--- title: Smartly Reviews meta_title: 'Smartly Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 471 reviews by the users' company size, role or industry to find out how Smartly works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 471 scale: '5' date_modified: '2026-07-17' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Smartly Reviews **Vendor:** Smartly.io **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 4.4/5.0 **Total Reviews:** 471 ## About Smartly Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth. Run campaigns across Meta, TikTok, Pinterest, Snap, Google, YouTube, Reddit, Spotify, and Connected TV, all from a single workflow built for speed and clarity. Whether you’re driving performance, brand impact, or commerce, Smartly helps teams move faster without losing control. Smartly brings together three powerful capabilities: Creative Automation + Generative AI Turn one big idea into many high-performing variations. Produce video and catalog ads at scale, personalize with ease, and test quickly, without the operational drag. Cross-Channel Media Orchestration Launch confidently and optimize continuously. Automate workflows, manage audiences, and allocate budget where it makes the biggest impact. Intelligence + Real-Time Measurement See what’s working, and why. Connect creative and media performance to real business outcomes with clear reporting, experimentation tools, and brand measurement. Unlike point solutions, Smartly supports the full advertising journey, from asset creation to optimization and measurement, in one connected system. Built for global brands and agencies managing complexity at scale. Trusted by leading brands across retail, ecommerce, travel, entertainment, gaming, financial services, and consumer goods, Smartly helps marketing teams turn ambition into action, and action into growth. Learn more at smartly.io. ## Smartly Reviews ### 1. Pros and cons using Smartly **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** - Customization with pivot tables for reporting across multiple accounts - Being able to create lift studies and view daily incremental performance **What do you dislike about Smartly?** - Unable to export the campaigns in excel for bulk editing - Unable to see history changes by the user level - Bugs with making budget changes with pivot tables - Difficulty in creating custom formulas in pivot tables - Not all functions are intuitive to find **What problems is Smartly solving and how is that benefiting you?** - Automating certain reporting and builds - Being able to test faster ### 2. FB Advertiser review **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Smartly?** automatic feed deploy of campaigns and organized rules **What do you dislike about Smartly?** I dislike the price, too expensive. No possibility to duplicate and edit ad sets in campaign. **What problems is Smartly solving and how is that benefiting you?** automated campaign publishing and optimization ### 3. Nice tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** An essential tool for my job as advertising specialist! Very helpful helpdesk as well, everytime i get stck they help me out. **What do you dislike about Smartly?** Sometimes campaigns get stuck when uploading to Facebook, which isn't ideal. **Recommendations to others considering Smartly:** Great tool **What problems is Smartly solving and how is that benefiting you?** Great geotargeting options and feed-based ads are possible. ### 4. Overall a great experience! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2019 **What do you like best about Smartly?** Automated Ads - works really good and are helpful. Bidding - works pretty good. although hard to say if it is better than FBM-bidding PBA - nice feature! **What do you dislike about Smartly?** Even better bidding. There should be more AI to put in there for Smart bidding! Also, adding more channels to manage through Smartly. **What problems is Smartly solving and how is that benefiting you?** Create camapigns in bulk ### 5. This is the next level of advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** Smarty automate the easiest of tasks, form automatic boosting of organic posts to setting automated rules. It’s like hiring another member of the paid media team. **What do you dislike about Smartly?** Sometimes the ui can feel slower than Facebook ads manager. Especially for reviewing daily performance of ads. **Recommendations to others considering Smartly:** If you really want to take your Facebook advertising to the next level. Smartly will help you to do that. **What problems is Smartly solving and how is that benefiting you?** The automated post boosting and the the dynamic videos. These honestly set us above our competition. ### 6. Overall Very Happy **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** Smartly makes it super easy to set up campaigns quickly and get detailed reporting. Also, the customer service is fantastic. **What do you dislike about Smartly?** There are little things that Smartly can't do mostly around their dynamic posts that allow you to have one ad with different sized images. It's not possible to duplicate those posts or edit them which causes problems. **What problems is Smartly solving and how is that benefiting you?