Socialbakers Features

Social Media Monitoring

Social Measurement

Measure campaigns, brands and products for quantitative metrics such as conversation volume, when conversations are happening and your brand's share of voice.

82%
(Based on 19 reviews)

Sentiment Scoring

Determines whether mentions of your brand are positive, negative or neutral.

62%
(Based on 7 reviews)

Influencer Identification

Identifies who is talking about your brand along with their influence over social communities.

63%
(Based on 8 reviews)

Social Reporting

Access custom reports and dashboards to measure social activity and engagement opportunities. Allows users to export data and graphs into Powerpoints.

83%
(Based on 20 reviews)

Social Listening

78%
(Based on 16 reviews)

Social Management

Social Analytics

Uncovers customer sentiment identify trends in order to accommodate the customer better.

94%
(Based on 15 reviews)

Social Sharing

Allows the creation, management, and scheduling of content to be shared across social media channels

85%
(Based on 12 reviews)

Social Campaigns

Identifies trends in customer sentiment in response to social media campaigns for the benefit of future campaigns

85%
(Based on 14 reviews)

Social Engagement

Centrally manages social media marketing efforts across all utilized platforms

84%
(Based on 15 reviews)

Social Ads

Manage and optimize ads across social channels

79%
(Based on 14 reviews)

Brand Safety

Monitors and reports on social media activity pertaining to brand names or campaigns in order to identify fraudulent, misleading, or compromising mentions

90%
(Based on 7 reviews)

Posting

Scheduling

Optimizes scheduling and posting of content across social media channels

78%
(Based on 17 reviews)

Automation

Automates publishing of and responses to social media content

80%
(Based on 14 reviews)

Reports & Dashboards

Competitor Analysis

Gathers and compares social data from competitors to help keep tabs on competition and benchmark progess in the social sphere.

86%
(Based on 42 reviews)

Follower Analysis

Analyzes and illustrates follower information such as demographics, location, purchase intent, etc.

80%
(Based on 40 reviews)

Content Engagement Analysis

Tracks how much engagement (views, likes, favorites, retweets, comments, etc.) each piece of content receives to highlight which types of content resonate best with the target audience.

84%
(Based on 37 reviews)

Influencer Identification

Finds and highlights the followers with the largest and most influential followings of their own to tap into as potential brand advocates.

64%
(Based on 28 reviews)

Paid Campaign Tracking

Tracks and measures the success of paid advertising initiatives run on social media sites.

71%
(Based on 29 reviews)

Attribution

Able to track click path of users that come to your site via social campaigns and if they convert to customers.

50%
(Based on 11 reviews)

Report Customizability

Allows user flexibility into manipulating and digging deeper into the data that is provided through the tool.

76%
(Based on 39 reviews)

Report Exporting

Allows users to export reports from the product into an .xsl, .csv, or .pdf file.

85%
(Based on 41 reviews)

Analysis

Business Intelligence

Correlates social media data with business intelligence to better business operations

83%
(Based on 30 reviews)

Customizable Dashboards

Customizes dashboards to report the most necessary social media metrics

82%
(Based on 32 reviews)

Platform

Internationalization

Allows marketer to use platform in different langauges and includes ad units on websites from around the world

67%
(Based on 19 reviews)

User, Role, and Access Management

Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.

84%
(Based on 35 reviews)

Scalability

Allows marketer to add, track, and measure a multitude of social media accounts.

79%
(Based on 33 reviews)

Performance and Reliability

Software is consistently available (up-time) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took.

85%
(Based on 38 reviews)

API / Integrations

Application Programming Interface—Specification for how the application communicates with other software. API's typically enable integration of data, logic, objects, etc. with other software applications.

73%
(Based on 19 reviews)

Reporting

Monitoring

Monitors a variety of social media channels to uncover relevant content

86%
(Based on 29 reviews)

Reporting

Reports and measures campaign efforts across a variety of social media channels

86%
(Based on 31 reviews)

Analytics Filters

Offers filters to sift through published and promoted data

84%
(Based on 28 reviews)

Competitive Intelligence

Uncovers social media performance and insights of other businesses

81%
(Based on 27 reviews)

Keyword Setup

Allows user to search for specific keywords to measure social impact

65%
(Based on 20 reviews)

Influencer Marketing

Influencer Recruitment

Locate and recruit social influencers through a proprietary influencer marketplace or across social networks. Build digital profiles of relevant influencers with information about them and their audience.

Not enough data available

Influencer Scoring

Utilize a proprietary algorithm to score influencers and asssess their authority within your target market.

Not enough data available

Audience Analysis

Analyze the demographic and psychographic characteristics of influencers and their audience to understand their brand affinities and interests.

Not enough data available

Influencer Segmentation

Segment influencers into groups based on their work on specific brand initiatives and campaigns. Activate individual segments and assign levels of ownership.

Not enough data available

Influencer Collaboration

Engage and collaborate with influencers around influencer marketing marketing campaigns. Maintain records of past partnerships and communications.

Not enough data available

User-Generated Content (UGC) Management

Schedule, publish, and optimize user-generated content (UGC). Create Terms and Conditions to share with social influencers. Configure content usage and ownership rights within a centralized system.

Not enough data available

Workflow Capability

Create automated influencer marketing program workflows to structure the creation, review, and approval of contributed work.

Not enough data available

Influencer Analytics

Evaluate the performance of influencers and associated marketing campaigns. Rank influencers according to impact on key performance indicators (KPIs) such as revenue, brand mentions, and contributed work.

Not enough data available

Reporting and Dashboards

Campaign performance can be monitored and visualized in dashboard that displays key success metrics in real time. Reports can be generated and distributed to relevant stakeholders.

Not enough data available

Data Importing and Exporting Tools

Import and export lists of influencers and brand advocates with detailed profiles and contact information.

Not enough data available

Socialbakers Features

  • Social Measurement
  • Sentiment Scoring
  • Influencer Identification
  • Social Reporting
  • Social Listening
  • Social Analytics

Socialbakers User Ratings

8.6
Ease of Use
Average: 8.6*
8.4
Quality of Support
Average: 8.7*
8.9
Ease of Setup
Average: 8.5*
* Social Media Suites Category
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