YouGov Profiles is an audience intelligence platform that makes it easy to find, understand, and engage the audience that matters most to you. With 2 million+ data variables sourced from highly engaged panel members across 55+ markets, YouGov Profiles delivers real-world insights into demographics, psychographics, behaviors, brand perceptions, media consumption, and more. Whether you’re diving deeper into your target audience, identifying new segments, or validating your media& campaign strategies, YouGov Profiles provides real data, from real people in real time – so that you can make smarter decisions. Key use cases Audience understanding: Dive deeper into existing and potential customers, size your market and uncover what they truly think, feel, and do. Audience segmentation: Define and refine hyper-targeted audience segments based on demographics, behaviors, attitudes, and more Media planning & activation: Identify which audiences and channels will drive the strongest performance for your media objectives. Impactful sponsorship: Pinpoint the perfect sponsorship fit for your target audience. USPs 2+ million data points: Uncover everything your audience thinks, feels, and does with over 2 million data points refreshed weekly. Build a detailed profile of your customers to target them more effectively. 49 markets: Gain both global and local insights across 49 markets. Scale and adapt your campaigns internationally with confidence. Millions of engaged members: Leverage insights from our industry-leading proprietary panel of highly engaged members. Understand key audience behaviors and optimize your media strategies with rich, first-party data. Activate your audience: Push your custom audiences to platforms like Google DV360, Meta, and The Trade Desk, seamlessly connecting research to campaign execution.