# TelmarHelixa Reviews **Vendor:** Telmar **Category:** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms) **Average Rating:** 4.2/5.0 **Total Reviews:** 41 ## About TelmarHelixa What is TelmarHelixa? TelmarHelixa is an audience intelligence and cross-media planning platform that helps organizations understand consumers and plan marketing strategies using large-scale research and behavioral data. Who uses TelmarHelixa? The platform is used by brand marketers, media agencies, media owners, and research teams that need evidence-based insights to guide strategy, targeting, and media investment decisions. What does TelmarHelixa do? TelmarHelixa enables users to: Analyze consumer attitudes, interests, and behaviors Understand social, cultural, and lifestyle patterns Build and compare audience segments Identify where audiences can be reached across media channels Estimate projected reach and duplication across channels Evaluate alternative media plans before activation Share insights across teams through visual dashboards What data does it use? TelmarHelixa integrates multiple large-scale data sources, including licensed syndicated consumer surveys and global social-behavioral research datasets. Through its Global Fusion capability, the platform combines data across 20 international markets, enabling both global strategy development and local market analysis. What problem does it solve? Organizations often rely on fragmented insights and disconnected planning tools. TelmarHelixa brings audience understanding and cross-media planning into a single environment, helping teams make consistent, data-driven decisions. How is TelmarHelixa delivered? The platform is delivered as a modular suite of interconnected products that support different stages of the workflow, from audience discovery and analysis to cross-media planning. ## TelmarHelixa Pros & Cons **What users like:** - Users appreciate the **ease of use** of TelmarHelixa, noting its intuitive interface and straightforward setup process. (6 reviews) - Users find the platform **intuitive and valuable** for audience insights, enhancing campaign strategies and planning. (5 reviews) - Users appreciate the **easy setup** of TelmarHelixa, enhancing user experience and streamlining audience profiling processes. (5 reviews) - Users find the **initial setup easy** with TelmarHelixa, appreciating the intuitive design and clear guidance throughout. (4 reviews) - Users value the **comprehensive data** from TelmarHelixa, enhancing audience profiles and informing effective campaign strategies. (3 reviews) - Customer Engagement (3 reviews) - Interface Ease-of-Use (3 reviews) - Data Accuracy (2 reviews) - Insights Discovery (2 reviews) - User Interface (2 reviews) **What users dislike:** - Users find **lack of clarity** in audience creation and historical data management, complicating their analytical tasks. (2 reviews) - Users find the **audience creation process complicated** , wishing for a more intuitive and visual approach to options integration. (1 reviews) - Users desire **more robust sample sizes** from TelmarHelixa's data sources to enhance targeting for niche audiences. (1 reviews) - Users find the **manual data entry tedious** , leading to frustration with TelmarHelixa's media management process. (1 reviews) - Users find the **difficult learning** curve for audience creation on TelmarHelixa can hinder effective use of the platform. (1 reviews) - Users feel the pricing is **too high** for the value provided by TelmarHelixa, impacting overall satisfaction. (1 reviews) - Inefficiency (1 reviews) - Lack of Detail (1 reviews) - Limited Customization (1 reviews) - Limited Data (1 reviews) ## TelmarHelixa Reviews ### 1. Fast, Straightforward Campaign Planning with Plan **Rating:** 5.0/5.0 stars **Reviewed by:** Emma M. | Regional Solutions Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** February 17, 2026 **What do you like best about TelmarHelixa?** Plan is my go-to tool for proving the reach and frequency our campaigns will deliver, and it also helps me optimise our channel mix as effectively as possible. Load times are really quick, and the updated interface makes it a fast, straightforward job to get everything done. **What do you dislike about TelmarHelixa?** Having to manually enter my media every time can be tedious and a bit frustrating. **What problems is TelmarHelixa solving and how is that benefiting you?** Plan helps us demonstrate the reach of our individual campaigns against our competitors. I like that we can include our off-platform promotion (e.g., Facebook and Spotify) to extend our reach further, and the level of granularity in the sections we can drill into lets us get really specific. We sometimes struggle with the perception that our reach isn’t as strong as other media owners, but with Plan’s metrics we can push back on that and support our story with data. ### 2. Comprehensive Consumer Insights and Easy UI **Rating:** 4.5/5.0 stars **Reviewed by:** Pam W. | Enterprise (> 1000 emp.) **Reviewed Date:** February 24, 2026 **What do you like best about TelmarHelixa?** TelmarHelixa offers a comprehensive list of affinity data, enabling us to construct a more robust audience profile. This is particularity valuable for identifying cohorts that may be challenging to find using traditional syndicated research methods. The extensive affinity data allows for a more accurate understanding of niche audiences and fandoms. Furthermore, I value the MRI Fusion feature which allows us to easily replicate audiences using the same parameters. The set-up and UI are also very user friendly. **What do you dislike about TelmarHelixa?** I am happy to see they are expanding their data sources beyond X, but would like to see more robust sample sizes for other data sources which would allow me to leverage these across complicated or niche audiences. It would also be great if the MRI Fusion worked across other data sources. **What problems is TelmarHelixa solving and how is that benefiting you?** I find TelmarHelixa provides a nuanced view of consumer behavior, filling affinity gaps compared to syndicated sources. It offers a comprehensive affinity data list, helping us build robust audience pictures and understand niche audiences better with accurate insights. ### 3. Empowers Culturally Precise Audience Profiling **Rating:** 5.0/5.0 stars **Reviewed by:** Jocelyn S. | VP, Insights & Analytics, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2026 **What do you like best about TelmarHelixa?