** It's much faster setting up the campaigns and we are also able to see our in house data in the platform. ### 7. A simple tool for advanced marketing needs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** The streamlined process for creating and delivering customized creatives for Facebook. The process is quite intuitive and allows me to scale up my media buying efforts. **What do you dislike about Smartly?** At the moment there are very few things I dislike about the services. Some technical issues occur from time to time but the outstanding customer service helps to quickly resolve any issue I may face. **What problems is Smartly solving and how is that benefiting you?** Video templates have allowed us to scale up our objectives across multiple markets with very little effort. ### 8. Scaling facebook **Rating:** 4.0/5.0 stars **Reviewed by:** Simon D. | CMO, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2019 **What do you like best about Smartly?** The automations and speed of building campaigns **What do you dislike about Smartly?** The price! 5% is chunky! It’s very difficult to justify the 5% when spending 500j a month. **Recommendations to others considering Smartly:** Put on cap on pricing! **What problems is Smartly solving and how is that benefiting you?** Reporting is great. Compared to FB it’s a dream ### 9. Smartly - Easy to Use and Understand **Rating:** 3.5/5.0 stars **Reviewed by:** Neil d. | Mister, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** The UI/UX is really good. For such a powerful tool, it's easy to understand and use overall. **What do you dislike about Smartly?** The bugs, although small most of the time, happen a little too often. **What problems is Smartly solving and how is that benefiting you?** Optimization and automation of social media ads ### 10. Steping Up Facebook Ads **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Smartly?** Smartly has complete features to help our ads to get better performance **What do you dislike about Smartly?** Smartly doesn't have a delta feed and the price is very expensive. **Recommendations to others considering Smartly:** Build the delta feed for ecommerce client **What problems is Smartly solving and how is that benefiting you?** Creative solution like image overlay, but we failed the test because of the product feed that we sync to Smartly didn't complete. ### 11. Great Platform with amazing features for branding and performance marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** - Create pivot tables - Handle everything related to feeds - Design video templates **What do you dislike about Smartly?** The top bar, which is one of the navigation features, does not make it easy to work with multiple accounts. **What problems is Smartly solving and how is that benefiting you?** - Customize at the point of fear - Analyze performance using pivot tables ### 12. Multimill Ecommerce client **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2019 **What do you like best about Smartly?** It simply works. Just give it time and you will see results. And one of the best support i ever had. **What do you dislike about Smartly?** They still have some bugs. Rarely but it happens. Anyway, nothing that Smarty's support can not solve. **What problems is Smartly solving and how is that benefiting you?** If you are a performance based - thats the only viable tool for facebook. Invest more time at the start in the long term you can cut your creative manpower by half :) ### 13. Helps to get more things done in shorter period of time **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Internet | Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2019 **What do you like best about Smartly?** Automated ads made our life easier in combination with powerful automated rules. Kudos for great customer support too! **What do you dislike about Smartly?** Some minor things related to automated ads creation. **What problems is Smartly solving and how is that benefiting you?** We are able to scale more quickly and aggressively. ### 14. Smartly Best Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2019 **What do you like best about Smartly?** Smartly help us to customize our templates and we found it very helpful for our business **What do you dislike about Smartly?** Smartly don't charge automatically the facebook information **What problems is Smartly solving and how is that benefiting you?** I can optimize the facebook campaigns more easily than with business manager ### 15. Social Media Manager **Rating:** 3.0/5.0 stars **Reviewed by:** Brent V. | Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2019 **What do you like best about Smartly?** Production! The whole team here at Tinuiti loves the production quality. **What do you dislike about Smartly?** Monitoring performance is hard! The reporting dashboards are less intuitive than Facebook's ads manager. **Recommendations to others considering Smartly:** It's great for production! **What problems is Smartly solving and how is that benefiting you?