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YouGov Profiles Reviews & Product Details

YouGov Profiles is an audience intelligence platform that makes it easy to find, understand, and engage the audience that matters most to you. With 2 million+ data variables sourced from highly engaged panel members across 55+ markets, YouGov Profiles delivers real-world insights into demographics, psychographics, behaviors, brand perceptions, media consumption, and more. Whether you’re diving deeper into your target audience, identifying new segments, or validating your media& campaign strategies, YouGov Profiles provides real data, from real people in real time – so that you can make smarter decisions. Key use cases Audience understanding: Dive deeper into existing and potential customers, size your market and uncover what they truly think, feel, and do. Audience segmentation: Define and refine hyper-targeted audience segments based on demographics, behaviors, attitudes, and more Media planning & activation: Identify which audiences and channels will drive the strongest performance for your media objectives. Impactful sponsorship: Pinpoint the perfect sponsorship fit for your target audience. USPs 2+ million data points: Uncover everything your audience thinks, feels, and does with over 2 million data points refreshed weekly. Build a detailed profile of your customers to target them more effectively. 49 markets: Gain both global and local insights across 49 markets. Scale and adapt your campaigns internationally with confidence. Millions of engaged members: Leverage insights from our industry-leading proprietary panel of highly engaged members. Understand key audience behaviors and optimize your media strategies with rich, first-party data. Activate your audience: Push your custom audiences to platforms like Google DV360, Meta, and The Trade Desk, seamlessly connecting research to campaign execution.

Seller

YouGov

Discussions

YouGov Profiles Community

Languages Supported

English

Overview by

Brian Reitz

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KD

Konstantinos D.

Lawyer, LL.M., PhD.

Legal Services

Small-Business (50 or fewer emp.)

7/29/2025

"A User-friendly Getaway to your Audience"

3.5/5

What do you like best about YouGov Profiles?

YouGov has a very strong upside, its design: very user-friendly, easy to explore, visually appealing. Users can seamlessly make sense of even the complex datasets, while navigating with ease through diverse audiences and interests. The result is not only a convenient experience but also an enjoyable one. Review collected by and hosted on G2.com.

What do you dislike about YouGov Profiles?

The drawback that many smaller teams or individual users (such as me) might have met is that for some of the most granular insights a premium subscription is required. Thus, filtering options can sometimes feel restrictive, especially in case you are looking to cross-reference highly segments. Review collected by and hosted on G2.com.

What problems is YouGov Profiles solving and how is that benefiting you?

Firstly, it supported me in recognizing the types of people most likely to seek my services and, by comparing this data to my philosophies, I was able to refine my pre-sales approaches and professional standards.

Moreover, with the trend analysis of how potential clients search and select the services I provide, the next step was not other than to improve my online presentation. Review collected by and hosted on G2.com.

HS

Hashim S.

IT

Computer Software

Small-Business (50 or fewer emp.)

9/18/2025

"Great web site for surveys"

5/5

What do you like best about YouGov Profiles?

Ease Of Use and e-mail notification is the best Review collected by and hosted on G2.com.

What do you dislike about YouGov Profiles?

not alot of surveys, it needs to have more surveys per month Review collected by and hosted on G2.com.

MH

Mark H.

Operations Manager

Education Management

Small-Business (50 or fewer emp.)

4/15/2025

"Useful survey platform"

4/5

What do you like best about YouGov Profiles?

I like the variety of marketing questions and the different types of surveys that are easy to use and answer. It is efficient. Review collected by and hosted on G2.com.

What do you dislike about YouGov Profiles?

The customer support is not the best. YouGov can improve in that area. Review collected by and hosted on G2.com.

UF

Verified User in Food Production

Mid-Market (51-1000 emp.)

7/17/2024

"Review"

2.5/5

What do you like best about YouGov Profiles?

Great consumer insights! I enjoy having access to so much info. Review collected by and hosted on G2.com.

What do you dislike about YouGov Profiles?

The ease of use is hard, I would like a more interactive streamlined userphase Review collected by and hosted on G2.com.

DM

Daniel M.

Global Partnerships Coordinator

Mid-Market (51-1000 emp.)

12/24/2022

"Daily User"

4/5

What do you like best about YouGov Profiles?

The amount of data and simplicity of the system as well as varied number of questions related to the custom data Review collected by and hosted on G2.com.

What do you dislike about YouGov Profiles?

Very difficult to combine the answers (e.g if I want to include both answers and see index) Review collected by and hosted on G2.com.

UF

Verified User in Food & Beverages

Small-Business (50 or fewer emp.)

4/13/2022

"Useful consumer insights especially in terms of media, marketing, and consumer attitude and behavior"

3.5/5

What do you like best about YouGov Profiles?

The range of variables available is very strong, as is the search functionality, ability to pull + save variables of interest. The UI is very easy to use for a single profiles pull. Review collected by and hosted on G2.com.

What do you dislike about YouGov Profiles?

Having used this for more simple use cases (a single int'l market / a single time period) as well as more challenging (looking for variables that are inconsistent across markets, trying to understand change over time), I find that the latter is difficult to do on Profiles, especially in terms of baseline variables that aren't worded the same / available across countries. Review collected by and hosted on G2.com.