** I love using TelmarHelixa because it plays a significant role in every stage of our process, from pitching new business to optimizing live campaigns. The psychographic audience profiling is the biggest unlock for us, allowing us to build culturally precise audiences rather than relying on basic age and gender targeting. It's great that it helps us understand what drives behavior and maps brand affinity, sharpening our thinking significantly. The integration with Global Web Index ensures the data is backed by top-notch reported data. I also appreciate that TelmarHelixa empowers multiple teams - strategists, influencer teams, and media planners - ensuring cross-functional use and consistency in our recommendations. The initial setup was very easy, making it hassle-free to start using. **What do you dislike about TelmarHelixa?** I would love to see the capability to push audience builds directly into the Meta platform. **What problems is TelmarHelixa solving and how is that benefiting you?** I use TelmarHelixa for psychographic audience profiling, which sharpens our audience targeting beyond age and gender, enhancing our campaign strategies. It helps us understand behaviors, map brand affinity, and maintain consistent cross-functional strategies with integrated high-quality data. ### 4. Intuitive Platform with Room for Interface Improvement **Rating:** 5.0/5.0 stars **Reviewed by:** Sam B. **Reviewed Date:** February 17, 2026 **What do you like best about TelmarHelixa?** I find the platform intuitive to use, which is great. It gives me a clear view of how different layers of a plan culminate into one total, which is super useful. The layout is pretty clear and easy for my team and I to work with. Plus, you can see in real time how audience delivery performs based on each layer of a plan added. The initial setup was very easy because a member of the team at Telmar explained the process to us. **What do you dislike about TelmarHelixa?** The audience creation could be more intuitive, especially when combining audiences and selecting options like 'all adults', which is hidden within the sex dropdown. It would be better if it were simpler for team members not well-versed with the platform. Also, the AND / OR feature for combining audiences could have some visualization to show how those options affect the audience representation. **What problems is TelmarHelixa solving and how is that benefiting you?** I use TelmarHelixa for combining audience deliveries across different channels, providing clients with reach figures for large campaigns. It offers an intuitive platform that lets my team and me see real-time audience delivery performance, making planning clear and effective. ### 5. Empowers Audience Analytics with Top-Class Support **Rating:** 4.5/5.0 stars **Reviewed by:** Federico G. **Reviewed Date:** February 12, 2026 **What do you like best about TelmarHelixa?** I like the dynamic of adding and being proactive about our requests. The account manager and client services for TelmarHelixa are top of class. I didn't have any issue at all during the initial setup; it was easy and a pretty straightforward process for us. **What do you dislike about TelmarHelixa?** One thing that I think could improve is how they manage historical data. It's not clear how I can look back on different metrics and compare 'apple to apples' to see the progress and growth on certain metrics. **What problems is TelmarHelixa solving and how is that benefiting you?** I use TelmarHelixa for audience and demographic data analytics, especially for smaller clients lacking data. It's helpful for research with its easy-to-digest EC dashboard and social listening capabilities, making data accessible and exportable. ### 6. The tool all media planners need! **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren G. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 10, 2026 **What do you like best about TelmarHelixa?** I really like TelmarHelixa's interface. It's brilliant, very user-friendly, and easy to use. It seems like it's built for both in-depth planning and speed, which is super helpful. I also appreciate that you can curate your own template, making it easy to get exactly what you need. The setup was incredibly easy, and attending a training session helped kick-start using the platform effectively. **What do you dislike about TelmarHelixa?** Sometimes there's a loading time after inputting impressions, which can slow down the process, but only by seconds. **What problems is TelmarHelixa solving and how is that benefiting you?** I use TelmarHelixa for cross-channel media planning, understanding fragmented media consumption, and exploring multiple plans to generate solid media plans for clients. ### 7. Valuable Insights with Room for Nuance **Rating:** 4.0/5.0 stars **Reviewed by:** Taylor C. **Reviewed Date:** February 12, 2026 **What do you like best about TelmarHelixa?** I like how TelmarHelixa lets me see all the platforms, brands, websites, interests, hobbies, and personalities of our audience segments. It's really valuable for informing our campaign strategies. Also, the AI approach that integrates GWI survey data within the platform makes it more valuable for us. The initial setup was very easy. **What do you dislike about TelmarHelixa?** The images of the different audience segments tend to repeat. I'd love more nuance to that. **What problems is TelmarHelixa solving and how is that benefiting you?** TelmarHelixa helps me see all platforms, brands, websites, interests, hobbies, and personalities of audience segments to inform our campaign strategies. ### 8. Deep Audience Insights That Power Better Promotional Campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Jessica C. | Associate of Digital Strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2026 **What do you like best about TelmarHelixa?** The deep look at audiences helps when creating promotional campaigns **What do you dislike about TelmarHelixa?** I often cannot find social pages that should be populated on the platform **What problems is TelmarHelixa solving and how is that benefiting you?