I like having one place where all of our customer research lives. I use Dovetail to store research calls and organize projects, and everyone at the company can access and view our customer insights, even though we only have 5 writing seats. Anyone can use the chat feature to ask questions about what we’ve learned from customers. I also like that Claude can look in Dovetail for answers, so people can access the research without leaving Claude. It’s easy and seamless, and brings the customer data to more of the team.

I like that Dovetail gives our organization a shared place to understand customers and centralize scattered research, so we can check what we already know before doing more research. I appreciate the efficient collaboration across teams, the reels that bring customer stories and problems to life, and the accurate AI transcripts. I also value the Contacts feature because it helps us gather information about customers before inviting them to interview again and avoid contacting the same group each time.

Dovetail gives us a secure place to store and mine employee insights over time. The platform makes it easy to share engaging reports, and it’s straightforward to mine insights across projects. The MCP server is awesome as well, since it lets us read from and write to Dovetail directly from Claude.