it's so much less expensive than other tools DON'T WORRY.  It's even better than them!  Go for it : )

**What problems is GrowthHero solving and how is that benefiting you?**

It's so frustrating to have to give up a % of my sales to tracking tech or to pay hundreds for the app.  I'm so grateful that GrowthHero made a beautiful tool that is also powerful and still fairly priced.  I wish them all the best!

  ### 7. A great referal program!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Diana A. | Business development, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 01, 2022

**What do you like best about GrowthHero?**

The support team is always there for you. The configuration is pretty user-friendly, all the features are just what you need to start your affiliate program.

**What do you dislike about GrowthHero?**

Another payment method is missing; bulk modifications on the orders could be a plus, especially with big companies.

**What problems is GrowthHero solving and how is that benefiting you?**

The support team is trying to see that the bulk feature works.

  ### 8. Makes handling influencers easy

**Rating:** 4.0/5.0 stars

**Reviewed by:** Kate K. | Brand Development Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 01, 2022

**What do you like best about GrowthHero?**

Set up and organization of all our influencers is made easy with the app and monthly payouts are a breeze.

**What do you dislike about GrowthHero?**

I really don't like how if we run a sale there is no way for us to restrict influencer codes. BIG downfall.

**What problems is GrowthHero solving and how is that benefiting you?**

Managing influencers without having to pay an outside company.

  ### 9. Hands down the best investment for any new ecommerce store

**Rating:** 5.0/5.0 stars

**Reviewed by:** Rod C. | Digtal Marketing Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 11, 2022

**What do you like best about GrowthHero?**

GrowthHero's low monthly subscription model allows small to medium businesses to access a high-performance platform that takes care of all the necessary tasks to keep your affiliate program running smoothly.

**What do you dislike about GrowthHero?**

Haven't found anything yet, and we've been using them for several years. The GrowthHero Support Team is super responsive.

**What problems is GrowthHero solving and how is that benefiting you?**

The monthly subscription model allows us to keep costs low while staying engaged with our affiliates with features that help boosts affiliates' engagement and performance.

  ### 10. Extraordinary support

**Rating:** 5.0/5.0 stars

**Reviewed by:** Adam C. | Digital marketing manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 12, 2022

**What do you like best about GrowthHero?**

This app is simply THE BEST CHOICE for affiliate marketing. It has TONS of great features (affiliate hunt being my favorite) and Karolina from support is quick to respond and help with the setup. I can even schedule a 1-1 call to better understand how each feature works and get recommendations regarding best practices.

**What do you dislike about GrowthHero?**

The customization of some pages (such as partner's dashbaord) isn't very intuitive, but help articles help a lot in understanding how to do this on my own without the need to contact support.

**What problems is GrowthHero solving and how is that benefiting you?**

Help me find new affiliates and promote my affiliate program to a wider audience.

  ### 11. Very easy to customize

**Rating:** 5.0/5.0 stars

**Reviewed by:** Priya K. | Marketing Analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 26, 2022

**What do you like best about GrowthHero?**

GrowthHero is very easy to customize to our brand thanks to white labeling. We can embed the affiliate dashboard inside the store so that they don't leave our website. It makes affiliate marketing easy and accessible, both for us and our affiliates.

**What do you dislike about GrowthHero?**

There is a pretty limited way of rewarding partners (PayPal or discounts) without using the API. It would be nice if we could reward them with items based on their performance.

**What problems is GrowthHero solving and how is that benefiting you?**

It simplifies affiliate marketing for me and my team. We can create a lot of custom campaigns and notify our affiliates about them in just a couple of minutes.

  ### 12. Affiliate marketing done right

**Rating:** 5.0/5.0 stars

**Reviewed by:** Saarika D. | Online Marketing Consultant, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 22, 2022

**What do you like best about GrowthHero?**

I like the fact that besides overall analytics of all programs and affiliates, I also get a more detailed, CRM-style affiliates profiles that let me get a closer look at their performance and activity.

**What do you dislike about GrowthHero?**

I wish there was an additional feature in the fraud protection module that would detect whether the affiliate's coupon code has been leaked to the coupon sites/plugins.

**What problems is GrowthHero solving and how is that benefiting you?**

We are getting a great amount of referred sales from our affiliates and referrals, which really helps boost our revenue at a reasonable cost of the software subscription.

  ### 13. Easy to use and lots of great features

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 17, 2022

**What do you like best about GrowthHero?**

It was extremely easy to set up. Every feature has a dedicated help article that describes in great detail the setup and usage of the feature.  Onboarding and setup was so easy and quick, we've managed to launch our affiliate  program during the free trial

**What do you dislike about GrowthHero?**

I wish there were more payout integration options. At the moment, it's only PayPal and "store credit", and some custom API payouts options (only available to premium plans) but they could add more widely used apps, such as Venmo or CashApp.

