--- title: Voyado Reviews meta_title: 'Voyado Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 82 reviews by the users' company size, role or industry to find out how Voyado works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 82 scale: '5' date_modified: '2026-11-05' parent_category: name: Marketing url: https://www.g2.com/categories/marketing ---

Voyado Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users highlight the ease of use of Voyado, enjoying its intuitive interface and straightforward setup process. (34 mentions)
Users admire the responsive customer support of Voyado, enhancing overall satisfaction and operational efficiency. (21 mentions)
Users appreciate the responsive Swedish support of Voyado, enhancing their experience with a user-friendly platform. (16 mentions)
Users appreciate the intuitive user interface of Voyado, making complex tasks manageable and enhancing daily activities. (16 mentions)
Users appreciate the user-friendly interface of Voyado, highlighting its intuitive design and exceptional support from the team. (16 mentions)
Users find the limited features of Voyado restrict their ability to customize and enhance their e-commerce processes. (13 mentions)
Users feel there are missing features in Voyado, particularly in API flexibility and product filtering capabilities. (10 mentions)
Users find the learning curve steep due to inadequate documentation, complex setups, and overwhelming analytics dashboards. (7 mentions)
Users feel the lack of customization limits their experience with Voyado, especially regarding reports and styling options. (6 mentions)
Users are frustrated by the limited customization options, hindering flexibility and integration with Voyado's other features. (6 mentions)

5 Pros or Advantages of Voyado

5 Cons or Disadvantages of Voyado

Voyado Reviews (82)

Reviews

Voyado Reviews (82)

4.5
82 reviews
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Verified User in Health, Wellness and Fitness
EH
Verified User in Health, Wellness and Fitness
Mid-Market (51-1000 emp.)
"Nordic retail company leveraging the complete Voyado suite"
3.5/5
What do you like best about Voyado?

The user-friendly interface, great and fast support, ease of integration. The team at Voyado is always helpful and professional. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

We are fully onboarded on all three products in the Voyado suite but do not receive any financial benefits from this. Voyado is generally quite expensive. It's still clear that Voyado has not yet fully completed the merger with Apptus and ReDeal, both in terms of company and technical structure. Limited support for multimarket operations. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Verified User in Apparel & Fashion
Mid-Market (51-1000 emp.)
"E-commerce Manager"
4.5/5
What do you like best about Voyado?

Voyado is an intuitive and user-friendly platform that’s easy to navigate and quick to learn. The Academy provides valuable resources, and the support team is both reliable and responsive. Integration and implementation were seamless, making the entire process smooth and efficient. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

Only thing I would prefer is a bulk system for the "notify-me" automations. Today all sign-ups are notified independent of stock arrived. Review collected by and hosted on G2.com.

Nico T.
NT
Nico T.
Content Specialist
Mid-Market (51-1000 emp.)
"Exceptional Newsletter Tool!"
5/5
What do you like best about Voyado?

We use Voyado daily for creating newsletters, and we couldn't be more satisfied! The program is user-friendly and packed with useful features. Voyado excels in providing timely feedback and updates that are invaluable for enhancing your brand. Their insights are practical and actionable, helping you refine your strategies and optimize your campaigns. With ease of integration and implementation, along with continuous improvements and dedicated support, they ensure you're always equipped with the tools and knowledge to elevate your brand’s presence. It makes the newsletter creation process efficient and enjoyable. Highly recommend it to anyone looking to elevate their email marketing! Review collected by and hosted on G2.com.

What do you dislike about Voyado?

While Voyado offers a solid framework for newsletter creation, users seeking more customization options may find it somewhat restrictive. Greater flexibility in design would enhance the overall user experience. But we're sure this will come in the near future. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Verified User in Apparel & Fashion
Mid-Market (51-1000 emp.)
"Very nice"
5/5
What do you like best about Voyado?

Great customer support, easy to use, always new features. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

Don't know. Everything works pretty seamless mostly. Review collected by and hosted on G2.com.

Emma S.
ES
Emma S.
Online merchandiser
Enterprise (> 1000 emp.)
"Quick & Easy"
4/5
What do you like best about Voyado?

It's very easy to understand and easy to learn with a lot of great tools. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

Sometimes if there's a problem the answering time from support can be a bit slow. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
EM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Efficient and user-friendly CRM system with good support"
4.5/5
What do you like best about Voyado?

Voyado is easy to understand and use. The platform is reliable and easy to navigate, making it ideal for both experienced and new users. The customer service is helpful and quick to respond, and we have ongoing contact and development with our contacts to ensure that we succeed together. Additionally, they offer good documentation and support, which further facilitates usage. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

One area where I see potential for improvement is in reporting. There are certain limitations in how much you can manipulate data, which can make it difficult to conduct more comprehensive analyses. Another disadvantage is that it costs extra to add other modules, which can become expensive in the long run if you want to expand functionality. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Mid-Market (51-1000 emp.)
"Review Voyado"
5/5
What do you like best about Voyado?

We work extensively with this system, and it’s incredibly easy to use. Extracting data is simple, and understanding how to utilize the various tools in the program is straightforward. It's also easy to apply externally. The platform offers great guides that help you learn how to manage different aspects, along with excellent, educational webinars. The support team is quick to respond when you have questions, and the implementation process is smooth, with a dedicated team assisting you all the way until everything is fully set up. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

I would like to be able to create custom reports in the system. Currently, only pre-made reports are available, but they work well for exporting. Review collected by and hosted on G2.com.

Verified User in Retail
AR
Verified User in Retail
Mid-Market (51-1000 emp.)
"Powerful but is missing analytics tools"
3.5/5
What do you like best about Voyado?

Simple to use. Powerful algorithms. Makes the daily work without us needing to monitor much. Great contact at Voyado that is already ready to help. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

You don't get much data to work with. What recommendation areas works? Do we get customers to find good products related to what they have in cart? How does the product recommendations in the check out perform? Review collected by and hosted on G2.com.

Laufey L.
LL
Laufey L.
CRM and Loyalty specialist
Mid-Market (51-1000 emp.)
"Incredibly user friendly"
5/5
What do you like best about Voyado?

I love Voyado as a CRM system because of its exceptional user experience and intuitive design. It’s incredibly user-friendly, making it easy to navigate and manage customer relationships efficiently. The platform’s thoughtful UX ensures a seamless experience for users at all levels, allowing for powerful insights and streamlined workflows without feeling overwhelming. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

Nothing. But as a user you need to know what you want to know about your customer and have a set strategy. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Mid-Market (51-1000 emp.)
"Constantly new features to explore!"
4/5
What do you like best about Voyado?

Great support! Listening to needs and ideas and always working on new developments. Constantly new features to explore. Easy to use interface. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

Would like to have more possibility for statistics & data on certain features. But I am sure this is already in the works. Review collected by and hosted on G2.com.