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Google

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85,329 reviews
  • 369 profiles
  • 302 categories
Average star rating
4.5
#1 in 136 categories
Grid® leader
Serving customers since
1998

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Google Ads

2,041 reviews

Google Ads is an online advertising platform developed by Google that enables businesses to display brief advertisements, service offerings, product listings, and videos to web users. These ads can appear across various Google properties, including search results, partner sites, mobile apps, and videos. Operating primarily on a pay-per-click (PPC) and cost-per-view (CPV) pricing model, Google Ads allows advertisers to target specific audiences based on keywords, demographics, and user behavior. Key Features and Functionality: - Diverse Ad Formats: Offers text ads, image ads, video ads, and shopping ads, allowing businesses to choose the format that best suits their marketing objectives. - Targeting Capabilities: Enables precise targeting through keywords, location, language, device type, and audience interests, ensuring ads reach the most relevant users. - Performance Tracking: Provides detailed analytics and reporting tools to monitor ad performance, measure return on investment (ROI), and optimize campaigns accordingly. - Budget Control: Allows advertisers to set daily budgets and adjust bids, offering flexibility to manage advertising expenses effectively. - Integration with Google Services: Seamlessly integrates with other Google services like Google Analytics and Google Merchant Center, enhancing campaign management and performance insights. Primary Value and User Solutions: Google Ads empowers businesses to increase their online visibility, attract potential customers, and drive sales by placing their offerings in front of users actively searching for related products or services. By leveraging Google's extensive network and advanced targeting options, advertisers can reach a broad yet relevant audience, leading to higher engagement and conversion rates. The platform's comprehensive analytics enable continuous optimization, ensuring marketing efforts are both effective and cost-efficient.

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Google Apigee Sense

20 reviews

Apigee Sense works in conjunction with the Apigee Edge API Management Platform to give API teams a powerful weapon to protect APIs from attacks

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Apigee API Management

20 reviews

Apigee API Management is Google's comprehensive platform designed to build, manage, and secure APIs across various environments and scales. It provides a robust API proxy layer that sits between backend services and clients, offering granular control over security, rate limiting, quotas, and analytics. Apigee supports multiple API styles, including REST, gRPC, SOAP, and GraphQL, ensuring flexibility in implementing diverse architectural designs. Key Features and Functionality: - API Security and Access Control: Apigee employs multiple security protocols such as OAuth 2.0, two-way TLS, and SAML to protect API traffic. It also offers policies for rate limiting, data masking, and threat detection to safeguard against misuse. - Traffic Management: The platform allows control over API traffic through rate limiting, quotas, and caching, ensuring consistent performance even under heavy loads. - Analytics and Monitoring: Apigee provides real-time insights into API usage, error rates, and performance metrics, aiding in optimization and issue diagnosis. - Developer Portal Integration: An integrated developer portal enables the publication of API documentation and interactive tools, facilitating efficient onboarding and engagement for developers. - Policy Enforcement: Apigee allows the application of reusable policies for security, transformation, and traffic management, ensuring consistent enforcement across APIs. - Lifecycle Management: The platform simplifies the API lifecycle by offering tools to manage APIs from design through deployment and deprecation. Primary Value and Solutions Provided: Apigee addresses the complexities of API management by offering a unified platform that enhances security, scalability, and developer engagement. It enables organizations to modernize legacy systems by exposing backend services through API proxies, facilitating rapid development and agile microservices architectures. By consolidating APIs into a universal catalog and publishing them via developer portals, Apigee accelerates partner onboarding and opens new revenue channels through strategic monetization. Additionally, its comprehensive security features and real-time analytics ensure that APIs are protected against evolving cyber threats and optimized for performance, thereby enhancing the overall digital experience for both API providers and consumers.

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Mobile

19 reviews

Keep employees happy and data secure with easy to set-up mobile management for Android, iOS, Windows and other smartphones.

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Google Attribution

19 reviews

Google Attribution 360 is a management solution that uses a data-driven approach to determine how impactful users ads are, allowing them to make better cross-channel decisions and drive greater returns.

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Google Analytics Hub

18 reviews

Analytics Hub Analytics Hub is a data exchange that allows you to efficiently and securely exchange data assets across organizations to address challenges of data reliability and cost. Curate a library of internal and external assets, including unique datasets like Google Trends, backed by the power of BigQuery.

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Apigee Healthcare APIx

18 reviews

The Apigee Health APIx solution makes it easy for healthcare providers, including hospitals and clinics, to connect with app developers and health data partners to build new FHIR API-based digital services.

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Google Firebase Test Lab

18 reviews

Google's Firebase Test Lab for Android provides cloud-based infrastructure for testing Android apps.

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Google Audience Center

18 reviews

Audience Center 360 is a data management platform designed to offer the capability to unify data from analytics, ads, email, social, and CRM to better understand and reach customers.

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Google Cloud Asset Inventory

18 reviews

Cloud Asset Inventory A metadata inventory service that allows you to view, monitor, and analyze all your Google Cloud and Anthos assets across projects and services.

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62682
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506
320

Google Reviews

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Profile Name
Star Rating
62682
19037
2828
506
320
Harshul S.
HS
Harshul S.
IT & Networking Professional | Cybersecurity & Firewall Specialist | Expert in Networking, System Administration & Technical Support | CompTIA Security+ | JNCIA-Junos Certified
08/08/2026
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review

Seamless, Mature SDK That Streamlines ML Development, Deployment, and Monitoring

What I like best about the Google Vertex AI SDK is how seamlessly it connects model development, deployment, and monitoring in one place. The tooling feels mature, the integrations are smooth, and it removes a lot of the manual setup that usually slows down ML workflows. It’s reliable and saves real time.
Naina Y.
NY
Naina Y.
08/08/2026
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review

Easy Image Creation and Editing

What I like best about Nano Banana 2 is that it’s easy to use and does a good job turning simple ideas into useful images. I also like that I can make changes without having to start over completely.
Arnab S.
AS
Arnab S.
DGM - Strategic Sourcing @ AkasaAir |ex-P&G, EYP | IIM Mumbai | E-Sourcing Expert (Coupa,Ariba)
08/08/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Spot-On Sentiment Analysis for Ecommerce Reviews and Themes

Sentiment analysis where from Ecommerce comments we can identify the false negative/positive and then can identify themes from the reviews

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HQ Location:
Mountain View, CA

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@google

What is Google?

Organize the world’s information and make it universally accessible and useful.

Details

Year Founded
1998
Ownership
NASDAQ:GOOG