TelmarHelixa Reviews & Product Details

TelmarHelixa is a sophisticated audience insights and cross-media planning platform designed to assist brands, agencies, and media owners in comprehensively understanding their audiences. This solution enables users to model projected media performance and plan more effectively across various channels, ensuring that marketing strategies are data-driven and tailored to specific audience needs. As a data-neutral platform, TelmarHelixa distinguishes itself by providing access to a diverse array of global and local market research surveys sourced from leading audience research providers. This versatility allows users to leverage multiple data sources simultaneously through its Global Fusion capability, fostering the development of global strategies infused with local insights. By moving beyond reliance on a single dataset, teams can craft more nuanced and effective marketing plans that resonate with their target demographics. The platform excels in delivering deep audience understanding through advanced segmentation and analysis of consumer attitudes, social and cultural behaviors, and media usage patterns. Users can efficiently build, compare, and refine audience profiles, supported by instant visualizations and intuitive storytelling dashboards. This functionality simplifies the exploration, interpretation, and sharing of insights across teams, promoting collaboration and informed decision-making. For cross-media planning, TelmarHelixa integrates established media measurement methodologies with AI-assisted modeling techniques. This combination empowers teams to estimate projected reach, duplication, and efficiency across multiple media channels. By enabling users to evaluate and compare media plans prior to activation, the platform allows for the exploration of various planning scenarios, instilling confidence in strategic decisions. TelmarHelixa is delivered as a modular suite of interconnected products, designed to support various stages of the strategy and planning process. This integration ensures that teams can inform brand, marketing, and media decisions with clearer insights, greater confidence, and more efficient workflows across both online and offline channels. By providing a comprehensive toolkit for audience insights and media planning, TelmarHelixa stands out as a valuable resource for organizations seeking to enhance their marketing effectiveness.

Product Website

Seller

Telmar

Discussions

TelmarHelixa Community

Languages Supported

English, French, Chinese (Simplified)

Overview by

Tina Fisher

TelmarHelixa Media

TelmarHelixa Demo - Discover: Multi-Dimensional Audience Segmentation

This screen illustrates how Discover enables audience segmentation across attitudes, behaviours, cultural context and media usage to support deeper and richer audience understanding.

TelmarHelixa Demo - Discover: Turning Audience Signals into Strategic Insight

This view brings together multiple audience signals and presents them through instant, dashboarded visualisations, enabling decision-ready insight into what drives attitudes, behaviours and preferences.

TelmarHelixa Demo - Explore: Easily Find Insights in Complex Data Sets

Heat map visualisation of crosstab results across complex codebooks, using colour intensity to surface patterns, relationships and outliers quickly. This enables faster insight identification and supports the development of strategic narratives and decisions.

TelmarHelixa Demo - Explore: Free Up Strategic Time with Instant Visualizations

Instant, dashboarded data visualisations surface key signals and relationships quickly, helping teams move from analysis to strategic thinking without getting lost in complexity.

TelmarHelixa Demo - Create Reach Curves from Your Media Selection

Instant reach curve analysis visualises projected reach and frequency across media types as investment levels change, enabling planners to compare channels, identify points of diminishing returns and evaluate planning scenarios before activation.

TelmarHelixa Demo - Scenario Channel Strategy and Planning

Model and compare different channel scenarios to understand how changes in investment, mix and frequency impact projected reach and efficiency before plans are activated.

Plan - Cross Media Planning Instant Reach Curves Built Directly into Media Plans Reach curves are generated automatically in Plan and, with a single click, built into a complete media plan to support faster, more efficient planning.

Discover Global Fusion Develop global audience strategy with local nuance. TelmarHelixa and GWI Global Fusion provides consistent audience insight across 20 markets to support informed, market-specific strategic decision-making.

TelmarHelixa The largest data neutral audience insights and cross-media planning platform for over 50 years

Plan - ESG Media Planning Evaluation SG considerations can be evaluated as part of the media planning process, allowing teams to assess environmental, social and governance signals alongside projected planning outcomes.

TelmarHelixa Flagship Products An overview of our three global flagship products

Official Downloads

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The Media Metrics That Matter in Planning and Evaluation

2024 GenZ Report: What Digital Native's Want

EPL Festive Fixtures: Audience and Media Insights

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Emma M.

Regional Solutions Lead

Mid-Market (51-1000 emp.)

2/17/2026

"Fast, Straightforward Campaign Planning with Plan"

5/5

What do you like best about TelmarHelixa?

Plan is my go-to tool for proving the reach and frequency our campaigns will deliver, and it also helps me optimise our channel mix as effectively as possible. Load times are really quick, and the updated interface makes it a fast, straightforward job to get everything done. Review collected by and hosted on G2.com.

What do you dislike about TelmarHelixa?

Having to manually enter my media every time can be tedious and a bit frustrating. Review collected by and hosted on G2.com.

What problems is TelmarHelixa solving and how is that benefiting you?

Plan helps us demonstrate the reach of our individual campaigns against our competitors. I like that we can include our off-platform promotion (e.g., Facebook and Spotify) to extend our reach further, and the level of granularity in the sections we can drill into lets us get really specific. We sometimes struggle with the perception that our reach isn’t as strong as other media owners, but with Plan’s metrics we can push back on that and support our story with data. Review collected by and hosted on G2.com.

Sam B.

2/17/2026

"Intuitive Platform with Room for Interface Improvement"

5/5

What do you like best about TelmarHelixa?

I find the platform intuitive to use, which is great. It gives me a clear view of how different layers of a plan culminate into one total, which is super useful. The layout is pretty clear and easy for my team and I to work with. Plus, you can see in real time how audience delivery performs based on each layer of a plan added. The initial setup was very easy because a member of the team at Telmar explained the process to us. Review collected by and hosted on G2.com.

