--- title: Smartly Reviews meta_title: 'Smartly Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 479 reviews by the users' company size, role or industry to find out how Smartly works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 479 scale: '5' date_modified: '2026-11-11' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech ---

Smartly Reviews & Product Details

Pricing

Pricing provided by Smartly.

Basic

$40.00

Smartly Reviews (479)

View 1 Video Reviews
Reviews

Smartly Reviews (479)

View 1 Video Reviews
4.4
479 reviews

What do users say?

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Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Amazing product for infinite marketing opportunities in seconds!"
5/5
What do you like best about Smartly?

Smartly is a great intuitive platform that allows for me to seamlessly create hundreds of marketing ads just at my fingertips. They are fully integrated with Facebook and are always making sure to integrate with all their new products and features. Smartly also has a great customer support feature making setup and troubleshooting super easy. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

They need more integrations with other paid media channels. Currently they only have integrations with Facebook and Snapchat. I know they are working on others. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Verified User in Retail
Mid-Market (51-1000 emp.)
Originally submitted 5/27/2020
"User Friendly Solution with Innovative Possibilities"
4.5/5
What do you like best about Smartly?

The creative possibilities and performance optimization possibilities within the platform. Budget pooling, image templates as just some examples of features that have helped our account grow. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

So far there isn't much I dislike about the platform, it's only helped us improve our social accounts. Review collected by and hosted on G2.com.

Andrea B.
AB
Andrea B.
Online marketing manager
Enterprise (> 1000 emp.)
"Useful for bulk changes and multiple creatives management"
3.5/5
What do you like best about Smartly?

The new smartly feed feature allows to create campaigns in multiple languages for multiple countries, and edit them easily. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

Bugs and glitches are too frequent, the consequence is low quality in campaigns Review collected by and hosted on G2.com.

Sofia V.
SV
Sofia V.
Marketing Analyst
Mid-Market (51-1000 emp.)
"Smartly"
4.5/5
What do you like best about Smartly?

Managing a lot of campaigns very easily. It allow us to manage many countries and test things very easily. It is great for the design team to be with us. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

Our operations being too complex result in a lot of errors, connection to many partners is difficult. Review collected by and hosted on G2.com.

Verified User in Leisure, Travel & Tourism
AL
Verified User in Leisure, Travel & Tourism
Enterprise (> 1000 emp.)
"Smartly Review"
4.5/5
What do you like best about Smartly?

Automation and optimization features that improve campaign results and the customer support function. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

Smartly can improve the creative creation tool to allow designers to adopt Smartly beyond creating creatives for paid social. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
AA
Verified User in Apparel & Fashion
Enterprise (> 1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"Smartly experience"
2.5/5
What do you like best about Smartly?

I like the Smartly interface, customer support, and how the campaigns are managed without any human input. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

It is a platform that is constantly causing problems regarding permissions, bugs, and it requires so many clicks taking just too long to push a campaign. Review collected by and hosted on G2.com.

Elise R.
ER
Elise R.
Responsable marketing digital
Small-Business (50 or fewer emp.)
"Smartly is amazing to create a strategy on an international context. Perfect to manage !"
5/5
What do you like best about Smartly?

It's possible to copy paste an entire campaign from an account to another one, also the support team is amazing ! Review collected by and hosted on G2.com.

What do you dislike about Smartly?

some bug sometimes, but it's to improve the website Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
Originally submitted 5/26/2020
"A great platform for building and maintaining high yield ROAS"
5/5
What do you like best about Smartly?

The interface makes it easy to clearly determine the drivers of performance and to address delivery issues or concerns. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

It would be great to see Learning Phase notifications within Smartly, since the Learning Phase is so important to delivery and overall campaign performance. Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
AA
Verified User in Apparel & Fashion
Mid-Market (51-1000 emp.)
"Very satisfied with smartly features"
5/5
What do you like best about Smartly?

Image & video templates

Optimization Strategies features

Pivot tables

Realy satisfied with our Customer Success Market Lead Burcu, she is very kind and helpful. Review collected by and hosted on G2.com.

What do you dislike about Smartly?

Some errors take a long time to get solved.

For example, creatives getting duplicated when creating new ads, we've mentioned this error in Chat couple of months ago, Review collected by and hosted on G2.com.

Stefano R.
SR
Stefano R.
media activation manager
Small-Business (50 or fewer emp.)
"professionally satisfying both in terms of UI and live support"
4/5
What do you like best about Smartly?

The support chat is a great addition to an already comprehensive support section Review collected by and hosted on G2.com.

What do you dislike about Smartly?

Some UI features are not very intuitive especially in the audience creation Review collected by and hosted on G2.com.

Questions about Smartly? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

Chaitanya D.
CD
Chaitanya D R
•
Last activity about 5 years ago

What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.

GU
Guest User

What is Smartly.io used for?

0 Upvotes
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Pricing Options

Pricing provided by Smartly.

Basic

$40.00
Smartly Comparisons
Smartly Features
Social Functionality
Campaign Dashboard
Campaign Optimization
Bulk Editing
Targeting
Retargeting
Geo-Targeting
Custom Reports
User, Role, and Access Management
Performance and Reliability