--- title: Smartly Reviews meta_title: 'Smartly Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 473 reviews by the users' company size, role or industry to find out how Smartly works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 473 scale: '5' date_modified: '2026-07-18' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Smartly Reviews **Vendor:** Smartly.io **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 4.4/5.0 **Total Reviews:** 473 ## About Smartly Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth. Run campaigns across Meta, TikTok, Pinterest, Snap, Google, YouTube, Reddit, Spotify, and Connected TV, all from a single workflow built for speed and clarity. Whether you’re driving performance, brand impact, or commerce, Smartly helps teams move faster without losing control. Smartly brings together three powerful capabilities: Creative Automation + Generative AI Turn one big idea into many high-performing variations. Produce video and catalog ads at scale, personalize with ease, and test quickly, without the operational drag. Cross-Channel Media Orchestration Launch confidently and optimize continuously. Automate workflows, manage audiences, and allocate budget where it makes the biggest impact. Intelligence + Real-Time Measurement See what’s working, and why. Connect creative and media performance to real business outcomes with clear reporting, experimentation tools, and brand measurement. Unlike point solutions, Smartly supports the full advertising journey, from asset creation to optimization and measurement, in one connected system. Built for global brands and agencies managing complexity at scale. Trusted by leading brands across retail, ecommerce, travel, entertainment, gaming, financial services, and consumer goods, Smartly helps marketing teams turn ambition into action, and action into growth. Learn more at smartly.io. ## Smartly Reviews ### 1. Friendly, usability and insights. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** February 25, 2020 **What do you like best about Smartly?** The thing I like most from Smartly.IO is that you can manage a huge amount of accounts and campaigns without losing control of them. It has a much more friendly interface than Business Manager. Also you can get insights from your campaign with just a simple check at your campaign’s pivot tables. **What do you dislike about Smartly?** How they introduce new features. It would be better for us if they make this phase in a standard way. **Recommendations to others considering Smartly:** If you need to manage big accounts, with a wide range of campaigns and business objectives, this is your platform. **What problems is Smartly solving and how is that benefiting you?** Managing a huge amount of campaigns with many different objectives and audiences. The pivot table feature is amazing for this kind of problems. ### 2. Smartly, ideal solutions for your business. **Rating:** 5.0/5.0 stars **Reviewed by:** Maximiliano C. | Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** * Practicality, easy to use, simple. * Creative solutions, video and image templates offer a nice a flexible solution to customize your ads in the way you want. * Reporting, pivot tables allow to make cross account reports, with every detail you need and in a really simple way. * Catalogs upload it's really dynamic, you don't have to use exactly the names that facebook need to the fields so it's so flexible. **What do you dislike about Smartly?** * Sometimes it's a quite slow. * We observe some differences between the campaign settings in smartly and Business manager, may be you need to improve the syncronization. * A/B test tool, you can't make tests at creative level when you have the campaign just running. **Recommendations to others considering Smartly:** Try it, use it, and you will not regret about it. Once we make a test comparing smartly performance and another FMP, where we use the lift test tool to understand if the optimization in smarlty obtains better resultds than in the other one. We get better results in lift of purchases and buyers, the platform is more practical, the image templates are really better than in the other FMP, smartly had a lot of favorable points. **What problems is Smartly solving and how is that benefiting you?** * Use of template for dynamic ads, if we don't have smartly this is so limited in facebook business manager. * Reporting - Allows us to make really good reports, with cross account feature, and have quickly some graphs about the performance of different campaigns. ### 3. Great tool, incredible helpful team! **Rating:** 5.0/5.0 stars **Reviewed by:** Kitty B. | Sr. Social Advertising Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** Smartly manages to boost performance, improve creative automation and decrease manual tasks. It is an all-in-one tool. This has helped our clients in achieving better results, and ourselves to save time, freeing up more time to advise our clients and advance advertising even further. On top of that they have a very helpful team that each have a lot of in-depth knowledge. If your client needs a custom solution or your team needs training they are happy to help: they are willing to organize trainings and meetings or help setup feeds and creative templates if needed. **What do you dislike about Smartly?** I have yet to find this out, as they have a very strong customer service team that has been able to solve any issues immediately. Either via direct chat or face to face in office hours. As soon as there is an error or maintenance they are very pro-active in informing us in advance. This way it has not impacted our day to day business. **Recommendations to others considering Smartly:** Get in contact with their support. Possibilities are almost limitless! **What problems is Smartly solving and how is that benefiting you?