# Top 10 tolk.ai Alternatives & Competitors The Chatbots Software solutions below are the most common alternatives that users and reviewers compare with tolk.ai. Chatbots Software is a widely used technology, and many people are seeking innovative, powerful software solutions with customization, control, and route to human. Other important factors to consider when researching alternatives to tolk.ai include reliability and ease of use. The best overall tolk.ai alternative is Zendesk for Customer Service. Other similar apps like tolk.ai are Birdeye, Fin, GTM Studio - Powered by ZoomInfo, and Brevo Marketing Platform. tolk.ai alternatives can be found in [Chatbots Software](https://www.g2.com/categories/chatbots) but may also be in [Help Desk Software](https://www.g2.com/categories/help-desk) or [AI Customer Support Agents Software](https://www.g2.com/categories/ai-customer-support-agents). ## Best Paid & Free Alternatives to tolk.ai - [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) - [Fin](https://www.g2.com/products/fin/reviews) - [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) - [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) - [Talkdesk](https://www.g2.com/products/talkdesk/reviews) - [Podium](https://www.g2.com/products/podium/reviews) - [Tidio](https://www.g2.com/products/tidio/reviews) - [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) - [LiveAgent](https://www.g2.com/products/liveagent/reviews) ## Top 10 Alternatives to tolk.ai Recently Reviewed By G2 Community Browse options below. Based on reviewer data, you can see how tolk.ai stacks up to the competition and find the best product for your business. ### 1. [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) By Zendesk **Average Rating:** 4.3/5 **Total Reviews:** 6,994 Zendesk for Customer Service is an AI-powered service solution that’s easy to set up, use, and scale. It offers out-of-the-box functionality that’s simple to modify, helping businesses move faster. Leveraging AI built on billions of CX interactions, Zendesk enhances the entire service experience—from self-service to agents and admins—improving efficiency at scale. Zendesk equips agents with tools, insights, and context to deliver personalized service across all channels, including social messaging, phone, and email. It unifies personalized conversations, omnichannel case management, AI workflows, automation, and a Marketplace of 1800+ apps under one platform. Zendesk QA uses AI to evaluate and improve agent performance, while Workforce Management optimizes scheduling and productivity to ensure readiness during peak times. The solution is easy to implement and adjust without needing IT or developers. Zendesk’s mission is to simplify business complexity and enable meaningful customer connections for companies of all sizes. Serving 130K+ global brands in 30+ languages, Zendesk is headquartered in San Francisco with offices worldwide. Categories in common with tolk.ai: [Chatbots](https://www.g2.com/categories/chatbots), [Live Chat](https://www.g2.com/categories/live-chat) **Compare:** [tolk.ai vs Zendesk for Customer Service](https://www.g2.com/compare/zendesk-for-customer-service-vs-tolk-ai) **Compare Zendesk for Customer Service with other alternatives:** - [Zendesk for Customer Service vs Birdeye](https://www.g2.com/compare/birdeye-vs-zendesk-for-customer-service) - [Zendesk for Customer Service vs Fin](https://www.g2.com/compare/fin-vs-zendesk-for-customer-service) - [Zendesk for Customer Service vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-zendesk-for-customer-service) - [Zendesk for Customer Service vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-zendesk-for-customer-service) - [Zendesk for Customer Service vs Talkdesk](https://www.g2.com/compare/talkdesk-vs-zendesk-for-customer-service) - [Zendesk for Customer Service vs Podium](https://www.g2.com/compare/podium-vs-zendesk-for-customer-service) - [Zendesk for Customer Service vs Tidio](https://www.g2.com/compare/tidio-vs-zendesk-for-customer-service) - [Zendesk for Customer Service vs Genesys Cloud CX](https://www.g2.com/compare/genesys-cloud-cx-vs-zendesk-for-customer-service) - [Zendesk for Customer Service vs LiveAgent](https://www.g2.com/compare/liveagent-vs-zendesk-for-customer-service) ### 2. [Birdeye](https://www.g2.com/products/birdeye/reviews) By Birdeye **Average Rating:** 4.7/5 **Total Reviews:** 4,148 Birdeye is the #1 agentic marketing platform for