I like that Dovetail is incredibly easy to use and easy to get stakeholders on board. I can bring in tools like Zendesk support tickets into a channel, giving our research team a bird’s-eye view of customer feedback that we can triangulate with our qualitative research. All our research is in one place that I can refer stakeholders to. They can get answers to their own questions via the AI-powered chats and agents, which increases my capacity to do other things. Initial setup was pretty easy, and Dovetail is great for use as a research repository and qual analysis space.

I can code my interviews and then analyze the codes within each category in groups; I can also ask questions of the built-in AI chat and converse with the data.

I like that with Dovetail, I don't have to build any complicated integrations. I can just connect the data source and feed raw data, and Dovetail will do the rest.