Voyado Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users highlight the ease of use of Voyado, enjoying its intuitive interface and straightforward setup process. (34 mentions)

Users admire the responsive customer support of Voyado, enhancing overall satisfaction and operational efficiency. (21 mentions)

Users appreciate the responsive Swedish support of Voyado, enhancing their experience with a user-friendly platform. (16 mentions)

Users appreciate the intuitive user interface of Voyado, making complex tasks manageable and enhancing daily activities. (16 mentions)

Users appreciate the user-friendly interface of Voyado, highlighting its intuitive design and exceptional support from the team. (16 mentions)

Users find the limited features of Voyado restrict their ability to customize and enhance their e-commerce processes. (13 mentions)

Users feel there are missing features in Voyado, particularly in API flexibility and product filtering capabilities. (10 mentions)

Users find the learning curve steep due to inadequate documentation, complex setups, and overwhelming analytics dashboards. (7 mentions)

Users feel the lack of customization limits their experience with Voyado, especially regarding reports and styling options. (6 mentions)

Users are frustrated by the limited customization options, hindering flexibility and integration with Voyado's other features. (6 mentions)

5 Pros or Advantages of Voyado

1. Ease of Use

Users highlight the ease of use of Voyado, enjoying its intuitive interface and straightforward setup process.

See 34 mentions

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Abdullah F.

4.5/5

"Robust CRM with Stellar Support and API Performance"

What do you like about Voyado?

I really like that the support team for Voyado is very good and responsive. There's almost no downtime compared to other third-party services, which i

Anton .

4.0/5

"Simplified Email and Loyalty Management, Minor Data Sync Issues"

What do you like about Voyado?

I like how Voyado has a rather simple and easy UI to set up emails and automations. It makes it easy to communicate with our customers.

2. Customer Support

Users admire the responsive customer support of Voyado, enhancing overall satisfaction and operational efficiency.

See 21 mentions

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Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Fast Swedish Support and Great New Features"

What do you like about Voyado?

Swedish support, fast support, great new features and overall great impression

Abdullah F.

4.5/5

"Robust CRM with Stellar Support and API Performance"

What do you like about Voyado?

I really like that the support team for Voyado is very good and responsive. There's almost no downtime compared to other third-party services, which i

3. Helpful

Users appreciate the responsive Swedish support of Voyado, enhancing their experience with a user-friendly platform.

See 16 mentions

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Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Fast Swedish Support and Great New Features"

What do you like about Voyado?

Swedish support, fast support, great new features and overall great impression

Abdullah F.

4.5/5

"Robust CRM with Stellar Support and API Performance"

What do you like about Voyado?

I really like that the support team for Voyado is very good and responsive. There's almost no downtime compared to other third-party services, which i

4. Intuitive

Users appreciate the intuitive user interface of Voyado, making complex tasks manageable and enhancing daily activities.

See 16 mentions

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Verified User

Mid-Market (51-1000 emp.)

4.0/5

"Intuitive and Fast UI Makes Work Effortless"

What do you like about Voyado?

Ease of use. Intuitive. Fast and snappy UI.

Nicoline Britt Tordrup L.

4.0/5

"Intuitive Interface, Strong Segmentation, Needs Faster Setup"

What do you like about Voyado?

I really appreciate how intuitive Voyado is, which simplifies the process of creating segments for our campaigns. The product development efforts by V

5. User-Friendly

Users appreciate the user-friendly interface of Voyado, highlighting its intuitive design and exceptional support from the team.

See 16 mentions

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Georgi K.

Enterprise (> 1000 emp.)

4.5/5

"A fantastic platform for our marketing and customer engagement needs"

What do you like about Voyado?

The interface is intuitive and user-friendly, making it easy for our team to segment audiences, craft targeted campaigns, and track results in real ti

Tobias F.

Enterprise (> 1000 emp.)

5.0/5

"Voyado is a highly user-friendly platform for segmentation, automation, and customer communication."

What do you like about Voyado?

After working with Voyado for several years, I truly appreciate their user-friendly platform. It empowers marketers to be just that – marketers – with

5 Cons or Disadvantages of Voyado

1. Limited Features

Users find the limited features of Voyado restrict their ability to customize and enhance their e-commerce processes.

See 13 mentions

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Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Fast Swedish Support and Great New Features"

What do you dislike about Voyado?

Some of our desired features are not out of the box

victor l.

4.5/5

"Intuitive CRM with Excellent Support"

What do you dislike about Voyado?

I dislike that the OSM could be better integrated with the rest of the product suite and that the options for styling the pop-ups could be improved.

2. Missing Features

Users feel there are missing features in Voyado, particularly in API flexibility and product filtering capabilities.

See 10 mentions

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Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Fast Swedish Support and Great New Features"

What do you dislike about Voyado?

Some of our desired features are not out of the box

victor l.

4.5/5

"Intuitive CRM with Excellent Support"

What do you dislike about Voyado?

I dislike that the OSM could be better integrated with the rest of the product suite and that the options for styling the pop-ups could be improved.

3. Learning Curve

Users find the learning curve steep due to inadequate documentation, complex setups, and overwhelming analytics dashboards.

See 7 mentions

See Related User Reviews

Abdullah F.

4.5/5

"Robust CRM with Stellar Support and API Performance"

What do you dislike about Voyado?

The API documentation could use some improvement and updates. It's not always easy to find what you're looking for. We had a situation where we were l

Nicoline Britt Tordrup L.

4.0/5

"Intuitive Interface, Strong Segmentation, Needs Faster Setup"

What do you dislike about Voyado?

