--- title: Smartly Reviews meta_title: 'Smartly Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 473 reviews by the users' company size, role or industry to find out how Smartly works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 473 scale: '5' date_modified: '2026-07-17' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Smartly Reviews **Vendor:** Smartly.io **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 4.4/5.0 **Total Reviews:** 473 ## About Smartly Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth. Run campaigns across Meta, TikTok, Pinterest, Snap, Google, YouTube, Reddit, Spotify, and Connected TV, all from a single workflow built for speed and clarity. Whether you’re driving performance, brand impact, or commerce, Smartly helps teams move faster without losing control. Smartly brings together three powerful capabilities: Creative Automation + Generative AI Turn one big idea into many high-performing variations. Produce video and catalog ads at scale, personalize with ease, and test quickly, without the operational drag. Cross-Channel Media Orchestration Launch confidently and optimize continuously. Automate workflows, manage audiences, and allocate budget where it makes the biggest impact. Intelligence + Real-Time Measurement See what’s working, and why. Connect creative and media performance to real business outcomes with clear reporting, experimentation tools, and brand measurement. Unlike point solutions, Smartly supports the full advertising journey, from asset creation to optimization and measurement, in one connected system. Built for global brands and agencies managing complexity at scale. Trusted by leading brands across retail, ecommerce, travel, entertainment, gaming, financial services, and consumer goods, Smartly helps marketing teams turn ambition into action, and action into growth. Learn more at smartly.io. ## Smartly Reviews ### 1. Effective optimization made easy **Rating:** 5.0/5.0 stars **Reviewed by:** Alafia O. | Performance Marketing Associate, Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Smartly?** Campaign set up made easy, even more; campaigns optimization. **What do you dislike about Smartly?** Drag and drop don't work most times and you have to upload manualy. **Recommendations to others considering Smartly:** It's easy to use and makes optimization effortless. **What problems is Smartly solving and how is that benefiting you?** Easy to detect audience overlapping in adsets with the delivery insight. ### 2. We Love Smartly.io **Rating:** 4.5/5.0 stars **Reviewed by:** Bill D. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** The interface itself is so user friendly and make scalling campaigns and audiences so easy. The image templates are great and we love that they are so innovative and always trying to develop their product offering. **What do you dislike about Smartly?** We would like more optimisation and strategy recommendations. **Recommendations to others considering Smartly:** Perfect for mid to large sized advertisers. **What problems is Smartly solving and how is that benefiting you?** Scaling campaigns and image templates make our dynamic ads stand out. ### 3. Reduced workload **Rating:** 5.0/5.0 stars **Reviewed by:** Naja S. | Senior Online Marketing Manager - Social Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** - Much better support than Facebook - Automation features like Predictive Budget Allocation and Image Templates **What do you dislike about Smartly?** As a German native speaker sometimes it's a bit complicated to explain a technical issue in English. But this is more a problem on my side ;-) **What problems is Smartly solving and how is that benefiting you?** With the help of promotion stickers and Image Templates short-term discount campaigns can be extended in dynamic campaigns. ### 4. Intelligent technology run by intelligent people. **Rating:** 4.0/5.0 stars **Reviewed by:** Sam G. | Head of Account Management, Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** Generally seamless technology that makes Facebook advertising a smooth and profitable endeavour. The support from the Smartlies is second to none, and it really increases our confidence in the platform. **What do you dislike about Smartly?** Recently the platform has suffered from multiple issues and intermittent downtime. These are still few and far between, but when they occur it does make things difficult as we move at such a fast pace with multiple campaigns, reports, etc. **Recommendations to others considering Smartly:** Talk to the Smartlies! **What problems is Smartly solving and how is that benefiting you?** Automated ads is a revelation for us, allowing us to create previously agonising campaigns across multiple locations using multiple products; quickly, easily and intelligently. ### 5. Smartly is an incredibly smart and fast moving company **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** Smartly is incredibly fast paced and picks up new features from Facebook very quickly; and then makes them a lot better! The chat function is brilliant as it's an almost instant response to small questions, freeing up account managers time to focus on the theory. It also means that campaign creation is fast, even if you do get stuck, you don't have to wait around for an email back. The platform is also incredibly user friendly and simple to use. **What do you dislike about Smartly?