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GWI

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197 reviews
  • 1 profiles
  • 2 categories
Average star rating
4.4
#1 in 1 categories
Grid® leader
Serving customers since
2009
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GWI Reviews

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Profile Name
Star Rating
117
77
3
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0
Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
06/08/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Easy, Reliable Audience Insights with Helpful Support

|GWI
I really like how easy it is to pull audience data through the user interface, and that simplicity makes it easier to trust what I’m seeing. The data also feels robust and reliable, so I’m confident in the results I’m getting. I use the crosstabs feature regularly, and it integrates smoothly into my day-to-day workflow. I am new to the platform and the support has been incredibly helpful. Overall, the platform is straightforward to use and consistently supports the way I work.
Verified User in Accounting
AA
Verified User in Accounting
05/28/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Easy-to-Use Self-Service Platform with a Great UX

|GWI
The fact that GWI is a self service platform, very easy to use and with a good UX. We can get data pretty easily without any hassle.
Verified User in Online Media
AO
Verified User in Online Media
05/26/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Frequently Updated Data That Helps Me Check the Pulse Regularly

|GWI
The data is updated more frequently than TGI, for example. Besides that, I also like to check the pulse regularly.

About

Contact

HQ Location:
London, England

Social

@gwidotcom

What is GWI?

We’re the target audience company that does things a bit differently. Our job is to cut through the noise and give you facts you can trust. Our flagship study represents more than billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feelings... (you get the gist). The world’s largest (and smallest) brands, marketing agencies and media organizations rely on us every day to help them stand out. Working with the likes of Twitter, Google, Spotify, WPP, IPG and Omnicom Group, we help them find really original and in-depth insights through our one-of-a-kind platform. And if that doesn’t float your boat, we’ve got a whole bunch of custom services to let you do more tailored research across 53 countries – asking whoever you want, whatever you want.We’re growing at a healthy pace, and we’re always on the lookout for out-of-the-box thinkers to help us do more great things.

Details

Year Founded
2009
Website
www.gwi.com