--- title: Smartly Reviews meta_title: 'Smartly Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 468 reviews by the users' company size, role or industry to find out how Smartly works for a business like yours. aggregate_rating: rating_value: 4.4 review_count: 468 scale: '5' date_modified: '2026-07-12' parent_category: name: Digital Advertising Tech url: https://www.g2.com/categories/digital-advertising-tech --- # Smartly Reviews **Vendor:** Smartly.io **Category:** [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising) **Average Rating:** 4.4/5.0 **Total Reviews:** 468 ## About Smartly Smartly is an AI-powered advertising platform that helps enterprise brands grow with confidence. Bring your ideas. We’ll help you scale them. Plan, create, launch, and optimize high-performing campaigns in one unified platform that connects creative, media, and measurement so everything works together. Today’s digital landscape moves fast and fragments easily. Smartly brings it back into focus. With generative AI, creative automation, predictive budget allocation, and real-time insights, teams can simplify execution and turn strong creative into measurable growth. Run campaigns across Meta, TikTok, Pinterest, Snap, Google, YouTube, Reddit, Spotify, and Connected TV, all from a single workflow built for speed and clarity. Whether you’re driving performance, brand impact, or commerce, Smartly helps teams move faster without losing control. Smartly brings together three powerful capabilities: Creative Automation + Generative AI Turn one big idea into many high-performing variations. Produce video and catalog ads at scale, personalize with ease, and test quickly, without the operational drag. Cross-Channel Media Orchestration Launch confidently and optimize continuously. Automate workflows, manage audiences, and allocate budget where it makes the biggest impact. Intelligence + Real-Time Measurement See what’s working, and why. Connect creative and media performance to real business outcomes with clear reporting, experimentation tools, and brand measurement. Unlike point solutions, Smartly supports the full advertising journey, from asset creation to optimization and measurement, in one connected system. Built for global brands and agencies managing complexity at scale. Trusted by leading brands across retail, ecommerce, travel, entertainment, gaming, financial services, and consumer goods, Smartly helps marketing teams turn ambition into action, and action into growth. Learn more at smartly.io. ## Smartly Reviews ### 1. Work efficiently with Smartly.io **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Smartly?** Everything is in one place. You work smarter, not harder. The platform is always up to date with industry changes. **What do you dislike about Smartly?** The formulas for the pivot table and the article isn't instructive for beginners. **What problems is Smartly solving and how is that benefiting you?** The time that goes into creating campaigns and reporting. ### 2. Manage and optimize campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Marcus E. | Small-Business (50 or fewer emp.) **Reviewed Date:** December 31, 2020 **What do you like best about Smartly?** I can manage all our campaigns and have a great overview of all ongoing advertising initiatives in the dashboard. Furthermore, I can accurately identify and view the smelling range and results of our campaigns - the reports are perfect. **What do you dislike about Smartly?** Some features are hidden in the toolbar and can only be viewed individually per campaign - here it would be ideal if I could also see an overall view. **What problems is Smartly solving and how is that benefiting you?** We can schedule posts and ads and have them put online automatically. Our team saves time in processing and can promote our products in a targeted manner. We can precisely select the target group and work out the results of each campaign. ### 3. Great experience working on it. User friendly and unique features. Scaled fb campaigns with smartly **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Small-Business (50 or fewer emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Smartly?** Ad rotation is one of the best features of smartly. Helped scale-up effectively **What do you dislike about Smartly?** Asset customization and the fact that page post ads randomly move to asset customization without any external factor **What problems is Smartly solving and how is that benefiting you?** Scaled up FB campaigns effectively with smartly ### 4. Great platform & customer service! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Smartly?** I like the Smartly customer representatives and response times the best! Very helpful and always happy to help. **What do you dislike about Smartly?** The platform can be a touch confusing, it's not always user-friendly. **What problems is Smartly solving and how is that benefiting you?** More creative freedom and insight to campaigns ### 5. Best Platform to Test New Feature with Facebook **Rating:** 5.0/5.0 stars **Reviewed by:** Naveen C. | Media Analyst, Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Smartly?** The level of customization smartly offers for the ads created within Smartly. **What do you dislike about Smartly?** Sometimes it took time to setup a campaign **What problems is Smartly solving and how is that benefiting you?** Stable Ip address, customization of ads, automation of various day-to-day work. ### 6. Amazing platform to do with Facebook Ads Manager cannot, but understandbly nothing is perfect **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** May 26, 2021 **What do you like best about Smartly?** - Ability to create automated ads - Ability to see certain dimension breakdowns that Facebook Ads Manager cannot - Ability to use a customised feed with my own headers - Amazing helpdesk **What do you dislike about Smartly?** - Inability to bulk edit Automated ads - Inability to bulk edit Dynamic ads - Slow UI at times **What problems is Smartly solving and how is that benefiting you?** - New campaign function - Customised reporting - using custom metrics especially ### 7. Useful for Econ businesses **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.) **Reviewed Date:** May 25, 2021 **What do you like best about Smartly?** The tool allows for quick creation of ads with some features exclusive to it especially for e-commerce business like creation of product sets at the ad level and image templates. **What do you dislike about Smartly?** However, page speed is slower than the native ads manager and it's quite challenging to navigate and master. **What problems is Smartly solving and how is that benefiting you?** creation of product sets at the ad level and image templates. ### 8. Smartly is easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2020 **What do you like best about Smartly?** The customer support is very nice, as Smartly always replies quickly and resolves most of my questions. **What do you dislike about Smartly?** Its hard to change the name of Ad Sets or Ads in bulk. **Recommendations to others considering Smartly:** Its really easy to use and save a lot of time creating campaigns **What problems is Smartly solving and how is that benefiting you?** Its easy to create more ad set and ads with Smartly. ### 9. Smartly.io ease all processes than BM and it is a very creative tool **Rating:** 4.5/5.0 stars **Reviewed by:** Yılmaz D. | digital marketing specialist, Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2021 **What do you like best about Smartly?** Creativity and optimization, also bulk edits **What do you dislike about Smartly?** A lot of system errors happening inside. **What problems is Smartly solving and how is that benefiting you?