# Sortlist Reviews
**Vendor:** Sortlist  
**Category:** [B2B Services Review Platforms](https://www.g2.com/categories/b2b-services-review-platforms)  
**Average Rating:** 1.5/5.0  
**Total Reviews:** 3
## About Sortlist
Sortlist is the marketplace of the advertising sector. We’re a powerful online tool that enables brands to find the right agencies in a question of minutes and at the same time we’re the most efficient new business tool for agencies that are looking to meet new clients, in the right place at the right time. Our in house matchmaking system is an automated process that ranks, classifies and centralise all the information the marketers need. The suppliers’ sourcing and selection process becomes much more efficient and faster! A process that used to take weeks, now is solved in minutes! Now it&#39;s easy fast and efficient to find the right marketing partner.




## Sortlist Reviews
  ### 1. Sortlist Experiences for Agencies: High Costs, Many Features – Little Result

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 12, 2026

**What do you like best about Sortlist?**

From the perspective of companies issuing tenders, Sortlist can indeed be attractive. The platform structures tenders and makes it easier for companies to compare multiple agencies. For clients, Sortlist can therefore be a quick way to identify suitable service providers.

The initial entry is also relatively straightforward: Registration and sign-up are quickly completed. It is also evident and generally sensible that leads are fundamentally checked.

However, our experiences with Sortlist for agencies show that the value proposition on the agency side largely fails to materialize in practice.

**What do you dislike about Sortlist?**

Our Sortlist experiences for agencies are unfortunately predominantly negative.

A large portion of the leads is, in our view, only marginally qualified or thematically unsuitable. When there is a potentially interesting lead, a lot of credits have to be used, which quickly makes the cost per lead very high.

We have used both the classic leads and the advertising offer from Sortlist. In both cases, we could not detect any measurable effect on qualified project inquiries.

Additionally, we have repeatedly received no response from the supposed interested parties after making contact – classic ghosting. This results in costs without leading to conversations or projects.

The integrated appointment function also did not work in our Sortlist experiences for agencies: None of our leads used this option to directly book an appointment.

The customer support is also problematic from our perspective. Refund requests were repeatedly rejected despite appropriate justification, and there was hardly any real dialogue or transparent clarification.

Ease of Integration
The ease of integration is also problematic from our perspective. Sortlist offers no recognizable interfaces to CRM or marketing systems. Leads are only delivered via email, which significantly complicates integration into existing sales processes.
There is no real integration into existing systems. Interfaces to CRM or marketing systems are missing; new leads are essentially only delivered via email. This significantly complicates the integration into structured sales processes.

Frequency of Use

Regarding the frequency of use, we have used Sortlist very intensively. We practically checked the platform daily, as interesting leads are quickly reserved by other agencies. Despite this high usage, we could not achieve any measurable success.

**What problems is Sortlist solving and how is that benefiting you?**

The idea behind Sortlist is fundamentally sensible: companies should find suitable agencies for projects through a platform.

However, our experiences with Sortlist as an agency show that the practical benefit for us is rather limited.

The implementation is indeed simple at first glance: registration is quick. However, in order to be found at all, many profile fields must be filled out and content must be continuously maintained. The effort to build and keep a truly visible profile up to date is therefore relatively high.

We used Sortlist practically every day. From our perspective, this is also necessary because interesting leads are often quickly reserved by other agencies. Despite this regular use, we were unable to achieve any measurable success.

Conclusion of our Sortlist experiences for agencies: The model may be convenient for companies issuing tenders. For agencies, in our view, it is economically difficult to calculate and so far not a convincing lead channel.

  ### 2. SCAM- taking money for nothing, I cannot remove my CC, support send generic answers

**Rating:** 0.0/5.0 stars

**Reviewed by:** Malwina J. | Business Development Manager, Events Services, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 17, 2024

**What do you like best about Sortlist?**

Nothing, In business you pay for services, not for nothing. Sortlist ask you to pay fo opportunity that was a mistake, Client required different services that you are providing and Sortlist is matching you both, you have a meeting on which it is becoming clear that Client is looking for something else, meeting lasted 5 minutes and Sortlist charge you 500 $

**What do you dislike about Sortlist?**

I need to pay 560 $ for an ooportunity I accepted but we did not have a meeting, they charge you even if you did not speak to prospect.
When I contacted support they gave me instructions how to refund it but it did not work, I did not have a menu like they described so I could not do that, then support did not reply or did not understand my question- replying with general answer. 
Then finally someone is replying and saying that its too late for a refund because it has been already 60 days.
I had this situation twice.
Someone know where I can report it to authorities? They charge for nothing!
Sortlist said already twice I won't be charged but I am still getting notification that they wanted to charge me. I had empty card because they want to charge me all the time.

I am appalled by the quality of customer service that gave me wrong information regarding how to request a refund.

**What problems is Sortlist solving and how is that benefiting you?**

did not solve anything, its really bad experience, I lost 1 000 $

  ### 3. Fast and easy to use.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.)

**Reviewed Date:** January 03, 2023

**What do you like best about Sortlist?**

How the system guides u through the process to find the right agency to fit your needs. I like that it asks u for a budget and size of the agency in which u are looking for.

**What do you dislike about Sortlist?**

How I had to put in my email and contact information twice during the process.

**What problems is Sortlist solving and how is that benefiting you?**

Helped me find advertising agencies within my budget.



- [View Sortlist pricing details and edition comparison](https://www.g2.com/products/sortlist/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-14+10%3A55%3A39+-0500&secure%5Bsession_id%5D=7e399e94-9a1e-4e0b-a863-fe9e07488cbd&secure%5Btoken%5D=ed0e1206034b01c6e837644beb4e249fe11085cfb59e082b91eee58f6b3ef272&format=llm_user)

## Sortlist Features
**B2B Services Reviews**
- Category Taxonomy
- Review Search
- Review Submission
- Localization
- Service Provider Profiles

**Agentic AI - Anti Money Laundering**
- Adaptive Learning
- Decision Making

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