** Dynamic creatives that also run via automated ads, pulling both audiences, targeting and start dates from the feed. This saves 4 hours a week and spiked performance with 155%. On top of that it had enabled us more creative freedom to show customized ads to each person. With a test and learn approach we are more able to find out what exactly works and what doesn't. ### 4. Once you go for Smartly, you gonna love it forever! **Rating:** 5.0/5.0 stars **Reviewed by:** Giulia R. | FBPaid and Display Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** The support is skilled, nice, and very helpful. They listen to your feedback and they improve the platform constantly so that every need is met. The automation features, together with a very detailed manual, let you work in autonomy without the FB Business manager, which in comparison does not have a very friendly user interface. Smartly grows together with the market and your development. **What do you dislike about Smartly?** You could give read-only accesses or report-only accesses to colleagues who just need to see the support manual for the implementation of a feature, or other buddies who need to briefly check a report, without letting them touch the campaign management section. It would be nice to see as a tag in the campaign level if the audience is using a bid modifier or not. **Recommendations to others considering Smartly:** If you want to have time to think about the strategy and reduce the manual work of campaign management, this is the right tool for you! **What problems is Smartly solving and how is that benefiting you?** automation of report, complex optimization rules, punctual A/B test structure, the set up of feed-based campaigns is easy, you don't have to write to the FB support and wait for useless answers anymore because the support helps you out and clear any question, with the image and video template I don't have to open a ticket for designers to test ad variations and the S2S integration helps a lot with data accuracy and attribution. ### 5. Smartly Review **Rating:** 4.0/5.0 stars **Reviewed by:** Joost v. | Performance Consultant, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** The features Smartly hands over are so advanced and the user interface works easy and quick. The automated ads with layers and their feed fetch solutions are very handy and nice,. as goes for the dynamic URL's via macro's. Reporting over multiple accounts at the same time is ideal!. Also their aglroythm on to top of FB algorythm shows extra value, PBA is a good feature. And also their support is super amazing and 24/5 available and they help within 5-10 minutes. **What do you dislike about Smartly?** I can;t think of anything I really dislike within Smartly. The only thing I know you can't do is create a custom conversion within Smartly. **Recommendations to others considering Smartly:** We compared Smartly with quite some other PMD's and can conclude that Smartly fits our needs and wishes the best. Their features are advanced but easy to use. Their support is amazing and the automatisation Smartly brings in both campaigning as report will change your way of working. **What problems is Smartly solving and how is that benefiting you?** Via Automated Ads we have created quite easily working ads, something which was not in the feed of the client. Relative simple we created multiple ads, while the client struggled to get things correct. ### 6. Smartly opens new opportunities for your business **Rating:** 5.0/5.0 stars **Reviewed by:** Ana Alida A. | Growth Director, Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2019 **What do you like best about Smartly?** I like best all the features that Smartly has that are not available in Facebook Ads Manager, like value-optimization and the ad studies features, that are really valuable to level up your game when growing a business. Besides that, the platform is very user friendly and makes every task more comfortable. **What do you dislike about Smartly?** I would say that sometimes, due to Facebook restrictions, there are some things you can't do in Smartly, like saving audiences or some trouble with reach & frequency. Usually this things aren't game changers. **Recommendations to others considering Smartly:** If you feel that the Facebook Ads Manager doesn't meet all your requirements and you need extra features to get your business to a new level using Facebook, you should consider Smartly. **What problems is Smartly solving and how is that benefiting you?** One of the problems, is been able to optimize through value. We aren't using the feature yet, but we are doing all we can to get there, as it will be much more valuable for our business. Other thing is the A/B testing feature, that is more advanced than the split test option that Facebook has, and allows you freedom to adapt the tests to your business. ### 7. Improve Performance with Smartly **Rating:** 5.0/5.0 stars **Reviewed by:** Chiara O. | Performance Marketing Team Leader, Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2019 **What do you like best about Smartly?** We started using smartly to improve our creatives in Facebook DPA, since Facebook Business Manager has many limitations. We found Smartly was great for this purpose but it has many other advantages. Smartly make it really easy for us to do A/B test and we used them to test different creatives in our ads and different optimizations in our campaigns. Pivot tables are amazing! Its really easy to optimize campaigns with them. The support we get from Smartly team is also really good, they have a chat available at every hour and they gave us support not only in the use of smartly but also in improving our facebook performance. **What do you dislike about Smartly?** Sometimes we get stuck when modifying campaings or creating new ones because of bugs, but they always have the support chat that can help us find a work around. Being in Argentina we have a problem with the minimum monthly investment required, since its in dollars and with our dollar exchange rate changing all the time its hard to reach that minimum sometimes. **What problems is Smartly solving and how is that benefiting you?