# Who offers the best account-based advertising software for mid-market B2B marketing teams?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Hello G2, who offers the best account-based advertising software for mid-market B2B marketing teams? I'm researching this specifically for teams without a dedicated ops person to babysit the platform, since a lot of <a class="a a--md" elv="true" href="https://www.g2.com/categories/account-based-advertising">account-based advertising</a> tools assume more headcount than a mid-market team actually has.</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/6sense-revenue-marketing/reviews"><strong>6sense</strong></a> gets strong marks for surfacing accounts researching competitors before they ever hit a company's own site, and the native display ad orchestration comes up as easy to set up. A few reviewers mention data sync to the CRM can lag and the AI intent scoring occasionally misfires.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews"><strong>AdRoll ABM</strong></a> is the one mid-market marketers specifically cite for not needing dedicated ops support, with the HubSpot integration and ICP scoring called out as reasons a small team can run it without constant management.</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For teams without a dedicated ABM ops role, how much upfront work did defining your ideal customer profile actually take before the platform started surfacing useful signal?</p>

##### Post Metadata
- Posted at: 16 days ago
- Author title: SEO Content Specialist
- Net upvotes: 1


## Comments
### Comment 1

Oh 6sense and Demandbase are the two names that dominate this category, both well-reviewed and built around identifying in-market accounts and serving them targeted ads based on intent data. For a mid-market team specifically, the honest consideration is that both are traditionally priced and positioned for larger budgets, so I&#39;d push each vendor hard on mid-market-specific pricing tiers rather than assuming enterprise-only cost. To be real, account-based advertising only pays off if your account list and intent data are solid, so before picking the platform, I&#39;d make sure your target account list is clean and your sales and marketing teams agree on what counts as &quot;in-market.&quot; Are you already running ABM more broadly, or is advertising your first ABM motion? That shapes how much supporting infrastructure (CRM data hygiene, account scoring) you need before the ads spend actually works.

##### Comment Metadata
- Posted at: 15 days ago





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