Sinch Engage Features
Analysis (10)
Application Attribution
Attributes app installs to the marketing campaigns and media sources that drove it.
Campaign Analysis
Measures impact and effectiveness of mobile marketing campaigns.
Uninstall Tracking
Measures user-level uninstall insights.
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Multi-Channel Attribution
A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey
ROI Tracking
Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Behavior Tracking
Track visitors'/audience's responses across web pages and other optimized content
Activity Tracking
Track and document all activities across devices, networks, and other systems
Conversion Tracking
Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
Campaigns (15)
Proximity Marketing
Collects geo-location data on mobile users to customize relevant campaigns.
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Bulk SMS
Provides templates for mass mobile messaging campaigns
Two-Way Text Messaging
Facilitates two-way text messaging to encourage consumer engagement and loyalty
Email Campaigns
Personalizes and optimizes email mobile marketing campaigns.
Audience Segmentation
Identifies the most granular audience segments based on actions, inactions, and user properties.
Campaign Segmentation
Group campaigns by project, client, or campaign for better management.
Drip Campaigns
Send automated marketing emails based on user actions over a predetermined period
Multi-Campaign
Manage multiple campaigns in one system
Email Marketing
Create and send email blasts/campaigns
Multi-Channel Marketing
Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
Location-Based Marketing
SMS Marketing
Send promotional campaigns or transactional messages via text messages
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
Mobile Alerts
Notifications via mobile devices
Engagement (2)
Coupons and Promotions
Sends out coupons and promotions to reward and entice mobile device users.
Social Promotion
Market event via social media tools
Platform (5)
Optimization
Optimizes marketing campaigns for mobile devices.
Integrations - Mobile Marketing
Integrates advertising/campaigns into mobile applications, games, and mobile browsers.
Internationalization
Facilitates global text message and mobile marketing campaigns.
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Text Messaging (13)
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Bulk SMS
Enables users to send mass text message campaigns
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Two-Way Text Messaging
Facilitates two-way text messaging to encourage consumer engagement and loyalty
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Text Scheduler
Provides the ability to schedule single or bulk text messages to recipients on a specific date and time
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Automatic Replies
Provides automatic text message replies to recipients
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Automatic URL Shortening
Provides automatic URL shortening to use less characters via text
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MMS Marketing
Sends out multimedia via text messages, such as coupons, pictures, and audio
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Personalization
Offers features for personalizing text messages based on customer information or past behavior
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Transactional SMS
Allows users to establish automated workflows and triggers to deliver transactional text messages
Link Shortening
Shorten long links into custom or branded links
SMS Messaging
Send messages via SMS
Scheduled Messaging
Send individual or bulk text messages at predetermined times
Chat/Messaging
Communicate using direct chat or messages within the system
2-Way Messaging
Send and receive text messages to communicate with clients or prospects in real-time
Channels (3)
Multi-Channel Coverage
Software incorporates multiple digital communications channels.
Open Listening
Allows incorporation of inbound contacts from non-marketing channels.
Physical Media
Includes physical media (mail, flyers, billboards, etc.) in the channels mix.
Design (9)
Communications Strategy Development
Allows planning and deployment of an overall communications strategy.
Create Content
Includes or integrates with content creation apps.
Personalization
Outbound communications are segmented and personalized.
Inbound Identification
Inbound contacts are identified and handled based on history.
Regulatory Compliance
Software verifies compliance with GDPR, CAN-SPAM, and other legal requirements.
Batch Communications
Send messages, notifications, or documents to an entire customer base at the same time
Multi-Channel Communication
Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.
On-Demand Communications
Generate personalized communications upon request to meet customer needs
Interactive Content
Allow the audience to interact or engage with the content
Features (6)
Standalone Booking
Application is its own calendar, booking, and reminder system.
Integrated App
The software uses data from CRM, calendar, or another application to generate reminders.
SMS
Reminders are sent via text message to a mobile device.
Email
Reminders are sent via email.
Voice
Reminders are sent via automated phone call.