I find it frustrating that when creating an abandoned browse flow using the email designer or module builder, I need to involve a Voyado developer to

4. Lack of Customization

Users feel the lack of customization limits their experience with Voyado, especially regarding reports and styling options.

See 6 mentions

See Related User Reviews

victor l.

4.5/5

"Intuitive CRM with Excellent Support"

What do you dislike about Voyado?

I dislike that the OSM could be better integrated with the rest of the product suite and that the options for styling the pop-ups could be improved.

Verified User

Small-Business (50 or fewer emp.)

5.0/5

"A user-friendly and feature-rich platform that keeps evolving"

What do you dislike about Voyado?

There’s not much to dislike, but sometimes the sheer amount of functionality can make it a bit overwhelming to explore everything. I have used systems

5. Limited Customization

Users are frustrated by the limited customization options, hindering flexibility and integration with Voyado's other features.

See 6 mentions

See Related User Reviews

victor l.

4.5/5

"Intuitive CRM with Excellent Support"

What do you dislike about Voyado?

I dislike that the OSM could be better integrated with the rest of the product suite and that the options for styling the pop-ups could be improved.

Tobias F.

Enterprise (> 1000 emp.)

5.0/5

"Voyado is a highly user-friendly platform for segmentation, automation, and customer communication."

What do you dislike about Voyado?

The only downside concerns the platform's current limited capabilities for advanced analysis. However, Voyado is transparent about this and offers plu

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Álvaro M.

Community Manager y Diseño web

Small-Business (50 or fewer emp.)

9/30/2025

"A powerful platform for loyalty and engagement"

4.5/5

What do you like best about Voyado?

The ease of creating automated campaigns, advanced segmentation, and CRM integration. Everything is designed to enhance the customer experience and increase loyalty. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

Some advanced features require a learning curve, and the interface could be more intuitive in certain modules. Review collected by and hosted on G2.com.

What problems is Voyado solving and how is that benefiting you?

Voyado has allowed me to automate marketing campaigns and personalize communication with my customers more effectively. Previously, it was difficult to segment correctly and measure the impact of each action. Now I can create automated journeys, improve retention, and increase conversion without relying on multiple tools. Review collected by and hosted on G2.com.

Anton .

12/11/2025

"Simplified Email and Loyalty Management, Minor Data Sync Issues"

4/5

What do you like best about Voyado?

I like how Voyado has a rather simple and easy UI to set up emails and automations. It makes it easy to communicate with our customers. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

Sometimes we have data discrepancy between our e-com platform and Voyado. Review collected by and hosted on G2.com.

Mayur P.

Engineering Manager

Enterprise (> 1000 emp.)

10/29/2025

"Highly Satisfied with Elevate—Great Results, Minor Admin Portal Tweaks Needed"

4/5

What do you like best about Voyado?

We use the Elevate product from Voyado for both search and recommendations. It has proven to be a very good solution, and we are highly satisfied with it so far. Customer support is really good. Very easy to use.

Integration with API is very easy, do not see any complication yet Review collected by and hosted on G2.com.

What do you dislike about Voyado?

The admin portal could use a few minor improvements, but overall, everything seems good so far. Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Small-Business (50 or fewer emp.)

1/27/2026

"Fast Swedish Support and Great New Features"

4.5/5

What do you like best about Voyado?

Swedish support, fast support, great new features and overall great impression Review collected by and hosted on G2.com.

What do you dislike about Voyado?

Some of our desired features are not out of the box Review collected by and hosted on G2.com.

idaq s.

crm and email spcialistt

Mid-Market (51-1000 emp.)

9/16/2025

"Easy to use, and good support"

5/5

What do you like best about Voyado?

often easy to understand and it you dont, you get the best support by email. Fast and competent support. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

that the help center is in english only. Review collected by and hosted on G2.com.

Mark L.

Product Owner

Small-Business (50 or fewer emp.)

9/17/2025

"Easy to learn"

3.5/5

What do you like best about Voyado?

The platform is easy to learn. The support team is very helpful and answers relatively quick. Whenever we are stuck, they seem to help the best they can. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

Implementation in our Magento webstore through their SDK did not go as smoothly and we ended up having to write quite a bit of custom code to make it work Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion

Mid-Market (51-1000 emp.)

11/26/2025

"Intuitive and Fast UI Makes Work Effortless"

4/5

What do you like best about Voyado?

Ease of use. Intuitive. Fast and snappy UI. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

Technical lock in. The BI export is crap. Sftp, come on. Review collected by and hosted on G2.com.

Victoria .

E-commerce coodinator

Small-Business (50 or fewer emp.)

9/4/2025

"A great business tool"

4.5/5

What do you like best about Voyado?

The best thing about Voyado is how easy it is to use, that there are good contact persons, and that there is a lot to build with in the tool. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

Too few options for statistical reporting. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

10/8/2025

"Voyado makes my marketing team work way more efficiently"

5/5

What do you like best about Voyado?

Voyado helps me retain my loyal customers by giving me the data and insights to know my customers and their preferences. It's easy to use to identify what best performs for us (online e commerce, or in our retail locations) The Customer Support team provides help and troubleshooting whenever we need their services. Voyado was a seamless integration with our software and required little to no work on our end. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

I don't have any dislikes currently about Voyado Review collected by and hosted on G2.com.

Verified User in Retail

Mid-Market (51-1000 emp.)

9/4/2025

"Great customer experience platform."

4/5

What do you like best about Voyado?

The in-depth segmentation tool that is available has helped me create intricate flows for our customers. Review collected by and hosted on G2.com.

What do you dislike about Voyado?

Lack of cart abandonment data, for a retail focused platform I would expect more cart abandonment data to be available. Also the email builder feels archaic. Review collected by and hosted on G2.com.