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Exhibitors pour serious money into events. A basic booth runs $30K and up, once you factor in the space, the build, travel, and pulling people out of their routine for a few days. They mostly have no idea what it made back. They come home with a stack of badge scans and a couple of reps who vaguely remember which chats felt promising. The stuff that actually matters — who was ready to buy, what they were struggling with, what you promised to send over, the overall pulse of the market — none of i