** They are currently making the platform better with every update, its been helping us develop deeper strategies for our work ### 9. In-Depth Consumer Insights That Drive Strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer T. | Social Intelligence Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 18, 2026 **What do you like best about TelmarHelixa?** Helixa provides in-depth analysis of consumer behavior and attitudes, which helps generate strategic insights. **What do you dislike about TelmarHelixa?** Helixa’s data is currently limited to the US only; it would be much better if it also covered global data. **What problems is TelmarHelixa solving and how is that benefiting you?** Helixa helps answer questions about brand audience behavior and attitudes, which in turn supports more effective message delivery. **Official Response from Elke Cathrall:** > Hi Jennifer, thank you very much for reviewing Discover. We truly appreciate the time you took to share your experience. In addition to our deep U.S. insights, one of Discover’s core capabilities is Global Fusion, developed in partnership with GWI. This integrated dataset spans 20 markets across the Americas, Europe, and Asia Pacific, with country-specific weighting to ensure locally representative insights. It enables teams to explore consumer behaviors, attitudes, psychographics, influencers and cultural signals at both global and market level, supporting internationally aligned strategies as well as local planning. Thank you again for your feedback and for being a valued client. ### 10. Valuable Insights Made Easy with TelmarHelixa **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.) **Reviewed Date:** April 27, 2026 **What do you like best about TelmarHelixa?** TelmarHelixa provides valuable information and insights, and it’s also easy to use. **What do you dislike about TelmarHelixa?** So far, I haven’t had any complaints about TelmarHelixa. **What problems is TelmarHelixa solving and how is that benefiting you?** TelmarHelixa provides us with insights and trends about our target audiences, and it helps us develop comprehensive media plans designed to reach the right people. ### 11. Powerful Datasets That Complement Our Team’s Client Work **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Research | Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2026 **What do you like best about TelmarHelixa?** Powerful datasets that complement the work my team delivers to our clients. **What do you dislike about TelmarHelixa?** It would be nice to have more combined data sets available. **What problems is TelmarHelixa solving and how is that benefiting you?** It helps us recommend different audiences for clients and dive deeper into their lifestyles and attitudes. ### 12. All in one solution for marketing professionals **Rating:** 5.0/5.0 stars **Reviewed by:** Yashwant P. | Freelance, Small-Business (50 or fewer emp.) **Reviewed Date:** July 10, 2023 **What do you like best about TelmarHelixa?** Helixa has some of the best features which make it different from others, like Analyzing audience, viewing their personality attributes, demographics, consumer behaviour etc. It is also beneficial because it gives predefined summary reports, defines promotional strategies, and much more. **What do you dislike about TelmarHelixa?** I do not find anything wrong or dislike about the helixa and am happy using it. Other factors can make it disliked by some people depending on their usage, like cost, ease of use, etc. **What problems is TelmarHelixa solving and how is that benefiting you?** Helixa was like a personal assistant who helped me with promotional and expansion opportunities and gained insights into perspective clients via records, graphs, charts etc. It also assists in designing customer personas based on their interest, psychographics and demographics data on a single portal. ### 13. Superior insight into media behavior **Rating:** 3.5/5.0 stars **Reviewed by:** Leah R. | Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** February 28, 2023 **What do you like best about TelmarHelixa?** Helixa offers a very user-friendly and functional interface with little training required. The output is very visually appealing and allows you to double-click into individual attributes of interest. **What do you dislike about TelmarHelixa?** Helixa's methodology isn't as clear as other platforms. They note their reliance on Twitter data (overlayed with other datasets, i.e. census) which may be troublesome in the future. Additionally, it's difficult to find the full question/statements for some attributes which makes it difficult to fully understand what a particular trait actually means. **What problems is TelmarHelixa solving and how is that benefiting you?** Helixa is most beneficial at uncovering audience insights, particularly understanding the behaviors and motivations of a particular consumer. The platform is great at providing media behavior insights ### 14. Telmar review **Rating:** 4.0/5.0 stars **Reviewed by:** sangeetha M. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 01, 2023 **What do you like best about TelmarHelixa?** the data analysis from the different platform in a single page helps us to plan our campaign with better prediction and understanding about our audience **What do you dislike about TelmarHelixa?** Pricing is too high. Best tool for the initial brands to create an awareness among the audience and understanding of them. **What problems is TelmarHelixa solving and how is that benefiting you?** best for audience understanding with the data and precise planning about the campaign in different platforms. ### 15. Helixa is a great resource for audience research. **Rating:** 4.0/5.0 stars **Reviewed by:** Avery S. | Post Creative Strategist, Enterprise (> 1000 emp.) **Reviewed Date:** February 22, 2022 **What do you like best about TelmarHelixa?** I love finding any specific information or data on a niche audience. There are so many categories and media consumption options to choose from, which allows me to get a very in-depth picture of who I'm targeting. **What do you dislike about TelmarHelixa?** There are so many areas that the site has data on that I'm not even aware of. I think the search tool could be improved so that you can ask a specific question for the type of data you want to find and easily locate it. Right now, the search tool is very sensitive and can be hard to use if you don't use the right grammar or spelling when searching. **Recommendations to others considering TelmarHelixa:** I would definitely recommend looking through all the categories to find all the potential data out there. **What problems is TelmarHelixa solving and how is that benefiting you?