--- title: Smartly Reviews meta_title: 'Smartly Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 479 reviews by the users' company size, role or industry to find out how Smartly works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 479 scale: '5' date_modified: '2026-11-11' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech ---

Smartly Reviews & Product Details

Pricing

Pricing provided by Smartly.

Basic

$40.00

Smartly Reviews (479)

View 1 Video Reviews
Reviews

Smartly Reviews (479)

View 1 Video Reviews
4.4
479 reviews

What do users say?

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Verified User in Apparel & Fashion
UA
Verified User in Apparel & Fashion
Enterprise (> 1000 emp.)
"Smartly helps creating and managing social campaigns a lot easier."
4.5/5
What do you like best about Smartly?

The user-friendly interface and the chat support Review collected by and hosted on G2.com.

What do you dislike about Smartly?

Some features disappearing, like the automatic budget scaling and possibility to use static image templates in the campaign creation. Review collected by and hosted on G2.com.

Verified User in Online Media
AO
Verified User in Online Media
Small-Business (50 or fewer emp.)
"Great and powerful tool, however functionalities for platforms besides Facebook/Instagram limited"
4.5/5
What do you like best about Smartly?

Great automation functionalities, especially for larger scale realizations. Creative and video editing capabilities are very sophisticated. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

Several campaign creation processes feel 1:1 a replication of what is provided on native interfaces. Functionalities for additional platforms outside FB/IG are lacking. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Work efficiently with Smartly.io"
4/5
What do you like best about Smartly?

Everything is in one place. You work smarter, not harder. The platform is always up to date with industry changes. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

The formulas for the pivot table and the article isn't instructive for beginners. Review collected by and hosted on G2.com.

ME
Marcus E.
Small-Business (50 or fewer emp.)
"Manage and optimize campaigns"
4.5/5
What do you like best about Smartly?

I can manage all our campaigns and have a great overview of all ongoing advertising initiatives in the dashboard. Furthermore, I can accurately identify and view the smelling range and results of our campaigns - the reports are perfect. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

Some features are hidden in the toolbar and can only be viewed individually per campaign - here it would be ideal if I could also see an overall view. Review collected by and hosted on G2.com.

Verified User in Education Management
AE
Verified User in Education Management
Small-Business (50 or fewer emp.)
"Great experience working on it. User friendly and unique features. Scaled fb campaigns with smartly"
5/5
What do you like best about Smartly?

Ad rotation is one of the best features of smartly. Helped scale-up effectively Review collected by and hosted on G2.com.

What do you dislike about Smartly?

Asset customization and the fact that page post ads randomly move to asset customization without any external factor Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Verified User in Apparel & Fashion
Mid-Market (51-1000 emp.)
"Great platform & customer service!"
4.5/5
What do you like best about Smartly?

I like the Smartly customer representatives and response times the best! Very helpful and always happy to help. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

The platform can be a touch confusing, it's not always user-friendly. Review collected by and hosted on G2.com.

Naveen C.
NC
Naveen C.
Media Analyst
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Best Platform to Test New Feature with Facebook"
5/5
What do you like best about Smartly?

The level of customization smartly offers for the ads created within Smartly. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

Sometimes it took time to setup a campaign Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
UI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"Amazing platform to do with Facebook Ads Manager cannot, but understandbly nothing is perfect"
5/5
What do you like best about Smartly?

- Ability to create automated ads

- Ability to see certain dimension breakdowns that Facebook Ads Manager cannot

- Ability to use a customised feed with my own headers

- Amazing helpdesk Review collected by and hosted on G2.com.

What do you dislike about Smartly?

- Inability to bulk edit Automated ads

- Inability to bulk edit Dynamic ads

- Slow UI at times Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"Useful for Econ businesses"
3.5/5
What do you like best about Smartly?

The tool allows for quick creation of ads with some features exclusive to it especially for e-commerce business like creation of product sets at the ad level and image templates. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

However, page speed is slower than the native ads manager and it's quite challenging to navigate and master. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
AL
Verified User in Leisure, Travel & Tourism
Small-Business (50 or fewer emp.)
Originally submitted 2/23/2020
"Smartly is easy to use"
4/5
What do you like best about Smartly?

The customer support is very nice, as Smartly always replies quickly and resolves most of my questions. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

Its hard to change the name of Ad Sets or Ads in bulk. Review collected by and hosted on G2.com.

Questions about Smartly? Ask real users or explore answers from the community

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Chaitanya D.
CD
Chaitanya D R
•
Last activity about 5 years ago

What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.

GU
Guest User

What is Smartly.io used for?

0 Upvotes
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Pricing Options

Pricing provided by Smartly.

Basic

$40.00
Smartly Comparisons
Smartly Features
Social Functionality
Campaign Dashboard
Campaign Optimization
Bulk Editing
Targeting
Retargeting
Geo-Targeting
Custom Reports
User, Role, and Access Management
Performance and Reliability