** We improved our creatives and can show the installments in them (which is very important in Argentina) and also coupons. We use google analytics information to measure our campaigns and Smartly integration with it and pivot tables make it very easy to make decisions based on this info. ### 8. Efficiency **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Smartly?** We launch campaigns in more than 30 countries around the world, so Smartly is the perfect tool to make our work easy and efficient. **What do you dislike about Smartly?** Some of the error messages appearing are not very clear to find the solution. But the Chat help us to understand those messages. **What problems is Smartly solving and how is that benefiting you?** Time because we are dealing with campaigns around the world and the tool is very easy to use and fast. ### 9. Makes everything much easier even though it has a few things that should be corrected **Rating:** 5.0/5.0 stars **Reviewed by:** Antonella A. | Growth Marketing Intern, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Smartly?** How we segment audiences very easily and how everything's very intuitive **What do you dislike about Smartly?** How sometimes we can't choose the Facebook Objective we want while also using a specific CTA. There are some combinations that just don't work for no reason. Also, the coordinate setting for geolocations is very dumb, won't tolerate any overlap and it's hard to set. **Recommendations to others considering Smartly:** I send constant feedback to our account support person but i'd like to know if he's actually sending my feedback to someone **What problems is Smartly solving and how is that benefiting you?** It makes my routines of testing and experiments much quicker. There's a bunch of options that Facebook Ads Manager just wouldn't allow as quickly and easily. Also, the support we got from the team that's allocated to us is SO good. So does the online support. ### 10. Jordan's review **Rating:** 5.0/5.0 stars **Reviewed by:** Jordan H. | Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Smartly?** Live chat support, always very helpful and insightful **What do you dislike about Smartly?** No major dislikes, always good experience **What problems is Smartly solving and how is that benefiting you?** Automated ad solution is incredibly helpful for large campaigns, helps to manage workload ### 11. Make your life easy **Rating:** 5.0/5.0 stars **Reviewed by:** Victor O. | Marketing Consultant Sr., Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Smartly?** The constant innovations and great customer service **What do you dislike about Smartly?** That customer service is off on weekends **What problems is Smartly solving and how is that benefiting you?** We have resolved problems of time by using their automation tools, we have significantly reduced the time of creating campaigns. ### 12. Great technology + Amazing support **Rating:** 5.0/5.0 stars **Reviewed by:** James S. | Paid Digital Lead, Marketing and Advertising, Enterprise (> 1000 emp.) **Reviewed Date:** October 24, 2019 **What do you like best about Smartly?** The dynamic ad technology works great and has amazing additional features that improve your dynamic ads beyond what a standard implementation would offer. In particular, Smartly can add dynamic elements to your ad images and customizing images is really easy within the interface. **What do you dislike about Smartly?** Sometimes there are small bugs with the interface, however the live chat has always been able to solve my problems within a matter of minutes. **What problems is Smartly solving and how is that benefiting you?** Smartly was able to help us set up Dynamic Ads very quickly and they have been able to positively impact our ROI within two months. ### 13. Excellent service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** The detailed responses and short turnaround times are incredible. **What do you dislike about Smartly?** Nothing. It really is a great company to work with. **Recommendations to others considering Smartly:** Make sure you get shown all of the features as there are many that are great but can be missed. **What problems is Smartly solving and how is that benefiting you?** Automation of reporting and ad delivery. There is a solution to every problem and the staff is great at answering questions and troubleshooting. ### 14. Great product, but load times are killer **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 27, 2020 **What do you like best about Smartly?** I like the ability to bulk edit ad sets/campaigns, changing budget by %, creating ad templates to import it to multiple ad sets, and the ability to create video templates. **What do you dislike about Smartly?** After the switch to pivot table, it feels like the loading times take significantly longer. Creative management loading time and capabilities are limited. It would be great if we had the ability to edit the creative names and it would change across the attached ads. Currently even just changing ad names takes awhile. **Recommendations to others considering Smartly:** It's a huge time saver **What problems is Smartly solving and how is that benefiting you?** Campaign management. We've saved time in campaign management and adding an ad to multiple ad sets. ### 15. Very good tool **Rating:** 4.5/5.0 stars **Reviewed by:** Jennifer D. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 03, 2020 **What do you like best about Smartly?** Creative templates, Automated Ads, allocating budget and autotracking. **What do you dislike about Smartly?** When making a lot of changes in different campaigns at the same moment, the platform doesn't seem to be able to process it all. We need to double check later because sometimes changes are not duly applied. **What problems is Smartly solving and how is that benefiting you?** We solve problems related with the tracking for Catalog Campaigns ads, we're saving time and testing different things. ### 16. It's o for big client **Rating:** 2.5/5.0 stars **Reviewed by:** Alexandra C. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** The creative dynamic offering that help the algorith, **What do you dislike about Smartly?** minimum spend is quite hih for qc announcer **Recommendations to others considering Smartly:** Integrate with DV360 **What problems is Smartly solving and how is that benefiting you?** Creative personalisation ### 17. Great help and solutions **Rating:** 4.5/5.0 stars **Reviewed by:** Charelle U. | Social Advertising Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** October 18, 2019 **What do you like best about Smartly?** Advanced tooling that helps campaign performance, automates set up and optimizations, offer more creative and dynamic options for advertising, great way to analyze data. **What do you dislike about Smartly?** Sometimes it can be quite buggy. Although problems are most of the time fixed, some bugs re-occur. **Recommendations to others considering Smartly:** Use it! It makes you live a lot easier by making things more automatic and makes your job a lot more creative too! **What problems is Smartly solving and how is that benefiting you?** Insights in new features (think for example in the using a feed to create a collection looking like a canvas with instant experience templates that uses images templates). ### 18. Probably my favorite tool for advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Susana C. | VP, Channel Marketing, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** November 06, 2019 **What do you like best about Smartly?** Smartly's product is wonderful - the UI is great, with easy to understand logic and processes - and it also looks really nice. My entire team loves Smartly. The chat feature for support is the best thing they have over other vendors that rely on ticket systems. It's amazing to get support within 5 mins or less, instead of waiting on a ticket thread... etc. **What do you dislike about Smartly?** There is nothing I currently dislike about Smartly. **What problems is Smartly solving and how is that benefiting you?** Fast and easy campaign creations and automatic URL building ### 19. Great ad builder with audience tools that work well though Facebook is natively catching up. **Rating:** 3.5/5.0 stars **Reviewed by:** Joseph P. | Paid Acquisition Specialist, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2019 **What do you like best about Smartly?** The ease of use & efficiency building, replicating, and iterating campaigns. The tracking macros, ad duping, and library features were probably among those upon which I most relied. **What do you dislike about Smartly?** The UI never seemed to involve meaningfully over the year and a half I used the tool. Things often lived within menus or sub-menus, which created counter-intuitive click paths to get things done. Also wish the reporting features were more robust, but again for us it was more a builder/optimizer tool than for visuals or reports. **Recommendations to others considering Smartly:** This is a fantastic tool for quick ad testing, learning about newly-built audience segments, and generally scaling new ideas with a small team. Smartly allows you to feel like you have an extra junior on your team, because of it's great campaign-building workflow. **What problems is Smartly solving and how is that benefiting you?** Quick, easy, thoughtful campaign iteration based on stat sig tests that allowed for growth at scale. 3-10 ad sets with 4+ creatives wherein we could replicate that across markets & languages as needed. ### 20. Highly Satisfied customer! **Rating:** 5.0/5.0 stars **Reviewed by:** Aaron T. | Regional Performance Marketing - Manager, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** September 03, 2019 **What do you like best about Smartly?** We are the first client of Smartly in Southeast Asia since at least 5 years back and still a happy user till today! A very convenient platform to manage hundreds and thousands of campaings, adsets, creatives at ease. Their Pivot-table view is something we love the most as you can customize almost anything for your daily reporting and optimization checks. Another thing that we love is the Predictive Budget Allocation (PBA) tool which helps us alot in automatic budget optimization without having to come in and change adgroup budgets each day! **What do you dislike about Smartly?** Once in a blue moon, the site might be a little slow and buggy, but the support team is always there on live chat and usually responds almost immediately to look into your problems. **What problems is Smartly solving and how is that benefiting you?** We are currently exploring Dynamic Video Ads with Smartly, hope to realize it soon so we can replace our static dynamic ads with more interactive ones moving forward! ### 21. Smartly: making advertising easier and more enjoyable. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2019 **What do you like best about Smartly?** - Most helpful: quick and knowledgable support. Both the chat and the support pages are really helpful. - Upsides: the tools to create new creatives, great AI technology to improve campaign performance and ease in use. Makes creating campaigns much easier and more enjoyable. In addition: great reporting function. The Pivot Tables make it easy to not only analyze campaigns but also targeting, ads, creatives, heaadlines, etc. Making it easy to optimize campaigns. **What do you dislike about Smartly?** Downtime, although I do understand that's unavoidable while working with technology. **What problems is Smartly solving and how is that benefiting you?** The issues we're solving with Smartly are both on campaign performance and creative level. We had issues working with the Facebook Business Manager on terms of reporting and analysis. Working with Smartly's Pivot Tables and the available dimensions, gives us much more control over the campaigns we're running. In addition, clients had trouble creating content quickly and in an inexpensive manner - using the tools for Video and Image Templates, we're able to deliver this. ### 22. Smartly provides easy automation! **Rating:** 5.0/5.0 stars **Reviewed by:** Dagmar I. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Smartly?** Smartly allowed our team to create easy automated ads. This allows us to work closer with other departments and increase the number of ads we generate. **What do you dislike about Smartly?** The tracking is a bit different from how we track other marketing campaigns in our internal warehouse. **What problems is Smartly solving and how is that benefiting you?** We are solving the need to allow other departments to create marketing ads while taking away the manual labor from our social team. ### 23. Limitless Automation for Social Advertising via Smartly **Rating:** 4.5/5.0 stars **Reviewed by:** Kara J. | Digital Marketing Specialist, Real Estate, Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2019 **What do you like best about Smartly?** Smartly is an automation solution for our company's social/digital advertising strategy. With Smartly we are able to automate ad creation and integrate with Facebook and Instagram for advertising. Our favorite part about Smartly is their rock star support chat and dedicated support rep, Lauren Rinaldi who work tirelessly to help answer our questions, research best practices for our industry and innovate the tech. **What do you dislike about Smartly?** Smartly does appear to have some limitations with integrating fully with Facebook's Dev and tech. We have some items such as the inability to report accurate Facebook Reach in Pivot Tables and new challenges with Facebook's HEC advertising restrictions and how to implement this new Special Ads Category into our workflows. Some of our ads are affected. **What problems is Smartly solving and how is that benefiting you?** Digital advertising automation. We have realized the benefits of utilizing Smartly templates and Pivot table reporting to offer our end users fast access to ad links and KPIs/ metrics. ### 24. Great tool for Facebook performance marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Lina K. | Digital advertising team lead, Small-Business (50 or fewer emp.) **Reviewed Date:** July 19, 2019 **What do you like best about Smartly?** - Fast (I mean really fast, you get contacted in 5min) support 24/7 - Automation such as rotation of ads, budget relocation - Creative solutions such as image and video templates - Customer success managers are really interested in giving you the best service. They are contacting us a lot and speak to us a lot giving recommendations, auditing our accounts and giving suggestions. **What do you dislike about Smartly?** The interface is counterintuitive. Sometimes I expect functions to be in one place but they are somewhere else. Sometimes functions are duplicating in two places but smartly.io knows it and plans to redo the interface. **Recommendations to others considering Smartly:** Take into account not only the price but also the benefits you will get from using the solution. Smartly is worth the money you will pay. **What problems is Smartly solving and how is that benefiting you?** We do Facebook performance marketing, so basically smartly helps us to do it faster and reach better results. Integration with third-party data such as Google analytics helps a lot. As Facebook support team takes ages to reply, we can get answers from smartly support in a moment. It is extremely valuable as you cannot wait for days to launch Facebook campaigns. ### 25. Excellent tool **Rating:** 4.5/5.0 stars **Reviewed by:** Héctor G. | Digital Designer, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Smartly?** Powerful and intuitive interface for a better data analysis to reach my goals. We are not only generating a lot more revenue at a lower cost of sale than before, we are also using synergy effects between totally different campaigns to scale our investment and find new customers. **What do you dislike about Smartly?** Sometimes the compatibility takes long periods to be optimized. Things are constantly changing, communication, etc. But I feel these problems are par for the course and a negligible compared to the positives. **Recommendations to others considering Smartly:** If you want a powerful and intuitive tool to increase the data analytics of your campaigns, this is an excellent way to get that. I like the ease of setting up new campaigns and ads. It has a good format and a great UX for new users in the industry. You can copy paste the campaign and make the changes according to you, So in that way you don't have to repeat the same steps which you have done in the previous campaign. **What problems is Smartly solving and how is that benefiting you?** A better tracking to measure digital campaigns performance. Smartly.io's predictive budget allocation feature helped us scale our success in an efficient and rapid way. We saw great success in marketing efficiency. ### 26. Smartly helped us automate the campaigns and increase performance **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Smartly?** We use Smartly the most for the ways in which they help us automate online marketing. In which we usefeed-based advertising, the Dynamic Product Ads and the Image Template the most. Other features that are usefull are the pivot tables and their export function to Google's Data Studio. **What do you dislike about Smartly?** The fact that we are only able to use it for Facebook/Instagram and Pinterest. Also something to add would be different acces levels, so clients would be able to use some parts of the tool (for example the image template) but would not be able to acces the campaigns. Lastly we would like to see them integrate the Video template into the campaigns more, so we could use it as a carrouselcard in combination with an automated ads campaign. **Recommendations to others considering Smartly:** Smartly is a great tool for feedbased advertising and Dynamic campaigns. Their support also is extremely helpfull, with a response time of under 5 minutes. If your company only uses Facebook and Instagram, Smartly is the go to tool. **What problems is Smartly solving and how is that benefiting you?** Being able to integrate external data into the campaigns, to which we could optimize performance based on those external factors. For example weather data, but also realtime sports data. This way we are able to be more relevant for our clients and therefore increase engagement and performance on the ads. ### 27. Helpful but a lot of issues from my experience **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Small-Business (50 or fewer emp.) **Reviewed Date:** June 02, 2020 **What do you like best about Smartly?** Advance tech to help our work with automation **What do you dislike about Smartly?** The set up on the back end was too much work and even some of the specifics are also not clear from our end **Recommendations to others considering Smartly:** Smartly is useful but it still depends on your needs **What problems is Smartly solving and how is that benefiting you?** It's to automate some of our workload ### 28. Ads made simple **Rating:** 5.0/5.0 stars **Reviewed by:** Mark B. | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2020 **What do you like best about Smartly?** Save hours of setup time, automate your ads with ease, quick searchability **What do you dislike about Smartly?** Changing to pivots is confusing! I'm not sure it's a whole lot better **Recommendations to others considering Smartly:** Use it - it will save you hours of time **What problems is Smartly solving and how is that benefiting you?** Quick set up times using bundles Quick split interests and cities creating multiple adsets fast Excellent allocation of budgets Automation of adset budget is smarter than CBO... ### 29. Good product **Rating:** 4.5/5.0 stars **Reviewed by:** sebastian d. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Smartly?** It's easy to create and manage new campaigns. Support is awesome. **What do you dislike about Smartly?** there are times when errors appear in the upload process of the new campaigns. Luckily the guys from support were always there to help. Nothing major and it was fixed in a matter of hours, tops. **What problems is Smartly solving and how is that benefiting you?** Easier to manage campaigns, to create rules and to rotate ads based on those rules. ### 30. love it! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** May 28, 2020 **What do you like best about Smartly?** The ab-test, how you can partition your audience and how you get the results. **What do you dislike about Smartly?** You can't get exactly insignificant results. I would like to have an option that my ab test is valid but not significant. **What problems is Smartly solving and how is that benefiting you?** We are able to manage the campaigns for Facebook in a more efficient way. ### 31. Customised Targeting to your users **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2020 **What do you like best about Smartly?** Predictive Budget allocation feature and bid optimization features have helped us manage our spends efficiently **What do you dislike about Smartly?** the constraints for bulk editing the campaigns, ad sets and ads. To make changes, unlike the Facebook interface, Smartly.io does not allow us to make changes to all the campaigns/ads. **Recommendations to others considering Smartly:** If you are e-commerce and your website/app is enabled for deep linking, Smatly.io is a very useful and effective tool. **What problems is Smartly solving and how is that benefiting you?** We are running automated feed-based ads the template creation for utilizing the basic creatives in all possible formats has helped us a lot and decreased our dependency on creative designers ### 32. Smartly was highly innovative, and helped speed up and simplify the process of previewing ads. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** May 29, 2020 **What do you like best about Smartly?** The automated excel feature where you can build out a lot fast. **What do you dislike about Smartly?** I think that the video and photo feature being more universal would be nice. **Recommendations to others considering Smartly:** Do it if you do a lot of AB testing currently and want to improve. **What problems is Smartly solving and how is that benefiting you?** Getting the perfect mix for each ad. ### 33. Sophisticated ad tech features that require a decent amount of thought and set-up for success **Rating:** 3.5/5.0 stars **Reviewed by:** Andrew H. | Senior Growth Marketing Manager - Paid Acquisition, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Smartly?** Campaign creation, it's simple to create and save audiences, creating a lot of ad set and ad permutations in one place. Cuts down time significantly. **What do you dislike about Smartly?** Stop Loss should be able to turn ads back on if they retroactively hit goal. **What problems is Smartly solving and how is that benefiting you?** Ad tech, ease of ad creation, ease of video creation, Smartly makes it much quicker to implement my campaigns. ### 34. Smartly has worked well! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** Smartly has worked well for our brand for several years. It has helped us resize the images in our product feed that is used in our DPA ads. **What do you dislike about Smartly?** Cost can be high when spending at higher levels due to account level billing. **What problems is Smartly solving and how is that benefiting you?** image resizing has worked well for us! ### 35. Great tool for Paid Social **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** February 21, 2020 **What do you like best about Smartly?** - Flash and useful live support - Advance product features and optimization tools - Easy to use, use-friendly - Hand-on reporting dashboard **What do you dislike about Smartly?** - Buggy from time to time - Not support some ad format - Not well-developed for Pinterest or other paid social channels **Recommendations to others considering Smartly:** Good tool for campaign setup **What problems is Smartly solving and how is that benefiting you?** - Automated ad Very great support on the project ### 36. Very good and supportive team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** Support chat / platform / 3rd party integrations **What do you dislike about Smartly?** Platforms bugging sometimes, would be also better to have the platform similar in terms of interface to facebook business manager **What problems is Smartly solving and how is that benefiting you?** Using online to offline integration has been a great tool to report and attribute. Offline sales specially for retail clients ### 37. A full social performance tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Pharmaceuticals | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Smartly?** The creativity option that smartly provides **What do you dislike about Smartly?** I'd prefer better integration s2s and the possibility to download the graphs on "campaigns" **Recommendations to others considering Smartly:** I think it is a very complete tool and easy to use. **What problems is Smartly solving and how is that benefiting you?** Agile campaign creation and optimization. I'm also happy with the support team. ### 38. Its a great tool but sometimes there are some bugs and the responses are not right. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Smartly?** All the different formats that are exclusive to Smartly. **What do you dislike about Smartly?** The service when there is a problem, I think i dont get the best answear or the real problem **Recommendations to others considering Smartly:** Its great to stay ahead of the new formats **What problems is Smartly solving and how is that benefiting you?** Better formats to increase my ROI ### 39. From an agency point of view, Smartly is a great tool to offer to our clients **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** The templates the tool provides and new features they are launching continuously. **What do you dislike about Smartly?** fees. Too expensive. Maybe would be a good idea to provide different pricing to independent small digital local agencies. **What problems is Smartly solving and how is that benefiting you?** Creativities and head to head or AB testing for social ads campaigns ### 40. Automation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2020 **What do you like best about Smartly?** It helps us facilitate many tasks, although there are still many areas of opportunity for automation, especially regarding Instagram. **What do you dislike about Smartly?** The intermittences or the regular bugs. **Recommendations to others considering Smartly:** Prioritize the use and handling of Instagram alongside Facebook. **What problems is Smartly solving and how is that benefiting you?** Help reduce implementation time, use additional tools that the business does not have ### 41. Great product, amazing customer support but difficult sell to client **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Online Media | Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Smartly?** The customer support and the platform. It's easy to navigate and effective. The product is amazing though, and helped my understanding of social with the amazing staff. **What do you dislike about Smartly?** I found it tough to utilise all the different opportunities on the platform and so made it a tough sell to keep getting my client to pay for it. I found it quite expensive even at GroupM rates. **Recommendations to others considering Smartly:** help push to make it more commercial **What problems is Smartly solving and how is that benefiting you?** Creative solutions, automation in Facebook bidding and overriding the autonomy that Facebook tries to take away. ### 42. I love Smartly! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2020 **What do you like best about Smartly?** How it makes it very easy to implement large campaigns and optimize for results **What do you dislike about Smartly?** The fact that it has a minimum monthly fee **Recommendations to others considering Smartly:** Best investment you'll ever make for Facebook performance campaigns **What problems is Smartly solving and how is that benefiting you?** We have been able to implement huge performance oriented campaigns with a very small team and reach our goals ### 43. Improve to optimize your resources in digital advertising on social media. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** Improvement of processes in terms of time Optimization in tools and configurations **What do you dislike about Smartly?** - The interface, although it has had many improvements - The language should only be in English **What problems is Smartly solving and how is that benefiting you?** Optimization in time Immediate response from the team in charge of the accounts ### 44. Smarlty a good partner for scaling your marketing campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Smartly?** the service my client gets and quite easy tools to work with **What do you dislike about Smartly?** sometimes some part of the tools are not very straight forward, also some difficulties in scaling for video templates **Recommendations to others considering Smartly:** check API integrations **What problems is Smartly solving and how is that benefiting you?