GWI

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205 reviews
  • 1 profiles
  • 2 categories
Average star rating
4.4
#1 in 2 categories
Grid® leader
Serving customers since
2009
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GWI Reviews

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3
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Verified User in Broadcast Media
IB
Verified User in Broadcast Media
Enterprise (> 1000 emp.)
07/15/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

How media consumption has changed in recent years

|GWI
What I like most is the wealth of information about consumers in Brazil and around the world, along with the large number of surveys conducted. I also like Agent Spark.
Arif V.
AV
Arif V.
Insights and Analytics ManagerMarket ResearchEnterprise (> 1000 emp.)
07/02/2026
Validated Reviewer
Review source: Seller invite
Incentivized Review

Amazing Depth of Insights from the Panel

|GWI
The depth of insights you could get from this panel is amazing
Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
06/22/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Evolved Platform with an Easier UI and Consistently Top-Notch Support

|GWI
The platform has really evolved since the last time I used it. The UI is much easier to navigate and use overall. Support from the team has always been top-notch, and that’s been consistent for me. I’m still not entirely sure about the AI, though—it feels more suited to general use than to getting truly detailed information.

About

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HQ Location:
London, England

Social

What is GWI?

We’re the target audience company that does things a bit differently. Our job is to cut through the noise and give you facts you can trust. Our flagship study represents more than billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feelings... (you get the gist). The world’s largest (and smallest) brands, marketing agencies and media organizations rely on us every day to help them stand out. Working with the likes of Twitter, Google, Spotify, WPP, IPG and Omnicom Group, we help them find really original and in-depth insights through our one-of-a-kind platform. And if that doesn’t float your boat, we’ve got a whole bunch of custom services to let you do more tailored research across 53 countries – asking whoever you want, whatever you want.We’re growing at a healthy pace, and we’re always on the lookout for out-of-the-box thinkers to help us do more great things.

Details

Year Founded
2009
Website
www.gwi.com