--- title: Smartly Reviews meta_title: 'Smartly Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 466 reviews by the users' company size, role or industry to find out how Smartly works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 466 scale: '5' date_modified: '2026-07-15' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Smartly Reviews **Vendor:** Smartly.io **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 4.4/5.0 **Total Reviews:** 466 ## About Smartly Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth. Run campaigns across Meta, TikTok, Pinterest, Snap, Google, YouTube, Reddit, Spotify, and Connected TV, all from a single workflow built for speed and clarity. Whether you’re driving performance, brand impact, or commerce, Smartly helps teams move faster without losing control. Smartly brings together three powerful capabilities: Creative Automation + Generative AI Turn one big idea into many high-performing variations. Produce video and catalog ads at scale, personalize with ease, and test quickly, without the operational drag. Cross-Channel Media Orchestration Launch confidently and optimize continuously. Automate workflows, manage audiences, and allocate budget where it makes the biggest impact. Intelligence + Real-Time Measurement See what’s working, and why. Connect creative and media performance to real business outcomes with clear reporting, experimentation tools, and brand measurement. Unlike point solutions, Smartly supports the full advertising journey, from asset creation to optimization and measurement, in one connected system. Built for global brands and agencies managing complexity at scale. Trusted by leading brands across retail, ecommerce, travel, entertainment, gaming, financial services, and consumer goods, Smartly helps marketing teams turn ambition into action, and action into growth. Learn more at smartly.io. ## Smartly Reviews ### 1. Great Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Bruna A. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2019 **What do you like best about Smartly?** Best part of smartly are the creative tools that help scale and automate our designs. Also, great support both from our direct account managers and chat. **What do you dislike about Smartly?** It's expensive and could offer more value to us from other tools beyond image and video templates **What problems is Smartly solving and how is that benefiting you?** we are now able to scale our Catalog campaigns in an effective way and we were able to implement DAT ### 2. The better FB UI and UX **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Utilities | Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Smartly?** Many things i like about Smartly.io. The best would be templates for automation of creatives. **What do you dislike about Smartly?** Please add the feature of displaying total spends (includes all spends by time periods regardless of campaign status). **What problems is Smartly solving and how is that benefiting you?** The ability to turn off feed targeting after campaign is live. ### 3. Really great solution with some pending issues on bugs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** - Facebook Breakdowns integrated into the platform - Pivot Tables - Easy ad study set-up. - Bid Multiplier capabilities - Close relationship with Account Manager **What do you dislike about Smartly?** - Platform breaks down quite often. - Overlay application not so handy **What problems is Smartly solving and how is that benefiting you?** - Automation: putting in place campaigns based on GA updates - Integration: partner that integrates AF and GA data; also other sources (such as looker, in the future) ### 4. lots of issue when login **Rating:** 2.0/5.0 stars **Reviewed by:** Tao C. | engineer, Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Smartly?** clear digram and easy to navigate to see different breakdowns **What do you dislike about Smartly?** it has login issues from time to time. for example. I just experienced login error yesterday and the error message is not informative. **What problems is Smartly solving and how is that benefiting you?** clear digram and easy to navigate to see different breakdowns **Official Response from Robert Rothschild:** > Hey Tao, so sorry to hear that you're running into issues. I've raised this to your team in SF and we'll have them reach out to you straight away! ### 5. Very easy to use with the Pinterest platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2019 **What do you like best about Smartly?** I like how it is easy to view all campaign objectives at once, which you cannot do inside the Pinterest platform. It makes reporting and creating insights much easier. **What do you dislike about Smartly?** Some features are not available inside smartly that are new to Pinterest. But the smartly employees have been very helpful and always submit tickets to get features added! **What problems is Smartly solving and how is that benefiting you?