** Occasionally the platform does go down which can be frustrating, however they usually communicate exactly what went wrong which is good. **What problems is Smartly solving and how is that benefiting you?** Cross account analysis is so easy with Smartly. Draft campaigns and cloning features make launching new ads so quick. Also, sharing pivot table views cross-team is imperative in ensuring all metrics are used accurately. ### 6. Smartly - Execution friendly for social media campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Jitendra C. | Assistant Manager - Paid Media, Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** The power of executing multiple tasks through smartly in easy and simple steps. Automated ads is a boon in automating the creative solution. The creative library is another big asset to use in multiple campaigns. Campaign manager and pivot tables are very strong feature. **What do you dislike about Smartly?** Lack of optimization features. Apart from budget pool smartly does not have self optimization models such as bidding profiles, deleting or pausing low performing ads. **Recommendations to others considering Smartly:** Do try to use this product as it will help you to reduce your execution time to focus more on optimization. **What problems is Smartly solving and how is that benefiting you?** Reporting, execution and optimization to some extent. ### 7. A great tool that will become even more useful as it grows **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2019 **What do you like best about Smartly?** The features are fairly easy to learn and the support team is very responsive and available. **What do you dislike about Smartly?** Some features don't really work as advertised, or require a lot of knowledge to figure out how to use properly. For example the ad rotation feature sounds great in theory but doesn't work the way I'd expected in practice. It's not intuitive to figure out how long to run a test or how much budget to use - the tool that's supposed to help with planning this has a complicated interface that isn't easy to understand. **What problems is Smartly solving and how is that benefiting you?** Smartly has allowed us to test many iterations of things like copy and creative to find winning results. ### 8. Nice platform better customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Rocío P. | Acquisition manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** the customer service provided by the account managers and the chat **What do you dislike about Smartly?** there are still some drops in the platform and some creative placements are still not available for DAT campaigns. **Recommendations to others considering Smartly:** Be patience , smartly has so many features that you do not see the value after a while using the platform **What problems is Smartly solving and how is that benefiting you?** different campaign goals, creatives for the right placements ### 9. A Great Advertising Tool for Automation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2019 **What do you like best about Smartly?** What I like the most about Smartly is that automation process for campaigns and easy naming conventions. **What do you dislike about Smartly?** I sometimes find the materials on the site and emails pretty technical. They could be in a more user-friendly language. **What problems is Smartly solving and how is that benefiting you?** In my team we mostly use Smartly to boost Facebook posts. We created templates for different markets, and social media managers are now able to boost their organic posts with an ease in a few single click. ### 10. Great service, perhaps some advanced features need work **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Smartly?** I like the ability to track performance of all my ad sets within smartly much better than facebook business manager. **What do you dislike about Smartly?** I don't like the support portal. I think it can be simplified so I can better find answers to my questions. **Recommendations to others considering Smartly:** Seems like a solid tracking tool, definitely worth a shot for your business **What problems is Smartly solving and how is that benefiting you?** Automating the intricate process of video editing, specifically building iterations of existing ad-sets, seem a lot easier through their solution. ### 11. Very pleased with the overall performance of the platform and customer service **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** The instant customer service is amazing, whenever something doesn't work or a feature is missing or not working well, the teams very frequently fix or build it within a very short time. Furthermore the automation features work very well and save us a lot of time. **What do you dislike about Smartly?** Small bugs in the system that don't get prioritised to get fixed. Such as bugs limiting the workflow, or Campaign creation and editing features. Such as adding or changing audiences (in bulk). Changing budgets for automated post boosting campaigns etc. **Recommendations to others considering Smartly:** Amazing platform to automate your advertising, speed up workflows and save time on advertising efforts **What problems is Smartly solving and how is that benefiting you?