** Bulk edits, image templates, feed processes. ### 10. Very good and helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** May 19, 2021 **What do you like best about Smartly?** Reporting and campaign creation and optimization **What do you dislike about Smartly?** Sometimes it is slow to load which affect effiency **What problems is Smartly solving and how is that benefiting you?** Managing and creating campaigns ### 11. Great tool for Paid Social **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Textiles | Enterprise (> 1000 emp.) **Reviewed Date:** July 24, 2019 **What do you like best about Smartly?** - Pivot Table makes it easier to check data in close and customize metrics - Customer support is very helpful - New features continuously being updated - Easy to use **What do you dislike about Smartly?** Canvas ad type is quite buggy Reporting on ad type is not sufficient **Recommendations to others considering Smartly:** Great tool for Paid Social advertising **What problems is Smartly solving and how is that benefiting you?** Automatic campaign creation Reporting ### 12. Smartly.io has been a great tool for our campaigns ! **Rating:** 4.5/5.0 stars **Reviewed by:** Frederic P. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** Smartly.io is really intuitive using and the search space is really helpful. Also, Smartly.io makes the task you have to make so so easy since the interface is similar to any ads manager that you could use outside Smartly (in my case Facebook) and it's easy to find specifically what you're looking for related to your task. The knowledge base is also a great tool in the rare case when you don't find what you are looking for in the tool. And if that's not enough for you, you can have meetings like I had with my work team and the great Smartly.io team so that they could proper teach us how to use their tools! Isn't it amazing ! And they were always available to answer our questions. In conclusion, Smartly.io is an amazing tool and you should use it. End of story. **What do you dislike about Smartly?** I didn't fully use Smartly.io to the point where I would find something I really dislike. If I really have to point something out I'd say I don't really like the color purple, but hey that's my taste ;) **Recommendations to others considering Smartly:** Jsut do it. You won't regret it ! **What problems is Smartly solving and how is that benefiting you?** My team and I were able to create Facebook campaigns in bulk and it made the task so easy since it was really fast doing it with Smartly.io and it would have take forever in Ads Manager! So in other words, for a same amount of time, you double or even triple your efficiency. ### 13. The best Facebook API out there. **Rating:** 5.0/5.0 stars **Reviewed by:** Claire R. | Enterprise (> 1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Smartly?** With Smartly, we're able to automate the hyper-localisation of our social media advertising at scale, saving our ad specialists and creative studio countless hours of time. The chat feature is great, no matter what the problem is, even if it's a Facebook issue and not related to Smartly, I can always rely on a specialist to solve any issue within minutes, and the team are all so friendly! **What do you dislike about Smartly?** There is nothing I dislike about the product - any bugs I've encountered are quickly resolved, and any features I've thought would benefit us have quickly been built. Smartly is truly a customer focused company. **What problems is Smartly solving and how is that benefiting you?** Deliveroo has a very different product in every distinct neighbourhood globally, but we don't have the resource to create hundreds of different ads to reflect this. With Smartly's automated ads and dynamic templating products, we're able to hyper-localise at scale, saving our specialists and studio countless hours of time. Smartly is always leaps and bounds ahead of Facebook's own product, and we're able to stay top of the game with our ads by constantly testing out never-before-used optimisation tools and ad products ### 14. Smartly helps us a lot with automating our campaigns **Rating:** 4.0/5.0 stars **Reviewed by:** Tom v. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Smartly?** Multiple things are great about using Smartly. First of all they offer great tooling for automating campaigns set-ups, or creating feedbased ads where you can add external factors in your campaign. Also their support is great, they always respond really fast and most of the time are able to help you with your problems. **What do you dislike about Smartly?** There are currently no things that i dislike about Smartly. Ofcourse there are some features that they are currently not yet able to support through their tool, however when you points those out, they put that on their "to-do list" for the upcoming time. Also they constantly innovate their tool with for example most recently their Segment Asset Customization feature. **What problems is Smartly solving and how is that benefiting you?** We mostly are using the tool for adding external data to our campaigns and creating Automated or Dynamic Ads. We for example use it for campaigns that are activated and paused based on the weather or we use it to create a dynamic image template in which we can show the customers location based on Facebook information. ### 15. Highly recommended tool to scale advertising **Rating:** 5.0/5.0 stars **Reviewed by:** Alexandra L. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** The support team is doing a great job to answer questions, everything from recommendations to troubleshooting in a few minutes. Always so friendly. Easy to work scalable across different countries and work with Cross border feed, which saves a lot of time. Easy to work with feeds, both as a product feed and in videos. The support team is doing a great job to answer questions, everything from recommendations to troubleshooting in a few minutes. Always so friendly. Easy to work scalable across different countries and work with Cross border feed, which saves a lot of time. Easy to work with feeds, both as a product feed and in videos.The support team is doing a great job to answer questions, everything from recommendations to troubleshooting in a few minutes. Always so friendly. Easy to work scalable across different countries and work with Cross border feed, which saves a lot of time. Easy to work with feeds, both as a product feed and in videos. **What do you dislike about Smartly?** Very hard to navigate with the new dashboards. Hard to overview the campaigns and some default dashboards disappeared, which is pretty bad. Hard to get an overview of scheduled campaigns and to get an overview of the budget. Sometimes very buggy, which resulted in some extra checks for the campaigns. Some functionality is missing when working with cross border feed, meaning that we had to redo them, which is pretty bad. **Recommendations to others considering Smartly:** Highly recommended tool for more advanced companies working with advertising on social media. Time-saving tool that also improves the performance due to shorter learning time. **What problems is Smartly solving and how is that benefiting you?** Work with scaled and automated advertising, primarily Facebook and Instagram. ### 16. Ryan Sigler's review of Smartly.io **Rating:** 5.0/5.0 stars **Reviewed by:** Ryan S. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** I like the overall interface and the quickness/easy of use of the platform. **What do you dislike about Smartly?