YouGov Profiles is an audience intelligence platform that makes it easy to find, understand, and engage the audience that matters most to you.
With 2 million+ data variables sourced from highly engaged panel members across 55+ markets, YouGov Profiles delivers real-world insights into demographics, psychographics, behaviors, brand perceptions, media consumption, and more.
Whether you’re diving deeper into your target audience, identifying new segments, or validating your media& campaign strategies, YouGov Profiles provides real data, from real people in real time – so that you can make smarter decisions.
Key use cases
Audience understanding: Dive deeper into existing and potential customers, size your market and uncover what they truly think, feel, and do.
Audience segmentation: Define and refine hyper-targeted audience segments based on demographics, behaviors, attitudes, and more
Media planning & activation: Identify which audiences and channels will drive the strongest performance for your media objectives.
Impactful sponsorship: Pinpoint the perfect sponsorship fit for your target audience.
USPs
2+ million data points: Uncover everything your audience thinks, feels, and does with over 2 million data points refreshed weekly. Build a detailed profile of your customers to target them more effectively.
49 markets: Gain both global and local insights across 49 markets. Scale and adapt your campaigns internationally with confidence.
Millions of engaged members: Leverage insights from our industry-leading proprietary panel of highly engaged members. Understand key audience behaviors and optimize your media strategies with rich, first-party data.
Activate your audience: Push your custom audiences to platforms like Google DV360, Meta, and The Trade Desk, seamlessly connecting research to campaign execution.
Seller
YouGovDiscussions
YouGov Profiles CommunityLanguages Supported
English
Overview by
Brian Reitz
