It is very customizable and it a powerful platform if you have the resources to invest in setup.

Analytics dashboard (account highlights, intent, quick cards) provides both sales and marketers alike an easy-to-digest summary of what's going on with key accounts. From a marketer's standpoint, it allows us to understand which users are most engaged, which accounts are showing intent - providing a framework for 1:1 account syncs with sales. Orchestration and audience management is simple to use, allowing marketers to build audiences for several campaign workflows and ensure users are being touched at the right time, with the right message. The LinkedIn, Facebook, Bing, and next, Google, integrations help sync audiences with their appropriate campaigns and remove the need for direct to publisher uploads.

I appreciate how easy this tool is to use, especially when it comes to sending and tracking bulk emails. Additionally, its email enrichment, validation, and preparation features mean we don't have to switch to other platforms to meet our needs.