TelmarHelixa Pricing Overview

I find the platform intuitive to use, which is great. It gives me a clear view of how different layers of a plan culminate into one total, which is super useful. The layout is pretty clear and easy for my team and I to work with. Plus, you can see in real time how audience delivery performs based on each layer of a plan added. The initial setup was very easy because a member of the team at Telmar explained the process to us. Review collected by and hosted on G2.com.

The audience creation could be more intuitive, especially when combining audiences and selecting options like 'all adults', which is hidden within the sex dropdown. It would be better if it were simpler for team members not well-versed with the platform. Also, the AND / OR feature for combining audiences could have some visualization to show how those options affect the audience representation. Review collected by and hosted on G2.com.

TelmarHelixa offers a comprehensive list of affinity data, enabling us to construct a more robust audience profile. This is particularity valuable for identifying cohorts that may be challenging to find using traditional syndicated research methods. The extensive affinity data allows for a more accurate understanding of niche audiences and fandoms. Furthermore, I value the MRI Fusion feature which allows us to easily replicate audiences using the same parameters. The set-up and UI are also very user friendly. Review collected by and hosted on G2.com.

I am happy to see they are expanding their data sources beyond X, but would like to see more robust sample sizes for other data sources which would allow me to leverage these across complicated or niche audiences. It would also be great if the MRI Fusion worked across other data sources. Review collected by and hosted on G2.com.