I use StackAdapt for mobile display and OOH advertising. They are a performance marketing channel that performs very well. I like the reporting tools because they are great and pretty easy to navigate and shape to whatever KPIs we need. I think the team is best in class, and everything about StackAdapt is great, making them one of our top partners. We tested out StackAdapt about 3 years ago, and it has only improved over time. I'm definitely likely to recommend it, giving it a rating of 10!
I use StackAdapt for planning and placing programmatic ads for my social impact agency, and I appreciate the planning and forecasting tool function which allows me to plan quickly in tight turnaround situations. I like working with the StackAdapt team; they are incredibly responsive, helpful, and make sense of the confusing tools in the platform. I really like that we can place digital OOH with StackAdapt, which is a unique selling point we can offer clients without tons of back and forth. The initial setup of StackAdapt was very easy.
What I like best about StackAdapt is the balance between targeting precision and usability.
From a paid media standpoint, the intent data and company-level targeting are extremely valuable for B2B campaigns. Being able to layer job function, industry, and recent intent signals allows me to build audiences that feel strategic rather than broad. That’s especially important when I’m working with niche verticals or event-driven campaigns where we need to reach the right decision-makers quickly.
I also appreciate how intuitive the platform is. The UI makes it easy to launch, duplicate, segment, and optimize campaigns without unnecessary friction. When timelines are tight or we’re testing new audience variations, that efficiency really matters.
And lastly, the reporting is clean and flexible. I can quickly pull performance insights, compare segments, and make informed optimization decisions without spending hours exporting and manipulating data.
Overall, it gives me both the control and clarity I need to confidently manage client budgets.
StackAdapt's state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. StackAdapt is designed around the three core pillars of programmatic—planning, executing and analyzing.
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