--- title: Smartly Reviews meta_title: 'Smartly Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 479 reviews by the users' company size, role or industry to find out how Smartly works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 479 scale: '5' date_modified: '2026-11-11' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech ---

Smartly Reviews & Product Details

Pricing

Pricing provided by Smartly.

Basic

$40.00

Smartly Reviews (479)

View 1 Video Reviews
Reviews

Smartly Reviews (479)

View 1 Video Reviews
4.4
479 reviews

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Yılmaz D.
YD
Yılmaz D.
digital marketing specialist
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Smartly.io ease all processes than BM and it is a very creative tool"
4.5/5
What do you like best about Smartly?

Creativity and optimization, also bulk edits Review collected by and hosted on G2.com.

What do you dislike about Smartly?

A lot of system errors happening inside. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Verified User in Apparel & Fashion
Mid-Market (51-1000 emp.)
"Very good and helpful"
5/5
What do you like best about Smartly?

Reporting and campaign creation and optimization Review collected by and hosted on G2.com.

What do you dislike about Smartly?

Sometimes it is slow to load which affect efficiency Review collected by and hosted on G2.com.

Verified User in Textiles
AT
Verified User in Textiles
Enterprise (> 1000 emp.)
Originally submitted 7/24/2019
"Great tool for Paid Social"
5/5
What do you like best about Smartly?

- Pivot Table makes it easier to check data in close and customize metrics

- Customer support is very helpful

- New features continuously being updated

- Easy to use Review collected by and hosted on G2.com.

What do you dislike about Smartly?

Canvas ad type is quite buggy

Reporting on ad type is not sufficient Review collected by and hosted on G2.com.

FP
Frederic P.
Small-Business (50 or fewer emp.)
"Smartly.io has been a great tool for our campaigns !"
4.5/5
What do you like best about Smartly?

Smartly.io is really intuitive using and the search space is really helpful. Also, Smartly.io makes the task you have to make so so easy since the interface is similar to any ads manager that you could use outside Smartly (in my case Facebook) and it's easy to find specifically what you're looking for related to your task. The knowledge base is also a great tool in the rare case when you don't find what you are looking for in the tool. And if that's not enough for you, you can have meetings like I had with my work team and the great Smartly.io team so that they could proper teach us how to use their tools! Isn't it amazing ! And they were always available to answer our questions. In conclusion, Smartly.io is an amazing tool and you should use it. End of story. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

I didn't fully use Smartly.io to the point where I would find something I really dislike. If I really have to point something out I'd say I don't really like the color purple, but hey that's my taste ;) Review collected by and hosted on G2.com.

Claire R.
CR
Claire R.
Enterprise (> 1000 emp.)
"The best Facebook API out there."
5/5
What do you like best about Smartly?

With Smartly, we're able to automate the hyper-localisation of our social media advertising at scale, saving our ad specialists and creative studio countless hours of time.

The chat feature is great, no matter what the problem is, even if it's a Facebook issue and not related to Smartly, I can always rely on a specialist to solve any issue within minutes, and the team are all so friendly! Review collected by and hosted on G2.com.

What do you dislike about Smartly?

There is nothing I dislike about the product - any bugs I've encountered are quickly resolved, and any features I've thought would benefit us have quickly been built. Smartly is truly a customer focused company. Review collected by and hosted on G2.com.

TV
Tom v.
Mid-Market (51-1000 emp.)
"Smartly helps us a lot with automating our campaigns"
4/5
What do you like best about Smartly?

Multiple things are great about using Smartly. First of all they offer great tooling for automating campaigns set-ups, or creating feed-based ads where you can add external factors in your campaign. Also their support is great, they always respond really fast and most of the time are able to help you with your problems. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

There are currently no things that I dislike about Smartly. Of course, there are some features that they are currently not yet able to support through their tool, however, when you point those out, they put that on their "to-do list" for the upcoming time. Also, they constantly innovate their tool with, for example, most recently their Segment Asset Customization feature. Review collected by and hosted on G2.com.

Alexandra L.
AL
Alexandra L.
Small-Business (50 or fewer emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Highly recommended tool to scale advertising"
5/5
What do you like best about Smartly?

The support team is doing a great job to answer questions, everything from recommendations to troubleshooting in a few minutes. Always so friendly. Easy to work scalable across different countries and work with Cross border feed, which saves a lot of time. Easy to work with feeds, both as a product feed and in videos. The support team is doing a great job to answer questions, everything from recommendations to troubleshooting in a few minutes. Always so friendly. Easy to work scalable across different countries and work with Cross border feed, which saves a lot of time. Easy to work with feeds, both as a product feed and in videos.The support team is doing a great job to answer questions, everything from recommendations to troubleshooting in a few minutes. Always so friendly. Easy to work scalable across different countries and work with Cross border feed, which saves a lot of time. Easy to work with feeds, both as a product feed and in videos. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

Very hard to navigate with the new dashboards. Hard to overview the campaigns and some default dashboards disappeared, which is pretty bad. Hard to get an overview of scheduled campaigns and to get an overview of the budget. Sometimes very buggy, which resulted in some extra checks for the campaigns. Some functionality is missing when working with cross border feed, meaning that we had to redo them, which is pretty bad. Review collected by and hosted on G2.com.

Ryan S.
RS
Ryan S.
Small-Business (50 or fewer emp.)
"Ryan Sigler's review of Smartly.io"
5/5
What do you like best about Smartly?

I like the overall interface and the quickness/ease of use of the platform. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

Better preview options for ads in draft mode. We often need to send these to clients and certain versions don't render properly such as dynamic ads or asset customization ads. A solution to this might be to just grab any image in the product feed and a variation of the copy. Basically we just want some way to show clients what these ads look like even if we explain to them that they are dynamic and will change. I'd love to see even more image and video templates. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Mid-Market (51-1000 emp.)
"Best paid social platform"
4.5/5
What do you like best about Smartly?

The support and the chat, interface, so much quicker to launch campaigns Review collected by and hosted on G2.com.

What do you dislike about Smartly?

A bit buggy sometimes and that all Facebook updates are not there right away. Review collected by and hosted on G2.com.

Verified User in Hospital & Health Care
UH
Verified User in Hospital & Health Care
Mid-Market (51-1000 emp.)
Originally submitted 2/19/2020
"Great automation features! Smartly has made my life much easier."
5/5
What do you like best about Smartly?

I really like the automated feed and budget pools. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

I think the reporting integration with google sheets can be more intuitive. Review collected by and hosted on G2.com.

Questions about Smartly? Ask real users or explore answers from the community

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Chaitanya D.
CD
Chaitanya D R
•
Last activity about 5 years ago

What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.

GU
Guest User

What is Smartly.io used for?

0 Upvotes
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Pricing Options

Pricing provided by Smartly.

Basic

$40.00
Smartly Comparisons
Smartly Features
Social Functionality
Campaign Dashboard
Campaign Optimization
Bulk Editing
Targeting
Retargeting
Geo-Targeting
Custom Reports
User, Role, and Access Management
Performance and Reliability