** Better preview options for ads in draft mode. We often need to send these to clients and certain versions don't render properly such as dynamic ads or asset customization ads. A solution to this might be to just grab any image in the product feed and a variation of the copy. Basically we just want some way to show clients what these ads look like even if we explain to them that they are dynamic and will change. I'd love to see even more image and video templates. **What problems is Smartly solving and how is that benefiting you?** We're solving the problem of speed of use on a daily basis. We're an agency with many accounts to manage and the Facebook ad manager platform is often clunky and slow. We also like the automation functions such as ad rotation. ### 17. Best paid social platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Retail | Mid-Market (51-1000 emp.) **Reviewed Date:** May 18, 2021 **What do you like best about Smartly?** The support and the chat, interface, so much quicker to launch campaigns **What do you dislike about Smartly?** A bit buggy sometimes and that all Facebook updates are not there right away. **Recommendations to others considering Smartly:** Worth testing! **What problems is Smartly solving and how is that benefiting you?** Saving time and quicker support/problem solving via chat etc. ### 18. Great automation features! Smartly has made my life much easier. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2020 **What do you like best about Smartly?** I really like the automated feed and budget pools. **What do you dislike about Smartly?** I think the reporting integration with google sheets can be more intuitive. **What problems is Smartly solving and how is that benefiting you?** We are looking to test creative and manage multiple campaigns at once. ### 19. Paid Media Lead | Switched On **Rating:** 4.0/5.0 stars **Reviewed by:** Michael B. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** - The ability to use API data to dynamically generate creative to create timely, relevant messaging at scale. It simply wouldn't be possible without a tool like Smartly. Not only is it cool, but also delivered a significant increase in performance resulting in real business value. - Automated Triggers (Rules) are flexible, versatile and reliable, far more so than Ads Manager rules. - Support is first-class and Smartly staff cares about the success of our client's business. **What do you dislike about Smartly?** - At the time of writing, only supports Facebook and Pinterest, although Snapchat is on the way. Would love to be able to manage all social campaigns from the one platform. **What problems is Smartly solving and how is that benefiting you?** Being able to customise creative automatically at scale in a very volatile and fast-proving industry, resulting in a significant increase in acquisition volume. ### 20. Automation & Exclusive Features Drive Performance For Our Clients **Rating:** 5.0/5.0 stars **Reviewed by:** Evan L. | CEO & Co-Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Smartly?** Smartly has been a fantastic partner for us. Their customer service is top notch including live chat support for our team. The automation provided by the software saves our team a ton of time while making our campaigns more effective. Image and video templates allow us to test a wide variety of creative. Pivot table based reporting allows us to easily see a picture of what's performing across all our client accounts. **What do you dislike about Smartly?** Smartly is not the cheapest option on the market. We see tremendous value so we have no problem with the cost. But for smaller advertisers it might not be the best fit. **What problems is Smartly solving and how is that benefiting you?** Our main goal is performance for our client campaigns. In that area Smartly delivers. We also enjoy the benefits of greater efficiency for our team. ### 21. Flexible and fast team supporting the Smartly.io platform, making it a great tool **Rating:** 4.5/5.0 stars **Reviewed by:** Julian A. | Growth Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2020 **What do you like best about Smartly?** I've worked on a number of marketing software platforms, including Nanigans, 4C, AdStage, Smartly and Sprinklr. Smartly, for me personally, has been one of my (if not, the) favourites for the below reasons: - The dashboard is easy to navigate, user friendly and it's easy to duplicate campaigns. - The dashboard is one of the fastest I've used. - The support team has been by far the most responsive and flexible. They are quick to find solutions for you and provide a great service overall. - The way Smartly creates campaigns within the Facebook Ads manager is easy to follow and makes sense (instead of using numbers in the campaign names like other providers). This makes it easy to switch between the Smartly and Facebook Ads Manager. - They are quick to implement whitelists and Betas. - Their campaign triggers are excellent: flexible and effective. - They are pushing the dial forward for performance marketing capabilities for Pinterest **What do you dislike about Smartly?** There isn't much to dislike about the platform, and their support team are always ready to help with anything. Below are the only two areas for improvement: - Using the reports tab for pivoting data is rather slow. - At times there are bugs with the dashboard. **Recommendations to others considering Smartly:** Smartly is a great tool, and especially good for growing teams with little experience on Facebook ads. The simplicity and user-friendly interface makes it a lot easier for beginners to pick up the skills required to run full-fledged campaigns. **What problems is Smartly solving and how is that benefiting you?** - Scheduled pauses/activations - this has been excellent for Pinterest in particular as there are not many other providers that can do this. - Duplication - it’s easy to duplicate multiple campaigns or ad sets at a time to save time. - Alerts/Notifications - managing 60+ campaigns with multiple ad sets per campaign it’s very easy for problems to go under-the-radar, their trigger based alerts have been great to detect these. - Trigger based bidding ### 22. Versatile and powerful Facebook/Instagram advertising **Rating:** 4.5/5.0 stars **Reviewed by:** Joonas T. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 03, 2020 **What do you like best about Smartly?** Compared to Facebook business manager, Smartly is fast and versatile. For an agency, it's basically a must have. The main thing for sure is the fact that Smartly brings speed to the everyday social media advertising. This is crucial for agencies. The tools for dynamic ads comes second but is equally important. Image and video template tools are a big plus and they are getting better all the time (loving the update on image templates that enables you to uploads an Adobe Photoshop file directly to the image templates tool. **What do you dislike about Smartly?** The Smartly UX is often very "engineerish". So, it could be more clear and easy to use. Now with the hybrid stage of some old and the new pivot tables, it seems a bit messy. As Smartly has grown relatively fast, the customer service has taken a hit from the early days. Also there seems to be a lot of bugs and issues but in all fairness I think majority of the issues are coming from the Facebook/Facebooks' servers. There are also a few features that we are missing that are very sleek for example in Google ads, i.e. being able to set a label for an ad (creative) which then can be used to automate a certain process, for example pausing or enabling ads with a certain label. This would be a tremendous help for many clients. **Recommendations to others considering Smartly:** Just test it and ask help from Smartly team. **What problems is Smartly solving and how is that benefiting you?** Haven't found a better tool to manage dynamic ads. ### 23. Everything is just easier with Smartly **Rating:** 5.0/5.0 stars **Reviewed by:** Vicky M. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 02, 2020 **What do you like best about Smartly?