** Reporting within Pinterest has been a lot easier to look at multiple campaign objectives for example: video and conversion. ### 6. Everything works smoothly! **Rating:** 5.0/5.0 stars **Reviewed by:** Christina M. | Ms, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** Bulk changes can be done so easily, automated URL Parameter, swapping creatives, creative library **What do you dislike about Smartly?** I once had a problem and contacted the support and they sometimes need quite long to answer and it always changes between people. This could definitely be improved **What problems is Smartly solving and how is that benefiting you?** Everything can just be done so much faster and more effiiciently than with facebook directly. And there are way less bugs. ### 7. Pleasant **Rating:** 3.5/5.0 stars **Reviewed by:** Alexander P. | Online Marketing Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** August 29, 2019 **What do you like best about Smartly?** The tool is very intuitive and very easy to learn **What do you dislike about Smartly?** We use smartly for a number of different markets, all with different currencies so can make reporting annoying **Recommendations to others considering Smartly:** / **What problems is Smartly solving and how is that benefiting you?** That FB can compete with pull marketing channels if set up correctly ### 8. I had a really good experience using smartly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Airlines/Aviation | Enterprise (> 1000 emp.) **Reviewed Date:** September 03, 2019 **What do you like best about Smartly?** I like the fact that it allows a lot of options to automatize campaigns, and make things simpler. For example being able to set up changes for a campaign, to be done on another day. **What do you dislike about Smartly?** I really can't remember many things that i disliked. **What problems is Smartly solving and how is that benefiting you?** I worked with Smatry for just a few months, setting up campaigns to get people to install our app. I found it to be a very good platform compared to other medias. ### 9. Better interface and optimisation features, great support **Rating:** 4.0/5.0 stars **Reviewed by:** Rebecka H. | Social Media Lead, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** The interface, better overview than in Facebook BM. The support. That they are open to developing new features based on our requests. **What do you dislike about Smartly?** I don´t like that they removed the original report function since it was very quick and easy. **What problems is Smartly solving and how is that benefiting you?** Avoiding mistakes through a better interface which gives us a better overview than in BM. Better optimization possibilities. Good dynamic ad functionalities. ### 10. Smartly is a really smart way to save time on your optimization. **Rating:** 4.0/5.0 stars **Reviewed by:** Yishai F. | Head of Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** The report section, the endless options of viewing the campaigns, and make changes. **What do you dislike about Smartly?** For my the cost is the only issue, other than that, I don't see any reason to not use it **Recommendations to others considering Smartly:** If you want to be in control on your campaigns without spending a lot of time, especially if you are an eCommerce. **What problems is Smartly solving and how is that benefiting you?** Manage 9 countries with one man. ### 11. Automation to scale your business. Beautiful creative **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2019 **What do you like best about Smartly?** Smartly features allow me to manage 200+ campaign per month efficiently using Smart budget allocation, dynamic ads, and automated ads. The product is intuitive and easy to learn. Beautiful creative template to customised creative #personalisation **What do you dislike about Smartly?** Loading time could be a bit slow whenever we are doing bulk upload **What problems is Smartly solving and how is that benefiting you?** design and apply a template to product feed which cut down on time needed for designers to modify creatives Automated post boost whenever a post has gone viral ### 12. Amazing platform for Facebook advert **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospitality | Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2019 **What do you like best about Smartly?** Making so beautiful ads using latest innovations in marketing **What do you dislike about Smartly?** is quite expensive so for new small business it wont be really helpfull **What problems is Smartly solving and how is that benefiting you?** Keeping up to date the advertisement of company and making it interesting, innovative and attractive for customers ### 13. Getting Smart with Smartly **Rating:** 4.0/5.0 stars **Reviewed by:** Bob A. | Social Advertising Consultant, Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** The different approach compared to regular Facebook BM and the options that are available in terms of optimization and reporting. **What do you dislike about Smartly?** The setup where you determine creative first and then targeting doesn't work for every campaign. **What problems is Smartly solving and how is that benefiting you?