Smartly Reviews & Product Details

You can optimise campaigns so much quicker and view data and creative performance with ease. I also love the creative overlay tools that make our dynamic ads a lot more eye-catching than any of our competition. Review collected by and hosted on G2.com.

Sometimes there are still things that can only be done on Facebook Ads manager like pinning products in videos to the catalogue but smartly usually catches up pretty quickly. Review collected by and hosted on G2.com.

Smartly makes the template building process much faster than our in-house template process for Google & Facebook ads. Smartly also allows us to offer carousel ads, which is quite exciting as we could not do this before. Review collected by and hosted on G2.com.

Unfortunately, Smartly does not offer the same customization abilities as our in-house system does. With our internal system, we create templates by directly editing code which allows for custom stylings such as superscripted cents, custom badges, and custom prices. For example, if the price is "Buy One Get One" and the retailer wants "Buy" and "Get" to be red, we can internally customize the code to accommodate that.

If I had to recommend something that would hugely help my team, it would be to implement responsive padding and/or inline editing.

Responsive Padding Example: Right now if I want to superscript the cents within a price, I would need to separate dollars and cents into two different text boxes. The problem here is if the price changes from $20.99 to $2.99, the cents text box does not read the dollar text box width, and a significant gap is left behind.

Inline Padding Example: Another option to fix the above scenario would be introducing inline styling, allowing certain elements within the same text box to be edited (or in the above example, superscripted). Perhaps a way of doing this would be to implement conditional formatting inside the same text box. Review collected by and hosted on G2.com.

The optimization options like ad rotation is ideal to use, as well as the software support is truly unmatched. The ease to make duplicate assets within each campaign is helpful as well when we need to load new items in a crunch. Their team also stays on top of changes in the field and provides solutions ahead of the curve, like the most recent updates to IOS 14. Review collected by and hosted on G2.com.

Its great with most platforms like Facebook however waiting for advancements in others like Snapchat. More platforms having better optimization features like budget pooling for Snapchat would be helpful as we expand away from Facebook. Additionally sometimes when syncing new ads with the platform, there can by some new errors that show marcos which eventually goes away but can be misleading to new users. Review collected by and hosted on G2.com.

I love the ability of cloning almost anything from an existing campaign, which means being able to deploy campaigns and ad sets/ads variations much faster than ads manager. Review collected by and hosted on G2.com.

the reporting view has a steeper learning curve than I wish. I always feel I need to constantly tweak it to display data the way I want Review collected by and hosted on G2.com.

Creative products make it a time saver for easy projects such as badge layering, adding tags for creative performance. Ease of creating campaigns and managing campaigns. performance management is super easy. Onboarding new hires on the platform is easy.

The 24x7 customer support is helpful and makes it easy for troubleshooting and learning more about the platform and campaigns. Review collected by and hosted on G2.com.

UI can be improved. Processing time for tasks is hampered if one tries to use the UI too much. UI is prone to crashing. In complex tasks - one can find bugs in the products and unfortunately none of them have been solved since it wasn't on the product radar for the company. Review collected by and hosted on G2.com.

Easy way to create campaigns and that can be done in volume Review collected by and hosted on G2.com.

Sometimes support becomes very confusing since a lot of people who care for you in the same case change Review collected by and hosted on G2.com.

The stop-loss feature is just great and very helpful. Review collected by and hosted on G2.com.

The most annoying part for me is the inconvenient way of adding new ads to the ad sets. It would be great if you can open the ad which is currently running, press "Edit creative," and after that can add a new creative (like it is when you're adding new ads to the newly created ad set). Review collected by and hosted on G2.com.

I like best the chat support. Smartly chat support is the best I've ever tried, and I complain to companies a lot! It's always thorough and they get to the bottom of whatever feature or issue I'm asking about. I've never left a chat without having the problem solved. Review collected by and hosted on G2.com.

I'm not wild about the graphic design. I think also the move toward putting everything in pivots has made the tool a bit confusing and large. Review collected by and hosted on G2.com.

Smartly.io helped us scale our campaigns by allowing us to build personalized videos at scale. With this, we saved a lot of time and resources that would have gone into the production of videos. Review collected by and hosted on G2.com.

I do not have something that I dislike in Smartly. Review collected by and hosted on G2.com.

Optimisation features

Placement bid limit,

Ad rotation,

Triggers,

Graphical representation feature,

Ad ranking view Review collected by and hosted on G2.com.

No direct ad level data (all campaigns ad together),

Pricing for small business Review collected by and hosted on G2.com.