** Production is easy breezy ### 16. Top Overview about all FB & IG Ads **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Insurance | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2019 **What do you like best about Smartly?** The Dashboard from each campaign. The visualization helps us to report and to understand our marketing effort. **What do you dislike about Smartly?** I dislike the creation of customer audience. It is an important tool what is missed in smartly.io **What problems is Smartly solving and how is that benefiting you?** Getting an overview of visuals and stuff. That helps us to improve our campaigns overall. ### 17. Smartly for performance **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2019 **What do you like best about Smartly?** Smartly highly reduced the amount of time that I had to spend with the Facebook's Ads Manager previously. And Smartly's support is the best. **What do you dislike about Smartly?** Lack of bulk editing options, also the reporting (pivot tables) could be more user-friendly as right now it's not very convenient and I still prefer Google Analytics. **What problems is Smartly solving and how is that benefiting you?** Changing banners is now a relieve. Also creating new campaigns is as easy as it could be I guess. ### 18. HUGE time saver **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Smartly?** This tool gives our team the ability to manage hundreds of ad accounts. It automates ad uploads and let's us analyze between ad accounts! **What do you dislike about Smartly?** Sometimes the error messages aren't clear or helpful and requires me to open a support chat more than I would like to. **What problems is Smartly solving and how is that benefiting you?** Automation and efficiency! ### 19. Great Customer Support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** Customer Support and that they do not work with chat bots **What do you dislike about Smartly?** that sometimes duplication of ads does not contains all data **What problems is Smartly solving and how is that benefiting you?** verz good help center are to understand and read a lot ### 20. Great platform **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** very intuitive once you spend time in it. Support teams are very strong and always there to help. Their pivot structure and data are above many other platforms. Our business is able to measure many metrics that we couldn't before. **What do you dislike about Smartly?** It takes some time to learn. Likewise, there are still some things that could be built out to make it easier i.e. better email alerts. **What problems is Smartly solving and how is that benefiting you?** Automation boosting for series ### 21. User Friendly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Furniture | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** Smartly has made my work as a paid media buyer, a lot easier. The interface is very easy to use and the support team is always prompt with their assistance. **What do you dislike about Smartly?** The error description that come up occasionally can be very hard to understand. **What problems is Smartly solving and how is that benefiting you?** I use Smartly.io for a lot of things ranging from Campaign creation to Analytics. Pivot tables have been extremely helpful when it comes to reporting. ### 22. Matthew ,M **Rating:** 4.0/5.0 stars **Reviewed by:** Matthew M. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** UI is in some ways a nicer experience than FBM **What do you dislike about Smartly?** Terminology is different on platform to FBM reducing the otherwise seemly user experience **What problems is Smartly solving and how is that benefiting you?** Creative solution, making dynamic ads IG ready ### 23. Very good for feeds **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** When working with feeds and automated ads Smartly save's me a lot of time. **What do you dislike about Smartly?** That I can't select several campaigns at once. If I, for example, want to edit a headline for 5 ads I 5 different campaign at the same time I can't do that. **What problems is Smartly solving and how is that benefiting you?** Same as the first question, since I have started using Smartly I have saved a lot of time with automated ads. ### 24. Very good support and product improvements **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2019 **What do you like best about Smartly?** Product improvements and Smartly Support being always proactive. **What do you dislike about Smartly?** Action itens sometimes takes longer to be fixed **What problems is Smartly solving and how is that benefiting you?** Automation - today 80% of my campaigns are automated and this gives me extra time to participate in different projects. Pivot tables - I was able to save reports for different stakeholders with their specific needs and now they don't have too reach out everytime with a campaign report/results request. ### 25. Great Tool and Team to Level Up Facebook **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 23, 2019 **What do you like best about Smartly?** The handholding that brought my team up to best practices, and the time saved with automation was invaluable. The pivot tables also allowed C-Level execs to easily have confidence regarding the platforms. **What do you dislike about Smartly?