multi-location brands, trusted by over 200,000 businesses to deliver measurable growth with AI. With Birdeye, brands harness the power of intelligent agents to run marketing, automate engagement, and drive business outcomes at scale. Built specifically for the complexity of multi-location organizations, Birdeye empowers brands to enhance their online reputation, engage customers across social, search, and web, and gain real-time insights into consumer behavior and competitor activity. The result: more leads and foot traffic, reduced costs, and accelerated revenue growth. At the core of Birdeye is its Agentic Platform, which powers a growing suite of specialized AI agents designed to function like always-on teammates. These agents manage reviews, engage leads, respond to customers, streamline social media, run surveys, maintain listings, send reminders, provide insights, and coordinate across locations. By collaborating seamlessly, they form a scalable digital workforce—always learning, always on-brand, and always driving outcomes. Birdeye stands apart with its agentic AI platform that brands can customize using Birdeye’s unique outcome-framework. Businesses can configure agents with specific triggers that deliver measurable tasks and results for each location, while maintaining the authentic voice of the brand across every interaction. With location-aware AI and a fully integrated platform that brings together reputation, messaging, social, surveys, listings, insights, and more, Birdeye eliminates the need for fragmented point solutions. For multi-location and franchise brands in industries such as healthcare, retail, financial services, real estate, restaurants, and beyond, Birdeye delivers scalability without sacrificing precision. By uniting automation with actionable insights, Birdeye enables organizations to boost visibility, increase customer engagement, and grow revenue—faster and more efficiently. With Birdeye, businesses don’t just adopt AI—they gain an agentic workforce dedicated to delivering real business outcomes. Birdeye: Always On. Always On-Brand. Always Driving Outcomes. Categories in common with tolk.ai: [Chatbots](https://www.g2.com/categories/chatbots), [Live Chat](https://www.g2.com/categories/live-chat) **Compare:** [tolk.ai vs Birdeye](https://www.g2.com/compare/birdeye-vs-tolk-ai) **Compare Birdeye with other alternatives:** - [Birdeye vs Zendesk for Customer Service](https://www.g2.com/compare/birdeye-vs-zendesk-for-customer-service) - [Birdeye vs Fin](https://www.g2.com/compare/birdeye-vs-fin) - [Birdeye vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/birdeye-vs-gtm-studio-powered-by-zoominfo) - [Birdeye vs Brevo Marketing Platform](https://www.g2.com/compare/birdeye-vs-brevo-marketing-platform) - [Birdeye vs Talkdesk](https://www.g2.com/compare/birdeye-vs-talkdesk) - [Birdeye vs Podium](https://www.g2.com/compare/birdeye-vs-podium) - [Birdeye vs Tidio](https://www.g2.com/compare/birdeye-vs-tidio) - [Birdeye vs Genesys Cloud CX](https://www.g2.com/compare/birdeye-vs-genesys-cloud-cx) - [Birdeye vs LiveAgent](https://www.g2.com/compare/birdeye-vs-liveagent) ### 3. [Fin](https://www.g2.com/products/fin/reviews) By Intercom, Inc. **Average Rating:** 4.5/5 **Total Reviews:** 3,881 Fin’s AI Agent System gives you complete control with four core capabilities, analyze, train, test, and deploy, all in one easy-to-use workspace. It’s designed to fine-tune quality and drive continuous performance improvement. No code required. Train: Teach Fin with your knowledge, data, policies, and tone of voice. It delivers accurate, consistent answers and handles complex tasks in more than 45 languages. Test: Use real customer questions to check answer quality. Simulate different audiences and refine sources and settings so Fin always reflects your brand and policies. Deploy: Launch Fin across email, voice, live chat, social, and more. It can answer, triage, and collaborate with your team to provide a consistent experience everywhere. Analyze: Monitor and optimize Fin’s performance across AI and human service. Spot issues, fill content gaps, and improve service quality with AI-powered suggestions. Categories in common with tolk.ai: [Chatbots](https://www.g2.com/categories/chatbots), [Live Chat](https://www.g2.com/categories/live-chat) **Compare:** [tolk.ai vs Fin](https://www.g2.com/compare/fin-vs-tolk-ai) **Compare Fin with other alternatives:** - [Fin vs Zendesk for Customer