** Automation. Fast workflow. S2S intergration. Fast pivot reporting. Time saving. ### 12. Best SaaS tool I have ever used **Rating:** 5.0/5.0 stars **Reviewed by:** Simpson GyuSup S. | Chief Marketing Officer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 15, 2019 **What do you like best about Smartly?** Great 5 days/24 hours customer support by internal employees with super in-depth knowledge about paid social. **What do you dislike about Smartly?** High start pricing which is 60K EUR media spend to make the tech fee 5% **Recommendations to others considering Smartly:** If you spend more than 60K EUR on Facebook paid, you should definitely consider this tool **What problems is Smartly solving and how is that benefiting you?** Spend less time on tedious tasks and more on creatives ### 13. Great Tool, Great Team! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2019 **What do you like best about Smartly?** This platform makes setting up campaigns, tests, and dynamic creatives a breeze **What do you dislike about Smartly?** The team is still in the midst of building out their Pinterest offering, but we'll be in a great spot soon enough! **What problems is Smartly solving and how is that benefiting you?** Dynamic creative and customization has been huge for my clients, we're easily able to create new and innovative DPA ads through the platform. Also testing is extremely easy to set up and manage through the platform. ### 14. Happy with the features and support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Human Resources | Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Smartly?** Automation features around launching and optimizing campaigns **What do you dislike about Smartly?** Outages, some of the reporting isn't intuitive **What problems is Smartly solving and how is that benefiting you?** Launching a variety of campaigns and constant split testing ### 15. Great support team and customer service **Rating:** 4.0/5.0 stars **Reviewed by:** June W. | Growth Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** The fast reaction of smartly product team and the willingness to fix bugs or build function base on our feedbacks - lots of big companies like facebook or google don't do that at all. Smartly truly shows what it means by "customer at core" **What do you dislike about Smartly?** bugs here and there, especially when it comes to creating ads using existing posts. and sometime when creating ads, ig handle autometically gets deselected. **What problems is Smartly solving and how is that benefiting you?** automation on operation and optimization, thanks fo smartly we are able to operate on a huge amount of assets with minimal # of employees. ### 16. Very useful and fast to manage and implement campaigns **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Publishing | Small-Business (50 or fewer emp.) **Reviewed Date:** February 26, 2020 **What do you like best about Smartly?** CAMPAIGN MANAGEMENT, MONITORING, IMPLEMENT AND OPTIMIZE. **What do you dislike about Smartly?** IN OCCASIONS THE CAMPAIGN CANNOT BE PUBLISHED. **What problems is Smartly solving and how is that benefiting you?** ATTENTION, FACILITATES THE IMPLEMENTATION OF CAMPAIGN. ### 17. Freat Platform **Rating:** 4.5/5.0 stars **Reviewed by:** Mark F. | Paid Media Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** The live chat feature is amazing. The team are always happy to help. Being able to integrate the platform with GA also allows us to optimise towards the conversions that matter most to us as a business. **What do you dislike about Smartly?** Sometimes the platform can be a bit buggy, but the team always work hard to solve any issues you may have. **Recommendations to others considering Smartly:** Just try out the platform, i guarantee you'll save time when compared to using FB manager directly **What problems is Smartly solving and how is that benefiting you?** Managing creatives at scale with the video templates and dynamic ads templates is really saving us time. ### 18. It's okay now, with some revision and additional tools it could be great! **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Information Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2019 **What do you like best about Smartly?** I like the animations and the ability to add enormous data. **What do you dislike about Smartly?** I think there are a few errors in how the website was created. I don't like that you can't group layers and how you can't save colors to a palette. **Recommendations to others considering Smartly:** Use this as a platform for building ads that can appear across a variety of social media with usage of data. **What problems is Smartly solving and how is that benefiting you?** I am solving the ability to make graphics for social media on a large scale with a lot of data. Those have benefitted the work I do quite a bit. ### 19. great tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2019 **What do you like best about Smartly?