** It's a great tool for audience deep dives and research on users. It has also been helpful to see which apps our audience has a high index for as it helps the media team come up with recommendations. ### 16. Unique Insights-Gathering Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** March 05, 2021 **What do you like best about TelmarHelixa?** Ability to very quickly gather insights into audiences and media consumption habits. Really great for early stage strategic development for new products and offerings. I've been able to provide clients with insights about their audiences that are immediately actionable. **What do you dislike about TelmarHelixa?** Nothing to dislike, but you have to formulate queries -- the tool doesn't lead you, you have to engage with it. That's not a problem for me, but some of the junior people on my team sometimes need guidance. I can usually spare them the five minutes to get them on track. **What problems is TelmarHelixa solving and how is that benefiting you?** Why does anyone use research: to learn about audiences. What they like, how they use products, what types of content do they consume. The mixture of data sources from social, MRI/GfK, and demo sources to properly weight samples is unique and transforms it beyond being a fancy social media listening tool into a sound research tool we can use quickly and (as we are a small company) at a reasonable cost. ### 17. Insights In Minutes! **Rating:** 4.0/5.0 stars **Reviewed by:** Mary B. | Senior Vice President, Enterprise (> 1000 emp.) **Reviewed Date:** June 24, 2022 **What do you like best about TelmarHelixa?** See what the agency sees, and what the brand sees - get access to the real data and use it for actionable steps and marketing! **What do you dislike about TelmarHelixa?** Not all aspects are intuitive off the bat, but usually if you click around or do a quick search you can figure it out. **What problems is TelmarHelixa solving and how is that benefiting you?** Giving global insights that give us better intelligence for planning and action steps ### 18. A Great tool **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 10, 2022 **What do you like best about TelmarHelixa?** It is simple to use and allows me to get the information I need quickly. **What do you dislike about TelmarHelixa?** I don't like that there are limits to how you can customize and segment out your searches. **What problems is TelmarHelixa solving and how is that benefiting you?** I'm solving knowing what a clients audience is and how they are performing against it. ### 19. Great **Rating:** 5.0/5.0 stars **Reviewed by:** John S. | I, Small-Business (50 or fewer emp.) **Reviewed Date:** February 22, 2022 **What do you like best about TelmarHelixa?** How easy and precise they are to use. Really get useful information **What do you dislike about TelmarHelixa?** Could use better layout when changing workflow and events **What problems is TelmarHelixa solving and how is that benefiting you?** To solve what works and what doesn't within a market ### 20. Helixa formerly cubeyou **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Enterprise (> 1000 emp.) **Reviewed Date:** January 04, 2022 **What do you like best about TelmarHelixa?** You can see what peoples interests are and find demographic data and pair it with other interests and see what's related. This is a very unique tool and I haven't found anything similar. **What do you dislike about TelmarHelixa?** I wish the output could be more editable when you export it. It works properly for it's purpose but I wish definitions could be clearer. **What problems is TelmarHelixa solving and how is that benefiting you?** If you have trouble finding stories for a specific sales pitch when no other sources work, this is a great alternative to debunk objections. This can lead to new clients in different categories. ### 21. One of the best insight driven marketing tools **Rating:** 3.5/5.0 stars **Reviewed by:** Brandon W. | Senior Project Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** January 04, 2022 **What do you like best about TelmarHelixa?** detailed consumer insights that allow for greater and more powerful marketing decisions to be made **What do you dislike about TelmarHelixa?** allowing for data to be exported as a one-slide or presentation **Recommendations to others considering TelmarHelixa:** It will change the way you view your marketing ideas **What problems is TelmarHelixa solving and how is that benefiting you?** convincing clients on campaign ideas due to data-driven insights ### 22. Insightful click-and-play tool to inform audience target decisions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.) **Reviewed Date:** June 24, 2021 **What do you like best about TelmarHelixa?** It's an intuitive platform that allows me to get an audience's interests and affinities quickly. The ability to share views and dashboards without via URL without needing the people I'm sharing it with to create an account is handy as well. **What do you dislike about TelmarHelixa?** The US-only nature of the platform can be a barrier to more global targeting efforts. Helixa is weighted to be US representative as well between a certain age demographic. Still, given the platform now relies primarily on Twitter as its data source, it's not fully clear to me how confident I should be to lean on the data as a 'social media only' source or a general consumer source. **What problems is TelmarHelixa solving and how is that benefiting you?** When there's an 'interest' that isn't already being tracked in the platform, it needs to be manually requested and can take days to be added. In addition, the interest needs to have a Twitter account to be added. Not all 'interests' I need to be added have Twitter accounts and thus makes the tool not useful for those scenarios. The 'Conversations' feature of the tool isn't all that intuitive to use either. For those familiar with boolean, you might be frustrated with their 'conversations' feature and the syntax. ### 23. They have a really deep level of data available to use for both audience work and media planning **Rating:** 4.0/5.0 stars **Reviewed by:** Kalina B. | Enterprise (> 1000 emp.) **Reviewed Date:** January 12, 2021 **What do you like best about TelmarHelixa?