I like that it gives a complete and useful account view, and the buying intent signals help me find in-market accounts very reliably. It also helped marketing and sales act together and feel much better aligned. Ease of use, setup, customization, market insights, and support have all been solid for me.

Intent data is spot on, helped in making new pipelines. New AI layer is designed to connect signals and buying groups, helping to prioritize accounts. Chat for sales is also good.

Combining Market Insights, Lead Analysis, and Account Identification completely transformed our GTM execution by eliminating the guesswork from prospecting. Instead of cold-calling blind, our sales reps get real-time alerts on which target accounts are actively researching our category, along with the exact decision-maker details needed to reach out with personalized messaging. I also value the unified account profiles that consolidate intent signals, CRM history, and web engagement into a single source of truth, so sales and marketing can identify in-market accounts and run coordinated, tailored outreach without toggling between disconnected tools.