** great support. very good interface. they really take into account our feedback. especially since 2019, where we got invited to helsiki and cold really influence the product roadmap. it s also great to have many paid social skilled workers in berlin that are already trained on smartly. **What do you dislike about Smartly?** not much. some bugs we ve been waiting for quarters to resolve. such as the creative library (might have improved since then, i dont know). would be great to have an app as well, it s tricky to make some emergency changes from mobile chrome browser in the weekend while traveling :) **What problems is Smartly solving and how is that benefiting you?** automate paid social advertising. personalized creatives at scale ### 20. It's a great platform, but it doesn't bring many new things when compared to Ads Manager **Rating:** 3.5/5.0 stars **Reviewed by:** Lucas H. | Intern at performance marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** The 24/5 support is great, and I use pivot tables a lot to get better insights. Also, creating dynamic ads using the platform is way better than ads manager.. **What do you dislike about Smartly?** I dislike that the platform doesn't add many new features when compared to Ads Manager. It does the same thing, only in a better way. **What problems is Smartly solving and how is that benefiting you?** I'm currently evolving our participation in Facebook and Instagram Paid, through dynamic ads and boosted posts. Smartly is helping me doing that in a more fluent way and to get better insights while looking at our results. ### 21. They might be the best FMP......actually they ARE!!!!! **Rating:** 5.0/5.0 stars **Reviewed by:** Praise E. | Sr Manager of Paid Social , Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2019 **What do you like best about Smartly?** Smartly builds their platform with the ideal digital marketer in mind. Their tools encapsulated creativity, an easy work flow, and tech support when needed. If you’re new to digital marketing or you’re an expert Smartly can give you the edge that other platforms can’t; like intuitive reporting with the ability to leverage your internal measurement, and data integration that works seamlessly with your digital marketing platform of choice. **What do you dislike about Smartly?** I won’t call it a dislike, but I think Smartly can implement an internal resources besides the help center that teaches users how to use all their tools, based on their specialty ; analyst, creative developer, and digital marketer **Recommendations to others considering Smartly:** All the marketing platforms I.e. Snapchat **What problems is Smartly solving and how is that benefiting you?** Everything! Creative reporting, Testing, Optimizations ### 22. Smartly FTW **Rating:** 4.5/5.0 stars **Reviewed by:** Bilal N. | Digital Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 30, 2019 **What do you like best about Smartly?** Quick response. Also I think you have specialists for different issues who know their stuff. At least thats what it looks like. **What do you dislike about Smartly?** Sometimes we have downtime. But not too often. I think monthly smarlty should share feedback on how campaign performance can be improved such as the ones that Google gives for Search Optimization Score **What problems is Smartly solving and how is that benefiting you?** Using dynamic ad templates to add our own touch to ads. Pivots also great ### 23. Solid team to regularly boost FB posts **Rating:** 4.0/5.0 stars **Reviewed by:** Michael E. | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Smartly?** Cloning of previous campaigns is super easy and convenient. Especially finding and editing. Another great features are targeting suggestions **What do you dislike about Smartly?** Nothing particularly, I'm using it only to boost scheduled posts and that is pretty conveniently done in smartly **Recommendations to others considering Smartly:** Spend enough time setting it up properly and will save you a lot of time in longterm **What problems is Smartly solving and how is that benefiting you?** Especially becoming able to automate certain steps in the targeting section is so helpful. ### 24. Great creative capabilities, requires time & patience for performance drop **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** September 03, 2019 **What do you like best about Smartly?** Creating videos using feeds & images is super quick an easy, freeing lots of time for creative teams. Customer service is very responsive too. **What do you dislike about Smartly?** The interface does take some time getting used to, with some nuances around the campaign setup vs FB Ads Manager (but Smartly's customer service is fast). We tested when performance in existing campaigns was very good, and unfortunately didn't see the same results, but admittedly didn't test for long enough. **What problems is Smartly solving and how is that benefiting you?** Testing new creatives/messaging for audiences, at scale. We didn't use for long enough to understand how budget scaling could work for us, but I suspect we will be back... ### 25. Great support and service.Lack of optimisation tools and reporting. **Rating:** 3.5/5.0 stars **Reviewed by:** tal e. | User acquisition specialist , Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** I love Yana our customer success manager. The support team response is fast and effective. **What do you dislike about Smartly?