Confirmation and Cancellation
Recipient is prompted to confirm, cancel, or reschedule the appointment
Functionality (6)
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Ease Of Integration
Empowers developers to intuitively integrate cloud communications functionality for their applications.
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API Call Speed
Grants high speed API calls for fast communications.
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Unified Communications
Consolidate and integrate communication tools as one platform or entity to enhance business communication and collaboration
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Computer Telephony Integration
Computer-telephony integration is the use of computers to manage telephone calls
Multi-Channel Communication
Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.
Support (3)
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Documentation
Provides clear, effective documentation for API integrations.
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Community Support
Provides public user forums for support questions and help.
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Professional Support
Connects users with professional support teams to troubleshoot and finetune integrations.
SMS Platform (7)
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Reporting
Provides pre-built or customizable performance reports
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Marketing Automation
Automate workflows and trigger campaigns based on customer actions
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White Label
Offers a white labeling service for agencies or resellers to customize platform branding
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Text-to-Landline
Text enables landline phones so users can receive text messages sent to an existing business number
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Short Codes
Provides businesses with 5- to 6-digit short codes for running text marketing campaigns
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API Integration
Facilitates the integration of text messaging into existing business applications through an SMS gateway API
QR Codes
Matrix barcode that stores information
Messaging Channels (4)
SMS Messaging
Ability to send reminders via SMS messaging to a mobile device
Email
Ability to send proactive notifications via email
Voice Messaging
Ability to send reminders via voice messaging
Two way messaging
Ability to support a two way messaging/conversation between customer and customer support agent
Administration (4)
Scheduling
Ability to schedule push notifications at a specific date and time, or set an expiration for time-bound messages
Triggered Notifications
Provides the ability to automate notifications based on user behavior
Segmentation
Ability to segment audiences based on device type, location, demographics, customer behavior, etc.
Integrations
Ability to integrate with other software that stores customer data to generate reminders (i.e. CRM software)
Generative AI (3)
AI Text Generation
Allows users to generate text based on a text prompt.
AI Text Summarization
Condenses long documents or text into a brief summary.
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
WhatsApp Messaging - WhatsApp Marketing (6)
Transactional Messages
Allows users to establish automated workflows and triggers to deliver transactional WhatsApp messages and notifications
Bulk WhatsApp Messaging
Enables users to send mass WhatsApp marketing campaigns
Conversational Messaging
Facilitates two-way WhatsApp messaging to encourage subscriber engagement and loyalty
Personalization
Offers features for personalizing WhatsApp messages based on customer information or past behavior
Promotional Messages
Allow users to share promotions with subscribers via WhatsApp
Automated Replies
Provides automated WhatsApp message replies to recipients
WhatsApp Business Platform - WhatsApp Marketing (4)
Segmentation
Deliver tailored promotions to specific audience segments
API Integration
Facilitates the integration of WhatsApp messaging into existing business applications through WhatsApp Business API
WhatsApp Commerce
Allow customers to browse, discover, research, purchase, and complete payment in real-time
Analytics
Provides analytics on opt-ins, open and delivery rates, and click-throughs
Agentic AI - SMS Marketing (9)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Campaign Planning
Plan and strategize marketing campaigns
Multi-Language
Manage and support multiple languages
Agentic AI - Salesforce AppExchange Apps (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Natural Language Interaction
Engages in human-like conversation for task delegation
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Agentic AI - Mobile Marketing (7)
Autonomous Task Execution
Capability to perform complex tasks without constant human input
Multi-step Planning
Ability to break down and plan multi-step processes
Cross-system Integration
Works across multiple software systems or databases
Adaptive Learning
Improves performance based on feedback and experience
Proactive Assistance
Anticipates needs and offers suggestions without prompting
Decision Making
Makes informed choices based on available data and objectives
Campaign Planning
Plan and strategize marketing campaigns
Messaging - RCS Business Messaging (8)
Personalization
Offers features for personalizing text messages based on customer information or past behavior.
Rich Media
Provide rich media such as videos, images, carousels, cards, branded templates, etc.