** More automation around CBO, and a mobile friendly quick view would have been great! **What problems is Smartly solving and how is that benefiting you?** Smartly helps eliminate human error, and simplifies reporting. This has saved time and raised confidence in Facebook. ### 26. Usable for large companys **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** Optimization interface( rules), automated feed creation of the campaigns **What do you dislike about Smartly?** feed bugs, not able to select more ads, campaign or ad sets **What problems is Smartly solving and how is that benefiting you?** rule packages, creating feed campaigns and faster scaling ### 27. Smartly is genius **Rating:** 4.0/5.0 stars **Reviewed by:** Roberto C. | Online marketing manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** The possibility to express finally my creativity **What do you dislike about Smartly?** Sometimes is hard to launch the campaign cause bag errors **What problems is Smartly solving and how is that benefiting you?** Geo campaigns with store name and place for each adset ### 28. Nice Catalog Management **Rating:** 3.5/5.0 stars **Reviewed by:** Benjamin T. | Social Media Trader, Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2019 **What do you like best about Smartly?** The catalog management and the diversity in template creation **What do you dislike about Smartly?** A bit tricky to handle and to optimize campaigns **What problems is Smartly solving and how is that benefiting you?** Dynamic elements from catalog in my creations ### 29. Great platform for performance and creative solutions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** October 03, 2019 **What do you like best about Smartly?** Optimization algorithm, creative solutions and online support **What do you dislike about Smartly?** Still having some bugs but their chat support is very useful **What problems is Smartly solving and how is that benefiting you?** Better value for investment with optimization ### 30. smartly.io makes my life easier **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Legal Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2019 **What do you like best about Smartly?** I like the support chat that answers my questions 24/7. **What do you dislike about Smartly?** Some things I create on smartly.io can't be acessed on FB business manager. **What problems is Smartly solving and how is that benefiting you?** The pivot tables are a great way to view and analyse my data! ### 31. Intuitive and Easy to Use **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Internet | Enterprise (> 1000 emp.) **Reviewed Date:** September 05, 2019 **What do you like best about Smartly?** Monitoring the campaign and analysing the reports is really intuitive. **What do you dislike about Smartly?** Sometimes Smartly takes time to load and requires refreshing the portal. **What problems is Smartly solving and how is that benefiting you?** I interact mostly to analyze the performance in terms of conversions and spend optimisation. ### 32. Great tool for Facebook Marketing Automation **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** Pivot reports, Video templates, Optimization Options are awesome. Saves a huge amount of time. Finnally have to mention their excellent support chat. **What do you dislike about Smartly?** Sometimes a bit slow on a few pages, taking time to load. **Recommendations to others considering Smartly:** Highly recommended if you're looking for Facebook Marketing automation. **What problems is Smartly solving and how is that benefiting you?** Solving complex data and reports with their pivot report. Applied automated rules to auto pilot fb campaigns. ### 33. Better than business manager **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Political Organization | Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2019 **What do you like best about Smartly?** The more easy way to create large camapaigns with a lot of ad groups and ads, including automation with for example a google sheet. **What do you dislike about Smartly?** Sometimes a bit slow, and not everything is intuitive. But mostly good help from the chat it works out. **What problems is Smartly solving and how is that benefiting you?** Made me capable of running several campaigns for several products without headache of business manager ### 34. Overall happy with the tool so far too many bugs! **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2019 **What do you like best about Smartly?** The Support Service it is very quick and very nice **What do you dislike about Smartly?** That Smartly constantly bugs, many campaigns have be redone several times because mistakes occure when saving **Recommendations to others considering Smartly:** Rely on their support it is great! **What problems is Smartly solving and how is that benefiting you?** Bringing several campaigns live ### 35. Fast and reliable **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Gambling & Casinos | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** The amount of way to optimize ads and automation is helping me to create multiple ads in seconds **What do you dislike about Smartly?