** Currently experiencing more bugs. A lot of important metrics are missing from the reporting. **What problems is Smartly solving and how is that benefiting you?** The best benefit/added value is the pivot table. The problem is that the dimension option is missing a lot of important breakdowns. ### 26. Social Media Campaign Management Made Easy **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** Top-notch customer service experience. Smartly.io's team is always ready to assist at any hour on any day, they also happen to be very experienced with social media channels, providing solid suggestions and are always dedicated about helping their customers **What do you dislike about Smartly?** There's nothing specific I dislike about Smartly.io. If there ever were an aspect of the product that was inconvenient or buggy, the team would quickly send out push notifications to inform us about the identified problem and what their next course of action will be. There's always a sense of transparency there. **What problems is Smartly solving and how is that benefiting you?** Prior to using Smartly.io, managing a large bulk of campaigns was pretty challenging. But with Smartly.io's unique features - especially automation - It helped lift a lot of weight off me and my team. ### 27. Best FMP out there **Rating:** 4.5/5.0 stars **Reviewed by:** Frank N. | Digital Marketing Consultant, Internet, Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Smartly?** The strongest aspects of Smartly are definitely it’s 24/7 high quality support, sometimes even better than my FB and Google account managers. It has great creative capabilities as well and a seamless UI. **What do you dislike about Smartly?** Nothing to dislike really. NA NA NA NA NA **What problems is Smartly solving and how is that benefiting you?** Creative solutions - create banner and video templates easily. Downstream bidding - good analysis of in app events and visualization compared to FB ### 28. How I'm working with Smartly **Rating:** 4.5/5.0 stars **Reviewed by:** Stefano R. | R&D Performance Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2019 **What do you like best about Smartly?** I like the scalability it gives me when I've to implement a lot of marketing campaigns. Moreover, I like a lot the pivot function to monitor results and automatic rules to optimize campaigns. **What do you dislike about Smartly?** There are some bugs on standard settings which slow the process. (automated ads which works only associating ads to campaigns and not adsets, forms that change automatically when you click on "edit creative", and other more operative issues) **What problems is Smartly solving and how is that benefiting you?** Automatization of standard operations, scalable creatives for all campaigns and countries. ### 29. Review Smartly **Rating:** 4.0/5.0 stars **Reviewed by:** Fernanda M. | Marketing Coordinator , Mid-Market (51-1000 emp.) **Reviewed Date:** September 02, 2019 **What do you like best about Smartly?** The platform helps us with automated campaigns and offers us the flexibility to run campaigns that we can't do on Facebook. **What do you dislike about Smartly?** I miss the integration with Google, which would greatly help us to have all the main campaigns in one place. **What problems is Smartly solving and how is that benefiting you?** We couldn't create Dynamic Ads on Facebook, but with Smartly's Automated Ads, we were able to solve these problems. ### 30. Easy to use -- Top of class when in this space **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** September 03, 2019 **What do you like best about Smartly?** creative automation, data reporting, and bulk uploading. One of the best features is the ability to tag and measure the effectiveness of specific creative really quickly **What do you dislike about Smartly?** Theres some ways to go with the data manipulation and ability to share the insights with peers **What problems is Smartly solving and how is that benefiting you?** Rapidly launching and measuring facebook experiments. Smartly has done that and i've been very impressed ### 31. Overal nice tool **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2019 **What do you like best about Smartly?** User interface was kinda nice, Also I liked that it had slighty different learning curve on it's ads. **What do you dislike about Smartly?** Well, it did not do anything that I could not do without it. **Recommendations to others considering Smartly:** It is decent product for an firm with single account. Propably on of the best there is which tells a lot about the field. For an agancy it lacks substance. **What problems is Smartly solving and how is that benefiting you?** It was pretty fast to use. My experiences were limited as i did not use it a lot, as it did not help our kind of agency with hundreds of accounts a lot. ### 32. Great customer experience **Rating:** 4.0/5.0 stars **Reviewed by:** Anna G. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** The chat is fantastic! Everyone is so savvy and helpful. And always lovely. It's saved me from tricky situations! **What do you dislike about Smartly?