** How quickly and easy I can take insights from the campaigns and results. How nice it is to check my audience targenting in the summary and make sure everything's fine. For me it's great to have access to quickly results to lookfor during a meeting and have the data I need always in my screen. Also I love to see the small ads preview to find them easy and know which creative is working better. **What do you dislike about Smartly?** That I can't see total results from different accounts with different currencies, maybe add them all together in USD? Besides that I could say sometimes it takes time to charge the ads preview **Recommendations to others considering Smartly:** So much easy than Facebook and clear to see results and analysing data. Also with automated ads we can quickly ad all our creatives and make any changes we need on the daily bases. **What problems is Smartly solving and how is that benefiting you?** Checking performance easy with the reports is so cool when I need a quickly metric or anaysing how to optimize my campaigns, also creating templates for my automated campaigns. I have shortened my times in design and analysis. The design team has learned how to make nice and new templates to use with our promotions and prices and vendors so we can really create lots of ads without having to spend lot of time in it. This has help us a lot with the overall performance of the campaigns and to integrate all of our partners to show them in out ads and not only the best ones. ### 24. Essential Tool for any Advertiser Serious About Scaling their Paid Social Program **Rating:** 5.0/5.0 stars **Reviewed by:** Aubrie R. | Vice President, Customer Acquisition & Media, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2020 **What do you like best about Smartly?** Company Values have remained intact and at the heart of everything these guys do - even through their massive growth over the last couple years - which is no easy feat! They are truly motivated and inspired to solve business challenges - understanding that their own growth will inherently follow if they keep getting that right - a seemingly unique position in the tech space these days. **What do you dislike about Smartly?** As an early partner, we had access to many more resources outside of the standard Client Success Manager role assigned to our business. Frequent and fast product feedback loops, as well as strategic measurement and testing support, is something that has inevitably slowed as they've grown, and instead seems to have shifted more towards their suite of creative offerings. As a business that is a rare outlier, when it comes to creative resourcing needs, this has not been a valuable shift for us, but understandably is so for the majority of marketers today. **Recommendations to others considering Smartly:** N/A **What problems is Smartly solving and how is that benefiting you?** -Supports complexities of scale - Streamlined workflows across multiple ad accounts for 5 brands, in 9 countries. - Channel expansion (Pinterest managed service, now self-service and obviously familiar UI. Snap will be a quick follow, thanks to Smart.ly! - Support for customized rules, notification scripts, values/fields, etc. - Frequent feedback opportunities with Founders/C-Suite, including global parter summit hosted at their Helsinki HQ - Creative and optimization automation (robust rule logic) - Efficiencies and scale on Placement Optimal campaigns via bid-multipliers ### 25. Smartly.io has been an essesntial service for us to manage the five different markets we operate in. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Hospital & Health Care | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Smartly?** We have recieved top rate support from Smarty.io since signing up 5 years ago. It's great to have a KAM to discuss strategies and new features, and the chat support has always resolved issues with campaigns and ads where getting a direct contact at Facebook has at times been a real challenge. The toolset has always been ahead of the native campaign manager and is always pushing forward with new features. The campaign creation tools allows us to quickly create campaigns with multiple creatives and multiple audiences. **What do you dislike about Smartly?** Facebook is still the underlying platform for our ads and campaigns which can lead to some issues with new features being implemented. Smarty still had to work within the limtations of the Facebook platform. **What problems is Smartly solving and how is that benefiting you?** The Smartly campaign interface makes it easy to get an overview of the many accounts we have for each market. The new reporting tools make it even easier to visualise campaign performance. ### 26. Automation, Optimisation, Support **Rating:** 4.5/5.0 stars **Reviewed by:** Mark L. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** The platform allows me to automate many of the workflows needed to launch ads at scale, while also optimising more efficiently to our goals. The high level of automation and the optimisation options allow me to manage a large advertising structure with relative ease. More specifically, dynamic ad templates, bid multipliers, automated, and predictive budget allocation have been amazing tools! The amazing Smartly team also provides amazing support allowing us to move past issues quickly. **What do you dislike about Smartly?** Integration with Facebook could be better to allow more flexibility in editing ads and campaigns that were previously created in ads manager. **What problems is Smartly solving and how is that benefiting you?** Increasing Efficiency of campaigns and optimising our workflows given we have a very lean team ### 27. Masses of Campaigns **Rating:** 4.5/5.0 stars **Reviewed by:** Renita B. | Senior Digital Marketing Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Smartly?** We love Smartly.io at Routa! We are a Finnish digital marketing advertiser and we are running masses of campaigns on behalf of our customers. Smartly helps us to manage our campaigns and we're also happy about the 24/7 customer support chat. It's convenient to administrate all the different campaigns of a single customer and their reporting. We use also the video and image templates to create a certain brand style. Using the video templates is so much fun! **What do you dislike about Smartly?** Sometimes it feels that Smartly is an additional tool between Business Manager and Facebook Ads Manager, but in the end we prefer that "addition" as it's so valuable in other situations! There's also sometimes some technical issues within Smartly, when they're updated the system or creating some new, especially with the Ads Preview Tool. But it's understandable as we get something new and exciting after those updates! **Recommendations to others considering Smartly:** If you're a heavy user, try Smartly to help your everyday life! It's very useful if you run your own ad campaigns to different people under season, but also a nice tool when managing hundreds of different customers and their ad campaigns. It helps you get professional report data via pivot tables and create professional looking ads by using the fun video and image templates! **What problems is Smartly solving and how is that benefiting you?** Those acute problems we know we just can't get help straight from Facebook. The help is prompt and professional! If the customer chat person in concern doesn't know the solve immediately, usually the answer will be found later by someone else on the support. You are never alone! ### 28. Super helpful tools for Marketers. Definitely worth a try! **Rating:** 5.0/5.0 stars **Reviewed by:** Korraratt S. | Performance Marketing, Associate, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2020 **What do you like best about Smartly?