--- title: Voyado Reviews meta_title: 'Voyado Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 82 reviews by the users' company size, role or industry to find out how Voyado works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 82 scale: '5' date_modified: '2026-11-05' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Voyado Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users highlight the ease of use of Voyado, enjoying its intuitive interface and straightforward setup process. (34 mentions)
Users admire the responsive customer support of Voyado, enhancing overall satisfaction and operational efficiency. (21 mentions)
Users appreciate the responsive Swedish support of Voyado, enhancing their experience with a user-friendly platform. (16 mentions)
Users appreciate the intuitive user interface of Voyado, making complex tasks manageable and enhancing daily activities. (16 mentions)
Users appreciate the user-friendly interface of Voyado, highlighting its intuitive design and exceptional support from the team. (16 mentions)
Users find the limited features of Voyado restrict their ability to customize and enhance their e-commerce processes. (13 mentions)
Users feel there are missing features in Voyado, particularly in API flexibility and product filtering capabilities. (10 mentions)
Users find the learning curve steep due to inadequate documentation, complex setups, and overwhelming analytics dashboards. (7 mentions)
Users feel the lack of customization limits their experience with Voyado, especially regarding reports and styling options. (6 mentions)
Users are frustrated by the limited customization options, hindering flexibility and integration with Voyado's other features. (6 mentions)

5 Pros or Advantages of Voyado

5 Cons or Disadvantages of Voyado

Voyado Reviews (82)

Reviews

Voyado Reviews (82)

4.5
82 reviews
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PM
Pierre M.
CRM manager
"Perfect tool to customize your customer communication"
5/5
What do you like best about Voyado?

The tool is very easy to use for:

- Segmentation

- Building av e-mails

- Automation

The team is always willing to help to find the most appropriate solution and, answers quickly. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

It is not so convenient to modify or update an automation once it is published and running. Review collected by and hosted on G2.com.

Max S.
MS
Max S.
Digital Marketing-Manager
Small-Business (50 or fewer emp.)
"Great CRM-system with endless possibilities and insights"
5/5
What do you like best about Voyado?

Segmentation and insights into customer data Review collected by and hosted on G2.com.

What do you dislike about Voyado?

Reports interface can sometimes feel a bit overwhelming and clunky to use Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Small-Business (50 or fewer emp.)
"Site search the right way"
4/5
What do you like best about Voyado?

The machine learning applied to search listings has proven increased conversion. Merchandising strategy is easily adjust based on business goals, as well as the platform being quite extensible to integrate with specific product taxonomy and product catalogue structure. On the front end the visual presentation of the product adheres to best practices, utilising proven UX and UI guidelines to drive click through and conversion. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

Although the product is highly customisable in terms of functionality, the look and feel is somewhat restricted, mostly as it adheres to best practices, which means it’s not as flexible for providing a bespoke presentation. Review collected by and hosted on G2.com.

MM
melissa m.
financial analyst
Government Administration
Small-Business (50 or fewer emp.)
"Apptus eSales review"
5/5
What do you like best about Voyado?

the ability to customize is KEY! behavioral data in real time behavior and sales history is so cool! I love the fact that i can tailor to customers every singe time using only ONE interface! it is fast and simple to use! Review collected by and hosted on G2.com.

What do you dislike about Voyado?

I have yet to find anything that I do not like. If I had to pick anything, i would say maybe a better tutorial on how-to get started?! Review collected by and hosted on G2.com.

Verified User in Consumer Electronics
UC
Verified User in Consumer Electronics
Enterprise (> 1000 emp.)
"Easy to use"
5/5
What do you like best about Voyado?

It easy to locate everything. Like how there's tab to list out all the agreements and the ones you need to approve Review collected by and hosted on G2.com.

What do you dislike about Voyado?

wish we can preview all agreement documents instead of downloading Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"This has increased our revenue by 80K in 3 months"
3.5/5
What do you like best about Voyado?

The product was a breeze to integrate into our e-commerce site. However our company has very few commerce items and from those items while our revenue is high, it could be better. Apptus definitely works for a more straight-forward ecomm site such as clothes, and goods. Being in the appliance sector it's somewhat limiting on how to engage consumers with such an intricate and smart tool. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

There isn't anything I truly dislike, we are still in the process of implementing the product to its full use and are gaining studies with the interim setup we have in place. Review collected by and hosted on G2.com.

Venkat G.
VG
Venkat G.
Technical Solutions Architect
Information Technology and Services
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Sales Platform"
4.5/5
What do you like best about Voyado?

Personalize your search results and give better insights Review collected by and hosted on G2.com.

What do you dislike about Voyado?

Not a 100% customization supported platform Review collected by and hosted on G2.com.

Sanjeev M.
SM
Sanjeev M.
IT Application Lead(Global)/Sr. Manager
Enterprise (> 1000 emp.)
"eSales rocks"
4/5
What do you like best about Voyado?

Apptus esales is easy to use and user friendly.

Navigation is very simple.

My IT project, dev, support and QA teams are also very happy with this application as their change management process has reduced a lot.

Management is also very happy as reports and dashboards are so cool and easy to present to executives.

In addition to that one can schedule dashboards and report to stream live data right into your inbox. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

Too bright color screen however, we may able to change it. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Enterprise (> 1000 emp.)
"Great"
4/5
What do you like best about Voyado?

Easy to select products and apply discounts integrated with CRM Review collected by and hosted on G2.com.

What do you dislike about Voyado?

Loading times between screens sometimes takes long Review collected by and hosted on G2.com.

Jason N.
JN
Jason N.
Web Developer
Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
"Great Sale management system"
4.5/5
What do you like best about Voyado?

Easy to use API to be implemented on any systems. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

Customer service response can be delayed sometimes. Review collected by and hosted on G2.com.