** I find sometimes the interface to not be the most user friendly. For instance the fact that we have to look at performance campaign by campaign if we don't wish to use the pivot tool. **What problems is Smartly solving and how is that benefiting you?** I'm using Smartly to manage all my campaigns on my own. With smart tools such as smart bidding and creative library, it's saved me a lot of time! ### 33. Only FB Manager I'd use. Period. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2019 **What do you like best about Smartly?** My favorite part is the automated URL builder, which let's you skip the awful task of building URLs for each campaign external. Smart.ly does it all for you. **What do you dislike about Smartly?** Sometimes it seems that the connection between FB and Smart.ly is corrupted for some time. It's not a big deal, but when there is a connection error, it's annoying. **What problems is Smartly solving and how is that benefiting you?** Smart.ly helps us manage all our campaigns with ease and supports us with building high-quality ads without always requiring design resources. ### 34. Smartly is good for managing our facebook campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Textiles | Mid-Market (51-1000 emp.) **Reviewed Date:** July 25, 2019 **What do you like best about Smartly?** Good overview & design, tracking & optimization possibilities, reporting features **What do you dislike about Smartly?** Some features available in facebook not available in Smartly, syncing between facebook and Smartly not always working **Recommendations to others considering Smartly:** Great if you have several campaigns and easily want to manage them. Also create for creating creatives, setting up targeting and audiences and optimizing budgets and bid caps. Moreover, dynamic campaigns with product feeds can be managed effectively and customizing dynamic campaigns is also great. **What problems is Smartly solving and how is that benefiting you?** Optimization of campaigns, reporting features ### 35. FB Dynamic Ad Secret Weapon **Rating:** 5.0/5.0 stars **Reviewed by:** Shaan R. | Head of Growth, Mid-Market (51-1000 emp.) **Reviewed Date:** September 04, 2019 **What do you like best about Smartly?** Extremely abstracted dynamic ad creation tool for the only ad channel that matters. Incredible engineering and support team that truly invests in customers' outcomes. **What do you dislike about Smartly?** I don't have any Smartly swag (tshirts/jackets etc). Thats about it. **Recommendations to others considering Smartly:** Do everything their support team recommends. **What problems is Smartly solving and how is that benefiting you?** Rendering and deploying infinitely dynamic ads automatically with real time inventory and inventory pivot feeds ### 36. Awesome tool to automate your facebook ads - outstanding support **Rating:** 5.0/5.0 stars **Reviewed by:** Philipp E. | Senior Technical Product Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** 1. Their image (and video) templating system is super powerful and easy to use 2. Managing automated ads through feeds works like a breeze 3. Doing reports with their pivoting tool is actually fun 4. Their support is always there to help, knowledgable and super fast **What do you dislike about Smartly?** There's actually not much we dislike, their doing a really good job **What problems is Smartly solving and how is that benefiting you?** We use Smartly to automatically create job ads from a feed, with proper looking automatically generated creatives based on their ad templates. ### 37. Streamlined Social Buying **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2019 **What do you like best about Smartly?** I like the amount of support offered at all times from the Smartly team, particularly the 24h customer service. Proprietary tools like - pivot tables, optimization triggers, and budget pools are critical top my daily operations. **What do you dislike about Smartly?** I disliked the process of moving a developed FB ecosystem over to a new platform rather manually. **What problems is Smartly solving and how is that benefiting you?** When taking social buying in house, my organization was looking for a platform that would help us to increase optimizations/automation with features not available within Ads Manager. ### 38. Paid Social Made Easier **Rating:** 4.0/5.0 stars **Reviewed by:** Jeremy M. | Manager - Digital Marketing & Acquisition, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** Smartly saves me time when cloning campaigns across multiple ad accounts. I love the pivot table tab with the ability to customize and save reports. **What do you dislike about Smartly?** I don't like that I can't have all the same cloning abilities in Smartly if the original ad was created in FB ads manager. **Recommendations to others considering Smartly:** Depending on your annual ad spend Smartly can be expensive. You just have to consider how much the saved time is worth to you. **What problems is Smartly solving and how is that benefiting you?** Saves time and eliminates duplicate work. ### 39. Great product, great service **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Smartly?