** Sometimes it's a bit slow in gathering data from Facebook, but still one of the fastest I've ever tried. It's one of the only thing I would improve. **What problems is Smartly solving and how is that benefiting you?** Campaign creation is fast and automation reliable. I'm saving time while improving performance. ### 36. Great Support, Great Interface, Great Automation, Great Team - For Larger Advertisers **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** Quick interface, great automation and on the ball support available through chat instantly. **What do you dislike about Smartly?** Have recently increase minimum fee to $2500 - Relatively expensive for South African advertiser. They aren't as eCommerce focused (they cover all verticals) as I would like. **Recommendations to others considering Smartly:** Make sure you use the demo for all it's features. **What problems is Smartly solving and how is that benefiting you?** Less time spent in Facebook Ads Manager. Automation. ### 37. Great user experience **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Staffing and Recruiting | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** Smartly enables me to have always a clear overview on performance. Besides that, it makes the automation process much easier. It’s a must if you want to create automatically Facebook campaigns from a feed. Service is also amazing. They react very fast! **What do you dislike about Smartly?** I haven’t encountered yet something that I don’t like **What problems is Smartly solving and how is that benefiting you?** Automation process is much easier with smartly. ### 38. Good software for companies **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2019 **What do you like best about Smartly?** It's an easy way to set up, track and steer campaigns, for big and small business **What do you dislike about Smartly?** Sometimes is not the most flexible/adaptable software for our particular needs **What problems is Smartly solving and how is that benefiting you?** Setting up and tracking campaigns in an efficient way ### 39. Beyond expectations **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2019 **What do you like best about Smartly?** The smartly support chat by far is the best feature **What do you dislike about Smartly?** The lead generation ads pop up within fb. They should be here within the platform. For lead generation campaign edits I usually go directly to native ads manager **What problems is Smartly solving and how is that benefiting you?** Able to be the first adapters of new campaign types has helped us with a good competitive advantage ### 40. Really the only option there is for Facebook marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** Ease of campaign management and dynamic visual templates probably. **What do you dislike about Smartly?** The reporting tools are still not really all that useful and even data exports come out in a quite unuseful format that has to be reworked. **What problems is Smartly solving and how is that benefiting you?** Smartly enables efficient Facebook marketing and its optimization. It is really the only solution for dynamic remarketing there is for Facebook. ### 41. Time saver **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2019 **What do you like best about Smartly?** Automated utms, templates. I believe those save the most time **What do you dislike about Smartly?** Interface is just too hard to use. Its hard to find things that you are looking for **Recommendations to others considering Smartly:** ITs a great tool if you want to automate your advertising game **What problems is Smartly solving and how is that benefiting you?** Template is beautiful and advanced (dynamic ads). Also, the automated utms are time (and life) savers. ### 42. In general very good product and service provided **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** UI is very easy to use, service is professional. I like the machine learning feature the most. **What do you dislike about Smartly?** the contact in the chatbox is very slow sometimes, can't solve the problem easily, particularly they don't forward the question to the right person in time **Recommendations to others considering Smartly:** more machine learning feature. **What problems is Smartly solving and how is that benefiting you?** campaign management is much easier than on FB ### 43. Great Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2019 **What do you like best about Smartly?** Pivot and analysis, much better than business manager **What do you dislike about Smartly?** Bit expense but in compare to business manager worthed **What problems is Smartly solving and how is that benefiting you?** Better data analysis, fast to create analysis to share with the team ### 44. Great tool with excellent reporting **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** July 19, 2019 **What do you like best about Smartly?** We love the Pivot table function as we use multiple accounts across our different source markets, it allows us to collate the data across accounts **What do you dislike about Smartly?