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GWI

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204 reviews
  • 1 profiles
  • 2 categories
Average star rating
4.4
#1 in 2 categories
Grid® leader
Serving customers since
2009
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GWI Reviews

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Profile Name
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122
79
3
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Tom H.
TH
Tom H.
Executive Director of Digital Strategy
09/04/2026
Validated Reviewer
Review source: Seller invite
Incentivized Review

Indispensable for Audience Insights and Team Collaborations

|GWI
I find GWI's dashboard relatively intuitive, making it easy to navigate. The data downloading process is straightforward, and it doesn't take long to set up and gain quick insights. The AI tools are especially beneficial when I am pressed for time. I also appreciate the ability to share audience data with my team, allowing everyone to access and manipulate the information. GWI allows me to create different kinds of data visualizations depending on the point I'm trying to make, which is handy. For audience analysis, this platform is the main tool I rely on, and it's indispensable for client presentations due to its knack for uncovering surprising insights about the audience. The ease of starting a new project and the availability of these features renders it fantastic, earning it a strong recommendation from me.
Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
09/01/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Great Tools and a Helpful Agent Spark for Easy Navigation

|GWI
I think the fact that as well as their great tools, you can also use Agent Spark who is very helpful with navigating the platform
Verified User
G
Verified User
08/17/2026
Validated Reviewer
Review source: Seller invite
Incentivized Review

In-Depth Insights, Strong Support, Needs Speed Boost

|GWI
I like GWI because of its in-depth data, which allows us to offer better customer experiences and go beyond basic standard targeting recommendations. We wouldn't have access to this level of data without it. It's easy to use and integrates directly into our MCP tools, which is a big plus for us. Their customer service is really good, and the in-depth level reporting is valuable, letting us break down data from basic searches into detailed insights like state and city breakdowns and various demographics. The ability to connect easily, using something like the connector page in Claude, where it's just a simple three-button click through their website, is really convenient.

About

Contact

HQ Location:
London, England

Social

@gwidotcom

What is GWI?

We’re the target audience company that does things a bit differently. Our job is to cut through the noise and give you facts you can trust. Our flagship study represents more than billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feelings... (you get the gist). The world’s largest (and smallest) brands, marketing agencies and media organizations rely on us every day to help them stand out. Working with the likes of Twitter, Google, Spotify, WPP, IPG and Omnicom Group, we help them find really original and in-depth insights through our one-of-a-kind platform. And if that doesn’t float your boat, we’ve got a whole bunch of custom services to let you do more tailored research across 53 countries – asking whoever you want, whatever you want.We’re growing at a healthy pace, and we’re always on the lookout for out-of-the-box thinkers to help us do more great things.

Details

Year Founded
2009
Website
www.gwi.com