** The help desk are very helpful and answer questions quickly, they also answer the phone quickly which is great if you’re in a rush. The vast array of data sources is also good including TGI, pamco, click stream etc. Once you know how to use the data it becomes easy to use. There is lots of data to segment on such as demographic, acorn groups, income etc which is helpful due to the range of clients we work on. It’s great to be able to create multiple audiences within one run so you can directly compare to each other. It’s also very useful to be able to re name columns when you’ve added multiple filters to make it very clear what it is in a snapshot. **What do you dislike about TelmarHelixa?** Sometimes it is difficult to mine through the data to find what you need, this is even more so if you are looking for new ideas or inspiration and so are not sure what exact terms to search for. Especially when looking at more qualitative data like TGi lifestyle statements. Takes a while to understand how the system works. Sometimes the search button is difficult as you must remember to reset before searching again. It can take a while to load each new page which can be frustrating if in a rush. **Recommendations to others considering TelmarHelixa:** Ensure you have proper training and don’t be afraid to keep using it. It is good to get experience and try new capabilities to build confidence. Also use the help desk if needs be as they’re very useful. **What problems is TelmarHelixa solving and how is that benefiting you?** Helping to understand our brands audience so we can better plan media for them. We can input demographics and location and lifestyle attributes in order to understand what media they are consuming, when and with whom. I’ve realised how intricate the data sources are, for instance the time parting data is fascinating to see how people consumer media throughout a day and where the peaks and troughs are. ### 24. Media Planning **Rating:** 5.0/5.0 stars **Reviewed by:** Annabelle T. | Mid-Market (51-1000 emp.) **Reviewed Date:** January 05, 2021 **What do you like best about TelmarHelixa?** It is a really helpful aid for making our media decisions due to the ability to do in depth scenario planning. The reach numbers for so many different media types means that we can develop rigorous plans that are targeting the right people across a variety of platforms. Without this tool it is extremely difficult to calculate the overall impact that our media plans would have holistically. It is also extremely useful for understanding the marketing opportunity available to us. For example, we can calculate who is consuming the products we are looking to sell and therefore use this information to calculate the audience which would give us the most opportunity to target. Also, by using the survey data we are able to calculate lots of information about the audience we are wanting to target, where they are likely to consume and the time of day or week they are consuming. **What do you dislike about TelmarHelixa?** The tools are very clunky - particularly Media Planner +. It is very slow and likely to corrupt - often I have had long runs that have then corrupted and have sometimes been impossible to retrieve. It takes a long time to load old runs, and often requires contacting support services to be able to get it running again. **Recommendations to others considering TelmarHelixa:** When using Telmar, I would recommend always saving your runs throughout your working so as not to lose anything important. I would also recommend contacting the Telmar support team for anything that goes wrong as they are extremely responsive and very helpful. **What problems is TelmarHelixa solving and how is that benefiting you?** Creating addressable targets allows us to calculate awareness and reach for specific and highly targeting audiences across multiple media - enabling us to make the best media decisions. ### 25. Telmar **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Broadcast Media | Mid-Market (51-1000 emp.) **Reviewed Date:** August 10, 2021 **What do you like best about TelmarHelixa?** I like Telmar's crosstab interface and its ability to allow me to use its platform to analyze/crosstab data from different databases. It allows me to take Scarborough data or MRI data or data from other providers and run crosstabs on a single platform. It allows me not to have to subscribe to numerous crosstab platforms -- just the one from Telmar. I like that by subscribing to Telmar, other sources of information are provided to me within its system. **What do you dislike about TelmarHelixa?** I sometimes wish that the charges for formatting certain databases into a format that Telmar can read were less expensive. **What problems is TelmarHelixa solving and how is that benefiting you?** Crosstabbing data from various providers on one agnostic software program ### 26. Easy navigation to meaningful insights! **Rating:** 5.0/5.0 stars **Reviewed by:** Caroline D. | Senior Analyst, Research, Small-Business (50 or fewer emp.) **Reviewed Date:** November 20, 2020 **What do you like best about TelmarHelixa?** I like the range of categorical data that you can garner from the platform and the many helpful data display and visualization tools. Telmar also provides trainings in person and have a very flexible schedule to train users and teams over the phone and are swift in responding to unique / individual questions or obstacles that arise. Telmar is easy to get a hang of and can be a great tool to apply to research on a daily basis. Telmar also frequently updates it's tools and offerings; it gets better, faster, and stronger all the time. I like the sense of security I feel with using the Telmar platform, there are so many variables to sift through and ways to compare target segments, it's just so insightful especially when comparing data from different time periods, regions, genders, age groups, etc. I would recommend this platform to anyone conducting market research. **What do you dislike about TelmarHelixa?