**What problems is GrowthHero solving and how is that benefiting you?**

GrowthHero allows interested affiliates to easily sign up to my program automatically. I don't need to approve every single one of them, and they immediately gain access to their referral links.

  ### 14. Great User Experience

**Rating:** 4.5/5.0 stars

**Reviewed by:** Tyler C. | Brand Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** September 20, 2022

**What do you like best about GrowthHero?**

It's easy to create programs and customizable to a point. Very easy to use from partner/program creation to paying out.

**What do you dislike about GrowthHero?**

That you can't create more than one MLM program. That would allow us to expand and customize per customer we onboard.

**What problems is GrowthHero solving and how is that benefiting you?**

They helped display the GH dashboard on our wholesale website allowing our customers to have a one login experience.

  ### 15. Lovely!

**Rating:** 5.0/5.0 stars

**Reviewed by:** Faith  R. | Community Manger, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 11, 2022

**What do you like best about GrowthHero?**

Analytics and the ability to pay, track monthly performance, and grab insights from our top performing partners.

**What do you dislike about GrowthHero?**

The inability to bulk remove inactive partners.

**What problems is GrowthHero solving and how is that benefiting you?**

Attribution for small content creators.

  ### 16. Lots of useful features

**Rating:** 5.0/5.0 stars

**Reviewed by:** Eryk M. | Konsultant ds. marketingu, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 03, 2022

**What do you like best about GrowthHero?**

The software provides a lot of useful features for every type of marketing - affiliate, referral, and influencer. New features and improvements are being released every few weeks, and the customer support agents were very helpful and responsive when I got stuck with program setup.

**What do you dislike about GrowthHero?**

One of the features (the post-purchase modal) can't be fully customized; only text can be changed so far. Hopefully, this feature will be expanded in the near future.

**What problems is GrowthHero solving and how is that benefiting you?**

GrowthHero helps create and manage affiliate programs, which allows me to focus on the results of the marketing strategies and not micro-manage every single affiliate I'm working with.

  ### 17. Perfect app for managing ambassadors, influencers, affiliates in an easy and effective way.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 08, 2022

**What do you like best about GrowthHero?**

Quick implementation and fantastic support team.

**What do you dislike about GrowthHero?**

Nothing. If you talk to them, take note and update the app.

**What problems is GrowthHero solving and how is that benefiting you?**

I needed an easy program to manage people who recommended my products. This app has everything I need.

  ### 18. Easy and very functional

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ana O. | Director Client Services, Mid-Market (51-1000 emp.)

**Reviewed Date:** March 08, 2022

**What do you like best about GrowthHero?**

It is very easy to navigate and you can sort and view however you are needing to do so.

**What do you dislike about GrowthHero?**

I'd like to click a button and email all the members and downlines at once.

**Recommendations to others considering GrowthHero:**

Good way to start and track your organization.

**What problems is GrowthHero solving and how is that benefiting you?**

Keeping our preferred partners organized and paid properly while tracking their downline very nicely

  ### 19. Grow Your Business

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mike S. | Dir of Operations, Small-Business (50 or fewer emp.)

**Reviewed Date:** March 14, 2022

**What do you like best about GrowthHero?**

Growth hero was pretty easy to set up and the customer support is responsive if you have any issues.

**What do you dislike about GrowthHero?**

It can be somewhat complicated if you have not used some of the features before.

**What problems is GrowthHero solving and how is that benefiting you?**

We continue to grow our affiliate base which is helping bolster the bottom line.


## GrowthHero Discussions
  - [What is GrowthHero used for?](https://www.g2.com/discussions/what-is-growthhero-used-for) - 1 upvote

- [View GrowthHero pricing details and edition comparison](https://www.g2.com/products/growthhero/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-24+04%3A42%3A28+-0500&secure%5Bsession_id%5D=328edc09-5cc5-4592-8dff-24f0dba8fcc9&secure%5Btoken%5D=ee55632e40daa9b5341cdb3e334606138efdc7594e483678f675a492ad60dc8f&format=llm_user)

## GrowthHero Features
**Link Options**
- Custom Links
- Referral Link Generator
- Smart Link

**Influencer Marketing**
- Influencer Recruitment
- Influencer Segmentation
- Influencer Collaboration
- Content Approval
- Campaign Analytics
- Reporting and Dashboards
- Data Importing and Exporting Tools
- Influencer Compensation

**Agentic AI - Customer Advocacy**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Agentic AI - Affiliate Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Discovery**
- Referral Program
- Incentives

**Tracking Options**
- Email Updates
- Affiliate Tracking
- Cookieless Tracking

**Agentic AI - Influencer Marketing Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Affiliate Management**
- Affiliate Network
- Commissions and Payouts
- Customization

## Top GrowthHero Alternatives
  - [impact.com](https://www.g2.com/products/impact-com/reviews) - 4.4/5.0 (2,183 reviews)
  - [PartnerStack](https://www.g2.com/products/partnerstack/reviews) - 4.7/5.0 (904 reviews)
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