What is TelmarHelixa? TelmarHelixa is an audience intelligence and cross-media planning platform that helps organizations understand consumers and plan marketing strategies using large-scale research and behavioral data. Who uses TelmarHelixa? The platform is used by brand marketers, media agencies, media owners, and research teams that need evidence-based insights to guide strategy, targeting, and media investment decisions. What does TelmarHelixa do? TelmarHelixa enables users to: Analyze consumer attitudes, interests, and behaviors Understand social, cultural, and lifestyle patterns Build and compare audience segments Identify where audiences can be reached across media channels Estimate projected reach and duplication across channels Evaluate alternative media plans before activation Share insights across teams through visual dashboards What data does it use? TelmarHelixa integrates multiple large-scale data sources, including licensed syndicated consumer surveys and global social-behavioral research datasets. Through its Global Fusion capability, the platform combines data across 20 international markets, enabling both global strategy development and local market analysis. What problem does it solve? Organizations often rely on fragmented insights and disconnected planning tools. TelmarHelixa brings audience understanding and cross-media planning into a single environment, helping teams make consistent, data-driven decisions. How is TelmarHelixa delivered? The platform is delivered as a modular suite of interconnected products that support different stages of the workflow, from audience discovery and analysis to cross-media planning.