GWI

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205 reviews
  • 1 profiles
  • 2 categories
Average star rating
4.4
#1 in 2 categories
Grid® leader
Serving customers since
2009
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GWI Reviews

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Profile Name
Star Rating
122
80
3
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Laçin Serra A.
LA
Laçin Serra A.
Marketing InternEnterprise (> 1000 emp.)
06/09/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review
Translated Using AI

Detailed market data and intuitive structure – API and cross tables work strongly

|GWI
GWI offers detailed data on all our markets. The questions are intuitively structured and GWI Core answers most customer inquiries. We have also tested the API for data retrieval for the dashboard – it works well for percentage questions and the customer was very satisfied. Sometimes we encounter cell limit exceedances, especially with YoY analyses, but for individual country and target group analyses, the cross tables are very easy to handle.
Verified User in Entertainment
UE
Verified User in Entertainment
Enterprise (> 1000 emp.)
06/08/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Easy-to-Use Drag-and-Drop Survey Tool

|GWI
It is a really easy to use tool for drag and drop
Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
06/08/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Easy, Reliable Audience Insights with Helpful Support

|GWI
I really like how easy it is to pull audience data through the user interface, and that simplicity makes it easier to trust what I’m seeing. The data also feels robust and reliable, so I’m confident in the results I’m getting. I use the crosstabs feature regularly, and it integrates smoothly into my day-to-day workflow. I am new to the platform and the support has been incredibly helpful. Overall, the platform is straightforward to use and consistently supports the way I work.

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HQ Location:
London, England

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What is GWI?

We’re the target audience company that does things a bit differently. Our job is to cut through the noise and give you facts you can trust. Our flagship study represents more than billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feelings... (you get the gist). The world’s largest (and smallest) brands, marketing agencies and media organizations rely on us every day to help them stand out. Working with the likes of Twitter, Google, Spotify, WPP, IPG and Omnicom Group, we help them find really original and in-depth insights through our one-of-a-kind platform. And if that doesn’t float your boat, we’ve got a whole bunch of custom services to let you do more tailored research across 53 countries – asking whoever you want, whatever you want.We’re growing at a healthy pace, and we’re always on the lookout for out-of-the-box thinkers to help us do more great things.

Details

Year Founded
2009
Website
www.gwi.com