** Depending on where you work or who you are working with, certain people have certain experience with either more dated versions of Telmar or more frequent versions. Some Telmar users prefer to pull data from specific program while other users might have different preferences on which Telmar program is the "standard" program, even though each is so helpful and equally valuable. Another dislike I have about Telmar is that the platform can get overwhelmed while running a huge data pull and it will crash over and over and sometimes you have to get very creative in how to alter your data mining operation to still garner the desired data. This could even mean breaking up a huge data pull into many smaller pulls - it can be frustrating when the request for that data is very time sensitive. **Recommendations to others considering TelmarHelixa:** Telmar is great for understanding who your target demo is, how to market a potential audience, as well as consumer demand drivers and and media behaviors. Telmar has always been my go to tool when I am tasked with creating and crafting one or multiple target audience profiles - this is beneficial for a periodic internal understanding of how or if my client's target audience is shifting or adapting to new mediums or habits, etc. What's more is that this benefit is very encouraging when providing feedback or any new market research presentation to my clients. Telmar makes me feel secure in who I delegate must be targeted and how. **What problems is TelmarHelixa solving and how is that benefiting you?** Telmar is great for understanding who your target demo is, how to market a potential audience, as well as consumer demand drivers and and media behaviors. Telmar has always been my go to tool when I am tasked with creating and crafting one or multiple target audience profiles - this is beneficial for a periodic internal understanding of how or if my client's target audience is shifting or adapting to new mediums or habits, etc. What's more is that this benefit is very encouraging when providing feedback or any new market research presentation to my clients. Telmar makes me feel secure in who I delegate must be targeted and how. ### 27. Love Helixa! **Rating:** 5.0/5.0 stars **Reviewed by:** Anthony E. | Director of digital strategy, Mid-Market (51-1000 emp.) **Reviewed Date:** August 27, 2021 **What do you like best about TelmarHelixa?** How it can inspire content and offer insights. **What do you dislike about TelmarHelixa?** I want to know more about the data being used. **What problems is TelmarHelixa solving and how is that benefiting you?** Customer journey insights, content creation and design preferences, as targeting ideation. ### 28. The only option for using OOH data, so no need to make it better? **Rating:** 2.5/5.0 stars **Reviewed by:** Joshua C. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** September 11, 2020 **What do you like best about TelmarHelixa?** You have the ability to search individual locations for OOH, mix media reports with other Media, or get a better understanding of radio When it comes to analyzing ooh data, there isn’t many options. Geopath is so focused on helping out agencies instead of the people that actually pay them, that their products are basically useless for us, telmar at least gives us the ability to manipulate the data in a valuable manner Lately, they’ve tried to improve the UX but not to much success, they basically copied page by the page the geopath model, which makes sense because that’s their data set, but then didn’t add any additional features to make it more valuable and limited its ability to speak to the other applications within telmar. Currently the only programs in telmar i use are tops, Adplus and media360 Fortunately they updated the Citrix plugin and you don’t have to download it to login it just runs on Your browser now **What do you dislike about TelmarHelixa?** You can drop inventory sets in, at least not in the useful version. The new side is pointless Working with the telmar support team is always tough, because the program is running on a super old server it crashes all the time and when you need to get things reset, it’s always a hassle. We have to send at least 5 emails back and forth confirming we really need help at least once a week, the same problem has happened for the past 2 years but they act like it’s a new issue everytime we talk When we’ve tried to schedule trainings, they have a strict training agenda. Instead of listening to our problems they show us what they want to show us and get out. We’ve had experiences asking for help in 1 area of the program and they got on and trained about a completely separate area. When it was brought up they said, today we want to train you about this, we can schedule another time to address your concerns, even though it was scheduled to address our concerns **Recommendations to others considering TelmarHelixa:** If you are an agency, it makes a ton of sense to use and i think it has features i enjoy more than kantar. Only use tops, new OOH is a pointless addition for now until they allow it to integrate with the other features **What problems is TelmarHelixa solving and how is that benefiting you?** You can mix media to see which mixes will be best for clients or help persuade them toward one medium. A friendlier way to use geopath data Being able to show clients what their current media spend is bringing them in terms of impressions, reach, frequency, and other metrics verse what we can provide for them makes a big difference when you’re trying to convince someone to do otherwise. It adds validation to our claims and shows that we aren’t just pulling numbers out of thin air to make the sale ### 29. Telmar is a great tool for clustering and analyzing data. **Rating:** 4.0/5.0 stars **Reviewed by:** Naina H. | Illustrator, Enterprise (> 1000 emp.) **Reviewed Date:** September 22, 2020 **What do you like best about TelmarHelixa?** I appreciate how easily Telmar organizes collected data to better understand different audience segments based on my chosen categories. Telmar really has a range of data points that make it easy for anyone and everyone to find different sets of information that will help enable understand the research in hand. I was able to optimize the data points in hand and further analyze the points to look at a range of consumers and non-consumers. I basically love that there is so much data to choose and organize, and analyze data from. **What do you dislike about TelmarHelixa?