Keap Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users appreciate the advanced automation capabilities of Keap, simplifying management with integrated tools for marketing and client relations. (8 mentions)

Users appreciate the advanced automation features of Keap, streamlining processes and enhancing efficiency in managing clients. (8 mentions)

Users find Keap's platform extremely easy to use, allowing quick learning and efficient client management. (7 mentions)

Users highlight the high level of automation in Keap, enhancing campaign management and client information handling. (5 mentions)

Users appreciate the automation capabilities of Keap, enhancing efficiency in managing tasks and marketing effectively. (5 mentions)

Users find that Keap's complexity can overwhelm smaller businesses and new users, limiting its effective use. (3 mentions)

Users find Keap to be quite expensive, leading some to switch to more affordable alternatives. (3 mentions)

Users find Keap's lack of flexibility limits customization options, making it challenging to tailor the tool effectively. (3 mentions)

Users find the steep learning curve with Keap makes it challenging to fully leverage its capabilities. (3 mentions)

Users face rigid invoicing features and complexities, limiting Keap's usability for smaller businesses and entrepreneurs. (3 mentions)

5 Pros or Advantages of Keap

1. Automation

Users appreciate the advanced automation capabilities of Keap, simplifying management with integrated tools for marketing and client relations.

See 8 mentions

See Related User Reviews

Craig Paul T.

Small-Business (50 or fewer emp.)

4.5/5

"Easy-to-Use Email Editor with Great for Small teams and or one person departments"

What do you like about Keap?

Its ease of use, drag and drop email editor, the agging system, the dashboard where i can get counts of automated campaigns

Christian E.

Small-Business (50 or fewer emp.)

2.5/5

"Good CRM Starter, But Customization and Onboarding Are Challenging"

What do you like about Keap?

Keap was a great starting point for marketing and automation, with its pipelines and stages working really well. It serves as a solid introduction to

2. Automation Features

Users appreciate the advanced automation features of Keap, streamlining processes and enhancing efficiency in managing clients.

See 8 mentions

See Related User Reviews

Craig Paul T.

Small-Business (50 or fewer emp.)

4.5/5

"Easy-to-Use Email Editor with Great for Small teams and or one person departments"

What do you like about Keap?

Its ease of use, drag and drop email editor, the agging system, the dashboard where i can get counts of automated campaigns

Christian E.

Small-Business (50 or fewer emp.)

2.5/5

"Good CRM Starter, But Customization and Onboarding Are Challenging"

What do you like about Keap?

Keap was a great starting point for marketing and automation, with its pipelines and stages working really well. It serves as a solid introduction to

3. Ease of Use

Users find Keap's platform extremely easy to use, allowing quick learning and efficient client management.

See 7 mentions

See Related User Reviews

Craig Paul T.

Small-Business (50 or fewer emp.)

4.5/5

"Easy-to-Use Email Editor with Great for Small teams and or one person departments"

What do you like about Keap?

Its ease of use, drag and drop email editor, the agging system, the dashboard where i can get counts of automated campaigns

Victoria F.

Mid-Market (51-1000 emp.)

5.0/5

"Comprehensive CRM with Intuitive Features"

What do you like about Keap?

I really like that Keap has a very simple, direct platform. It's intuitive, so even someone with no experience can learn how to use it and embrace eve

4. Automation Efficiency

Users highlight the high level of automation in Keap, enhancing campaign management and client information handling.

See 5 mentions

See Related User Reviews

Christian E.

Small-Business (50 or fewer emp.)

2.5/5

"Good CRM Starter, But Customization and Onboarding Are Challenging"

What do you like about Keap?

Keap was a great starting point for marketing and automation, with its pipelines and stages working really well. It serves as a solid introduction to

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"All-in-One Solution That Supercharges Efficiency"

What do you like about Keap?

Keap is an amazing platform, i liked how it handles automation. It allow us to set up reminders, tasks, follow up emails with any requirement of techn

5. Automation Focus

Users appreciate the automation capabilities of Keap, enhancing efficiency in managing tasks and marketing effectively.

See 5 mentions

See Related User Reviews

Christian E.

Small-Business (50 or fewer emp.)

2.5/5

"Good CRM Starter, But Customization and Onboarding Are Challenging"

What do you like about Keap?

Keap was a great starting point for marketing and automation, with its pipelines and stages working really well. It serves as a solid introduction to

Mikhela C.

Small-Business (50 or fewer emp.)

2.0/5

"Useful Automation, But Could Be Pricey for Small Businesses"

What do you like about Keap?

I like that Keap is on the cutting edge of automation and uses email and text marketing. The automation features really help me keep up with the fast

5 Cons or Disadvantages of Keap

1. Complexity

Users find that Keap's complexity can overwhelm smaller businesses and new users, limiting its effective use.