** Sometimes buggy with regards to tools carried over from Facebook ads manager, instant experience for example **What problems is Smartly solving and how is that benefiting you?** By using smartly we increased our reporting capabilities considerably ### 45. Smartly is a lifesaver **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** Smartly is consistently providing innovative solutions to better performance and increase efficiencies. **What do you dislike about Smartly?** It would be great to have other platforms on the tool as well (outside of FB and PT). **Recommendations to others considering Smartly:** Smartly is extremely efficient, easy to use, and innovative. Highly recommend! **What problems is Smartly solving and how is that benefiting you?** Simplified account structure, lower cost pers, streamlined processes (building, reporting, daily management) ### 46. Creative enhancement, automation and time saviour **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** Creative optimizations, use of dynamic and video templates for personalised user experience resulting in better CTRs. **What do you dislike about Smartly?** It is over-priced, turnaround time for a problem reposition is high **Recommendations to others considering Smartly:** A lot of featured are being rolled out by Facebook, so please evaluate business requirement for Smartly properly. **What problems is Smartly solving and how is that benefiting you?** Enhanced creatives Automated bidding Predictive budget allocation ### 47. Marketer **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** September 05, 2019 **What do you like best about Smartly?** Use it to complment my FB manager experience **What do you dislike about Smartly?** it is good but some times it gets confusing **Recommendations to others considering Smartly:** no **What problems is Smartly solving and how is that benefiting you?** understanding how the campaings are perfoming is usefull. ### 48. Exciting and educational, **Rating:** 4.0/5.0 stars **Reviewed by:** Natalie K. | Display Supervisor, Mid-Market (51-1000 emp.) **Reviewed Date:** May 22, 2019 **What do you like best about Smartly?** I took the performance track and found all of the leakers to be very informative. Sharing tips and tricks that I haven’t been using previously. **What do you dislike about Smartly?** Would have loved to hear from ,ore reatil brands using smartly **What problems is Smartly solving and how is that benefiting you?** Pinterest, automated FB creative ### 49. Nice interface and great support team **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** I really like the help of our account manager in understanding new features and implementing them **What do you dislike about Smartly?** The use of the platform is quite expensive **What problems is Smartly solving and how is that benefiting you?** I think at the moment their reporting feature is what saves us most time (but fail to use other features to its full extend) ### 50. Great tool for smooth campaign management and automatisation **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** September 03, 2019 **What do you like best about Smartly?** Easy navigation, very clear and good UX. **What do you dislike about Smartly?** There is nothing I do not dislike about the product. **What problems is Smartly solving and how is that benefiting you?** Campaign optimisation set up, automatisation, bulk changes ## Smartly Discussions - [What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.](https://www.g2.com/discussions/51730-what-is-the-best-way-to-optimize-the-traffic-campaigns-based-on-cpc-on-facebook-using-smartly-io-features) - 1 comment, 1 upvote - [When will better support for Instagram existing posts be implemented?](https://www.g2.com/discussions/24539-when-will-better-support-for-instagram-existing-posts-be-implemented) - 1 comment, 1 upvote - [When would I need to use Smartly.io?](https://www.g2.com/discussions/when-would-i-need-to-use-smartly-io) - 1 comment, 1 upvote - [Can you help us measure incremental revenue?](https://www.g2.com/discussions/can-you-help-us-measure-incremental-revenue) - 1 comment, 1 upvote - [What’s the difference between Smartly.io's Testing suite compared to Facebook Ads Manager?](https://www.g2.com/discussions/what-s-the-difference-between-smartly-io-s-testing-suite-compared-to-facebook-ads-manager) - 1 comment, 1 upvote - [View Smartly pricing details and edition comparison](https://www.g2.com/products/smartly/reviews?page=9§ion=pricing&secure%5Bexpires_at%5D=2026-07-17+08%3A48%3A30+-0500&secure%5Bsession_id%5D=ed6f6e65-c77e-48c9-9d79-898e711b0088&secure%5Btoken%5D=2d563c099c56cda0712aeab0afe0aa46897f4cd3beb3dd1d662b0a837a32a154&format=llm_user) ## Smartly Features **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Testing Tools** - Dynamic Versioning - A/B Testing **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Publishing Tools** - Campaign Scheduling **Campaign Management** - Campaign Dashboard - Campaign Optimization - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Smartly Alternatives - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) - 4.0/5.0 (426 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) - 4.4/5.0 (366 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (754 reviews)