I like that Dovetail integrated AI from the start: I can chat with the data and query the repository easily. This way, people can find answers directly in the repository without having to go through the research team, saving time. It also helps me rediscover older insights, including those collected by people who no longer work at the company. I appreciate being able to organize and share both raw material and research reports on the platform. The AI can analyze transcripts and bring out things the researcher hadn't noticed, as well as secondary insights. I can find these insights thanks to tags and use them in future research.

The new AI functions to help make writing our reports quicker and helping to analyze the results definitely helps speed things up. I also love the toggle feature and Table of Contents, I know they're small, but they're huge in helping with readability of our longer reports!

Without question, the best part of Dovetail is it's MCP functionality. We've been able to democratize years of user research across our entire organization with a single MCP connection.