** What I like the most is how their customers service is always on 24/7 during the working days. Every time I have a problem or a question they always answer me quickly in a very friendly way as well. So I never feel panic when there is an issue because I know that they are always there. **What do you dislike about Smartly?** One of the problem that I face in Smartly.io is not something big but it happens to me when I have so many campaigns, adset to upload. When I am adding new creative on one of the adset, the add creative screen doesn’t show the campaign name which I sometimes forgot which campaign are we uploading because we have different CTA, captions, images for different campaigns. I don’t know if it’s only me who get confused but it would be nice if the campaign name are shown somewhere when we uploading ads :) **Recommendations to others considering Smartly:** Smartly.io really helps me a lot. I’m quite new to Facebook ads management and our company have several ad accounts, with Smartly.io, we can clone the ads which makes it much faster to upload to different campaign. Plus they have a wonderful team who always there to help you 24/7, 5 days a week! **What problems is Smartly solving and how is that benefiting you?** Apart from the fact that Smartly.io eased the process of uploading ads across all our accounts in different countries, Smartly.io also comes up with new tools that help us improve and optimize our ads. The pivot table also helps me a lot. Very easy to use, filter and analyze. ### 29. Helping us with efficiencies everyday! **Rating:** 5.0/5.0 stars **Reviewed by:** Melissa F. | Performance Media Executive, Enterprise (> 1000 emp.) **Reviewed Date:** July 15, 2019 **What do you like best about Smartly?** We absolutely love smartly. With automated ads we are able to pump out hundreds of ads at a time, saving us so much valuable time to be able to focus on strategy, optimising and reporting. We are constantly trialing different variations of ads to see what performs best for us, the A/B and testing tools that Smartly provide are amazing for this. We also love image and video templates - another great time saver for us! **What do you dislike about Smartly?** At the moment, just the issue with the saved audiences, otherwise - really nothing else! **Recommendations to others considering Smartly:** If you run multiple ads this is the platform for you - will save you so much time to focus on the really important parts like strategy and optimising to improve performance. It is such an easy platform to use - everything is in the one place, I rarely jump into Facebook ads manager anymore! **What problems is Smartly solving and how is that benefiting you?** Running hundreds of ads at once - speeding up that process for us so much, as well as not having to go to our creative team with the use of image and video templates. ### 30. It's a really good platform with advertising automation solutions that makes management easier. **Rating:** 5.0/5.0 stars **Reviewed by:** Giovanna B. | Mídia Performance, Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2020 **What do you like best about Smartly?** Smarlty reduced my time spent on campaign management and improved my campaigns results using automation and machine learning **What do you dislike about Smartly?** I don't dislike anything on the platform but I believe that there are some improvement to be made like: - new bid possibilities (like bid by device or by city); -new creative optimization (maybe new ways to improve our creatives results); -bulk to change many triggers in one time; -more menus to access drafts, pages, optimization etc -option to choose placement by creative (now we need to choose placement by adset like facebook) **Recommendations to others considering Smartly:** You need to test it! **What problems is Smartly solving and how is that benefiting you?** The main problem of my team was the variation between Facebook data and Analytics data and there isn't integration between this platforms. With Smartly I'm able to use Analytics Data to improve my campaign results and this improved my CPA results. ### 31. Smartly is for me the best, most creative and easiest way to work with Facebook Ads! **Rating:** 5.0/5.0 stars **Reviewed by:** Frank S. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Smartly?** I like the design of the interface, as well the opportunity to visualize my performance data. Besides that I really like the support chat option, where everybody is pretty fast and helpful in replying. And of course the biggest advantage is the creative part. Creating templates for videos and dynamic ads are easy and helped me a lot to create a variety of my ads. **What do you dislike about Smartly?** Just one small thing, which is not really bad. The overview for the campaigns is visualized in a pivot table which I don't really prefer. And I hope that new platforms besides facebook and pinterest will be on boarded asap. **What problems is Smartly solving and how is that benefiting you?** Reporting: Pulling scheduled reports is possible and made things faster Automated ads: cool feature to test with Templates: Good for me to create a variety of new ads ### 32. Great tool that allows us to integrate organic and paid teams' work **Rating:** 4.0/5.0 stars **Reviewed by:** Arseniy R. | Senior Global Content Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** August 30, 2019 **What do you like best about Smartly?** The fact that we can set up flexible triggers that set off Facebook posts boosting with the correct parameters (in terms of targeting and objectives) depending on the post content and purpose. **What do you dislike about Smartly?** Integrating numbers from Smartly into my other reporting is a bit trickier than I would like it to be, but this more of my use case peculiarity. **What problems is Smartly solving and how is that benefiting you?** We rely on boosting for a big portion of reach for our organic posts, and we want to make sure that since we're putting money behind these posts - this should be money well spent. It means customising and optimising the boosting parameters and integrating the work of content and paid social teams. Smartly allows us yo use the expertise of the paid social team without wasting too much of their time. ### 33. Smartly is the best digital tool that can exist **Rating:** 5.0/5.0 stars **Reviewed by:** BERENICE M. | Digital Branding Specialist / Trafficker Digital, Small-Business (50 or fewer emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Smartly?** The time you save with the ease and efficiency to create campaigns is incredible. In addition to the functions offered by Smartly that doesn't have Business Manager are very helpful as being able to save an ad in the library and then be able to select it in another campaign or ad set is wonderful! Bid multipliers are an innovative tool because they help you get the best results according to the learning your campaign has had. **What do you dislike about Smartly?** That we do not yet have all the objectives as store visits or also that sometimes it is very slow to load. **Recommendations to others considering Smartly:** I would be perfect that we can create product sets of our catalogs from Smartly. **What problems is Smartly solving and how is that benefiting you?** I've resolved with Smartly.io the operation of an automated campaign because our feed in google sheet doesn't work correctly. ### 34. Makes setting up campaigns really easy, however the platform does struggle with bulk uploads **Rating:** 3.0/5.0 stars **Reviewed by:** Cynthia C. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** I love how user friendly the platform is, it's easy to use and navigate and the brand support is great. **What do you dislike about Smartly?