Fullstory is an insightful, user-friendly tool that has greatly impacted quoteline improvements at Everyday Insurance. We receive unparalleled support from the CSM team - shout out to Alana Martino-Burke for going above and beyond to help with configuration and analysis. There are always new features demonstrating that the platform is industry-forward and constantly reviewing its usability. I recommend Fullstory as a behavioural tool to improve product, optimisation, compliance and QA.

The support and service teams have been very helpful and accommodating. They're always recommending opportunities and additional ways they can support without necessarily selling anything explicit. The UI/UX is fairly intuitive. You have some pre made reports and some more flexible dashboarding features. If you're coming from a GA4 background this should naturally make a lot of sense. The settings however if you're an admin can take a bit more time to understand. Integrates will with other tools like Medallia where survey responses can be linked back to sessions. Also, very simply implemented via tags on web. The capture on web is very capable and flexible for teams with varying levels of engineering access for post implementation support. The AI features are emerging however it has been very useful to have session summaries for large sets of sessions on segments. A regular piece of feedback from the piece is them having to watch tonnes of sessions can be a bit painful from time to time.

The ability to understand in specific experiences how customers are interacting and where they are dropping off, so we can identify where to make updates to improve performance.