See 3 mentions

See Related User Reviews

Victoria F.

Mid-Market (51-1000 emp.)

5.0/5

"Comprehensive CRM with Intuitive Features"

What do you dislike about Keap?

I don't think that there are things that don't work well. Maybe, yes, it depends if you don't have a kind of a huge list. It could be overcomplicated

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"Industry-Leading Workflows and Excellent Email Deliverability"

What do you dislike about Keap?

Keap is quite expensive, which is my main issue with the software. Additionally, it can be complicated for new users. While it is a robust platform, t

2. Expensive

Users find Keap to be quite expensive, leading some to switch to more affordable alternatives.

See 3 mentions

See Related User Reviews

Mikhela C.

Small-Business (50 or fewer emp.)

2.0/5

"Useful Automation, But Could Be Pricey for Small Businesses"

What do you dislike about Keap?

I no longer use Keap because they had a change in their company and prices were changing as well, and the team switched to a different product.

Verified User

Small-Business (50 or fewer emp.)

4.5/5

"Best CRM Tool"

What do you dislike about Keap?

It is a bit high in pricing compared to other competitors.

3. Lack of Flexibility

Users find Keap's lack of flexibility limits customization options, making it challenging to tailor the tool effectively.

See 3 mentions

See Related User Reviews

Christian E.

Small-Business (50 or fewer emp.)

2.5/5

"Good CRM Starter, But Customization and Onboarding Are Challenging"

What do you dislike about Keap?

Keap does not offer enough flexibility for complete customization. I found that getting the most out of Keap required a lot of effort during the onboa

Randall U.

Small-Business (50 or fewer emp.)

5.0/5

"Intuitive All-in-One Tool with Outstanding Support, but Needs Better Quote Flexibility"

What do you dislike about Keap?

The only issue I've had with KEAP is the quote and invoice form flexibility.

4. Learning Curve

Users find the steep learning curve with Keap makes it challenging to fully leverage its capabilities.

See 3 mentions

See Related User Reviews

Christian E.

Small-Business (50 or fewer emp.)

2.5/5

"Good CRM Starter, But Customization and Onboarding Are Challenging"

What do you dislike about Keap?

Keap does not offer enough flexibility for complete customization. I found that getting the most out of Keap required a lot of effort during the onboa

Verified User

Small-Business (50 or fewer emp.)

3.5/5

"Industry-Leading Workflows and Excellent Email Deliverability"

What do you dislike about Keap?

Keap is quite expensive, which is my main issue with the software. Additionally, it can be complicated for new users. While it is a robust platform, t

5. Limitations

Users face rigid invoicing features and complexities, limiting Keap's usability for smaller businesses and entrepreneurs.

See 3 mentions

See Related User Reviews

Victoria F.

Mid-Market (51-1000 emp.)

5.0/5

"Comprehensive CRM with Intuitive Features"

What do you dislike about Keap?

I don't think that there are things that don't work well. Maybe, yes, it depends if you don't have a kind of a huge list. It could be overcomplicated

Randall U.

Small-Business (50 or fewer emp.)

5.0/5

"Intuitive All-in-One Tool with Outstanding Support, but Needs Better Quote Flexibility"

What do you dislike about Keap?

The only issue I've had with KEAP is the quote and invoice form flexibility.

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Devin S.

Director of Operations

Small-Business (50 or fewer emp.)

3/10/2026

"Intuitive Batch Emailing, Though the Layout Feels a Bit Too Marketing-Style"

3.5/5

What do you like best about Keap?

Interface is fairly intuitive and most simple way to batch email for our bankers Review collected by and hosted on G2.com.

What do you dislike about Keap?

How the set up of the email comes across more like a marketing email than outlook email. It creates a semi different layout and boxiness to the text but hasn’t been a major issue Review collected by and hosted on G2.com.

Randall U.

Vice President

Small-Business (50 or fewer emp.)

10/14/2025

"Intuitive All-in-One Tool with Outstanding Support, but Needs Better Quote Flexibility"

5/5

What do you like best about Keap?

It's intuitive to use. It's an all-in-one package. The support team is by far the most excellent in the industry, compared to Salesforce, Hubspot, All-in-One Marketing (Go-High), Pardot. The KEAP support team sets the apart as a product their people understand. If they don't understand something, they don't leave you hanging and get someone who does address the issue. Review collected by and hosted on G2.com.

What do you dislike about Keap?

The only issue I've had with KEAP is the quote and invoice form flexibility. Review collected by and hosted on G2.com.

What problems is Keap solving and how is that benefiting you?

The problem KEAP is solving is not having silo's of information. It's easy to onboard someone, start use immediately, get support quickly if needed. It's the most powerful CRM in a complete package, for the cost. Since we are a non-profit organization, overall cost and feature benefit of KEAP is a great fit. Review collected by and hosted on G2.com.