** Our clients require that we continuously test different audiences and creatives. Smartly helps us streamline that process and make the most out of it. ### 14. Fantastic performance and creative tool **Rating:** 4.0/5.0 stars **Reviewed by:** Jonathan F. | Director of Performance Marketing, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** September 05, 2019 **What do you like best about Smartly?** Creative tools allowing to create hundreds of creatives (static and video) in minutes Excellent customer service Performant algorithm **What do you dislike about Smartly?** Getting the most out of it required some time **What problems is Smartly solving and how is that benefiting you?** Optimizing conversion Create lots of creatives ### 15. Powerful tool for Facebook automation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Enterprise (> 1000 emp.) **Reviewed Date:** August 30, 2019 **What do you like best about Smartly?** Smartly has a powerful Pivot Tables feature to visualize cross-account campaign performance, which is not available in Business Manager yet. It also provides robust filters for a quick search. Moreover, Smartly has a cool overlay design builder that you can apply on your product feed in seconds. **What do you dislike about Smartly?** Error messages UX is not ideal. Sometimes it's really hard to understand what went wrong and how to fix it. **What problems is Smartly solving and how is that benefiting you?** Facebook performance analysis and campaign launches. ### 16. More than suggested **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** September 01, 2019 **What do you like best about Smartly?** Smartly is a perfect enabler to get the best from your advertising campaign. It provides my organization with a high level of customization and let us be the first to test new Facebook's release. **What do you dislike about Smartly?** Sometime it takes me a while to get in touch with technical support team. **What problems is Smartly solving and how is that benefiting you?** It allows us to save a lot of time previously dedicated to manual operation, letting us spending the same time on more strategical issues. ### 17. Performance and Creative **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** Smartly offers proprietary optimization strategies and creative solutions that make client management easier and more efficient. **What do you dislike about Smartly?** Having to get used to another platform creates some roadblocks, especially when trying to onboard the platform for an entire team and book of clients. Some clients aren't an ideal fit, which means we're bouncing between UIs. **Recommendations to others considering Smartly:** We've vetted countless other platforms and Smartly.io is the only one that worked for us. They are constantly developing new features and solutions **What problems is Smartly solving and how is that benefiting you?** We're improving performance, specifically for clients that rely on 3rd party attribution and are open to new creative strategies ### 18. Smartly gives clients instant support and user-friendly functionalities **Rating:** 3.0/5.0 stars **Reviewed by:** Nan L. | Campaign Manager, Enterprise (> 1000 emp.) **Reviewed Date:** July 18, 2019 **What do you like best about Smartly?** I like most the live support chat and Pivot table API reporting **What do you dislike about Smartly?** I dislike most the instability of some features such as the catalog upload and creative copy button **Recommendations to others considering Smartly:** You can get very fast support from live chat, this is the best **What problems is Smartly solving and how is that benefiting you?** More efficient and faster in campaign setup; Clear reporting and performance overview; Budget optimization ### 19. Amazing Platform **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** Definitely the ease of the platform and the 24 hour support that is always available. Specifically the image templates and video templates is a beneficial thing and has helped us to be able to support more promotions within our activity. **What do you dislike about Smartly?** One thing i dislike is the layout of the platform it can be quite separated and isn't as fluid as ad's manager. Especially when it comes to editing multiple ad's etc. **What problems is Smartly solving and how is that benefiting you?** Smartly has helped us utilize different creative and help us support more promotions by enabling us to use customised templates across our activity. ### 20. Powerful partner **Rating:** 5.0/5.0 stars **Reviewed by:** Angel M. | Paid Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** Hard to say, Support, Technology & Features. **What do you dislike about Smartly?** Interface it is not the more friendly for me **Recommendations to others considering Smartly:** Look for the specific need of your company and try to exploid all the features of this platform. I thinks one of the best features of this platform are he images templates and dynamic ads. **What problems is Smartly solving and how is that benefiting you?** Experiments, Relaunch, Targeting and Measurement ### 21. Take advantage of a fully featured Facebook ad management platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Music | Enterprise (> 1000 emp.) **Reviewed Date:** September 05, 2019 **What do you like best about Smartly?