YouGov has a very strong upside, its design: very user-friendly, easy to explore, visually appealing. Users can seamlessly make sense of even the complex datasets, while navigating with ease through diverse audiences and interests. The result is not only a convenient experience but also an enjoyable one. Review collected by and hosted on G2.com.

The drawback that many smaller teams or individual users (such as me) might have met is that for some of the most granular insights a premium subscription is required. Thus, filtering options can sometimes feel restrictive, especially in case you are looking to cross-reference highly segments. Review collected by and hosted on G2.com.

Ease Of Use and e-mail notification is the best Review collected by and hosted on G2.com.

not alot of surveys, it needs to have more surveys per month Review collected by and hosted on G2.com.

I like the variety of marketing questions and the different types of surveys that are easy to use and answer. It is efficient. Review collected by and hosted on G2.com.

The customer support is not the best. YouGov can improve in that area. Review collected by and hosted on G2.com.

Great consumer insights! I enjoy having access to so much info. Review collected by and hosted on G2.com.

The ease of use is hard, I would like a more interactive streamlined userphase Review collected by and hosted on G2.com.

The amount of data and simplicity of the system as well as varied number of questions related to the custom data Review collected by and hosted on G2.com.

Very difficult to combine the answers (e.g if I want to include both answers and see index) Review collected by and hosted on G2.com.

The range of variables available is very strong, as is the search functionality, ability to pull + save variables of interest. The UI is very easy to use for a single profiles pull. Review collected by and hosted on G2.com.

Having used this for more simple use cases (a single int'l market / a single time period) as well as more challenging (looking for variables that are inconsistent across markets, trying to understand change over time), I find that the latter is difficult to do on Profiles, especially in terms of baseline variables that aren't worded the same / available across countries. Review collected by and hosted on G2.com.