** The onboarding experience was made very easy by my reps. The product itself is easy to use and is driving great results for our airline. **What do you dislike about Smartly?** The onboarding experience was quite cumbersome, but as I've mentioned, my reps made it as painless as possible. **What problems is Smartly solving and how is that benefiting you?** Dynamic remarketing with price points on Facebook. Driving great CPAs and delivering personalised ads. ### 40. Superbe support and innovative company **Rating:** 4.5/5.0 stars **Reviewed by:** Kathleen V. | Manager digital marketing , Enterprise (> 1000 emp.) **Reviewed Date:** September 04, 2019 **What do you like best about Smartly?** They know our business goals and think with us to find the best (new) products to realise our targets. Great and fast support. Easy to work with platform. **What do you dislike about Smartly?** I cannot think of any downsides, honestly. **What problems is Smartly solving and how is that benefiting you?** Feed based advertising. Adopting New ways for smart and relevant video and story advertising. Testing New products. Smart reporting. ### 41. Great service, better team **Rating:** 4.5/5.0 stars **Reviewed by:** Javier A. | Channel Market Fit, Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** Smartly is a great way to optimize FB campaigns, and I've used it quite a lot in the past. However, the best is their team, that is 24/5 for you to help. Congrats! **What do you dislike about Smartly?** I think Smartly has a lot of features, but it could probably improve including another platforms (not only FB). **What problems is Smartly solving and how is that benefiting you?** Smartly helps a lot in the scalability in terms of organization structure, like having several accounts in different BMs and letting the user optimize campaigns inter-account. ### 42. Good automation tool with good customer support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Smartly?** It's fairly easy to use, effective (with occasional performance mishaps from time to time) and customer service is very helpful. **What do you dislike about Smartly?** We can encounter issues with posts boosting from time to time. While the errors are difficult to diagnose on my own, the customer support team is usually readily available to help diagnose and fix the problems. **Recommendations to others considering Smartly:** Use smartly.io to automate Facebook post boosting. **What problems is Smartly solving and how is that benefiting you?** We use Smartly.io to automate our Facebook post boosting, targeting different groups based on the hashtags we use. Overall, we've seen great results in engagement from boosting posts. ### 43. User-friendly Facebook campaign management platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2019 **What do you like best about Smartly?** Automatization rules, asset library, templates, easy audience creation and campaign setup, support chat with very quick response time **What do you dislike about Smartly?** The minimum fee and no dedicated support, if you're a small advertiser or spend less in a given month **Recommendations to others considering Smartly:** You should spend a considerable amount of money on FB advertising to make the best use of all smartly features **What problems is Smartly solving and how is that benefiting you?** Efficient campaign management, ease of campaign setup and optimization, easy reporting and export of data, automatization with rules ### 44. Great technology, and great support **Rating:** 4.5/5.0 stars **Reviewed by:** Nicolas E. | Marketeer Digital Marketing, Enterprise (> 1000 emp.) **Reviewed Date:** August 31, 2019 **What do you like best about Smartly?** That Smartly is a both a great technology platform for paid social, but also has some of the best paid social specialist who give support with technical and strategical questions. **What do you dislike about Smartly?** Like every platform, there's sometimes down times. **What problems is Smartly solving and how is that benefiting you?** By using Smartly we were able to scale our paid social advertising with strong performance. ### 45. An extension of our Paid Social team **Rating:** 5.0/5.0 stars **Reviewed by:** Jon B. | Senior Acquisition Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** The combination of campaign optimisation and creative tools **What do you dislike about Smartly?** The only real downside to Smartly is that I can't use it for all of my paid social channels **What problems is Smartly solving and how is that benefiting you?** Creative production - video templates save time and mean we can test and learn more Optimisation - we can optimise for 3rd party metrics not available natively Reporting - reporting is automated and pivot tables allow for reporting and optimisation to be done in the same place ### 46. Not only partner, but rather team extension **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2019 **What do you like best about Smartly?** Smartly’s culture and the way they work with us as a client - they value you and this is projected in their daily work - we are able to make product wishes, they’re always available for trainings and they consult on upcoming campaigns. Great team to work with **What do you dislike about Smartly?