** We are able to provide a baseline of metadata about a corpus of ads we want to publish, and Smartly takes it from there, handling the integration with the Facebook ad platform. **What do you dislike about Smartly?** It's usually unclear why an ad failed to publish, so, I usually just retry the refresh of our campaign. That is less than ideal. **What problems is Smartly solving and how is that benefiting you?** Using Smartly keeps us abstracted away from integrating directly with Facebook's API. ### 22. Best tool ever **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** Chat support, user interface, time saver, creative features etc **What do you dislike about Smartly?** Some issues with bugs and when the platform is just loading **Recommendations to others considering Smartly:** Try it if you want to do more in less time. **What problems is Smartly solving and how is that benefiting you?** Saving time! Can do things three times faster, the chat support is very helpful, saving creatives and adding them, campaign creation smooth etc ### 23. The smart way to manage ads **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2019 **What do you like best about Smartly?** Smartly helps us to setup, manage and optimize ads at one go on both Facebook and Instagram. User friendly interface **What do you dislike about Smartly?** The updates are delayed as compared to the Facebook Manager, Smartly downtime frequency has recently reduced but still there are issues. Facebook optimization is preferred since there is a lag in update, Adset naming, scheduled campaign does not sync seamlessly on facebook. **What problems is Smartly solving and how is that benefiting you?** Very easy to create campaigns ### 24. Great Platform for a Growth Acquisition Team **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2019 **What do you like best about Smartly?** - Reporting features - Campaign Building UI - Incrementality Testing Features - 24 Hr Support **What do you dislike about Smartly?** - Automated Reports are not straightforward or available - Some confusion over campaign features in UI **What problems is Smartly solving and how is that benefiting you?** Efficiency over building ads in Ads Manager - Saving team time Much better incrementality tools - allows for better test design and measurement ### 25. Amazing tool for publicists **Rating:** 5.0/5.0 stars **Reviewed by:** FERNANDO V. | Media Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2019 **What do you like best about Smartly?** pivot tables and dynamics creatives is helping me to achieve my gols day by day **What do you dislike about Smartly?** Sometimes i am in trouble because a can not upload videos or display creatives by myself. So, my AM needs help me every week. Its is so sad **What problems is Smartly solving and how is that benefiting you?** I'm solving brand issues and performance metrics using smart.ly ### 26. My Take on Smartly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** I love the creative powers Smartly gives an advertiser. Don't need to run to designers for every single thing. Love the pivot tables and the analytic powers as well. So many things to love about the platform **What do you dislike about Smartly?** Quite pricey for an upcoming businesses, making it difficult to recommend to SMEs **Recommendations to others considering Smartly:** There have been quite a number of glitches in the recent month. **What problems is Smartly solving and how is that benefiting you?** Analysis on an ad level, setting up tables using the Pivot tables option has been magical. Been able to check how the same ads perform in different assets. ### 27. Good product, easy to use **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** It's easy to use and it makes your work and time more efficient. Also, it's platform it's very intuitive. **What do you dislike about Smartly?** There are some errors that sometimes occurs at the platform that makes no sense. Refresh the page and it solves the problem **What problems is Smartly solving and how is that benefiting you?** automates the work of managing multiple campaigns and optimizes work time ### 28. Best tool managing Facebook Ads **Rating:** 3.5/5.0 stars **Reviewed by:** Manuel V. | Social Media Spacialist, Enterprise (> 1000 emp.) **Reviewed Date:** July 19, 2019 **What do you like best about Smartly?** The constant updates, amazing support and easy to use and reliability. **What do you dislike about Smartly?** Sometimes when FB changes something smartly break down but I´ve to say 99% of times the problem is solved in minutes. **What problems is Smartly solving and how is that benefiting you?** Smartly allow me work faster and more efficiently due all is integrated on an easy and intuitive way. ### 29. Very pleasant experience **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 30, 2019 **What do you like best about Smartly?** The support chat which is very fast and helpful. People are super nice and supportive **What do you dislike about Smartly?