I find StackAdapt straightforward to use compared with other DSPs, and the UI was much easier for my team to get familiar with than Amazon DSP. Setup was really easy—I’d give it a 9 out of 10. I like the detailed audience targeting and specific placement options. The Creative Studio is helpful when we need to turn around creative quickly and don’t have the resources internally. For larger awareness and mass brand campaigns, it gives us access to digital out-of-home as well as static and display ads across the web. The creative review tool helps us check the quality of our creative, and the system lets us test and make sure we have the best assets available. I value the reporting and quick customer support, especially being able to contact a person by email or phone when we have issues with tracking, campaign setup, or asset best practices. Tracking conversions for digital products and lead generation was also much easier for us than with Amazon DSP.
StackAdapt's state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. StackAdapt is designed around the three core pillars of programmatic—planning, executing and analyzing.