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GWI

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197 reviews
  • 1 profiles
  • 2 categories
Average star rating
4.4
#1 in 1 categories
Grid® leader
Serving customers since
2009
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GWI Reviews

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Profile Name
Star Rating
118
77
3
0
0
Siam S.
SS
Siam S.
04/15/2026
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review

Valuable Consumer Insights but Needs Feature Tweaks

|GWI
I like that GWI is easy to use and understand. I also appreciate that their core survey has been running for an extremely long time, so the data sets are large, and you can spot trends as they change over time. It was also very easy to set up and get onboarded onto the plaftorm.
Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
04/13/2026
Validated Reviewer
Verified Current User
Review source: Seller invite
Incentivized Review

Strong Consumer Insights with Shareable, Easy-to-Digest Dashboards & Exports

|GWI
The level of granularity around consumer behavior and sentiment is strong. The preset dashboards offer a simplified view of consumer profiles that’s easy to share and digest. Agent Spark is also a great addition for pulling together overall insights and highlighting key callouts.
SN
San N.
03/27/2026
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review

Helps us stay ahead with real-time local data

|GWI
What I like most about GWI is how rich and timely the data is for the Vietnam market. It helps us stay on top of the most relevant and updated insights for our client in VN market—something that many other global sources don’t typically offer.

About

Contact

HQ Location:
London, England

Social

@gwidotcom

What is GWI?

We’re the target audience company that does things a bit differently. Our job is to cut through the noise and give you facts you can trust. Our flagship study represents more than billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feelings... (you get the gist). The world’s largest (and smallest) brands, marketing agencies and media organizations rely on us every day to help them stand out. Working with the likes of Twitter, Google, Spotify, WPP, IPG and Omnicom Group, we help them find really original and in-depth insights through our one-of-a-kind platform. And if that doesn’t float your boat, we’ve got a whole bunch of custom services to let you do more tailored research across 53 countries – asking whoever you want, whatever you want.We’re growing at a healthy pace, and we’re always on the lookout for out-of-the-box thinkers to help us do more great things.

Details

Year Founded
2009
Website
www.gwi.com