Response from Alex At Keap of Keap

Thank you for such an incredible review. We’re thrilled to hear that you find Keap intuitive and that our support team has made such a positive impression. We take great pride in making sure our customers feel supported every step of the way. Your feedback about quote and invoice flexibility is appreciated and helps us continue improving. It’s wonderful to know Keap has been a great fit for your organization and helps keep everything connected in one place.

Craig Paul T.

Marketing Designer

Business Supplies and Equipment

Small-Business (50 or fewer emp.)

2/19/2026

"Easy-to-Use Email Editor with Great for Small teams and or one person departments"

4.5/5

What do you like best about Keap?

Its ease of use, drag and drop email editor, the agging system, the dashboard where i can get counts of automated campaigns Review collected by and hosted on G2.com.

What do you dislike about Keap?

It often refreshes on itself, the search function is also not the best Review collected by and hosted on G2.com.

sudhanshu k.

Small-Business (50 or fewer emp.)

5/15/2026

"Easy to Use, But Ads Distract"

3/5

What do you like best about Keap?

I find Keap pretty easy to use, which is really important for me as it saves time in finding prospects. I appreciate its pricing model as well. Review collected by and hosted on G2.com.

What do you dislike about Keap?

I find the frequency of advertisements in Keap to be bothersome. Review collected by and hosted on G2.com.

Mikhela C.

Dance Choreographer • Marketing

Small-Business (50 or fewer emp.)

12/16/2025

"Useful Automation, But Could Be Pricey for Small Businesses"

2/5

What do you like best about Keap?

I like that Keap is on the cutting edge of automation and uses email and text marketing. The automation features really help me keep up with the fast pace of managing dance studios. It's very useful for creating automated sequences for new leads and existing families, which helps a lot. Review collected by and hosted on G2.com.

What do you dislike about Keap?

I no longer use Keap because they had a change in their company and prices were changing as well, and the team switched to a different product. Review collected by and hosted on G2.com.

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Shane L.

Managing Partner

Small-Business (50 or fewer emp.)

4/28/2026

"Easy to Use and Affordable, but Support Can Be Hard to Reach"

2.5/5

What do you like best about Keap?

It's relatively easy to use, and the pricing is reasonable, i.e., cheap haha Review collected by and hosted on G2.com.

What do you dislike about Keap?

Support is a bit of an issue although when you get hold of someone they are generally helpful Review collected by and hosted on G2.com.

Christian E.

Owner

Small-Business (50 or fewer emp.)

12/18/2025

"Good CRM Starter, But Customization and Onboarding Are Challenging"

2.5/5

What do you like best about Keap?

Keap was a great starting point for marketing and automation, with its pipelines and stages working really well. It serves as a solid introduction to CRM. Review collected by and hosted on G2.com.

What do you dislike about Keap?

Keap does not offer enough flexibility for complete customization. I found that getting the most out of Keap required a lot of effort during the onboarding process. To really make the tools work the way you want, you need a dedicated team to handle everything. Review collected by and hosted on G2.com.

Verified User in Professional Training & Coaching

Small-Business (50 or fewer emp.)

10/25/2025

"Industry-Leading Workflows and Excellent Email Deliverability"

3.5/5

What do you like best about Keap?

I really appreciate Keap's workflows; in my opinion, they are the best available in the industry. I also enjoy using their new SMS marketing features. Additionally, their email deliverability is excellent. Review collected by and hosted on G2.com.

What do you dislike about Keap?

Keap is quite expensive, which is my main issue with the software. Additionally, it can be complicated for new users. While it is a robust platform, this sometimes makes it difficult to use. Review collected by and hosted on G2.com.

Susan D.

CIO (Chief Idea/Implentation Officer)

Small-Business (50 or fewer emp.)

10/14/2025

"Great for Automating Processes, but Invoicing Lacks Flexibility"

3.5/5

What do you like best about Keap?

The automated broadcasts, along with the option to categorize contacts, have been extremely useful for our group. Additionally, the automated systems that use tags have played a significant role in organizing and streamlining our processes. Review collected by and hosted on G2.com.

What do you dislike about Keap?

The invoicing feature feels quite rigid and doesn't really accommodate hourly billing. Because of this limitation, I've decided to use a different system for my own needs. Review collected by and hosted on G2.com.

Response from Alex At Keap of Keap

Thank you so much for taking the time to share your thoughtful feedback! We’re so glad to hear that Keap’s automations and tagging tools have helped streamline your processes and keep your communications organized. Your note about invoicing and hourly billing is really helpful, we appreciate you sharing how we can continue to improve. We’ll be sure to pass this along to our product team for review. Thanks again for being part of the Keap community!