1. [Home](https://www.g2.com/) 2. ... 3. [Audience Intelligence Platforms](https://www.g2.com/categories/audience-intelligence-platforms) 4. [YouGov Profiles Discussions](https://www.g2.com/products/yougov-profiles/discuss) [ ![YouGov Profiles](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6fe3090e94381c42b59067962d726145/yougov-profiles.png "YouGov Profiles") ](/products/yougov-profiles/reviews) # YouGov Profiles Discussions YouGov Profiles is an audience intelligence platform that makes it easy to find, understand, and engage the audience that matters most to you. With 2 million+ data variables sourced from highly engaged panel members across 55+ markets, YouGov Profiles delivers real-world insights into demographics, psychographics, behaviors, brand perceptions, media consumption, and more. Whether you’re diving deeper into your target audience, identifying new segments, or validating your media& campaign strategies, YouGov Profiles provides real data, from real people in real time – so that you can make smarter decisions. Key use cases Audience understanding: Dive deeper into existing and potential customers, size your market and uncover what they truly think, feel, and do. Audience segmentation: Define and refine hyper-targeted audience segments based on demographics, behaviors, attitudes, and more Media planning & activation: Identify which audiences and channels will drive the strongest performance for your media objectives. Impactful sponsorship: Pinpoint the perfect sponsorship fit for your target audience. USPs 2+ million data points: Uncover everything your audience thinks, feels, and does with over 2 million data points refreshed weekly. Build a detailed profile of your customers to target them more effectively. 49 markets: Gain both global and local insights across 49 markets. Scale and adapt your campaigns internationally with confidence. Millions of engaged members: Leverage insights from our industry-leading proprietary panel of highly engaged members. Understand key audience behaviors and optimize your media strategies with rich, first-party data. Activate your audience: Push your custom audiences to platforms like Google DV360, Meta, and The Trade Desk, seamlessly connecting research to campaign execution. ![YouGov Profiles](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_6fe3090e94381c42b59067962d726145/yougov-profiles.png "YouGov Profiles") YouGov Profiles Discussions Most CommentedMost HelpfulCommon QuestionsNewest Showing **1** discussion ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - Share [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=What+is+YouGov+Profiles+used+for%3F&title=What+is+YouGov+Profiles+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-yougov-profiles-used-for) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=What+is+YouGov+Profiles+used+for%3F&url=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-yougov-profiles-used-for&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-yougov-profiles-used-for) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=What+is+YouGov+Profiles+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-yougov-profiles-used-for%0aWhat+is+YouGov+Profiles+used+for%3F) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=What+is+YouGov+Profiles+used+for%3F&body=https%3A%2F%2Fwww.g2.com%2Fdiscussions%2Fwhat-is-yougov-profiles-used-for%0aWhat+is+YouGov+Profiles+used+for%3F) - Copy link - [ ## What is YouGov Profiles used for? ](/discussions/what-is-yougov-profiles-used-for) What is YouGov Profiles used for? [ Audience Intelligence Platforms ](https://www.g2.com/tags/audience-intelligence-platforms) Show More (Upvote this discussion)\<0\>0\> (Downvote this discussion) 0 (0 Comments) Add a comment [ View discussion ](/discussions/what-is-yougov-profiles-used-for) ## Browse by popular topics [Audience Intelligence Platforms](/products/yougov-profiles/discuss?filters%5Btags%5D%5B%5D=audience-intelligence-platforms)