--- title: Thrive Optimize Reviews meta_title: 'Thrive Optimize Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter reviews by the users' company size, role or industry to find out how Thrive Optimize works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 5 scale: '5' date_modified: '2026-07-31' parent_category: name: Content Management url: https://www.g2.com/categories/content-management --- # Thrive Optimize Reviews **Vendor:** Thrive Themes **Category:** [Website Builder Software](https://www.g2.com/categories/website-builder) **Average Rating:** 4.5/5.0 **Total Reviews:** 5 ## About Thrive Optimize Thrive Optimize is the A/B testing plugin for WordPress. ## Thrive Optimize Reviews ### 1. Review for Thrive Optimize **Rating:** 3.5/5.0 stars **Reviewed by:** Emily R. | Library Assistant, Kelvin Smith Library, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2022 **What do you like best about Thrive Optimize?** Thrive Optimize is really efficient and has helped me better understand and create a cohesive website. I found the data super easy to understand and read, which is great since I kind of suck at math. **What do you dislike about Thrive Optimize?** There was a bit of a learning curve for me, but with time and effort, I made it work! I don't really have anything too negative to say about Thrive Optimize. It was exactly as advertised for me. **Recommendations to others considering Thrive Optimize:** Definitely give it a try! I think it could be helpful to anyone who needs to get a closer look at their analytics. **What problems is Thrive Optimize solving and how is that benefiting you?** I was really able to better understand the data and analytics of my website, which was really helpful to me when I was determining how to direct my content goals. ### 2. It's a perfect tool for non specialists or if you want to run quick tests **Rating:** 4.0/5.0 stars **Reviewed by:** Juan G. | CEO, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2021 **What do you like best about Thrive Optimize?** If you are not a conversion optimization specialist, and don't know how to use Google Optimize, Optimizely, or others, this is a great tool. You should always test your landing pages (whenever you have enough traffic). On the product itself: - You can create a whole new page to test vs. the control or duplicate the current page and edit small things. - You can also select the amount of traffic % that I want on each variation. - Since it's part of the Thrive Suite, it integrates seamlessly with Thrive Architect. - You can also set an "automatic winner" based on minimum conversions, duration (days), and chance to beat the original (statistical significance). - The goals available are Revenue, Visit Goal Page (in case you need to track clicks), and subscriptions (when submitting a form) **What do you dislike about Thrive Optimize?** I can't select a secondary goal. For example, I'd like to track sales as my primary goal and video sales letter views as my secondary goal. You can't also know the conversion rate based on device (mobile vs. desktop). This last one is a big one for me. **What problems is Thrive Optimize solving and how is that benefiting you?** I am performing quick tests that don't require a more profound analysis or major changes in the page, like design, or functionality (in that case, I would use Google Optimize, which is free although WAY much harder to integrate with your website). For example, it's great to test headlines, texts, call to actions, images, and small things that do not affect the form, design, or functionality of the page. ## Thrive Optimize Discussions - [What is Thrive Optimize used for?](https://www.g2.com/discussions/what-is-thrive-optimize-used-for) - [View Thrive Optimize pricing details and edition comparison](https://www.g2.com/products/thrive-optimize/reviews?filters%5Bnps_score%5D%5B%5D=4§ion=pricing&secure%5Bexpires_at%5D=2026-08-09+00%3A08%3A45+-0500&secure%5Bsession_id%5D=55f424b9-13d6-44f7-aa84-e04c7b0ebcf2&secure%5Btoken%5D=41544a3d2d789deccbea6a08a89e7760470965a503f2ff9af922645a79325573&format=llm_user) ## Thrive Optimize Features **Computing** - WYSIWYG - AI/Machine Learning - Little to No Coding - Generative AI **Customizations** - Templates - Drag and Drop - HTML Input - Domain Name - Custom Domains - Customizable Forms - Customizable Branding - Customizable Templates **Experimental Design** - Multivariate testing capacities - Split Testing - Mobile Testing - AI Assisted Testing - AI Generated Variations - Multivariate Testing **Growth** - SEO - Site Analytics - Marketing Tools - E-Commerce - Hosting - Online Booking Tools - Website Analytics **Analytics** - Reporting and Analytics - Heatmaps - Visual Analytics **Additional Functionality** - Alerts/Notifications - Surveys & Feedback - Mobile Access - Customizable Templates - Workflow Management - Customizable Reports - Visual Editor - Conversion Rate Optimization - Access Controls/Permissions - Campaign Segmentation - Widgets - Activity Dashboard - Funnel Analysis - Drag & Drop - API - Content Management - Behavior Tracking - Landing Pages/Web Forms - Engagement Tracking - Geotargeting - AI Copilot - Monitoring - Conversion Tracking - Customizable Branding - Real-Time Data - Assessment Management - Search/Filter - Data Visualization - Statistical Analysis **Content** - Email Integrations - Content Management - Permissions - WordPress Tool - Design Management - Website Management - eCommerce Management - SEO Management - Website Integration - Social Media Integration - Third-Party Integrations **Support** - Customer Support **Agentic AI - A/B Testing** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Audience Targeting - Third-Party Integrations **Additional Functionality** - Shopping Cart - Online Store Builder - Real Time Editing - Multi-Language - Landing Pages/Web Forms - CRM - API - Activity Tracking - Generative AI - Alerts/Notifications - Visitor Tracking - Survey Builder - Auto Update - Widgets - AI Copilot - SSL Security - Data Import/Export - Customizable Fields - Activity Dashboard - Media Library - WYSIWYG Editor ## Top Thrive Optimize Alternatives - [VWO Testing](https://www.g2.com/products/wingify-vwo-testing/reviews) - 4.4/5.0 (915 reviews) - [AB Tasty](https://www.g2.com/products/ab-tasty/reviews) - 4.4/5.0 (410 reviews) - [Webflow](https://www.g2.com/products/webflow/reviews) - 4.4/5.0 (981 reviews)