** I do wish that the interface could be updated to make it more visually attractive. Another issue I have is with e-telmar. I do believe that the speed of the platform is something that must be improved. **Recommendations to others considering TelmarHelixa:** If you are looking for an efficient way to better understand your audience, better understand who is using your product(s)/ service(s), Telmar is definitely the way to go. There are no boundaries to the amount of information you can choose to collect when it comes to analyzing which competitors, other products your audience segment is using to better target your product to your audience. **What problems is TelmarHelixa solving and how is that benefiting you?** I am able to understand my target audience/emerging audiences better using Telmar. Audience habits are nicely categorized, and the data values make it easy to swift through the numbers and quickly choose between my datasets. ### 30. Passion for reliability! **Rating:** 5.0/5.0 stars **Reviewed by:** Sergio L. | Engineering Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** January 18, 2021 **What do you like best about TelmarHelixa?** I was hired by telmar to test and verify some process of upgrading and testing for transmission equipment. According to my experience in telco, they have an impecable quality control for managing sensitive equipment. They care for maintaning their inventory with updated releases of software and for their personnel to have good training of the process of testing and upgrading boards. In my opinion, they are a very reliable partner. **What do you dislike about TelmarHelixa?** I did not find anything wrong with the process they handle **What problems is TelmarHelixa solving and how is that benefiting you?** Udating software releases for inventory of unused electronics. ### 31. Neat looking software and data, not always reliable sample **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2021 **What do you like best about TelmarHelixa?** You can quickly put together an interesting presentation on demos, interests, and segments of target consumers **What do you dislike about TelmarHelixa?** Data is based on Twitter. Not a representative sample of US adults. **Recommendations to others considering TelmarHelixa:** If you're looking to sell or align influencers with a brand campaign it's great. As an overall media planning support tool, it misses the mark. **What problems is TelmarHelixa solving and how is that benefiting you?** We stopped using it. ### 32. The best way to gain valuable insights on your key audiences **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** October 26, 2020 **What do you like best about TelmarHelixa?** Once your knowledged on the platform you can jump back on with ease and rerun saved audience pulls to get updated figures or make small tweaks. It has a wide variety of data sources (surveys) for you to best match your audience and question. **What do you dislike about TelmarHelixa?** Although the platform is very advanced, it does take some time to get trained up and 'asking the right question' is key. You need to understand what data is available to then understand the best question to ask. All of this comes with time and experience **What problems is TelmarHelixa solving and how is that benefiting you?** Understanding audience media consumption habits. For example how long, what time of day and on what media touch points are our TA using. From this will can build the most efficient media plans to reach our TA ### 33. Media Research - Survey Time **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2020 **What do you like best about TelmarHelixa?** Telmar’s access to real world survey data across all verticals, and ability to compile reporting in an easy interface. **What do you dislike about TelmarHelixa?** Some of the interface and UI is a bit slow causing it to lag or freeze and it’s dated, it could use an upgrade to be more intuitive. **Recommendations to others considering TelmarHelixa:** If your agency does not have a proprietary research tool then telmar is a great considersation for building audiences and planning their ad use. **What problems is TelmarHelixa solving and how is that benefiting you?** We use telmar for both current client accounts and new business to create new audience sets, understand their behaviors and determine where best to reach them with advertising. Audience building and sizing is key. ### 34. Good to have all the data in front of you, but a bit clunky **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Publishing | Enterprise (> 1000 emp.) **Reviewed Date:** December 07, 2020 **What do you like best about TelmarHelixa?** It lets you have all the data in front of you and makes researching and analysing quite quick if you know what you’re doing. You’re able to use it for different data sources **What do you dislike about TelmarHelixa?** It was quite a clunky and ugly display last time I used it, although this could have improved now. It required quite a bit of training and confidence in interpreting data **Recommendations to others considering TelmarHelixa:** Ask for training. I had this and it was extremely valuable **What problems is TelmarHelixa solving and how is that benefiting you?** Helps us get easy insights on data to support pitches and rationale for marketing and sponsorship activity ### 35. Good working environment, dedicated engineers pe. **Rating:** 2.5/5.0 stars **Reviewed by:** Ali I. | Senior Advisor To HRH Sheikh Mohammad bin Zayed Al Nahyan, Small-Business (50 or fewer emp.) **Reviewed Date:** October 20, 2020 **What do you like best about TelmarHelixa?** Research and Development is good and ability of the staff to achieve the results **What do you dislike about TelmarHelixa?** I didn't like some of the company policies related to incentives for the staff **Recommendations to others considering TelmarHelixa:** Great customer services **What problems is TelmarHelixa solving and how is that benefiting you?** I used the zero costing budget first time in the company and helped them grow the net margins by reducing the cost ### 36. Rely on Telmar to justify media planning decisions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 23, 2020 **What do you like best about TelmarHelixa?** Telmar makes it easy to uncover insights on your brand/product’s target audience. They give you access to various comprehensive surveys that allow media planners to make the best recommendations possible to their clients. **What do you dislike about TelmarHelixa?