** when I need to update carousel pics and they are the same among the campaigns, I can't copy it between the campaigns only within 1 campaign **What problems is Smartly solving and how is that benefiting you?** FB ads management ### 30. The support center is great **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** you can ask personalized questions, and you have inmediate response. when you need to speak with someone specialized in something you can, that is a great thing about smartly! **What do you dislike about Smartly?** the platform is not so friendly. i would change that as facebook platform, when you click on the ad set, it takes you to the ads of the ad set. also that you cant edit dynamic creative ads. usually the ads have problems with the images **What problems is Smartly solving and how is that benefiting you?** optimizating budgets, its more organized, ad studies, it has less bugs that facebook ### 31. Very user friendly tool **Rating:** 5.0/5.0 stars **Reviewed by:** Ana S. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** All features are very easy to use, constant improvement of tool, easy to understand, easy to contact support. **What do you dislike about Smartly?** Sometimes support is not so fast in finding solutions for bugs. **What problems is Smartly solving and how is that benefiting you?** For sure it is more easy to use than Fb Ads Manager. Features like PCO and Ad rotation are extremely valuable. ### 32. Smartly.io enables Facebook ads automation and optimization in scale **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.) **Reviewed Date:** September 02, 2019 **What do you like best about Smartly?** customer service is excellent and always availabe through the chat. New features are rolled out quickly. There is a lot of learning material and documentation available. **What do you dislike about Smartly?** Parts of the campaign creation process are not logical the first time you use them **What problems is Smartly solving and how is that benefiting you?** Automating advertising for page posts. A/B testing and campaign optimization. Dynamic video templates using product feeds. Cost efficiency through improved return on investment. ### 33. Useful campaign management platform. But more could be improved. **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Mid-Market (51-1000 emp.) **Reviewed Date:** July 15, 2019 **What do you like best about Smartly?** Ease in use to manage FB campaigns, especially creative library and scheduled trigger (optimisation) feature **What do you dislike about Smartly?** The platform is very slow. Always experience some bugs. A lot of features could be improved to be more user-friendly. **Recommendations to others considering Smartly:** n/a **What problems is Smartly solving and how is that benefiting you?** Ease in FB campaign management. Can do bulk upload & edit in the dashboard. ### 34. Social Advertising Consultant for multiple brands **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2019 **What do you like best about Smartly?** I like the smart and 3asy ways to create and manage campaigns within Smartly. More efficiently. **What do you dislike about Smartly?** Sometimes Smartly has errors and that delays campaigns. Though the support chat is super! **Recommendations to others considering Smartly:** Great tool which helps you get better results on your campaigns. **What problems is Smartly solving and how is that benefiting you?** Dynamic creatives, quicker and easier way to set up. ### 35. Excellent Customer Support + Scaling The Business With Limited Resources **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** A smart & user-friendly interface, with bid strategies + creatives formats allowed us to scale the business efficiently in a very short timespan. I particularly like the high level of support we receive from our account manager and the whole team, always available in chat 24/h. **What do you dislike about Smartly?** I love the technology but it's really pricey for a startup. It'd be good to have a higher discount, calculated in revenue share. **What problems is Smartly solving and how is that benefiting you?** We have managed to scale the spending (x 2 in the first month) and achieving a -40% CPA. ### 36. Is very easy to use **Rating:** 3.5/5.0 stars **Reviewed by:** Luciano G. | Marketing Analyst, Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** That is intuitive in find all the tools you need. **What do you dislike about Smartly?** Some campaigns in smartly cant be creative, so you have to do it in an other platform **Recommendations to others considering Smartly:** Create new types of campaigns adapted to user **What problems is Smartly solving and how is that benefiting you?** Let me do a lot of different type of campigns, according to my needs ### 37. Smartly has been an instrumental in optimizing and automating our paid social marketing strategy. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Music | Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** - Automation - Ability to duplicate - Pivot tables and ease of reporting - PBA - Creative support - Customer support - Account support - API connections and custom integrations - Adjust integration **What do you dislike about Smartly?