Interactive Messages
Offer interactive text, buttons or suggested replies for customers to enagage with.
Branded Templates
Provide customizable, reusable templates to ensure consistent branding across campaigns.
Automation
Enable automated RCS messaging based on triggers, workflows, or scheduling.
Conversational RCS
Provide two-way messaging, allowing customers to reply and engage in real-time conversations.
Transactional RCS
Supports transactional alerts such as reminders, confirmations, or notifications.
Promotional RCS
Provide promotional campaigns with direct website or app actions embedded in messages.
Security / Verification - RCS Business Messaging (3)
Verified Sender
Provide a verified, branded sender profile.
Encryption
Provide encryption to protect message content, ensuring secure and compliant communication.
Authentication
Provide authentication mechanisms such as one-time passwords (OTP) or two-factor verification to authenticate users
Analytics / Deliverability - RCS Business Messaging (3)
Read Receipts
Provide read receipts and delivery status indicators so businesses can confirm when messages are delivered and opened.
Analytics
Offer analytics on message delivery, open rates, or campaign performance.
SMS Fallback
Provide the ability to automatically send messages via SMS or MMS when RCS is not supported, ensuring reliable delivery across all devices and carriers.
AI - RCS Business Messaging (1)
AI
Provide AI features such as chatbots, smart replies, or sentiment analysis to enhance conversational RCS.
AI Automation - SMS Marketing (1)
AI SMS
Uses AI to automate audience targeting, SMS message personalization, and performance optimization.
AI Content Generation - SMS Marketing (1)
AI SMS
Use AI to generate personalizaed SMS copy for SMS campaigns
Additional Functionality (165)
Automated Responses
Automatic reply functionality for incoming messages
Chat/Messaging
Communicate using direct chat or messages within the system
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Call Recording
Record the audio of phone conversations for quality assurance purposes
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Sentiment Analysis
Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Real-Time Reporting
Active reporting of data and metrics
SMS Messaging
Send messages via SMS
Interaction Tracking
Track interaction history by documenting conversations for contacts
Audio/Video Conferencing
Audio/Video Conferencing
Call Monitoring
Listen to live phone conversations for the purpose of training and assessing agent performance
Customizable Branding
Add customized logos and colors to align with company branding
Call Routing
Sends voice calls to a specific queue based on predetermined criteria
Contact Management
Manage, organize, and store contact information
Voice Mail
Computer-based system that allows users to send and receive voice messages
Multi-Language
Manage and support multiple languages
Two-Way Audio & Video
Presenter can see and hear participants and vice versa
Real-Time Updates
Receive system updates as soon as any changes are made
Chat Transcript
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Live Chat
Ability to chat online in real time
Caller ID
Identify the number and contact information of a caller before answering the phone
IVR
Read and accept a combination of touch tone keypad selections and voice inputs and provide the appropriate prerecorded voice response
Real-Time Monitoring
Active monitoring of systems, applications, or networks
SMS Marketing
Send promotional campaigns or transactional messages via text messages
File Sharing
Public or private sharing of digital files such as documents, audio/video, images, and more
Fax Management
API
Application programming interface that allows for integration with other systems/databases
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Chatbot
AI-based platform which conducts a conversation via auditory or textual methods
Mobile Access
Access software remotely via mobile devices
Campaign Scheduling
Set campaign schedules by selecting start, pause, and end dates
Reputation Management
Monitor and manage customers' perceptions about a business, product, or service
Polls/Voting
Enable custom polls/voting to facilitate decision-making or increase engagement
Compliance Management
Track and manage adherence to policies for any service, product, process, or supplier
Customer Segmentation
Process of dividing customers into groups based on common characteristics
Landing Pages/Web Forms
Create landing pages or online forms designed to capture new leads and prospects
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
API
Application programming interface that allows for integration with other systems/databases
Text-to-Win
Messaging system designed for contests and sweepstakes
Mobile Coupons
Electronic coupons delivered to a mobile device that can be exchanged for a discount
Natural Language Processing
Process and analyze human language in text or audio form
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Drip Campaigns
Send automated marketing emails based on user actions over a predetermined period
Contact Management
Manage, organize, and store contact information
Activity Tracking
Track and document all activities across devices, networks, and other systems
Communication Management
Manage and track all internal and external communication conducted via calls, email, text, or chat
Reporting/Analytics
View and track pertinent metrics to find patterns and gain insights from data
Keyword Tracking
Track and monitor a specific set of keywords
Multi-Campaign
Manage multiple campaigns in one system
Mass Texting
Send messages to multiple subscribers at the same time
Interaction Tracking
Track interaction history by documenting conversations for contacts
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Consent Management
Manage user consent requests and documents
Engagement Tracking
Tracks metrics that provide insight into how a user interacts with any interface or product
Open Rate Tracking
Track the number of open emails, messages, and texts for any campaign
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Automated Responses
Automatic reply functionality for incoming messages
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Templates
Sample files or documents that could be customized as needed or used as is
Survey Builder
Create and manage surveys
Contact Database
Centralized database of stakeholders and their contact information such as names, address, phone number etc.
