TelmarHelixa Reviews & Product Details

Plan is my go-to tool for proving the reach and frequency our campaigns will deliver, and it also helps me optimise our channel mix as effectively as possible. Load times are really quick, and the updated interface makes it a fast, straightforward job to get everything done. Review collected by and hosted on G2.com.

Having to manually enter my media every time can be tedious and a bit frustrating. Review collected by and hosted on G2.com.

TelmarHelixa offers a comprehensive list of affinity data, enabling us to construct a more robust audience profile. This is particularity valuable for identifying cohorts that may be challenging to find using traditional syndicated research methods. The extensive affinity data allows for a more accurate understanding of niche audiences and fandoms. Furthermore, I value the MRI Fusion feature which allows us to easily replicate audiences using the same parameters. The set-up and UI are also very user friendly. Review collected by and hosted on G2.com.

I am happy to see they are expanding their data sources beyond X, but would like to see more robust sample sizes for other data sources which would allow me to leverage these across complicated or niche audiences. It would also be great if the MRI Fusion worked across other data sources. Review collected by and hosted on G2.com.

I love using TelmarHelixa because it plays a significant role in every stage of our process, from pitching new business to optimizing live campaigns. The psychographic audience profiling is the biggest unlock for us, allowing us to build culturally precise audiences rather than relying on basic age and gender targeting. It's great that it helps us understand what drives behavior and maps brand affinity, sharpening our thinking significantly. The integration with Global Web Index ensures the data is backed by top-notch reported data. I also appreciate that TelmarHelixa empowers multiple teams - strategists, influencer teams, and media planners - ensuring cross-functional use and consistency in our recommendations. The initial setup was very easy, making it hassle-free to start using. Review collected by and hosted on G2.com.

I would love to see the capability to push audience builds directly into the Meta platform. Review collected by and hosted on G2.com.

I find the platform intuitive to use, which is great. It gives me a clear view of how different layers of a plan culminate into one total, which is super useful. The layout is pretty clear and easy for my team and I to work with. Plus, you can see in real time how audience delivery performs based on each layer of a plan added. The initial setup was very easy because a member of the team at Telmar explained the process to us. Review collected by and hosted on G2.com.

The audience creation could be more intuitive, especially when combining audiences and selecting options like 'all adults', which is hidden within the sex dropdown. It would be better if it were simpler for team members not well-versed with the platform. Also, the AND / OR feature for combining audiences could have some visualization to show how those options affect the audience representation. Review collected by and hosted on G2.com.

I like the dynamic of adding and being proactive about our requests. The account manager and client services for TelmarHelixa are top of class. I didn't have any issue at all during the initial setup; it was easy and a pretty straightforward process for us. Review collected by and hosted on G2.com.

One thing that I think could improve is how they manage historical data. It's not clear how I can look back on different metrics and compare 'apple to apples' to see the progress and growth on certain metrics. Review collected by and hosted on G2.com.

I really like TelmarHelixa's interface. It's brilliant, very user-friendly, and easy to use. It seems like it's built for both in-depth planning and speed, which is super helpful. I also appreciate that you can curate your own template, making it easy to get exactly what you need. The setup was incredibly easy, and attending a training session helped kick-start using the platform effectively. Review collected by and hosted on G2.com.

Sometimes there's a loading time after inputting impressions, which can slow down the process, but only by seconds. Review collected by and hosted on G2.com.

I like how TelmarHelixa lets me see all the platforms, brands, websites, interests, hobbies, and personalities of our audience segments. It's really valuable for informing our campaign strategies. Also, the AI approach that integrates GWI survey data within the platform makes it more valuable for us. The initial setup was very easy. Review collected by and hosted on G2.com.

The images of the different audience segments tend to repeat. I'd love more nuance to that. Review collected by and hosted on G2.com.

The deep look at audiences helps when creating promotional campaigns Review collected by and hosted on G2.com.

I often cannot find social pages that should be populated on the platform Review collected by and hosted on G2.com.

Helixa provides in-depth analysis of consumer behavior and attitudes, which helps generate strategic insights. Review collected by and hosted on G2.com.

Helixa’s data is currently limited to the US only; it would be much better if it also covered global data. Review collected by and hosted on G2.com.

Powerful datasets that complement the work my team delivers to our clients. Review collected by and hosted on G2.com.

It would be nice to have more combined data sets available. Review collected by and hosted on G2.com.