Swaarm Features
Metrics (14)
Engagement
Configures and accurately measures an appropriate measure of engagement, such as average session length.
Exit Tracking
Accurately determines where users close the app during their sessions.
Retention
Accurately measures bounce rate.
Return
Tracks user return rates and related metrics.
Conversions
Tracks what proportion of users convert via a certain action.
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Uninstall Tracking
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Location Tracking
Identify the physical location of an individual, asset, device, etc.
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Retention Tracking
Measures the retention rate and satisfaction of customers.
Visitor Tracking
Track visitors and purpose of visits
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Revenue Tracking
User Identification (4)
Demographics
Identifies user demographics like gender or age.
User Segmentation
Enables the view of analytic data based on user segment.
Geolocation
Identifies users locations.
Predictive Analytics
Predict future data based on historical data sets
Tracking & Reporting (8)
Custom Event Tracking
Enables you to define custom events for analysis.
Real-Time Insights
Provides real-time reports.
Attribution
Measures user acquisition analytics.
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
User Path Tracking
Displays a users progress throughout specific paths in an application.
User Activity History
Displays a users activity history.
Multi-Channel Attribution
A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey
In-App Events Tracking
Track user activities and events within an application.
Marketing Operations (25)
ROI Tracking
Helps marketers measure return on investment (ROI) by analyzing campaign effectiveness against costs
Data Collection
Gathers data about the effectiveness, impact, and reach of marketing campaigns
Customer Insights
Collects and reports on data relating to customer journeys, preferences, and history
Multi-User Access
Allows multiple users access to a unified, transparent overview of analytics, dashboards, and campaign results
Spend Management
Includes features for budgeting, forecasting, and managing marketing investments
White Label
Offers a white labeling service for agencies or resellers to customize platform branding
Multi-Channel Data Collection
Collect information from multiple sources
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Keyword Tracking
Track and monitor a specific set of keywords
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Campaign Tracking
Track the performance of marketing campaigns across multiple channels.
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
SEO Management
Optimize and manage the search engine optimization efforts for a website or digital content
Tag Management
Generate or append custom campaign parameters to URLs
Real-Time Data
Receive data and information in real time
Activity Tracking
Track and document all activities across devices, networks, and other systems
Click Tracking
Track the amount of clicks on individual products to measure campaign results
Contact Management
Manage, organize, and store contact information
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Lead Management
Store information about leads or contacts and track, manage and nurture them throughout the sales process
Email Management
Manage, store and organize emails within the system or via third-party apps
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Channel Management
Manage various distribution channels, build relations with channel partners, and track their performance
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Workflow Management
Create, design and manage workflows for repetitive tasks
Campaign Activity (14)
Campaign Insights
Analyzes historical and current marketing campaigns to inform future strategy
Reports and Dashboards
Creates reports and dashboards to analyze results of campaigns
Campaign Stickiness
Identifies which marketing campaigns resolved in open or closed opportunities
Multichannel Tracking
Collects marketing campaign performance data across multiple channels
Brand Optimization
Provides opportunities for brands and businesses to fix or modify existing or future campaigns via feedback
Predictive Analytics
Uses artificial intelligence (AI) to predict campaign outcomes and suggest actions for optimization
Multi-Campaign
Manage multiple campaigns in one system
Campaign Analytics
Track and interpret campaign performance metrics
Website Analytics
Track and analyze information regarding website visitors
Conversion Rate Optimization
Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)
Drip Campaigns
Send automated marketing emails based on user actions over a predetermined period
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Real-Time Analytics
Analyze and gain insights into data in real-time
Customizable Reports
Alter the layout and content of reports
Link Options (3)
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Custom Links
Allows affiliates to create custom links for products
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Referral Link Generator
Able to generate affiliate links
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Smart Link
Supports the creation of smartlinks that redirect users to relevant offers based on predefined conditions such as device type, geolocation, etc.
Tracking Options (4)
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Email Updates
Provides both companies and affiliates with email updates on campaign performance
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Activity Tracking
Track and document all activities across devices, networks, and other systems
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Cookieless Tracking
Allows for tracking without the use of cookies
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Platform Basics (9)
Attribution Windows
Provides a configurable attribution window, or a timeframe during which eligible conversion events can be claimed.
Retargeting Attribution
Provides mobile retargeting attribution, which can occur when an existing user of an app engages with a retargeting campaign by opening the app.
Validation Rules
Gives users the ability to setup validation rules, which can block mobile attribution for installs that don’t meet defined targeting.
Cross-platform attribution
Provides tracking attribution tracking across multiple platforms, i.e. web and app.
Fraud Detection
Has app install fraud protection capabilities based on indicators from both web and app activity.
Post-Fraud Attribution
Ability to attribute fraud after the event was attributed to a partner.
Search Redirection
Ability to redirect search queries from an extension, browser, or mobile app to search partners and affiliates.
Integrated Search Feed
Ability to integrate a search box into a website, app, or extension and shows users with search results pages.
Ad Formats
Ability to deliver different ad formats to users.
Platform Data (8)
Uninstall Metrics
Supplies metrics around when users remove an app from their device.
Retention Metrics
Provides app retention metrics based on channels, platforms, or media source.
Analytics Dashboard
Provides visualization around where clicks, installs, and conversion events occurred, which can be segment by device, platform, channel, etc.
Cross-channel insights
Allows users to compare all their marketing channels—including web, email, ads, social, and more—in one place.
Custom Dashboards
Provides the ability to create custom reporting dashboards to further explore attribution data.
Data Segmentation
Ability to segment data to uncover trends in user engagement and reporting metrics.
