The strongest advantage is the combination of intent data and account intelligence, buying group visibility in one platform. Many competing tools do one of these well but demandbase ability to connect them into a unified account based workflow is what makes it stand out. It's typically most valuable for a Mid market and enterprise B2B organizations for companies with long sales cycles and the teams practicing account based marketing with their organizations needing close sales and marketing alignment for businesses targeting complex buying committees rather than individual leads.

Easy integration of all the tools I need in one platform that is user friendly and intuitive

It brings account and data intelligence together in a single place, where sales and marketing teams can work side by side. It helps with targeting listed accounts and focusing ads so you can reach the right people with specific ads.