** The platform does struggle to handle bulk uploads time to time, which can be a bit frustrating. **Recommendations to others considering Smartly:** It's great, Id recommend it to businesses who are looking to manage social platforms easier and within one platform. **What problems is Smartly solving and how is that benefiting you?** The benefits of smartly extend beyond the user experience and ease of navigation, as well as managing accounts, but it makes managing multiple paltforms easy too ### 35. amazing tool, saves you a lot of time **Rating:** 4.5/5.0 stars **Reviewed by:** Karen Itzel Q. | Jr. Brand Manager, Enterprise (> 1000 emp.) **Reviewed Date:** February 19, 2020 **What do you like best about Smartly?** automations, triggers, that you have beta products. It is quicker to create a campaign besides Ads Manager. The quick response that you as a team give us. **What do you dislike about Smartly?** that sometimes the API with FB get lossed. That the R&F can not been loaded in smartly. That several times the facebook team is nos aligned with the smartly team. **Recommendations to others considering Smartly:** be patience and in little time you will suceed uploading campaigns faster and smarter. **What problems is Smartly solving and how is that benefiting you?** automated ads with feeds. Cloning campaigns without mistakes, ### 36. Be more efficient! Deploy quickly in several language and several counties in a snap **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** May 29, 2020 **What do you like best about Smartly?** Automation of the platform. Deploy quickly new gets to new language. In our case we work in 7 languages in a lot of different egos so it's really critical for us, for sure. Text insertion in Video and ads to minimise creative work in multi lingual environnement Easy to split test and test new creative approaches Advise from the team and account management Flexible agreement / contract conditions (no long term commitment...) **What do you dislike about Smartly?** The economical model if you have a big account that is mature. You feel sometimes you don't get enough value for the price you pay. Not true at the beginning but could be true after several months. Platform has often "glitches". Deploying ourselves the campaign is always challenging. Often we have to use support on chat and you have to explain the full story to get help and this can take a lot of time. Sometimes the platform is frustrating when your campaigns are not validated or setup is finally not right you have to redo from scratch. When you account manager is available it's quick when you have to go through support is lot ore painful and time consuming. **Recommendations to others considering Smartly:** This is a really good platform to manage a lot of campaigns in several languages several geos. Really good also to split test things or use features not available in the original platform. Carefully check if the economical model based on a % of your spend really work for you. This could be important before starting. **What problems is Smartly solving and how is that benefiting you?** Go faster on multi lingual environnement Get access to feature not yet in platforms. Like net features in Facebook. And also have features you don't have in Facebook yet. Ability to lower CPA. Since we use Smartly we are able to acquire more customers at a cheaper price. ### 37. Smartly works Smartly **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 28, 2020 **What do you like best about Smartly?** A tool that helps you optimize your Facebook Campaigns in a much better way. Helps reducing the CPL of the campaigns. The lookalike expansion feature & the ad rotation feature really helps to know the exact performance of the ads. Deffinately use this app as t will optimise its better and gives cpl at low. do use the tool. i like the ay how support we get. the client servicing is always giving the best of advises **What do you dislike about Smartly?** Ad rotation feature also enables the paused creatives. need more authority on whih ad to run. may be we can just select the ones we want to rotate. the support is better as compare to any ai tool. they respons quickly and help us with the issues though. **Recommendations to others considering Smartly:** only the oarrt of ad rotatiion is risky as it takes live the paused creatives. rest the tool is good **What problems is Smartly solving and how is that benefiting you?** A tool that helps you optimize your Facebook Campaigns in a much better way. Helps reducing the CPL of the campaigns. The lookalike expansion feature & the ad rotation feature really helps to know the exact performance of the ads. Deffinately use this app as t will optimise its better and gives cpl at low. do use the tool. i like the ay how support we get. the client servicing is always giving the best of advises ### 38. Smartly automates repetitive tasks and optimises your campaigns in real-time **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** May 27, 2020 **What do you like best about Smartly?** Setting rules in place to automatically boost certain page posts on Facebook was a huge time saver. Campaign optimisation is to a higher level than directly on the ad platform. You can optimise towards conversions outside of that platform (e.g. optimising Facebook towards Google floodlights). Sharing budget pools across multiple campaigns and scaling spends of those campaigns based on performance has worked very well for us. Also greater variety of options available for dynamic creative. **What do you dislike about Smartly?** With the amount of extra features, sometimes it can be quite hard to navigate **What problems is Smartly solving and how is that benefiting you?** Automating page post boosts - Saves so much time Optimising Facebook campaigns to Google floodlights - Facebook attribution improved lots in multi-channel reports ### 39. It's a really helpful platform **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Real Estate | Mid-Market (51-1000 emp.) **Reviewed Date:** June 03, 2020 **What do you like best about Smartly?** The Automated Ads feature; the interface of the more common features it's easy to use (it's the advanced features the ones that you need to read more about to be able to understand it); being able to see more than 1 account in the same results table; the support chat it's always helpful; the optimisation rules are easier to manage than in the Facebook platform; the creatives template feature. **What do you dislike about Smartly?** Some restrictions on the Automated Ads feature (like don't being able to change something after the campaign is created); when you are in a campaign and go from ad set level to ad level (or the way around), sometimes it takes too long to load; that the filters on the campaign tab will reset if I refresh the page. **What problems is Smartly solving and how is that benefiting you?** I can create and manage campaigns in a faster, better way than doing it on the Facebook platform ### 40. Automate ad creation process. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** Love the image and video template editor feature. Helps to create assets easily. **What do you dislike about Smartly?** If we make changes to a video/image template, we will have to re download the new file and update ad creatives manually. Would be great if the changes are automatically synced like dynamic product image templates **Recommendations to others considering Smartly:** Make full use of the creative capabilities. There are a lot of ready made templates available to adapt from. There are so many useful features, we just have to explore the platform to understand which feature can be useful to your organisation **What problems is Smartly solving and how is that benefiting you?