Smartly Reviews & Product Details

- The ability to use API data to dynamically generate creative to create timely, relevant messaging at scale. It simply wouldn't be possible without a tool like Smartly. Not only is it cool, but also delivered a significant increase in performance resulting in real business value. - Automated Triggers (Rules) are flexible, versatile and reliable, far more so than Ads Manager rules. - Support is first-class and Smartly staff cares about the success of our client's business. Review collected by and hosted on G2.com.

- At the time of writing, only supports Facebook and Pinterest, although Snapchat is on the way. Would love to be able to manage all social campaigns from the one platform. Review collected by and hosted on G2.com.

Smartly has been a fantastic partner for us. Their customer service is top notch including live chat support for our team. The automation provided by the software saves our team a ton of time while making our campaigns more effective. Image and video templates allow us to test a wide variety of creative. Pivot table based reporting allows us to easily see a picture of what's performing across all our client accounts. Review collected by and hosted on G2.com.

Smartly is not the cheapest option on the market. We see tremendous value so we have no problem with the cost. But for smaller advertisers it might not be the best fit. Review collected by and hosted on G2.com.

I've worked on a number of marketing software platforms, including Nanigans, 4C, AdStage, Smartly and Sprinklr. Smartly, for me personally, has been one of my (if not, the) favourites for the below reasons:

- The dashboard is easy to navigate, user friendly and it's easy to duplicate campaigns.

- The dashboard is one of the fastest I've used.

- The support team has been by far the most responsive and flexible. They are quick to find solutions for you and provide a great service overall.

- The way Smartly creates campaigns within the Facebook Ads manager is easy to follow and makes sense (instead of using numbers in the campaign names like other providers). This makes it easy to switch between the Smartly and Facebook Ads Manager.

- They are quick to implement whitelists and Betas.

- Their campaign triggers are excellent: flexible and effective.

- They are pushing the dial forward for performance marketing capabilities for Pinterest Review collected by and hosted on G2.com.

There isn't much to dislike about the platform, and their support team are always ready to help with anything. Below are the only two areas for improvement:

- Using the reports tab for pivoting data is rather slow.

- At times there are bugs with the dashboard. Review collected by and hosted on G2.com.

Compared to Facebook business manager, Smartly is fast and versatile. For an agency, it's basically a must have. The main thing for sure is the fact that Smartly brings speed to the everyday social media advertising. This is crucial for agencies. The tools for dynamic ads comes second but is equally important. Image and video template tools are a big plus and they are getting better all the time (loving the update on image templates that enables you to uploads an Adobe Photoshop file directly to the image templates tool. Review collected by and hosted on G2.com.

The Smartly UX is often very "engineerish". So, it could be more clear and easy to use. Now with the hybrid stage of some old and the new pivot tables, it seems a bit messy. As Smartly has grown relatively fast, the customer service has taken a hit from the early days. Also there seems to be a lot of bugs and issues but in all fairness I think majority of the issues are coming from the Facebook/Facebooks' servers. There are also a few features that we are missing that are very sleek for example in Google ads, i.e. being able to set a label for an ad (creative) which then can be used to automate a certain process, for example pausing or enabling ads with a certain label. This would be a tremendous help for many clients. Review collected by and hosted on G2.com.

How quickly and easy I can take insights from the campaigns and results. How nice it is to check my audience targeting in the summary and make sure everything's fine. For me it's great to have access to quick results to look for during a meeting and have the data I need always on my screen. Also, I love to see the small ads preview to find them easily and know which creative is working better. Review collected by and hosted on G2.com.

That I can't see total results from different accounts with different currencies, maybe add them all together in USD? Besides that, I could say sometimes it takes time to load the ads preview. Review collected by and hosted on G2.com.

Company Values have remained intact and at the heart of everything these guys do - even through their massive growth over the last couple years - which is no easy feat! They are truly motivated and inspired to solve business challenges - understanding that their own growth will inherently follow if they keep getting that right - a seemingly unique position in the tech space these days. Review collected by and hosted on G2.com.

As an early partner, we had access to many more resources outside of the standard Client Success Manager role assigned to our business. Frequent and fast product feedback loops, as well as strategic measurement and testing support, is something that has inevitably slowed as they've grown, and instead seems to have shifted more towards their suite of creative offerings. As a business that is a rare outlier, when it comes to creative resourcing needs, this has not been a valuable shift for us, but understandably is so for the majority of marketers today. Review collected by and hosted on G2.com.

We have received top rate support from Smartly.io since signing up 5 years ago. It's great to have a KAM to discuss strategies and new features, and the chat support has always resolved issues with campaigns and ads where getting a direct contact at Facebook has at times been a real challenge. The toolset has always been ahead of the native campaign manager and is always pushing forward with new features. The campaign creation tools allow us to quickly create campaigns with multiple creatives and multiple audiences. Review collected by and hosted on G2.com.

Facebook is still the underlying platform for our ads and campaigns which can lead to some issues with new features being implemented. Smartly still had to work within the limitations of the Facebook platform. Review collected by and hosted on G2.com.

The platform allows me to automate many of the workflows needed to launch ads at scale, while also optimising more efficiently to our goals. The high level of automation and the optimisation options allow me to manage a large advertising structure with relative ease. More specifically, dynamic ad templates, bid multipliers, automated, and predictive budget allocation have been amazing tools!

The amazing Smartly team also provides amazing support allowing us to move past issues quickly. Review collected by and hosted on G2.com.

Integration with Facebook could be better to allow more flexibility in editing ads and campaigns that were previously created in ads manager. Review collected by and hosted on G2.com.

We love Smartly.io at Routa! We are a Finnish digital marketing advertiser and we are running masses of campaigns on behalf of our customers. Smartly helps us to manage our campaigns and we're also happy about the 24/7 customer support chat.

It's convenient to administrate all the different campaigns of a single customer and their reporting. We use also the video and image templates to create a certain brand style. Using the video templates is so much fun! Review collected by and hosted on G2.com.

Sometimes it feels that Smartly is an additional tool between Business Manager and Facebook Ads Manager, but in the end we prefer that "addition" as it's so valuable in other situations!

There's also sometimes some technical issues within Smartly, when they're updated the system or creating some new, especially with the Ads Preview Tool. But it's understandable as we get something new and exciting after those updates! Review collected by and hosted on G2.com.

What I like the most is how their customer service is always on 24/7 during the working days. Every time I have a problem or a question they always answer me quickly in a very friendly way as well. So I never feel panic when there is an issue because I know that they are always there. Review collected by and hosted on G2.com.

One of the problems that I face in Smartly.io is not something big but it happens to me when I have so many campaigns, ad sets to upload. When I am adding new creative on one of the ad sets, the add creative screen doesn’t show the campaign name which I sometimes forget which campaign we are uploading because we have different CTAs, captions, images for different campaigns. I don’t know if it’s only me who gets confused but it would be nice if the campaign name is shown somewhere when we are uploading ads :) Review collected by and hosted on G2.com.