GWI

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205 reviews
  • 1 profiles
  • 2 categories
Average star rating
4.4
#1 in 2 categories
Grid® leader
Serving customers since
2009
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GWI Reviews

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3
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Ana R.
AR
Ana R.
Creative StrategistSmall-Business (50 or fewer emp.)
04/20/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Reliable, Widely Trusted Insights with a Helpful AI Spark Tool

|GWI
Universally reliable data and insights that are widely accepted. The AI spark tool has been extremely beneficial in functionality of the platform
Adelmo S.
AS
Adelmo S.
Media CoordenatorMid-Market (51-1000 emp.)
04/17/2026
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
Translated Using AI

Efficient Usability, But Needs Updated Data

|GWI
I like the easy usability of GWI, as it allows me to obtain more information in a practical way. I also appreciate the variety of options that GWI offers. The initial setup process was very easy and I did not face major difficulties.
Ryunosuke N.
RN
Ryunosuke N.
Mid-Market (51-1000 emp.)
04/17/2026
Validated Reviewer
Review source: Seller invite
Incentivized Review

Essential for Audience Strategy with Easy Setup

|GWI
I like GWI for its sufficient panel size, demographic details, and insights on affinity and interest. It's particularly valuable for the Japanese market as I can compare it with other markets at the same granularity, which I haven't found in other tools. Additionally, the initial setup was quite easy.

About

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HQ Location:
London, England

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What is GWI?

We’re the target audience company that does things a bit differently. Our job is to cut through the noise and give you facts you can trust. Our flagship study represents more than billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feelings... (you get the gist). The world’s largest (and smallest) brands, marketing agencies and media organizations rely on us every day to help them stand out. Working with the likes of Twitter, Google, Spotify, WPP, IPG and Omnicom Group, we help them find really original and in-depth insights through our one-of-a-kind platform. And if that doesn’t float your boat, we’ve got a whole bunch of custom services to let you do more tailored research across 53 countries – asking whoever you want, whatever you want.We’re growing at a healthy pace, and we’re always on the lookout for out-of-the-box thinkers to help us do more great things.

Details

Year Founded
2009
Website
www.gwi.com