** With Smartly.io, A/B testing can be carried out very easily in a short amount of time through Modular video. ### 41. Easy and intuitive **Rating:** 4.5/5.0 stars **Reviewed by:** Chiara S. | Senior Social Media Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 21, 2020 **What do you like best about Smartly?** I love how Smartly makes me save time at work. Everything is automatised and I can make sure l am avoiding errors. Moreover it is easy to use and quite intuitive. I like the interface and it is very good for AB testing. **What do you dislike about Smartly?** Sometimes there are campaign that do not go through but there is no explanation for that. It would be better to receive a message saying why it did not work and how l can solve the problem. The best would be to receive directly a message from the help chat. **Recommendations to others considering Smartly:** I would recommend it since it is saving time and it helps in avoiding mistake. Also good for testing. **What problems is Smartly solving and how is that benefiting you?** Benefits: time saving and clear structure ### 42. Growth Marketing Manager **Rating:** 4.5/5.0 stars **Reviewed by:** Keyla R. | Growth Marketing Manager, Supply, Mid-Market (51-1000 emp.) **Reviewed Date:** February 28, 2020 **What do you like best about Smartly?** We have great Smartly partners that support us and regularly communicate any product updates or any changes they think may have a material impact to our campaigns. If there are ever any issues whether it be from due to a bug, the feed or auction dynamics issues on the FB front, they're quick to respond and are involved in our communications with Facebook to provide solutions and assistance. **What do you dislike about Smartly?** There can be frequent bugs in the platform which result in manual or tedious edits or workarounds and defeat the purpose of editing in bulk. This primarily happens with our dynamic ads. There are also some product limitations such as not allowing videos in DAL. One of our biggest limitations (which may be more of a FB limitation) is that we're not able to run one campaign with a dynamic earnings estimate based on the users location. **Recommendations to others considering Smartly:** Evaluate your bulk edit needs and make sure it aligns with the way smartly is set up. Consider dynamic elements, if the campaigns are global or national and how it aligns with your goals from a scaling, measurement and performance perspective. **What problems is Smartly solving and how is that benefiting you?** We use smartly for bulk implementations, edits and creative launch. We have a great need to apply changes at scale due to our global nature and can strongly benefit from being able quickly make those changes and optimize our campaigns at quick speed. ### 43. Smartly Review **Rating:** 5.0/5.0 stars **Reviewed by:** Will R. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** The the way in which you can optimise campaigns to prioritise spend towards certain metrics such as 15Second Views, Reach, post likes etc really is a game-changer. The help team always reply basically within a minute and have solved every issue I have **What do you dislike about Smartly?** Genuinely haven't had any issues with Smartly. **What problems is Smartly solving and how is that benefiting you?** Ad set testing is organised in a really beneficial way and has enabled my company to optimise are campaigns ### 44. Optimize your time, your budget and your campaigns! **Rating:** 5.0/5.0 stars **Reviewed by:** Nuria B. | Mid-Market (51-1000 emp.) **Reviewed Date:** February 26, 2020 **What do you like best about Smartly?** We are an e-commerce in the fashion industry that runs a high number of ads in many countries. As a paid social specialist I am super happy to use Smartly on my daily base. It makes my life way easier! We run regular campaigns, Dynamic Ads campaigns, we do A/B tests, lead traffic to the site, etc. I will definitely keep using the tool and recommending it to other people. **What do you dislike about Smartly?** I have encountered a couple technical issues from time to time, which I rapidly report to the team. Some get fastly solved and others take more time. Another thing I would improve is the messaging to communicate errors with the campaigns: at the moment these messages are teched from Facebook's side and sometimes they are quite ambiguous. I would try to make them more understandable for the user to pinpoint where the error is. **Recommendations to others considering Smartly:** Do not hesitate! If you are running a considerable number of campaigns in different markets, Smartly will definitely benefit your business. It's very easy to use and allows you to optimize your budgets and campaigns, as well as your time! **What problems is Smartly solving and how is that benefiting you?** It allows us to bulk campaigns, to build user-friendly reports and to spot at a glance the best and worst-performing assets. I am also very happy with the live chat and the customized attention we receive from the team. ### 45. Smarter Media Managment w/ Smartly! **Rating:** 5.0/5.0 stars **Reviewed by:** Daniel G. | Paid Social Manager, Marketing and Advertising, Mid-Market (51-1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Smartly?** From the optimization tools, creative templates and improved workflows Smartly has everything you need to scale your business. Smartly also has an amazing customer support system that helps you troubleshoot any issues within minutes. Everyone there is super smart, it's kind of ironic. The user interface is very user friendly and with the tons of resources available on their site, you will be a pro in no time. **What do you dislike about Smartly?** I would say one thing that could be improved is allowing users to make edits in Facebook's UI for campaigns created within Smartly. **Recommendations to others considering Smartly:** TRY IT!! It will improve efficiencies and performance for your clients. If you are looking for a creative solution that will allow you to create different iterations at scale, this is the tool for you. Through their vast image and video templates, it has never been easier and it will make your products/services stand out. My clients have become huge advocates of Smartly due to these capabilities since creative bandwidth is generally tight within some organizations. From a bidding and optimization standpoint, I don't think there's another vendor on the market who can do what Smartly is doing. Their predictive budget allocation tools works smarter for you to predict and drive performance up to two days out. **What problems is Smartly solving and how is that benefiting you?** Leveraging machine learning to improve performance for campaigns and introduce creative templates to produce creative at scale for enterprise brands on the fly. Media management has become much easier to make moves and allocate accordingly to grow your client's business through improved workflows. Creative campaigns in bulk while doing so efficiently is also another major pro through their saved creative library templates. ### 46. Smartly's scalability is unlike anything else. **Rating:** 5.0/5.0 stars **Reviewed by:** Brandon K. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** Smartly allowed us to ramp up our marketing efforts while providing us the flexibility to scale campaigns. **What do you dislike about Smartly?** The only downside of Smartly is the learning curve for training new people on how to use this too. **What problems is Smartly solving and how is that benefiting you?