Service](https://www.g2.com/compare/fin-vs-zendesk-for-customer-service) - [Fin vs Birdeye](https://www.g2.com/compare/birdeye-vs-fin) - [Fin vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/fin-vs-gtm-studio-powered-by-zoominfo) - [Fin vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-fin) - [Fin vs Talkdesk](https://www.g2.com/compare/fin-vs-talkdesk) - [Fin vs Podium](https://www.g2.com/compare/fin-vs-podium) - [Fin vs Tidio](https://www.g2.com/compare/fin-vs-tidio) - [Fin vs Genesys Cloud CX](https://www.g2.com/compare/fin-vs-genesys-cloud-cx) - [Fin vs LiveAgent](https://www.g2.com/compare/fin-vs-liveagent) ### 4. [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) By ZoomInfo **Average Rating:** 4.5/5 **Total Reviews:** 3,512 GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace - enabling RevOps and marketing teams to launch proven plays, enrich data automatically, and activate sellers fast, with no engineering support and no ticket queues. Categories in common with tolk.ai: [Chatbots](https://www.g2.com/categories/chatbots), [Live Chat](https://www.g2.com/categories/live-chat) **Compare:** [tolk.ai vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-tolk-ai) **Compare GTM Studio - Powered by ZoomInfo with other alternatives:** - [GTM Studio - Powered by ZoomInfo vs Zendesk for Customer Service](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-zendesk-for-customer-service) - [GTM Studio - Powered by ZoomInfo vs Birdeye](https://www.g2.com/compare/birdeye-vs-gtm-studio-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs Fin](https://www.g2.com/compare/fin-vs-gtm-studio-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-gtm-studio-powered-by-zoominfo) - [GTM Studio - Powered by ZoomInfo vs Talkdesk](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-talkdesk) - [GTM Studio - Powered by ZoomInfo vs Podium](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-podium) - [GTM Studio - Powered by ZoomInfo vs Tidio](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-tidio) - [GTM Studio - Powered by ZoomInfo vs Genesys Cloud CX](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-genesys-cloud-cx) - [GTM Studio - Powered by ZoomInfo vs LiveAgent](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-liveagent) ### 5. [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) By Brevo **Average Rating:** 4.5/5 **Total Reviews:** 2,574 Easily manage your marketing campaigns, transactional emails, and SMS messages all in one simple and powerful platform. Categories in common with tolk.ai: [Chatbots](https://www.g2.com/categories/chatbots), [Live Chat](https://www.g2.com/categories/live-chat) **Compare:** [tolk.ai vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-tolk-ai) **Compare Brevo Marketing Platform with other alternatives:** - [Brevo Marketing Platform vs Zendesk for Customer Service](https://www.g2.com/compare/brevo-marketing-platform-vs-zendesk-for-customer-service) - [Brevo Marketing Platform vs Birdeye](https://www.g2.com/compare/birdeye-vs-brevo-marketing-platform) - [Brevo Marketing Platform vs Fin](https://www.g2.com/compare/brevo-marketing-platform-vs-fin) - [Brevo Marketing Platform vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/brevo-marketing-platform-vs-gtm-studio-powered-by-zoominfo) - [Brevo Marketing Platform vs Talkdesk](https://www.g2.com/compare/brevo-marketing-platform-vs-talkdesk) - [Brevo Marketing Platform vs Podium](https://www.g2.com/compare/brevo-marketing-platform-vs-podium) - [Brevo Marketing Platform vs Tidio](https://www.g2.com/compare/brevo-marketing-platform-vs-tidio) - [Brevo Marketing Platform vs Genesys Cloud CX](https://www.g2.com/compare/brevo-marketing-platform-vs-genesys-cloud-cx) - [Brevo Marketing Platform vs LiveAgent](https://www.g2.com/compare/brevo-marketing-platform-vs-liveagent) ### 6. [Talkdesk](https://www.g2.com/products/talkdesk/reviews) By Talkdesk **Average Rating:** 4.4/5 **Total Reviews:** 2,523 Talkdesk® is a global cloud contact center leader for customer-obsessed companies. Talkdesk believes that better customer experiences start with AI. With automation-first customer experience solutions, Talkdesk customers can optimize their most critical customer service processes. Talkdesk's speed of innovation, deep vertical expertise, and global footprint reflect its commitment to ensuring that businesses everywhere can deliver better customer experiences across any industry and through any channel, resulting