--- title: Smartly Reviews meta_title: 'Smartly Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 479 reviews by the users' company size, role or industry to find out how Smartly works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 479 scale: '5' date_modified: '2026-11-11' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech ---

Smartly Reviews & Product Details

Pricing

Pricing provided by Smartly.

Basic

$40.00

Smartly Reviews (479)

View 1 Video Reviews
Reviews

Smartly Reviews (479)

View 1 Video Reviews
4.4
479 reviews

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Verified User in Hospitality
CH
Verified User in Hospitality
Small-Business (50 or fewer emp.)
"Amazing Software, once you get the hang of things"
3.5/5
What do you like best about Smartly?

I love the option to be able build from a feed. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

The Learning Curve. It takes months of using the program to really get the hang of things. Most of the error codes don't outright tell you what went wrong so it takes a lot of investigating to fix a seemingly simple issue. Review collected by and hosted on G2.com.

Alex F.
AF
Alex F.
Digital Designer
Enterprise (> 1000 emp.)
"One of those tools you wish you tried before"
5/5
What do you like best about Smartly?

The ease of building and editing templates Review collected by and hosted on G2.com.

What do you dislike about Smartly?

Can't edit audio (yet). It would be very helpful to be able to commit simple edits to tracks length, fade in/out Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Verified User in Food & Beverages
Enterprise (> 1000 emp.)
"Smartest solution for all the campaign management needs"
5/5
What do you like best about Smartly?

The ability to pull in ad elements like Copy, Headline, Description etc. from a feed. Thus, reducing the manual effort to change the ad elements manually one by one Review collected by and hosted on G2.com.

What do you dislike about Smartly?

Sometimes the Smartly interface shows different URLs from the Facebook interface. This is due to a small bug. Review collected by and hosted on G2.com.

Slaton S.
SS
Slaton S.
Chief Marketing Officer
Enterprise (> 1000 emp.)
"Crucial for optimising our marketing campaigns."
4.5/5
What do you like best about Smartly?

Just how easy and fast I can see from the outcomes of the campaigns. it is good to check the audience of mine and make certain It is alright in the summary. It's great for me to easily access the findings of a conference as well as to always find the info I will need on the screen of mine. I also enjoy seeing the sneak peek of small ads, in order that they can find easily as well as know what type is most effective. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

Maybe put in completely into USD, since I cannot see the entire outcomes of different accounts with many different currencies? Additionally, I can certainly say it will take time for an advertisement preview to load. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Verified User in Apparel & Fashion
Enterprise (> 1000 emp.)
"Great tool, great support"
4/5
What do you like best about Smartly?

I like how easy is to create a campaign comparing with the Facebook interface. One important area is that smartly is constantly working in developing products that contribute to the automatization campaigns upload. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

sometimes you encounter a lot of bugs that can delay your daily work Review collected by and hosted on G2.com.

SF
Sean F.
Paid Social Specialist
Small-Business (50 or fewer emp.)
Originally submitted 2/19/2020
"New Smartly User Review"
4/5
What do you like best about Smartly?

Clean and easy to use interface along with cool creative template/iteration tools. Lots of tools to explore in terms of creative optimization and scaling. There are lots of things for us to test to enhance our Facebook creative and also to help streamline our uploading and iterative processes. We're still exploring and learning how the tool can be used. The team is also very helpful in brainstorming strategies and analyzing results to help drive the most value possible out of the learning and testing phase of the platform. We're hoping to scale it to our larger sites with more conclusive results. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

Some read-me's are out of date and not all are effective in teaching what the tool is used for. The templates have mixed results so far in testing so its hard to confirm results and scale out to our larger budget sites. Some Smartly only features can cause issues with ads manager and wouldn't be able to cross transfer back. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"Saves time, gives more opportunities for DPAs and analysis"
5/5
What do you like best about Smartly?

It helps me to save time and optimise my campaigns very quickly. Also, the templates for DPAs are a great opportunity to tell a story around dynamic creatives. MMP and Smartly connection is useful in my daily work as well. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

I do not see any downsides. Areas of further development might be more unique features in comparison to Business Manager - targeting, optimization, analytics, etc. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Enterprise (> 1000 emp.)
"Editing video templates in Smartly"
3.5/5
What do you like best about Smartly?

Fast and easy way to update copies when creating bulk videos Review collected by and hosted on G2.com.

What do you dislike about Smartly?

Limited animations, linking assets one by one to the feed, errors encountered while editing video templates. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Mid-Market (51-1000 emp.)
"I've been using smartly to create impactful campaigns without too much hustle"
3.5/5
What do you like best about Smartly?

I like the interface, the fast customer service, the library, the smartly academy that lets me learn along the way and find answers easily on my questions. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

Previews of collection and carousel ads not working properly, not being able to copy catalog set when creating dynamic ads in ads. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
UF
Verified User in Food & Beverages
Mid-Market (51-1000 emp.)
"I use Smartly.io for work as a paid social specialist and it is very helpful to create campaigns."
4/5
What do you like best about Smartly?

I like the fact that you can very easily modify/optimize the campaigns and see them very well. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

The downside of Smartly.io is the fact that it is difficult to see clearly all the data when there is a lot. Review collected by and hosted on G2.com.

Questions about Smartly? Ask real users or explore answers from the community

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Chaitanya D.
CD
Chaitanya D R
•
Last activity about 5 years ago

What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.

GU
Guest User

What is Smartly.io used for?

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Pricing Options

Pricing provided by Smartly.

Basic

$40.00
Smartly Comparisons
Smartly Features
Social Functionality
Campaign Dashboard
Campaign Optimization
Bulk Editing
Targeting
Retargeting
Geo-Targeting
Custom Reports
User, Role, and Access Management
Performance and Reliability