Reporting
Provides reporting of real-time analytics and the associated profit/revenue generated from the number of ad clicks.
Dashboards
Provides analytics dashboards to showcase RPM rates, or revenue per thousand impressions.
Affiliate Management (3)
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Affiliate Network
Provides companies with access to a network of affiliates for recruiting
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Commissions and Payouts
Supports multiple compensation models, such as pay-per-click, pay-per-sale, pay-per-lead, etc.
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Customization
Supports the customization and management of affiliate campaigns and promotional links
Agentic AI - Marketing Analytics (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Agentic AI - Value Selling Tools (6)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Search Monetization (5)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Affiliate Marketing (9)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Campaign Planning
Plan and strategize marketing campaigns
Additional Functionality (112)
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
Push Notifications
Trigger clickable pop-up messages
Access Controls/Permissions
Define levels of authorization for access to specific files or systems
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Data Modeling
Conceptual model of how data items relate to each other
Funnel Analysis
Method of analysis that visualizes the series of events that lead towards a defined goal.
For Marketers
For the intention to be used by marketing teams
Single Sign On
Allow users to access multiple services after entering their login credentials once
Workflow Management
Create, design and manage workflows for repetitive tasks
Customer Experience Management
Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement.
Trend Analysis
Review data from past periods to reveal recurring tendencies and predict future performance
Mobile Access
Access software remotely via mobile devices
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Alerts/Escalation
System alerts about the need to escalate an issue or request
Data Import/Export
Import and export data to and from software applications
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Session Recording
Record active support and chat sessions for auditing and training
Data Visualization
Graphical representation of data
Root Cause Analysis
Identify and analyse the reasons behind accidents
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Cohort Analysis
Analytics that breaks the data in a data set into related groups/categories.
Issue Management
Identify and respond to unexpected problems or failures (ie. "negative events")
Compliance Management
Track and manage adherence to policies for any service, product, process, or supplier
Heatmaps
A visual display that uses a color spectrum to show how visitors interact with areas of a web page
Customizable Branding
Add customized logos and colors to align with company branding
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
API
Application programming interface that allows for integration with other systems/databases
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Event Marketing
Plan marketing campaigns for events
Social Promotion
Market event via social media tools
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Data Import/Export
Import and export data to and from software applications
Lead Generation
Manage the process of attracting and converting business prospects into leads
Campaign Segmentation
Group campaigns by project, client, or campaign for better management.
Customizable Forms
Customize contracts and forms to collect specific information
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Monitoring
Observe and track the demand, usage, progress or quality of a system, product, or user
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Email Templates
Pre-made examples and templates for emails
Web Forms
Web form that allows users to enter data that is sent and processed for different reasons
Lead Capture
Automatically identify and save contact information of potential customers
Customizable Branding
Add customized logos and colors to align with company branding
Real-Time Reporting
Active reporting of data and metrics
Campaign Planning
Plan and strategize marketing campaigns
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Campaign Scheduling
Set campaign schedules by selecting start, pause, and end dates
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Autoresponders
Create and automatically send premade copy in response to customer messages
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
Email Marketing
Create and send email blasts/campaigns
API
Application programming interface that allows for integration with other systems/databases
Customizable Fields
Customize data fields to support various needs and use cases
Contact Database
Centralized database of stakeholders and their contact information such as names, address, phone number etc.
Data Visualization
Graphical representation of data
Ad hoc Reporting
Generate one-off reports that meet information requirements
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Data Source Connectors
Connect to big data sources
Search/Filter
Search and filter data across systems to locate required information by entering keywords or certain criteria
Multi-Channel Attribution
A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey
Customer Journey Mapping
Visualize and analyze customer experience across all touchpoints and channels
KPI Monitoring
Tracking the status of previously identified performance measurements
Cohort Analysis
Analytics that breaks the data in a data set into related groups/categories.
Affiliate Management
Track an affiliate partner's promotion of a product or service and any associated sales
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Real-Time Data
Receive data and information in real time
Performance Metrics
A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Conversion Rate Optimization
Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)
Campaign Analytics
Track and interpret campaign performance metrics
Rewards Management
Strategize and implement rewards for returning customers, employees and other members
Advertising Management
Manage advertising space and its sales within your network or publication
Email Templates
Pre-made examples and templates for emails
Real-Time Analytics
Analyze and gain insights into data in real-time
Electronic Payments
Electronically collect payments for goods or services
User Management
Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks
API
Application programming interface that allows for integration with other systems/databases
Multi-Campaign
Manage multiple campaigns in one system
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Multi-Language
Manage and support multiple languages
Influencer Discovery
Provide tools to search for and vet influencers within an influencer network, search engine, database, or across social networks
Real-Time Reporting
Active reporting of data and metrics
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Customizable Branding
Add customized logos and colors to align with company branding
Lead Generation
Manage the process of attracting and converting business prospects into leads
Customizable Reports
Alter the layout and content of reports
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Multi Level Marketing (MLM)
The process of affiliates referring more than just sales leads to you, but also searching for new affiliates
Social Promotion
Market event via social media tools
Data Import/Export
Import and export data to and from software applications
Banner Management
Manage digital banner ads on company websites or affiliate partner websites
Commission Management
Tracking, calculating, and paying commissions and earnings to employees
Email Marketing
Create and send email blasts/campaigns
Real-Time Monitoring
Active monitoring of systems, applications, or networks
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Geotargeting
Geographic location of visitors determines behavior of the software
Fraud Detection
Identify and prevent suspicious activity
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Contact Management
Manage, organize, and store contact information