** - I wish Smartly supported more social platforms, such as Snapchat and Twitter. - Pinterest product needs further development to enable optimization **What problems is Smartly solving and how is that benefiting you?** - Creative trafficking has been streamlined with the Airtable integration - Automation capabilities with triggers and PBA - Optimization has never bean easier with budget pools and ad-level creative tools ### 38. A great way to start playing with Paid Social **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Enterprise (> 1000 emp.) **Reviewed Date:** September 05, 2019 **What do you like best about Smartly?** I like that there are plenty of solutions for both experimented users and also newbies **What do you dislike about Smartly?** Sometimes it is complicated to track actual performance (not the same info than on Facebook) **What problems is Smartly solving and how is that benefiting you?** A/B testing is way better when using Smartly. I have come up with a good amount of learnings and have optimized the way we communicate some of our products. ### 39. great place for ads **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Smartly?** allows you to widen the targeting abilities of Facebook and advance your market **What do you dislike about Smartly?** sometimes it is not easy to navigate all the options **What problems is Smartly solving and how is that benefiting you?** decrease investment and increase conversions rate ### 40. Best Markerting Automation Tool Ever **Rating:** 5.0/5.0 stars **Reviewed by:** Infas I. | Head of Online Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** Creative Templates Reporting Interface Optimization Automations **What do you dislike about Smartly?** Nothing really, I simply love smartly and their create customer service. **What problems is Smartly solving and how is that benefiting you?** - Automate creative development process using a product feed - Optimization based on advanced rules - ability to create 100s of ad sets automatically using rules & product catalog ### 41. Excellent Platform that's constantly evolving! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2019 **What do you like best about Smartly?** The ease of the pivot table. The UI is completely user-friendly and I love that their constantly adding new additions. **What do you dislike about Smartly?** I occasionally encounter bugs in the platform or have to jump back and forth between facebook and Smartly to edit. **What problems is Smartly solving and how is that benefiting you?** Bid modifiers, automation of campaign creation! ### 42. Very useful tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 17, 2019 **What do you like best about Smartly?** It automates and simplifies many manual tasks that would otherwise waste time, as well as the fact that it works with clients to improve and offer better solutions to their problems **What do you dislike about Smartly?** Sometimes there are errors that do not really make sense and prolong work, and there are some user flows that could be improved **What problems is Smartly solving and how is that benefiting you?** It makes bulk campaign creation easier, it has great support that can always answer your question which minimizes time spent emailing and it automates campaigns to improve returns ### 43. Creative Ads Next Level **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.) **Reviewed Date:** September 05, 2019 **What do you like best about Smartly?** Smartly has complete features to creative ads, optimization campaign & reporting **What do you dislike about Smartly?** Smartly doesn't have the delta feed and the price is expensive **Recommendations to others considering Smartly:** Smartly is the greatest third party to improve your Facebook Ads to the next level, but the price is expensive. **What problems is Smartly solving and how is that benefiting you?** Smartly helps us to improve our creative ads and optimization campaign to the next level ### 44. Great Features but Overwhelmed Servers **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** A bunch of features that outplay Business Manager: Multi-Account actions, Pivot Tables are a winner to both reporting and campaign management. **What do you dislike about Smartly?** So many outages lately made the tool unusable in key moments for us. Many times it seems like we adopt and understand new features earlier than Smartly's employees. **What problems is Smartly solving and how is that benefiting you?** Bulk & cross-account actions, and with Pivot Tables out campaign structure and it's reporting can be separated entities. Also, the capability to customize Dynamic Ads using Image Templates is really valuable to us. ### 45. FB ads manager + benefits **Rating:** 3.0/5.0 stars **Reviewed by:** Ragan H. | digita campaign manager, Mid-Market (51-1000 emp.) **Reviewed Date:** July 18, 2019 **What do you like best about Smartly?** the extra features: filtering posts, automatic boosting posts, one time automated rules, broad LAL audiences, shared creative library **What do you dislike about Smartly?