WildApricot Pricing Overview

WildApricot does not offer a permanent free plan, but it does provide a free trial that lets users to test the product before committing to a paid plan. Trial availability and duration may vary, so users should review the seller's official pricing page for the most current details.

According to G2 data, WildApricot pricing in 2026 starts at $53.55 and can reach $803.25 depending on the selected plan. Pricing may vary based on billing terms or usage, so users should review the Personify 's official pricing page for the most current details.

WildApricot's pricing is best suited for small nonprofits, trade associations, civic groups, and member-driven organizations managing up to a few thousand contacts. The majority of G2 reviewers identifying as small businesses across industries including nonprofits, legal services, education, recreational facilities, and civic organizations report strong satisfaction. Entry tiers at $53.55 to $124.95 serve volunteer-run or lean-staff organizations needing automated renewals, event registration, and member communications without dedicated IT. Mid-market reviewers in education and nonprofit management also report positive outcomes. G2 reviewers consistently flag WildApricot as less suited for organizations needing modern community features, advanced segmentation, or highly customizable website design, which tend to be priorities at larger or more tech-forward organizations.

WildApricot offers no permanent free tier. G2's pricing data for WildApricot shows a 60-day free trial available across all tiers, giving organizations full access to evaluate member database, event management, email and CRM, website builder, and unlimited admins before committing. WildApricot's paid plans are structured entirely by contact volume, starting at $53.55 for 100 contacts and scaling to $803.25 for 50,000 contacts, with identical listed features across tiers. G2 reviewers note that email and member caps become a practical constraint, with one reviewer flagging limits on emails and member additions before requiring a higher-tier upgrade. The trial period is the only no-cost access point.

G2 reviewers present a mixed but generally positive value assessment of WildApricot's pricing. High-rating reviewers frequently cite the all-in-one nature, combining member database, event management, email, website, and payment processing, as strong justification for the cost. A G2 reviewer managing multiple associations called the cost reasonable given the feature breadth. However, several G2 users flag recurring price increases since WildApricot's acquisition by Personify, with one nonprofit reviewer citing a 20% annual hike as unsustainable. A 2.5-rated reviewer noted WildApricot is the most affordable association management system found, suggesting competitive positioning at entry tiers. Overall, WildApricot's pricing delivers solid value for small nonprofits and associations but strains budgets as contact counts and renewal costs climb.