** Only thing I disliked was little progress made on the product wish list that we have in place, but even that will be changed, due to restructuring how the team is set up. The new way will offer us a broader team to work with and more resources. **What problems is Smartly solving and how is that benefiting you?** Getting insights from what other advertisers do well, testing new products, getting campaign support ### 47. Smartly is intuitive and easy to use. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food Production | Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2019 **What do you like best about Smartly?** Smartly is intuitive and easy to use. The pivot table feature is especially useful, as are the creative tools. **What do you dislike about Smartly?** Smartly is very useful, however it can be frustrating that some Smartly campaigns can't be edited in FB. **What problems is Smartly solving and how is that benefiting you?** Smartly provides easy tools for organizing and iterating creative, - for example, it made it easy for me to create story ads to the correct specs, even though my company doesn't have an active design team. ### 48. New to Smartly but really happy **Rating:** 5.0/5.0 stars **Reviewed by:** Marthe V. | Performance marketing manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** I think Smartly has so much to offer, it's really inspiring me to run better campaigns **What do you dislike about Smartly?** you really need a good training to get started **Recommendations to others considering Smartly:** take your time and invest in getting to know the platform well, it' worth it! **What problems is Smartly solving and how is that benefiting you?** I think that the biggest plus until now was your fantastic employee Giulia guiding me through every step and answering every question I have asked her in a quick and comprehensive manner ### 49. Smartly is very powerful for building dynamic ads **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Media Production | Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2019 **What do you like best about Smartly?** The wealth of features and options the tool had to create automated ads no matter what your use case is. **What do you dislike about Smartly?** The tool had so many options and features it could take a good deal of time and effort to learn. The pricing was also a problem as the cost went up 250% after we only used it for a couple months. **What problems is Smartly solving and how is that benefiting you?** The flexibility to create product catalog ads from an RSS feed. ### 50. The best tool and the best Strategic Partner for FB advertising **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2019 **What do you like best about Smartly?** - Superb Support and Company Culture - Always up to speed with the latest features - Usability and scalability - Automation solutions **What do you dislike about Smartly?** - Often buggy, which can lead to lost productivity - Although support is great in general, it really varies from person to person, which can also leas to bad customer experience **What problems is Smartly solving and how is that benefiting you?** - Campaign management and Automation at scale - Superb reporting capabilities and visualization tools for improved decision making ## Smartly Discussions - [What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.](https://www.g2.com/discussions/51730-what-is-the-best-way-to-optimize-the-traffic-campaigns-based-on-cpc-on-facebook-using-smartly-io-features) - 1 comment, 1 upvote - [When will better support for Instagram existing posts be implemented?](https://www.g2.com/discussions/24539-when-will-better-support-for-instagram-existing-posts-be-implemented) - 1 comment, 1 upvote - [When would I need to use Smartly.io?](https://www.g2.com/discussions/when-would-i-need-to-use-smartly-io) - 1 comment, 1 upvote - [Can you help us measure incremental revenue?](https://www.g2.com/discussions/can-you-help-us-measure-incremental-revenue) - 1 comment, 1 upvote - [What’s the difference between Smartly.io's Testing suite compared to Facebook Ads Manager?](https://www.g2.com/discussions/what-s-the-difference-between-smartly-io-s-testing-suite-compared-to-facebook-ads-manager) - 1 comment, 1 upvote - [View Smartly pricing details and edition comparison](https://www.g2.com/products/smartly/reviews?page=7§ion=pricing&secure%5Bexpires_at%5D=2026-07-17+19%3A31%3A02+-0500&secure%5Bsession_id%5D=09f78bed-060e-40a1-a3fc-f242a5147316&secure%5Btoken%5D=a04a69047793439f88825ac692f65c895d55b2161e10a6c6a65d4729d645d40a&format=llm_user) ## Smartly Features **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Testing Tools** - Dynamic Versioning - A/B Testing **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Publishing Tools** - Campaign Scheduling **Campaign Management** - Campaign Dashboard - Campaign Optimization - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Smartly Alternatives - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) - 4.0/5.0 (426 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) - 4.4/5.0 (366 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (759 reviews)