Zuuvi Features
Channel Functionality (1)
Display Functionality
Overall product functionality for display advertising. 10 reviewers of Zuuvi have provided feedback on this feature.
Campaign Management (13)
Campaign Dashboard
As reported in 10 Zuuvi reviews. Overview of all media purchases and campaigns in a single interface.
Campaign Optimization
Enables marketer to set metrics by which their campaigns are automatically optimized.
Reach
Amount and quality of inventory partner sites on which ads can be placed.
Bulk Editing
Enables marketers to edit campaigns in bulk as opposed to one piece at a time.
Batch Uploading
Allows marketer to upload campaign inventory in a single batch instead of one piece at a time.
Brand Safety
Ensures marketer's ads are placed on respectable websites that won't damage brand image or reputation.
Fraud Protection
Ensures marketer's ad reach and performance is not inflated by bots or spam websites.
Frequency Capping
Allows marketer to set a limit on how many times a consumer sees their ad.
Budget Pacing
Allows marketer to set a daily or weekly campaign budget that the ad sever uses to make appropriate bids.
Creative Optimization
Tools offered for creating and optimizing creative components of campaigns.
Rich Media Capabilties
Supports rich media display and video ads that involve user interaction.
In-App Ads
Allows for ads to be placed in mobile apps.
Mobile Rich Media Capabilities
Supports rich media mobile ads that involve user interaction.
Targeting (4)
Targeting
Able to target desired audiences based on demographics and behavior variables.
Retargeting
Able to retarget previous impressions to your site across the web to increase conversion rates.
Geo-Targeting
Able to tailor ads based on consumer general region, state or designated market area (DMA).
Contextual Targeting
Able to match the marketer's ad with specific content on a site or page.
Platform (9)
API / Integrations
Application Programming Interface - Specification for how the application communicates with other software such as other ad servers, DSPs, DMPs, etc.
Custom Reports
Able to create custom reports to cater to specific metrics and key performance indicators.
User, Role, and Access Management
Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
Performance and Reliability
Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.
Enterprise Scalability
Provides features to allow scaling for large organizations.
Customization
Allows administrators to customize to accommodate their unique process. Includes ability to create custom objects, fields, rules, calculations, and views.
Workflow Capability
Automates a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
Internationalization
Enables users to create and manage campaigns with the same content in multiple languages and currencies. Marketer can place ads on websites from around the world.
Notifications
Alerts marketer of the performance of particular campaigns.
Template Creation (3)
Image Upload
Based on 49 Zuuvi reviews. Directly upload images to use for your graphic on the platform.
Drag & Drop Editing
As reported in 47 Zuuvi reviews. Ability to edit without any coding or design knowledge.
Variety Of Banner Types
Create a stactic, animated or interactive banner. 48 reviewers of Zuuvi have provided feedback on this feature.
Design & Editing (3)
Shape & Clip Art
As reported in 43 Zuuvi reviews. Insert a variety of shapes and clipart onto your design.
Font Selection
As reported in 48 Zuuvi reviews. Chose from a variety of fonts to layer over your graphic.
Scale
Scale your image to a variety of sizes. 46 reviewers of Zuuvi have provided feedback on this feature.
Ad Management (3)
Ad Sets
Ability to duplicate and save your design as an ad set. This feature was mentioned in 44 Zuuvi reviews.
Export As Different File Types
Ability to save your image as a variety of file types. 49 reviewers of Zuuvi have provided feedback on this feature.
Schedule
As reported in 36 Zuuvi reviews. Schedule banners to be published ahead of time.
Analytics (2)
Reporting
As reported in 41 Zuuvi reviews. Ensure your ads are reaching your target demographic.
Heatmap
Ability to see how your audience is interacting with your ads. 35 reviewers of Zuuvi have provided feedback on this feature.
Authoring Tools (4)
Ad Templates
Offers pre-made ad templates that can be filled in. This feature was mentioned in 15 Zuuvi reviews.
HTML5 Authoring
Allows users to make ads using HTML5. 15 reviewers of Zuuvi have provided feedback on this feature.
Automated Ad Creation
Auto-creates ads using templating and/or data. This feature was mentioned in 15 Zuuvi reviews.
Lanugage Translation
As reported in 14 Zuuvi reviews. Provides tools to produce ads in multiple languages.
Testing Tools (2)
Dynamic Versioning
Allows for multiple versions of a marketing campaign to be run simulanteously. 15 reviewers of Zuuvi have provided feedback on this feature.
A/B Testing
Based on 14 Zuuvi reviews. Test changes to a screen by administering the change to a portion of visitors and measuring conversion.
Publishing Tools (3)
Demand Side Platform Built-in
Based on 13 Zuuvi reviews. Provides a demand side platform within the software itself for ad distribution.
Demand Side Platform Integration
Offers integrations with outside demand side platforms for ad distribution. This feature was mentioned in 13 Zuuvi reviews.
Campaign Scheduling
Schedules marketing campaigns. 15 reviewers of Zuuvi have provided feedback on this feature.
Platform Interoperability (1)
Close Ecosystem API
Has an official API marketing partner status with at least three closed ecosystems (i.e. Amazon, Facebook, Google, etc.) to provide access to advertising inventory that is not available through open publisher networks and exchanges.
Agentic AI - Display Advertising (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Creative Management Platforms (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives

