--- title: Smartly Reviews meta_title: 'Smartly Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 473 reviews by the users' company size, role or industry to find out how Smartly works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 473 scale: '5' date_modified: '2026-07-18' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Smartly Reviews **Vendor:** Smartly.io **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 4.4/5.0 **Total Reviews:** 473 ## About Smartly Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth. Run campaigns across Meta, TikTok, Pinterest, Snap, Google, YouTube, Reddit, Spotify, and Connected TV, all from a single workflow built for speed and clarity. Whether you’re driving performance, brand impact, or commerce, Smartly helps teams move faster without losing control. Smartly brings together three powerful capabilities: Creative Automation + Generative AI Turn one big idea into many high-performing variations. Produce video and catalog ads at scale, personalize with ease, and test quickly, without the operational drag. Cross-Channel Media Orchestration Launch confidently and optimize continuously. Automate workflows, manage audiences, and allocate budget where it makes the biggest impact. Intelligence + Real-Time Measurement See what’s working, and why. Connect creative and media performance to real business outcomes with clear reporting, experimentation tools, and brand measurement. Unlike point solutions, Smartly supports the full advertising journey, from asset creation to optimization and measurement, in one connected system. Built for global brands and agencies managing complexity at scale. Trusted by leading brands across retail, ecommerce, travel, entertainment, gaming, financial services, and consumer goods, Smartly helps marketing teams turn ambition into action, and action into growth. Learn more at smartly.io. ## Smartly Reviews ### 1. Nice interface and great support team **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** I really like the help of our account manager in understanding new features and implementing them **What do you dislike about Smartly?** The use of the platform is quite expensive **What problems is Smartly solving and how is that benefiting you?** I think at the moment their reporting feature is what saves us most time (but fail to use other features to its full extend) ### 2. Great tool for smooth campaign management and automatisation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** September 03, 2019 **What do you like best about Smartly?** Easy navigation, very clear and good UX. **What do you dislike about Smartly?** There is nothing I do not dislike about the product. **What problems is Smartly solving and how is that benefiting you?** Campaign optimisation set up, automatisation, bulk changes ### 3. The best product for all who use social media for acquisition! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** The time it saves! There is no way we would be able to get 100+ ads out in Facebook alone **What do you dislike about Smartly?** Not being able to create audiences which means we have to go back into Facebook **What problems is Smartly solving and how is that benefiting you?** Time, brand standards kept in line, easy to use and review ### 4. The best facebook API out there! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** Friendly support chat available 24h, dynamic templates, optimisation capabilities **What do you dislike about Smartly?** Layout takes some getting used to as it isn't as slick as Ads Manager, some things can be hard to find, but this is improving. **Recommendations to others considering Smartly:** Get it now! **What problems is Smartly solving and how is that benefiting you?** Creative testing, automation at scale localisation at scale ### 5. Great experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2019 **What do you like best about Smartly?** Automation to save time (for instance automated campaigns linked to feeds) **What do you dislike about Smartly?** Nothing, only the price is a bit expansive (3% of Media spend for our company) **What problems is Smartly solving and how is that benefiting you?** Time saving, great support from the smartly chat, amazing optimisation algorithm (way better than Facebook's in my opinion). ### 6. Overall experience was great with the creative capabilities and love the 24 hour support chat. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Smartly?** The triggers for automated optimization **What do you dislike about Smartly?** The image creative template dashboard was sometimes glitchy **What problems is Smartly solving and how is that benefiting you?** Our client's product feed was not creative or friendly ### 7. Great support, amazing tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2019 **What do you like best about Smartly?** Ease of use, friendly interface, amazing support **What do you dislike about Smartly?** Nothing really, everything can be solved **What problems is Smartly solving and how is that benefiting you?** Automated and dynamic ads (also video) ### 8. I work with Smartly to the campaigns for social media **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** I like the automation through feed for videos and carroussels **What do you dislike about Smartly?** Sometimes it takes too long to load a page or it have issues that may delay the job **What problems is Smartly solving and how is that benefiting you?** It helps a lot to automate campaigns, videos, by budget, prospecting and retargeting clients ### 9. A excellent plataform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** Create lot of Ad Sets once and the level of automation. **What do you dislike about Smartly?** It takes time to sync Facebook when creating custom conversions or custom audiences. **What problems is Smartly solving and how is that benefiting you?** Create lot of Ad Sets once, because my company manage a lot of campaigns at the same time. ### 10. Good interface for your ads campaigns **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2019 **What do you like best about Smartly?** It is very user-friendly & the live support chat is definitely the most useful tool **What do you dislike about Smartly?** It is still quite unstable. There are many bugs and it would be great to scale up the partnership with more platforms **What problems is Smartly solving and how is that benefiting you?** Automatization & time saving ### 11. Good UX **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** Smartly has a penchant for multivariate testing that my clients and I find very useful indeed. **What do you dislike about Smartly?** Lack of ability to create rules and automated on the platform. **What problems is Smartly solving and how is that benefiting you?** We’re able to scale up in a unique way that is easy to use. ### 12. Time saver **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** Easy to use, much better than working on the facebook editor and the automatization options are very good. **What do you dislike about Smartly?** Overall I don't have many complaints. I guess the automated campaigns could be better creatively but nothing else. **What problems is Smartly solving and how is that benefiting you?** Automation and campaign creation. ### 13. Saves some time **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2019 **What do you like best about Smartly?** Creative features, optimisation and people available **What do you dislike about Smartly?** Some difficulties to adjust themselves to our solutions **What problems is Smartly solving and how is that benefiting you?** Saving time on FB. ### 14. new to the tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Games | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** Quick creatives upload, quick campaign creation, automated ads. **What do you dislike about Smartly?** Only one user role, so "creative" ppl have to have access to all campaign data. **Recommendations to others considering Smartly:** Prepare time for learning and tests and trials. **What problems is Smartly solving and how is that benefiting you?** Time consuming campaign creation, resources consuming creatives production. ### 15. Very good results and user experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Electronics | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** Support chat, blog, user platform, video templates, automated boosting cmpaigns **What do you dislike about Smartly?** we have some sync problems and our account manager takes too long to give an ansewr or solution **What problems is Smartly solving and how is that benefiting you?** it is easy to create campaigns. Video templates. Automated boosting campaigns ### 16. Essential **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Telecommunications | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** pivot tables make life really easy, save them and you have all you need **What do you dislike about Smartly?** it does not support snapchat and only limited features on pinterest **What problems is Smartly solving and how is that benefiting you?** analysing is now super easy as well as creating campaigns and clones in bulk ### 17. Used for more than a year - Very user friendly tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2019 **What do you like best about Smartly?** Quick customer support chart and Pivot tables **What do you dislike about Smartly?** A bit costly, If the package is cheaper, it's much better! **Recommendations to others considering Smartly:** Until you use all features, you missing out something. **What problems is Smartly solving and how is that benefiting you?** The most important thing you save is Time. ### 18. smart and user friendly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** Tool has an easieness of use. It is by far fast in setting up campaigns, adjusting campaigns in 'one go', **What do you dislike about Smartly?** sometimes 'difficult' to find what I need **What problems is Smartly solving and how is that benefiting you?** copy/paste of campaigns and optimalisation ### 19. Automation & Innovation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2019 **What do you like best about Smartly?** - A/B testing - Pivot Tables - Integration - Innovative pieces such as CBO, etc. **What do you dislike about Smartly?** - Bugs all the time! - Chat not always so useful **What problems is Smartly solving and how is that benefiting you?** - Integration ### 20. Make your User Agent faster and more efficient. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** The bundle creation allows you to save your favorite settings and use them in other campaigns. **What do you dislike about Smartly?** User Management system and setting limited access for example Graphic Designers **What problems is Smartly solving and how is that benefiting you?** Ad creatives optimization ### 21. Very good user rxp **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** Quick chat service and easy campaign creation **What do you dislike about Smartly?** Nothing as such. Just a bit costly I think. **What problems is Smartly solving and how is that benefiting you?** It very good when you have too many campaigns to manage! ### 22. Good customer experience and knowledge of the platform **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Media Production | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** How knowledgebable the people working at smartly are. **What do you dislike about Smartly?** Sometimes the chat is a little bit slow. **What problems is Smartly solving and how is that benefiting you?** High amount of ads for different customer. ### 23. Best in class **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** Automation of campaign creation and creative tools **What do you dislike about Smartly?** Bugs seem to be constant and Facebook API issues **What problems is Smartly solving and how is that benefiting you?** Saves time for creation and optimization ## Smartly Discussions - [What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.](https://www.g2.com/discussions/51730-what-is-the-best-way-to-optimize-the-traffic-campaigns-based-on-cpc-on-facebook-using-smartly-io-features) - 1 comment, 1 upvote - [When will better support for Instagram existing posts be implemented?](https://www.g2.com/discussions/24539-when-will-better-support-for-instagram-existing-posts-be-implemented) - 1 comment, 1 upvote - [When would I need to use Smartly.io?](https://www.g2.com/discussions/when-would-i-need-to-use-smartly-io) - 1 comment, 1 upvote - [Can you help us measure incremental revenue?](https://www.g2.com/discussions/can-you-help-us-measure-incremental-revenue) - 1 comment, 1 upvote - [What’s the difference between Smartly.io's Testing suite compared to Facebook Ads Manager?](https://www.g2.com/discussions/what-s-the-difference-between-smartly-io-s-testing-suite-compared-to-facebook-ads-manager) - 1 comment, 1 upvote - [View Smartly pricing details and edition comparison](https://www.g2.com/products/smartly/reviews?page=33§ion=pricing&secure%5Bexpires_at%5D=2026-07-19+11%3A53%3A18+-0500&secure%5Bsession_id%5D=2cb2ac85-7f8e-4b74-8f3b-caed58479024&secure%5Btoken%5D=255502f36f86bb5489022b89e2a069a9ab48162a7352542ae608ffb155364982&format=llm_user) ## Smartly Features **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Testing Tools** - Dynamic Versioning - A/B Testing **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Publishing Tools** - Campaign Scheduling **Campaign Management** - Campaign Dashboard - Campaign Optimization - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Smartly Alternatives - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) - 4.0/5.0 (426 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) - 4.4/5.0 (366 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (762 reviews)