I work at a marketing agency and we use StackAdapt regularly. I like that it coalesces a lot of different channel options in one place, allowing us to run OTT and CTV, Display, Digital OOH, streaming audio, and podcast bumpers all from one place. The interface is pretty easy to use, and their support is excellent, which isn't something I find with Google Ads or Facebook. The third-party audiences are quite powerful with a lot of placement options, giving me confidence that our ads are appearing on sites people actually visit. Also, I value the third-party audiences because they let me target audience segments with verified data that are difficult to find on platforms like Meta Ads. The forecasting tools are also invaluable, helping to give budget recommendations to clients.
I really appreciate StackAdapt's customer service. It's been a game changer for us to have someone available to talk things through and assist with projections and providing new ideas. Having a live person to speak to is very helpful, especially compared to previous experiences where we didn't get responses. The process of setting up StackAdapt was also very easy, thanks to the support of a former employee who is now with them, making the transition pretty seamless.
I love the versatility StackAdapt provides in inventory, allowing us to serve a variety of different ad types. The wide array of audience and prospecting tools, like third-party segments, is something I really appreciate as it helps us reach segments we couldn't on other platforms. I also like the creative builder and reporting functionalities. The ability to build display ads directly in the platform without requiring extensive effort to build inventory is a significant plus. Additionally, our account team is super helpful in navigating any hurdles, which made the setup experience great.
StackAdapt's state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. StackAdapt is designed around the three core pillars of programmatic—planning, executing and analyzing.
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