in higher customer satisfaction and accelerated business outcomes. Over 1,300 innovative companies worldwide, including BankUnited, Canon, Evara Health, IBM, Michaels, Novobanco, On Running, and Teka, partner with Talkdesk to deliver a better way to excellent customer experience. Categories in common with tolk.ai: [Chatbots](https://www.g2.com/categories/chatbots), [Live Chat](https://www.g2.com/categories/live-chat) **Compare:** [tolk.ai vs Talkdesk](https://www.g2.com/compare/talkdesk-vs-tolk-ai) **Compare Talkdesk with other alternatives:** - [Talkdesk vs Zendesk for Customer Service](https://www.g2.com/compare/talkdesk-vs-zendesk-for-customer-service) - [Talkdesk vs Birdeye](https://www.g2.com/compare/birdeye-vs-talkdesk) - [Talkdesk vs Fin](https://www.g2.com/compare/fin-vs-talkdesk) - [Talkdesk vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-talkdesk) - [Talkdesk vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-talkdesk) - [Talkdesk vs Podium](https://www.g2.com/compare/podium-vs-talkdesk) - [Talkdesk vs Tidio](https://www.g2.com/compare/talkdesk-vs-tidio) - [Talkdesk vs Genesys Cloud CX](https://www.g2.com/compare/genesys-cloud-cx-vs-talkdesk) - [Talkdesk vs LiveAgent](https://www.g2.com/compare/liveagent-vs-talkdesk) ### 7. [Podium](https://www.g2.com/products/podium/reviews) By Podium **Average Rating:** 4.5/5 **Total Reviews:** 2,107 Podium empowers local businesses to do more business in less time with the simplicity of text messaging. Our platform allows you to get more reviews, gather more leads, get paid via text, send text marketing campaigns, centralize communications, and more. Categories in common with tolk.ai: [Chatbots](https://www.g2.com/categories/chatbots), [Live Chat](https://www.g2.com/categories/live-chat) **Compare:** [tolk.ai vs Podium](https://www.g2.com/compare/podium-vs-tolk-ai) **Compare Podium with other alternatives:** - [Podium vs Zendesk for Customer Service](https://www.g2.com/compare/podium-vs-zendesk-for-customer-service) - [Podium vs Birdeye](https://www.g2.com/compare/birdeye-vs-podium) - [Podium vs Fin](https://www.g2.com/compare/fin-vs-podium) - [Podium vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-podium) - [Podium vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-podium) - [Podium vs Talkdesk](https://www.g2.com/compare/podium-vs-talkdesk) - [Podium vs Tidio](https://www.g2.com/compare/podium-vs-tidio) - [Podium vs Genesys Cloud CX](https://www.g2.com/compare/genesys-cloud-cx-vs-podium) - [Podium vs LiveAgent](https://www.g2.com/compare/liveagent-vs-podium) ### 8. [Tidio](https://www.g2.com/products/tidio/reviews) By Tidio **Average Rating:** 4.6/5 **Total Reviews:** 1,907 Tidio is an all-in-one AI customer support platform that includes help desk issue tracking, live chat, chatbot automation (Flows), and an AI customer service agent (Lyro). The platform allows businesses to manage all customer communication from a single dashboard, including email and social media channels like WhatsApp, Messenger, and Instagram. Tidio’s interactive widget functions as both a live chat plugin and a chatbot. With Flows, businesses can create custom chatbot-like automations to automatically provide answers to incoming messages, offer support, and generate leads. Additionally, Lyro uses your knowledge base and FAQs to provide accurate, helpful, and natural answers and solutions in your brand’s unique tone of voice. Lyro can achieve up to a 64% resolution rate, allowing your team to focus on more complex issues. Categories in common with tolk.ai: [Chatbots](https://www.g2.com/categories/chatbots), [Live Chat](https://www.g2.com/categories/live-chat) **Compare:** [tolk.ai vs Tidio](https://www.g2.com/compare/tidio-vs-tolk-ai) **Compare Tidio with other alternatives:** - [Tidio vs Zendesk for Customer Service](https://www.g2.com/compare/tidio-vs-zendesk-for-customer-service) - [Tidio vs Birdeye](https://www.g2.com/compare/birdeye-vs-tidio) - [Tidio vs Fin](https://www.g2.com/compare/fin-vs-tidio) - [Tidio vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-tidio) - [Tidio vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-tidio) - [Tidio vs Talkdesk](https://www.g2.com/compare/talkdesk-vs-tidio) - [Tidio vs Podium](https://www.g2.com/compare/podium-vs-tidio) - [Tidio vs Genesys Cloud CX](https://www.g2.com/compare/genesys-cloud-cx-vs-tidio) - [Tidio vs LiveAgent](https://www.g2.com/compare/liveagent-vs-tidio) ### 9. [Genesys Cloud