** Scaling Marketing programs, automated campaigns ### 45. Improved campaign results, always **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** September 06, 2019 **What do you like best about Smartly?** Full control over our social spendingds, sync with 3rd party like Google and DCM. Predictive budget allocation adds an extra layer of optimization. **What do you dislike about Smartly?** No analytic features or auto generated (generic) reports. No support for LinkedIn or Twitter. Pinterest-setup is quite challanging. **Recommendations to others considering Smartly:** If you have more than 5 clients and want to automate the process, use Smartly **What problems is Smartly solving and how is that benefiting you?** Using automatic budget allocations between adsets. Adding synchronizations between adwords and doubleclick. Clone campaigns fast and easy. Weather targeting is avalible with Smartly. No need for other 3rd party systems. ### 46. Quick to edit and segment in large quantities **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** Being able to create art through the feed and quick edits **What do you dislike about Smartly?** Not being able to edit one's own campaign videos **Recommendations to others considering Smartly:** It is quick to understand and adapts to the company's needs. **What problems is Smartly solving and how is that benefiting you?** Production speed, from 2 weeks we went to 3 days. ### 47. Smartly makes paid social automated, optimized and more alive **Rating:** 5.0/5.0 stars **Reviewed by:** Adam H. | Paid Social Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** I like that Smartly makes it possible for us to make paid social automated and totally dynamic by automated ads. We can connect prices, copy and set up smart image templates to avoid all monkey work. This makes it possible for us to spend more time with building funnels, try new audiences and develope better creatives. **What do you dislike about Smartly?** To be fair I haven’t had a bad experience with Smartly. My problems has been taken with great responsibility from AMs and nothing has been left unsolved. **Recommendations to others considering Smartly:** Take advantage of their DoubleClick solution and build a 360 view of your online marketing. **What problems is Smartly solving and how is that benefiting you?** Scaling creatives Automate prices (no manual work with different currencies) Multi-market DPA campaigns Reporting Budget distribution & GA optimizing Knowledge ### 48. Smartly a good way to do professional and good social marketing buisness **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** February 21, 2020 **What do you like best about Smartly?** Automated ads / Audience insight / creative campaigns and ad static or video asset **What do you dislike about Smartly?** Preview ads who are not in the good size **What problems is Smartly solving and how is that benefiting you?** Automated ads issues : How to create and generate automaticaly ads in google How to see GA datas How to create a branded asset ### 49. The easy and efficient tool to manage Paid Social campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2020 **What do you like best about Smartly?** The automation possibilities that available a fast change of the creatives. **What do you dislike about Smartly?** Some times the pivot table is a bit difficult to use. **Recommendations to others considering Smartly:** If you want a good tool to manage your Paid Social campaigns, just go for it. **What problems is Smartly solving and how is that benefiting you?** The whole management of the Paid Social campaigns. ### 50. Useful, Quick, and Easy **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Smartly?** Organization features for automating social **What do you dislike about Smartly?** Sometimes our team gets too many emails that are not relevant to us **Recommendations to others considering Smartly:** Make sure Smartly.io has specific features where your workflow can be concretely improved **What problems is Smartly solving and how is that benefiting you?** Saving time and reducing workload ## Smartly Discussions - [What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.](https://www.g2.com/discussions/51730-what-is-the-best-way-to-optimize-the-traffic-campaigns-based-on-cpc-on-facebook-using-smartly-io-features) - 1 comment, 1 upvote - [When will better support for Instagram existing posts be implemented?](https://www.g2.com/discussions/24539-when-will-better-support-for-instagram-existing-posts-be-implemented) - 1 comment, 1 upvote - [When would I need to use Smartly.io?](https://www.g2.com/discussions/when-would-i-need-to-use-smartly-io) - 1 comment, 1 upvote - [Can you help us measure incremental revenue?](https://www.g2.com/discussions/can-you-help-us-measure-incremental-revenue) - 1 comment, 1 upvote - [What’s the difference between Smartly.io's Testing suite compared to Facebook Ads Manager?](https://www.g2.com/discussions/what-s-the-difference-between-smartly-io-s-testing-suite-compared-to-facebook-ads-manager) - 1 comment, 1 upvote - [View Smartly pricing details and edition comparison](https://www.g2.com/products/smartly/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-18+11%3A32%3A42+-0500&secure%5Bsession_id%5D=2d0884c4-f4bf-42d4-8574-f310567b489a&secure%5Btoken%5D=8dbc78552f5cfff143455615fc6c5b9644681fe1635fb6559856d75529ad5ee6&format=llm_user) ## Smartly Features **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Testing Tools** - Dynamic Versioning - A/B Testing **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Publishing Tools** - Campaign Scheduling **Campaign Management** - Campaign Dashboard - Campaign Optimization - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Smartly Alternatives - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) - 4.0/5.0 (426 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) - 4.4/5.0 (366 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (762 reviews)