# YouGov Profiles Reviews **Vendor:** YouGov **Category:** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms) **Average Rating:** 3.8/5.0 **Total Reviews:** 6 ## About YouGov Profiles YouGov Profiles is an audience intelligence platform that makes it easy to find, understand, and engage the audience that matters most to you. With 2 million+ data variables sourced from highly engaged panel members across 55+ markets, YouGov Profiles delivers real-world insights into demographics, psychographics, behaviors, brand perceptions, media consumption, and more. Whether you’re diving deeper into your target audience, identifying new segments, or validating your media& campaign strategies, YouGov Profiles provides real data, from real people in real time – so that you can make smarter decisions. Key use cases Audience understanding: Dive deeper into existing and potential customers, size your market and uncover what they truly think, feel, and do. Audience segmentation: Define and refine hyper-targeted audience segments based on demographics, behaviors, attitudes, and more Media planning & activation: Identify which audiences and channels will drive the strongest performance for your media objectives. Impactful sponsorship: Pinpoint the perfect sponsorship fit for your target audience. USPs 2+ million data points: Uncover everything your audience thinks, feels, and does with over 2 million data points refreshed weekly. Build a detailed profile of your customers to target them more effectively. 49 markets: Gain both global and local insights across 49 markets. Scale and adapt your campaigns internationally with confidence. Millions of engaged members: Leverage insights from our industry-leading proprietary panel of highly engaged members. Understand key audience behaviors and optimize your media strategies with rich, first-party data. Activate your audience: Push your custom audiences to platforms like Google DV360, Meta, and The Trade Desk, seamlessly connecting research to campaign execution. ## YouGov Profiles Pros & Cons **What users like:** - Users value the **ease of use** of YouGov Profiles, finding the surveys and notifications efficient and enjoyable. (2 reviews) - Users love the **ease of use and email notifications** from YouGov Profiles, enhancing their overall experience. (1 reviews) - Users appreciate the **efficiency** of YouGov Profiles, finding the surveys intuitive and easy to navigate. (1 reviews) - Users appreciate the **variety of marketing questions** in YouGov Profiles, finding surveys efficient and user-friendly. (1 reviews) **What users dislike:** - Users express concerns about **data incompleteness** due to a lack of sufficient surveys being conducted monthly. (1 reviews) - Users find YouGov Profiles lacking in **customer support** , indicating a need for significant improvement in this area. (1 reviews) ## YouGov Profiles Reviews ### 1. A User-friendly Getaway to your Audience **Rating:** 3.5/5.0 stars **Reviewed by:** Konstantinos D. | Lawyer, LL.M., PhD., Legal Services, Small-Business (50 or fewer emp.) **Reviewed Date:** July 29, 2025 **What do you like best about YouGov Profiles?** YouGov has a very strong upside, its design: very user-friendly, easy to explore, visually appealing. Users can seamlessly make sense of even the complex datasets, while navigating with ease through diverse audiences and interests. The result is not only a convenient experience but also an enjoyable one. **What do you dislike about YouGov Profiles?** The drawback that many smaller teams or individual users (such as me) might have met is that for some of the most granular insights a premium subscription is required. Thus, filtering options can sometimes feel restrictive, especially in case you are looking to cross-reference highly segments. **What problems is YouGov Profiles solving and how is that benefiting you?** Firstly, it supported me in recognizing the types of people most likely to seek my services and, by comparing this data to my philosophies, I was able to refine my pre-sales approaches and professional standards. Moreover, with the trend analysis of how potential clients search and select the services I provide, the next step was not other than to improve my online presentation. ### 2. Great web site for surveys **Rating:** 5.0/5.0 stars **Reviewed by:** Hashim S. | IT, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** September 18, 2025 **What do you like best about YouGov Profiles?** Ease Of Use and e-mail notification is the best **What do you dislike about YouGov Profiles?** not alot of surveys, it needs to have more surveys per month **What problems is YouGov Profiles solving and how is that benefiting you?** It helps to give my opinion about things ### 3. Useful survey platform **Rating:** 4.0/5.0 stars **Reviewed by:** Mark H. | Operations Manager, Education Management, Small-Business (50 or fewer emp.) **Reviewed Date:** April 15, 2025 **What do you like best about YouGov Profiles?** I like the variety of marketing questions and the different types of surveys that are easy to use and answer. It is efficient. **What do you dislike about YouGov Profiles?** The customer support is not the best. YouGov can improve in that area. **What problems is YouGov Profiles solving and how is that benefiting you?** YouGov Profiles let us get a better sense of the market for potential clients for our small business. It benefits us to look at and analyze the data that is presented so we can make better marketing decisions and improve the company in multiple areas. ### 4. Review **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Food Production | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2024 **What do you like best about YouGov Profiles?** Great consumer insights! I enjoy having access to so much info. **What do you dislike about YouGov Profiles?** The ease of use is hard, I would like a more interactive streamlined userphase **What problems is YouGov Profiles solving and how is that benefiting you?** Consumer insights and large data sets that I can read ### 5. Daily User **Rating:** 4.0/5.0 stars **Reviewed by:** Daniel M. | Global Partnerships Coordinator , Mid-Market (51-1000 emp.) **Reviewed Date:** December 24, 2022 **What do you like best about YouGov Profiles?** The amount of data and simplicity of the system as well as varied number of questions related to the custom data **What do you dislike about YouGov Profiles?** Very difficult to combine the answers (e.g if I want to include both answers and see index) **What problems is YouGov Profiles solving and how is that benefiting you?** We can see the custom data on our fans and compare it with other sports leagues ### 6. Useful consumer insights especially in terms of media, marketing, and consumer attitude and behavior **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.) **Reviewed Date:** April 13, 2022 **What do you like best about YouGov Profiles?** The range of variables available is very strong, as is the search functionality, ability to pull + save variables of interest. The UI is very easy to use for a single profiles pull. **What do you dislike about YouGov Profiles?** Having used this for more simple use cases (a single int'l market / a single time period) as well as more challenging (looking for variables that are inconsistent across markets, trying to understand change over time), I find that the latter is difficult to do on Profiles, especially in terms of baseline variables that aren't worded the same / available across countries. **What problems is YouGov Profiles solving and how is that benefiting you?** Understanding foundationally who the consumer we are targeting is, how to talk to them, and how to best draft a G2M strategy that can be tracked over time as behavior shifts. ## YouGov Profiles Discussions - [What is YouGov Profiles used for?](https://www.g2.com/discussions/what-is-yougov-profiles-used-for) - [View YouGov Profiles pricing details and edition comparison](https://www.g2.com/products/yougov-profiles/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-16+19%3A53%3A09+-0500&secure%5Bsession_id%5D=12972057-be4e-4c40-bc69-f693570ea9fd&secure%5Btoken%5D=08a95cbc902ceb95685e2e65f1749daefc035f917530e509dabed4104fea1c76&format=llm_user) ## YouGov Profiles Features **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top YouGov Profiles Alternatives - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) - 4.4/5.0 (704 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,604 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,893 reviews)