CX](https://www.g2.com/products/genesys-cloud-cx/reviews) By Genesys **Average Rating:** 4.4/5 **Total Reviews:** 1,555 The Genesys Cloud CX™ platform is trusted by thousands of small, medium and large enterprises and recognized across the globe as an industry-leading cloud call center software and customer experience (CX) platform. No matter where the customer conversation starts or ends, Genesys Cloud CX transforms your customer experience. It connects insights across teams, tools and interactions so you have the data to address customers problems with ease. Meet your customers anywhere, anytime, on any channel, with a suite of digital channels. Categories in common with tolk.ai: [Chatbots](https://www.g2.com/categories/chatbots), [Live Chat](https://www.g2.com/categories/live-chat) **Compare:** [tolk.ai vs Genesys Cloud CX](https://www.g2.com/compare/genesys-cloud-cx-vs-tolk-ai) **Compare Genesys Cloud CX with other alternatives:** - [Genesys Cloud CX vs Zendesk for Customer Service](https://www.g2.com/compare/genesys-cloud-cx-vs-zendesk-for-customer-service) - [Genesys Cloud CX vs Birdeye](https://www.g2.com/compare/birdeye-vs-genesys-cloud-cx) - [Genesys Cloud CX vs Fin](https://www.g2.com/compare/fin-vs-genesys-cloud-cx) - [Genesys Cloud CX vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-genesys-cloud-cx) - [Genesys Cloud CX vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-genesys-cloud-cx) - [Genesys Cloud CX vs Talkdesk](https://www.g2.com/compare/genesys-cloud-cx-vs-talkdesk) - [Genesys Cloud CX vs Podium](https://www.g2.com/compare/genesys-cloud-cx-vs-podium) - [Genesys Cloud CX vs Tidio](https://www.g2.com/compare/genesys-cloud-cx-vs-tidio) - [Genesys Cloud CX vs LiveAgent](https://www.g2.com/compare/genesys-cloud-cx-vs-liveagent) ### 10. [LiveAgent](https://www.g2.com/products/liveagent/reviews) By QualityUnit **Average Rating:** 4.5/5 **Total Reviews:** 1,538 LiveAgent helps businesses provide better customer service across all communication channels including email, chat and phone. Deliver customer Wow and grow your business with LiveAgent, a customer service software trusted by 30.000+ companies worldwide. Categories in common with tolk.ai: [Chatbots](https://www.g2.com/categories/chatbots), [Live Chat](https://www.g2.com/categories/live-chat) **Compare:** [tolk.ai vs LiveAgent](https://www.g2.com/compare/liveagent-vs-tolk-ai) **Compare LiveAgent with other alternatives:** - [LiveAgent vs Zendesk for Customer Service](https://www.g2.com/compare/liveagent-vs-zendesk-for-customer-service) - [LiveAgent vs Birdeye](https://www.g2.com/compare/birdeye-vs-liveagent) - [LiveAgent vs Fin](https://www.g2.com/compare/fin-vs-liveagent) - [LiveAgent vs GTM Studio - Powered by ZoomInfo](https://www.g2.com/compare/gtm-studio-powered-by-zoominfo-vs-liveagent) - [LiveAgent vs Brevo Marketing Platform](https://www.g2.com/compare/brevo-marketing-platform-vs-liveagent) - [LiveAgent vs Talkdesk](https://www.g2.com/compare/liveagent-vs-talkdesk) - [LiveAgent vs Podium](https://www.g2.com/compare/liveagent-vs-podium) - [LiveAgent vs Tidio](https://www.g2.com/compare/liveagent-vs-tidio) - [LiveAgent vs Genesys Cloud CX](https://www.g2.com/compare/genesys-cloud-cx-vs-liveagent) ## Explore Articles - [What is the most scalable nonprofit CRM for large fundraising teams?](https://www.g2.com/discussions/what-is-the-most-scalable-nonprofit-crm-for-large-fundraising-teams) - [Which user research app is top rated for service industry](https://www.g2.com/discussions/which-user-research-app-is-top-rated-for-service-industry) - [Best online registration tools for workshops](https://www.g2.com/discussions/best-remote-management-software-for-tech-startups) - [What is the top-rated visitor management system for enterprises?](https://www.g2.com/discussions/what-is-the-top-rated-visitor-management-system-for-enterprises) - [Top-rated AI legal assistants for litigation support](https://www.g2.com/discussions/what-are-the-top-rated-ai-assistants-for-litigation-support) - [Which sales intelligence tool is top-rated in the market](https://www.g2.com/discussions/sales-intelligence-what-s-the-best-ipaas-for-small-business-software-integration) ## Spotlight Categories - [Sales Training and Onboarding Software](https://www.g2.com/categories/sales-training-and-onboarding) - [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service) - [Loyalty Management Software](https://www.g2.com/categories/loyalty-management)