** I wish some of the visualizing features were more intuitive and that there were training videos on the website for those new to Telmar. **Recommendations to others considering TelmarHelixa:** Use telmar’s surveytime to determine audience sizes across Canada. **What problems is TelmarHelixa solving and how is that benefiting you?** We’re able to discover specific consumer insights relating to niche communities in Canada. We correlate sales data with that of Telmar’s data to come up with the best recommendation possible. ### 37. Telmar is a good way to define your audiences and review media consumption habits. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** December 17, 2020 **What do you like best about TelmarHelixa?** Analyse data on media consumpyiom habits and post campaign analysis **What do you dislike about TelmarHelixa?** Its too nigly when planning a tv plan from exellerator. Not user-friendly in that aspect. **Recommendations to others considering TelmarHelixa:** Good tool to use, always keep updated with training **What problems is TelmarHelixa solving and how is that benefiting you?** There are goid benefits when travkung tv campaigns ### 38. Very usefeul for market research **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 19, 2020 **What do you like best about TelmarHelixa?** Telmar has been useful for ascertaining spend by channel. This has helped in recommending appropriate channels for clients. **What do you dislike about TelmarHelixa?** Could be a little more user friendly, and having up to date info is always a plus. **What problems is TelmarHelixa solving and how is that benefiting you?** Ascertaining spend in the luxury home appliance an otc medicine sectors. ### 39. Telmar Review **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2020 **What do you like best about TelmarHelixa?** Ability to rank indexes from highest to lowest **What do you dislike about TelmarHelixa?** Difficult to manipulate data between different books **Recommendations to others considering TelmarHelixa:** Reach out to the Telmar reps as they are more helpful than you would think! **What problems is TelmarHelixa solving and how is that benefiting you?** Looking at media consumption of various target groups ### 40. I used Telmar for media planning **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** September 21, 2020 **What do you like best about TelmarHelixa?** Telmar’s user interface is super straightforward and easy to use. **What do you dislike about TelmarHelixa?** The datasets in Telmar were sometimes unstable . **What problems is TelmarHelixa solving and how is that benefiting you?** Telmar provides trustworthy strategic media planning tools. ### 41. The data is aggregated- helpful to view all dimensions **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Enterprise (> 1000 emp.) **Reviewed Date:** March 01, 2019 **What do you like best about TelmarHelixa?** Telmar integrates multiple syndicated data sources. While other data sources are at Panel level, Telmar data is at aggregated level. This allows to quickly look at the dimensions of the data without having expensive tools to process panel data. Telmar also allows to filter data by industry- so you can quickly look at the questions/ dimensions of the data relevant to your client. You can perform advanced statistical analysis in the platform. **What do you dislike about TelmarHelixa?** Reports built in platform are not easily shareable. Data is not broken out by platform- devices like mobile, computer etc. **Recommendations to others considering TelmarHelixa:** The user interface of the portal can be improved. **What problems is TelmarHelixa solving and how is that benefiting you?** Providing competition landscape solutions to clients using market research data in Telmar. ## TelmarHelixa Discussions - [What should I look for in a cross-media planning tool?](https://www.g2.com/discussions/what-should-i-look-for-in-a-cross-media-planning-tool) - 1 comment, 1 upvote - [Can brands use their own proprietary audience segments in planning tools?](https://www.g2.com/discussions/can-brands-use-their-own-proprietary-audience-segments-in-planning-tools) - 1 comment, 1 upvote - [How do you estimate audience overlap or duplication across channels?](https://www.g2.com/discussions/how-do-you-estimate-audience-overlap-or-duplication-across-channels) - 1 comment, 1 upvote - [How do agencies plan and forecast reach for cross-channel media planning?](https://www.g2.com/discussions/how-do-agencies-plan-and-forecast-reach-for-cross-channel-media-planning) - 1 comment, 1 upvote - [How do planners connect audience insights to media activation?](https://www.g2.com/discussions/how-do-planners-connect-audience-insights-to-media-activation) - 1 comment, 1 upvote - [View TelmarHelixa pricing details and edition comparison](https://www.g2.com/products/telmarhelixa/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-16+08%3A48%3A28+-0500&secure%5Bsession_id%5D=01536ae6-d5ce-4c7f-87df-4d077f6b118e&secure%5Btoken%5D=99f9fdd4c041f7dba6a043e279f476447d3627f53a04fc09b21fe516615de693&format=llm_user) ## TelmarHelixa Integrations - [Comscore](https://www.g2.com/products/comscore/reviews) ## TelmarHelixa Features **Audiences** - Audience Insights - Influencer Identification - Buyer Personas - Segmentation **Data collection** - Natural Language Processing (NLP) - Data Sources - Custom Research Sources - Lead Enrichment - Advanced Data Collection **Data Analysis** - Network Analysis - Dashboards - Visualizations - Advanced Filtering **Segment Trending** - Web - Social - Benchmarks - Finance **Administration** - Marketing Integrations - Ad Integrations - Data Exporting **Analysis** - Custom Dashboards - Reports - Integrations **Platform** - Search - User, Role, And Access Management - Mobile User Support - Alerts - Collaboration - Compliance **Agentic AI - Audience Intelligence Platforms** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance **Agentic AI - Market Intelligence** - Cross-system Integration - Proactive Assistance ## Top TelmarHelixa Alternatives - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) - 4.4/5.0 (1,892 reviews) - [ZoomInfo Sales](https://www.g2.com/products/zoominfo-sales/reviews) - 4.5/5.0 (8,854 reviews) - [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) - 4.6/5.0 (5,278 reviews)