** not as simple to learn the tool since it is such a different interphase compared to fb ads manager **What problems is Smartly solving and how is that benefiting you?** optimizations, saving time on campaign management ### 46. Pros and cons using Smartly **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Transportation/Trucking/Railroad | Enterprise (> 1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** - Customization with pivot tables for reporting across multiple accounts - Being able to create lift studies and view daily incremental performance **What do you dislike about Smartly?** - Unable to export the campaigns in excel for bulk editing - Unable to see history changes by the user level - Bugs with making budget changes with pivot tables - Difficulty in creating custom formulas in pivot tables - Not all functions are intuitive to find **What problems is Smartly solving and how is that benefiting you?** - Automating certain reporting and builds - Being able to test faster ### 47. FB Advertiser review **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** October 29, 2019 **What do you like best about Smartly?** automatic feed deploy of campaigns and organized rules **What do you dislike about Smartly?** I dislike the price, too expensive. No possibility to duplicate and edit ad sets in campaign. **What problems is Smartly solving and how is that benefiting you?** automated campaign publishing and optimization ### 48. Nice tool! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** An essential tool for my job as advertising specialist! Very helpful helpdesk as well, everytime i get stck they help me out. **What do you dislike about Smartly?** Sometimes campaigns get stuck when uploading to Facebook, which isn't ideal. **Recommendations to others considering Smartly:** Great tool **What problems is Smartly solving and how is that benefiting you?** Great geotargeting options and feed-based ads are possible. ### 49. Overall a great experience! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2019 **What do you like best about Smartly?** Automated Ads - works really good and are helpful. Bidding - works pretty good. although hard to say if it is better than FBM-bidding PBA - nice feature! **What do you dislike about Smartly?** Even better bidding. There should be more AI to put in there for Smart bidding! Also, adding more channels to manage through Smartly. **What problems is Smartly solving and how is that benefiting you?** Create camapigns in bulk ### 50. This is the next level of advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Mid-Market (51-1000 emp.) **Reviewed Date:** July 16, 2019 **What do you like best about Smartly?** Smarty automate the easiest of tasks, form automatic boosting of organic posts to setting automated rules. It’s like hiring another member of the paid media team. **What do you dislike about Smartly?** Sometimes the ui can feel slower than Facebook ads manager. Especially for reviewing daily performance of ads. **Recommendations to others considering Smartly:** If you really want to take your Facebook advertising to the next level. Smartly will help you to do that. **What problems is Smartly solving and how is that benefiting you?** The automated post boosting and the the dynamic videos. These honestly set us above our competition. ## Smartly Discussions - [What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.](https://www.g2.com/discussions/51730-what-is-the-best-way-to-optimize-the-traffic-campaigns-based-on-cpc-on-facebook-using-smartly-io-features) - 1 comment, 1 upvote - [When will better support for Instagram existing posts be implemented?](https://www.g2.com/discussions/24539-when-will-better-support-for-instagram-existing-posts-be-implemented) - 1 comment, 1 upvote - [When would I need to use Smartly.io?](https://www.g2.com/discussions/when-would-i-need-to-use-smartly-io) - 1 comment, 1 upvote - [Can you help us measure incremental revenue?](https://www.g2.com/discussions/can-you-help-us-measure-incremental-revenue) - 1 comment, 1 upvote - [What’s the difference between Smartly.io's Testing suite compared to Facebook Ads Manager?](https://www.g2.com/discussions/what-s-the-difference-between-smartly-io-s-testing-suite-compared-to-facebook-ads-manager) - 1 comment, 1 upvote - [View Smartly pricing details and edition comparison](https://www.g2.com/products/smartly/reviews?page=8§ion=pricing&secure%5Bexpires_at%5D=2026-07-15+04%3A12%3A56+-0500&secure%5Bsession_id%5D=314adb5b-948a-478f-a555-fe30a1654826&secure%5Btoken%5D=520f2a279a53edb6f2c61acf841b2304b05f73911b309f7c95bf470d0186d257&format=llm_user) ## Smartly Features **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Testing Tools** - Dynamic Versioning - A/B Testing **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Publishing Tools** - Campaign Scheduling **Campaign Management** - Campaign Dashboard - Campaign Optimization - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Smartly Alternatives - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) - 4.0/5.0 (426 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) - 4.4/5.0 (366 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (754 reviews)