What do you dislike about TelmarHelixa?

The audience creation could be more intuitive, especially when combining audiences and selecting options like 'all adults', which is hidden within the sex dropdown. It would be better if it were simpler for team members not well-versed with the platform. Also, the AND / OR feature for combining audiences could have some visualization to show how those options affect the audience representation. Review collected by and hosted on G2.com.

Federico G.

2/12/2026

"Empowers Audience Analytics with Top-Class Support"

4.5/5

What do you like best about TelmarHelixa?

I like the dynamic of adding and being proactive about our requests. The account manager and client services for TelmarHelixa are top of class. I didn't have any issue at all during the initial setup; it was easy and a pretty straightforward process for us. Review collected by and hosted on G2.com.

What do you dislike about TelmarHelixa?

One thing that I think could improve is how they manage historical data. It's not clear how I can look back on different metrics and compare 'apple to apples' to see the progress and growth on certain metrics. Review collected by and hosted on G2.com.

Taylor C.

2/12/2026

"Valuable Insights with Room for Nuance"

4/5

What do you like best about TelmarHelixa?

I like how TelmarHelixa lets me see all the platforms, brands, websites, interests, hobbies, and personalities of our audience segments. It's really valuable for informing our campaign strategies. Also, the AI approach that integrates GWI survey data within the platform makes it more valuable for us. The initial setup was very easy. Review collected by and hosted on G2.com.

What do you dislike about TelmarHelixa?

The images of the different audience segments tend to repeat. I'd love more nuance to that. Review collected by and hosted on G2.com.

Jennifer T.

Social Intelligence Manager

Mid-Market (51-1000 emp.)

2/18/2026

"In-Depth Consumer Insights That Drive Strategy"

5/5

What do you like best about TelmarHelixa?

Helixa provides in-depth analysis of consumer behavior and attitudes, which helps generate strategic insights. Review collected by and hosted on G2.com.

What do you dislike about TelmarHelixa?

Helixa’s data is currently limited to the US only; it would be much better if it also covered global data. Review collected by and hosted on G2.com.

Verified User in Research

Small-Business (50 or fewer emp.)

2/12/2026

"Powerful Datasets That Complement Our Team’s Client Work"

5/5

What do you like best about TelmarHelixa?

Powerful datasets that complement the work my team delivers to our clients. Review collected by and hosted on G2.com.

What do you dislike about TelmarHelixa?

It would be nice to have more combined data sets available. Review collected by and hosted on G2.com.

Yashwant P.

Freelance

Small-Business (50 or fewer emp.)

7/10/2023

"All in one solution for marketing professionals"

5/5

What do you like best about TelmarHelixa?

Helixa has some of the best features which make it different from others, like Analyzing audience, viewing their personality attributes, demographics, consumer behaviour etc. It is also beneficial because it gives predefined summary reports, defines promotional strategies, and much more. Review collected by and hosted on G2.com.

What do you dislike about TelmarHelixa?

I do not find anything wrong or dislike about the helixa and am happy using it. Other factors can make it disliked by some people depending on their usage, like cost, ease of use, etc. Review collected by and hosted on G2.com.

What problems is TelmarHelixa solving and how is that benefiting you?

Helixa was like a personal assistant who helped me with promotional and expansion opportunities and gained insights into perspective clients via records, graphs, charts etc. It also assists in designing customer personas based on their interest, psychographics and demographics data on a single portal. Review collected by and hosted on G2.com.

Leah R.

Analyst

Enterprise (> 1000 emp.)

2/28/2023

"Superior insight into media behavior"

3.5/5

What do you like best about TelmarHelixa?

Helixa offers a very user-friendly and functional interface with little training required. The output is very visually appealing and allows you to double-click into individual attributes of interest. Review collected by and hosted on G2.com.

What do you dislike about TelmarHelixa?

Helixa's methodology isn't as clear as other platforms. They note their reliance on Twitter data (overlayed with other datasets, i.e. census) which may be troublesome in the future. Additionally, it's difficult to find the full question/statements for some attributes which makes it difficult to fully understand what a particular trait actually means. Review collected by and hosted on G2.com.

sangeetha M.

Mid-Market (51-1000 emp.)

8/1/2023

"Telmar review"

4/5

What do you like best about TelmarHelixa?

the data analysis from the different platform in a single page helps us to plan our campaign with better prediction and understanding about our audience Review collected by and hosted on G2.com.

What do you dislike about TelmarHelixa?

Pricing is too high.

Best tool for the initial brands to create an awareness among the audience and understanding of them. Review collected by and hosted on G2.com.

Avery S.

Post Creative Strategist

Enterprise (> 1000 emp.)

2/22/2022

"Helixa is a great resource for audience research."

4/5

What do you like best about TelmarHelixa?

I love finding any specific information or data on a niche audience. There are so many categories and media consumption options to choose from, which allows me to get a very in-depth picture of who I'm targeting. Review collected by and hosted on G2.com.

What do you dislike about TelmarHelixa?

There are so many areas that the site has data on that I'm not even aware of. I think the search tool could be improved so that you can ask a specific question for the type of data you want to find and easily locate it. Right now, the search tool is very sensitive and can be hard to use if you don't use the right grammar or spelling when searching. Review collected by and hosted on G2.com.

Recommendations to others considering TelmarHelixa:

I would definitely recommend looking through all the categories to find all the potential data out there. Review collected by and hosted on G2.com.

What problems is TelmarHelixa solving and how is that benefiting you?

It's a great tool for audience deep dives and research on users. It has also been helpful to see which apps our audience has a high index for as it helps the media team come up with recommendations. Review collected by and hosted on G2.com.