Smartly Reviews & Product Details

We absolutely love smartly. With automated ads we are able to pump out hundreds of ads at a time, saving us so much valuable time to be able to focus on strategy, optimising and reporting. We are constantly trialing different variations of ads to see what performs best for us, the A/B and testing tools that Smartly provide are amazing for this. We also love image and video templates - another great time saver for us! Review collected by and hosted on G2.com.

At the moment, just the issue with the saved audiences, otherwise - really nothing else! Review collected by and hosted on G2.com.

Smarlty reduced my time spent on campaign management and improved my campaigns results using automation and machine learning Review collected by and hosted on G2.com.

I don't dislike anything on the platform but I believe that there are some improvement to be made like:

- new bid possibilities (like bid by device or by city);

-new creative optimization (maybe new ways to improve our creatives results);

-bulk to change many triggers in one time;

-more menus to access drafts, pages, optimization etc

-option to choose placement by creative (now we need to choose placement by adset like facebook) Review collected by and hosted on G2.com.

I like the design of the interface, as well the opportunity to visualize my performance data. Besides that I really like the support chat option, where everybody is pretty fast and helpful in replying.

And of course the biggest advantage is the creative part. Creating templates for videos and dynamic ads are easy and helped me a lot to create a variety of my ads. Review collected by and hosted on G2.com.

Just one small thing, which is not really bad. The overview for the campaigns is visualized in a pivot table which I don't really prefer. And I hope that new platforms besides Facebook and Pinterest will be on boarded asap. Review collected by and hosted on G2.com.

The fact that we can set up flexible triggers that set off Facebook posts boosting with the correct parameters (in terms of targeting and objectives) depending on the post content and purpose. Review collected by and hosted on G2.com.

Integrating numbers from Smartly into my other reporting is a bit trickier than I would like it to be, but this more of my use case peculiarity. Review collected by and hosted on G2.com.

The time you save with the ease and efficiency to create campaigns is incredible. In addition to the functions offered by Smartly that doesn't have Business Manager are very helpful as being able to save an ad in the library and then be able to select it in another campaign or ad set is wonderful! Bid multipliers are an innovative tool because they help you get the best results according to the learning your campaign has had. Review collected by and hosted on G2.com.

That we do not yet have all the objectives as store visits or also that sometimes it is very slow to load. Review collected by and hosted on G2.com.

I love how user friendly the platform is, it's easy to use and navigate and the brand support is great. Review collected by and hosted on G2.com.

The platform does struggle to handle bulk uploads time to time, which can be a bit frustrating. Review collected by and hosted on G2.com.

automations, triggers, that you have beta products. It is quicker to create a campaign besides Ads Manager. The quick response that you as a team give us. Review collected by and hosted on G2.com.

that sometimes the API with FB get lossed. That the R&F can not been loaded in smartly. That several times the facebook team is nos aligned with the smartly team. Review collected by and hosted on G2.com.

Automation of the platform. Deploy quickly new gets to new language. In our case we work in 7 languages in a lot of different egos so it's really critical for us, for sure.

Text insertion in Video and ads to minimise creative work in multi lingual environnement

Easy to split test and test new creative approaches

Advise from the team and account management

Flexible agreement / contract conditions (no long term commitment...) Review collected by and hosted on G2.com.

The economical model if you have a big account that is mature. You feel sometimes you don't get enough value for the price you pay. Not true at the beginning but could be true after several months.

Platform has often "glitches". Deploying ourselves the campaign is always challenging. Often we have to use support on chat and you have to explain the full story to get help and this can take a lot of time.

Sometimes the platform is frustrating when your campaigns are not validated or setup is finally not right you have to redo from scratch.

When you account manager is available it's quick when you have to go through support is lot ore painful and time consuming. Review collected by and hosted on G2.com.

A tool that helps you optimize your Facebook Campaigns in a much better way. Helps reducing the CPL of the campaigns. The lookalike expansion feature & the ad rotation feature really helps to know the exact performance of the ads. Definitely use this app as it will optimize its better and gives CPL at low. Do use the tool. I like the way how support we get. The client servicing is always giving the best of advice. Review collected by and hosted on G2.com.

Ad rotation feature also enables the paused creatives. Need more authority on which ad to run. Maybe we can just select the ones we want to rotate. The support is better compared to any AI tool. They respond quickly and help us with the issues though. Review collected by and hosted on G2.com.

Setting rules in place to automatically boost certain page posts on Facebook was a huge time saver. Campaign optimisation is to a higher level than directly on the ad platform. You can optimise towards conversions outside of that platform (e.g. optimising Facebook towards Google floodlights). Sharing budget pools across multiple campaigns and scaling spends of those campaigns based on performance has worked very well for us. Also greater variety of options available for dynamic creative. Review collected by and hosted on G2.com.

With the amount of extra features, sometimes it can be quite hard to navigate Review collected by and hosted on G2.com.