# Thrive Optimize Reviews **Vendor:** Thrive Themes **Category:** [Website Builder Software](https://www.g2.com/categories/website-builder) **Average Rating:** 4.5/5.0 **Total Reviews:** 5 ## About Thrive Optimize Thrive Optimize is the A/B testing plugin for WordPress. ## Thrive Optimize Reviews ### 1. Nifty little A/B tool that comes with Thrive Suite **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Professional Training & Coaching | Small-Business (50 or fewer emp.) **Reviewed Date:** May 11, 2023 **What do you like best about Thrive Optimize?** I use this all the time to A/B test my landing pages on FB ads. I like that it's so simple and that I can retest past archived versions of my landing pages. I use it to see how many unique visitors I get, and the conversion rate to the thank you page. **What do you dislike about Thrive Optimize?** It's not very accurate. It has missed recording lots of purchases, but then again it could be that people are not getting to the thank you page. **What problems is Thrive Optimize solving and how is that benefiting you?** It really helps to test different landing pages and see which one converts the best. Very useful for increasing conversion rate. ### 2. Review for Thrive Optimize **Rating:** 3.5/5.0 stars **Reviewed by:** Emily R. | Library Assistant, Kelvin Smith Library, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2022 **What do you like best about Thrive Optimize?** Thrive Optimize is really efficient and has helped me better understand and create a cohesive website. I found the data super easy to understand and read, which is great since I kind of suck at math. **What do you dislike about Thrive Optimize?** There was a bit of a learning curve for me, but with time and effort, I made it work! I don't really have anything too negative to say about Thrive Optimize. It was exactly as advertised for me. **Recommendations to others considering Thrive Optimize:** Definitely give it a try! I think it could be helpful to anyone who needs to get a closer look at their analytics. **What problems is Thrive Optimize solving and how is that benefiting you?** I was really able to better understand the data and analytics of my website, which was really helpful to me when I was determining how to direct my content goals. ### 3. Thrive Optimize make it easy to A/B test landing pages **Rating:** 5.0/5.0 stars **Reviewed by:** Denis E. | Growth Design Engineer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2022 **What do you like best about Thrive Optimize?** Once you design you initial landing page with Thrive Architect, you duplicate the page with Thrive Optimize, make changes, save, and launch you A/B test. Very Simple. **What do you dislike about Thrive Optimize?** It does everything that I need. Of course this only works for WordPress users. **What problems is Thrive Optimize solving and how is that benefiting you?** It makes it very quick to test offers and landing pages. ### 4. It's a perfect tool for non specialists or if you want to run quick tests **Rating:** 4.0/5.0 stars **Reviewed by:** Juan G. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2021 **What do you like best about Thrive Optimize?** If you are not a conversion optimization specialist, and don't know how to use Google Optimize, Optimizely, or others, this is a great tool. You should always test your landing pages (whenever you have enough traffic). On the product itself: - You can create a whole new page to test vs. the control or duplicate the current page and edit small things. - You can also select the amount of traffic % that I want on each variation. - Since it's part of the Thrive Suite, it integrates seamlessly with Thrive Architect. - You can also set an "automatic winner" based on minimum conversions, duration (days), and chance to beat the original (statistical significance). - The goals available are Revenue, Visit Goal Page (in case you need to track clicks), and subscriptions (when submitting a form) **What do you dislike about Thrive Optimize?** I can't select a secondary goal. For example, I'd like to track sales as my primary goal and video sales letter views as my secondary goal. You can't also know the conversion rate based on device (mobile vs. desktop). This last one is a big one for me. **What problems is Thrive Optimize solving and how is that benefiting you?** I am performing quick tests that don't require a more profound analysis or major changes in the page, like design, or functionality (in that case, I would use Google Optimize, which is free although WAY much harder to integrate with your website). For example, it's great to test headlines, texts, call to actions, images, and small things that do not affect the form, design, or functionality of the page. ### 5. Very easy to use **Rating:** 5.0/5.0 stars **Reviewed by:** Ilse M. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2022 **What do you like best about Thrive Optimize?** I love how easy it is to test out different headlines and details on a landing page and run a test to see which works best. It has made my A/B testing process very easy and effective. **What do you dislike about Thrive Optimize?** So far I haven't found any downsides. I'm a member of Thrive Membership and have been using it for a couple of years on my WordPress site. All the tools are very easy to use. **What problems is Thrive Optimize solving and how is that benefiting you?** I can easily run A/B tests without needing to set up a ton of complicated tech or do difficult calculations. Thrive does the hard work for me. I just push a button and I can select the winner. ## Thrive Optimize Discussions - [What is Thrive Optimize used for?](https://www.g2.com/discussions/what-is-thrive-optimize-used-for) - [View Thrive Optimize pricing details and edition comparison](https://www.g2.com/products/thrive-optimize/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-15+01%3A02%3A25+-0500&secure%5Bsession_id%5D=137d1dde-3201-4d14-9c74-828e58c57b33&secure%5Btoken%5D=d72071e2b13e86bd3c79b2ca8eee216da1fe182efdd8dbec1df9d80e0bab9896&format=llm_user) ## Thrive Optimize Features **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding **Customizations** - Templates - Drag and Drop - HTML Input - Domain Name **Experimental Design** - Multivariate testing capacities - Concurrent Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations **Growth** - SEO - Site Analytics - Marketing Tools - E-Commerce - Hosting **Analytics** - Reporting and Analytics - Heatmaps **Content** - Email Integrations - Content Management - Permissions - WordPress Tool **Support** - Customer Support **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance ## Top Thrive Optimize Alternatives - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) - 4.4/5.0 (915 reviews) - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - 4.4/5.0 (404 reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) - 4.4/5.0 (978 reviews)