** Scalable marketing efforts for all our marketing campaigns. These have had a tremendous impact our our agents and keeping their services top of mind with their contacts and clients. ### 47. One of the best way to scale digital advertising especially with personalized approach **Rating:** 4.5/5.0 stars **Reviewed by:** Darwin S. | Marketing & Analytics, Enterprise (> 1000 emp.) **Reviewed Date:** February 20, 2020 **What do you like best about Smartly?** The personalized approach to marketing and helping the advertiser to scale make it easy for us to invest further and identify potential growth. The technical part will be solved by the Smartly.io team which allows us to focus on areas that needed to be built on our side and move faster to adapt with the market & business changes. **What do you dislike about Smartly?** Tend to have errors in features that is relatively new making it very hard to adapt and move together at the same time. **Recommendations to others considering Smartly:** If you need the scale and spending quite amount of marketing investment then please do consider Smartly.io as one of the partner to help you scale. I wouldn't recommend for those who have just started doing digital marketing using this tools because you wouldn't be able to think about what are the capabilities and the use cases that you might need to tackle the case. **What problems is Smartly solving and how is that benefiting you?** Scaling up and managing the creative with the tools. Creating the tools on our side doesn't really help because there are a lot other focuses that is needed to grow the business. With Smartly.io they helped us in tackling this altogether solving the operational issues that we had on the ground. ### 48. Overall experience is very good. Smartly is easy to use and the ads run very well. **Rating:** 4.0/5.0 stars **Reviewed by:** Gabriel C. | Performance Media Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** February 19, 2020 **What do you like best about Smartly?** Ease of use and continued improvement of the UI. Support is always their online when required. Our dynamic ads run really well and the results delivered meets and exceeds targets. We are looking forward to implementing even more dynamic ads to improve on our good performance. Creating campaigns is also somewhat more streamlined than using Facebook Ads Manager. Of note particularly is the audience management, bulk creation and automatic UTM tagging. **What do you dislike about Smartly?** Niggling bugs and downtime of our dynamic ads. Sometimes when I go to support for assistance with bugs there is no resolution. Error messages that I occur are also mostly not informative. A lot of the times it will be Unknown Error. **Recommendations to others considering Smartly:** Give it time. At the start I was pretty apprehensive in using the tool but once you get a good understanding of the capabilities it is hard to go back to Facebook Ads Manager. Whilst we still create campaigns on Facebook Ads Manager for once off, short term campaigns, our BAU campaigns so far run mostly on Smartly. This is due to the capabilities that it offers and the time saving abilities. **What problems is Smartly solving and how is that benefiting you?** We require dynamic feed ads to run on Facebook to highlight ever increasing jackpots rather than a static base number. We also require the platform to minimise man hours spent on setting up campaigns. The streamlined audience experience is also much better than setting up audiences on Facebook Ads Manager. ### 49. Great client support, powerful tools for any serious Facebook advertiser **Rating:** 4.0/5.0 stars **Reviewed by:** Simon M. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** The client support is top notch. The account team is amazing, super high touch and deep technical knowledge. They also have live chat for any issues you encounter when using the tool. **What do you dislike about Smartly?** It can get quite expensive since they take a % of spend. **What problems is Smartly solving and how is that benefiting you?** Helps to automate a lot of tedious tasks and drive efficiencies through things like feed based advertising and budget pools ### 50. Best platform to use to automate and bulk upload campaigns! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Food & Beverages | Mid-Market (51-1000 emp.) **Reviewed Date:** May 26, 2020 **What do you like best about Smartly?** Extremely time consuming for all businesses trying to scale in marketing. We use Smartly to automatically bulk upload campaigns. In other words, the platform is so robust, complex, and intelligent because it uses a google feed to automatically launch campaigns and create dynamic creatives based off the feed as well. **What do you dislike about Smartly?** There's so many incredible features but we aren't sure what works for us yet. To explore and get familiar with all the amazing features Smartly has to offer, I believe it would be great if Smartly had a sandbox tool. **What problems is Smartly solving and how is that benefiting you?** Time consuming AB tests and bulk campaign upload per city. ## Smartly Discussions - [What is the best way to optimize the traffic campaigns based on CPC on Facebook using Smartly.io features.](https://www.g2.com/discussions/51730-what-is-the-best-way-to-optimize-the-traffic-campaigns-based-on-cpc-on-facebook-using-smartly-io-features) - 1 comment, 1 upvote - [When will better support for Instagram existing posts be implemented?](https://www.g2.com/discussions/24539-when-will-better-support-for-instagram-existing-posts-be-implemented) - 1 comment, 1 upvote - [When would I need to use Smartly.io?](https://www.g2.com/discussions/when-would-i-need-to-use-smartly-io) - 1 comment, 1 upvote - [Can you help us measure incremental revenue?](https://www.g2.com/discussions/can-you-help-us-measure-incremental-revenue) - 1 comment, 1 upvote - [What’s the difference between Smartly.io's Testing suite compared to Facebook Ads Manager?](https://www.g2.com/discussions/what-s-the-difference-between-smartly-io-s-testing-suite-compared-to-facebook-ads-manager) - 1 comment, 1 upvote - [View Smartly pricing details and edition comparison](https://www.g2.com/products/smartly/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-07-14+18%3A10%3A42+-0500&secure%5Bsession_id%5D=0cae2c63-0e9c-4e4c-8bde-f96320e4d83b&secure%5Btoken%5D=ca548a10ef4b07a741c1d222cd8c0afa9374fc9de7ba545928e90ef0935a9a0f&format=llm_user) ## Smartly Features **Authoring Tools** - Ad Templates - HTML5 Authoring - Automated Ad Creation - Lanugage Translation **Platform Interoperability** - Close Ecosystem API **Platform Interoperability** - Close Ecosystem API **Agentic AI - Cross-Channel Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Creative Management Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Video Functionality** - Video Functionality **Testing Tools** - Dynamic Versioning - A/B Testing **Agentic AI - Social Media Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Agentic AI - Video Advertising** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Social Functionality** - Social Functionality **Publishing Tools** - Campaign Scheduling **Campaign Management** - Campaign Dashboard - Campaign Optimization - Bulk Editing - Batch Uploading - Brand Safety - Fraud Protection - Frequency Capping - Budget Pacing - Creative Optimization - Rich Media Capabilties - In-App Ads - Mobile Rich Media Capabilities **Targeting** - Targeting - Retargeting - Geo-Targeting **Platform** - API / Integrations - Custom Reports - User, Role, and Access Management - Performance and Reliability - Enterprise Scalability - Customization - Workflow Capability - Internationalization - Notifications ## Top Smartly Alternatives - [Prisma](https://www.g2.com/products/prisma-mediaocean/reviews) - 4.0/5.0 (426 reviews) - [Celtra](https://www.g2.com/products/celtra/reviews) - 4.4/5.0 (366 reviews) - [AdRoll](https://www.g2.com/products/adroll/reviews) - 4.1/5.0 (754 reviews)