Real-Time Notifications
Notifications that are delivered to users as soon as an event occurs
Customizable Fields
Customize data fields to support various needs and use cases
Reminders
Timed notification for any upcoming task, deadline, appointment, or activity
Mobile Alerts
Notifications via mobile devices
Automated Scheduling
Automatically create schedules based on business needs or employee availability and qualifications
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
MMS
Sending/receiving messages with multimedia content like images, audio, or video over a cellular network
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
Mobile Keywords
Unique word that contains letters or numbers that identifies specific campaigns
Audience Targeting
Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
Autoresponders
Create and automatically send premade copy in response to customer messages
Survey/Poll Management
Create and administer polls and surveys
Chat/Messaging
Communicate using direct chat or messages within the system
Customer Database
A collection of customer information such as contact details, demographics, previous interactions, etc.
Customizable Branding
Add customized logos and colors to align with company branding
Call Recording
Record the audio of phone conversations for quality assurance purposes
Autoresponders
Create and automatically send premade copy in response to customer messages
IVR
Read and accept a combination of touch tone keypad selections and voice inputs and provide the appropriate prerecorded voice response
Email Management
Manage, store and organize emails within the system or via third-party apps
Template Management
Create, save, and re-purpose templates for emails, forms, etc.
SMS Messaging
Send messages via SMS
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Content Management
Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
Knowledge Base Management
Manage a repository of information that includes articles, FAQs, or tutorials used for self-service support
Compliance Management
Track and manage adherence to policies for any service, product, process, or supplier
Multi-Language
Manage and support multiple languages
Interaction Tracking
Track interaction history by documenting conversations for contacts
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Workflow Management
Create, design and manage workflows for repetitive tasks
Customer History
Access previous interactions or concerns to maintain customer relationships
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Video Support
Supports various video file formats
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
Inbox Management
Organize, prioritize, and manage incoming communications
API
Application programming interface that allows for integration with other systems/databases
Alerts/Notifications
Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
Feedback Management
Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Collaboration Tools
Provides a channel for team members to share media files, communicate, and work together
Activity Tracking
Track and document all activities across devices, networks, and other systems
Visual Analytics
Interact with data visualization elements, such as charts and graphs, to drill down into data
Autoresponders
Create and automatically send premade copy in response to customer messages
Landing Pages/Web Forms
Create landing pages or online forms designed to capture new leads and prospects
Campaign Analytics
Track and interpret campaign performance metrics
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
Campaign Scheduling
Set campaign schedules by selecting start, pause, and end dates
Contact Management
Manage, organize, and store contact information
Text-to-Win
Messaging system designed for contests and sweepstakes
CRM
Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Data Import/Export
Import and export data to and from software applications
Contextual Targeting
Real-Time Data
Receive data and information in real time
Mobile Access
Access software remotely via mobile devices
API
Application programming interface that allows for integration with other systems/databases
Coupons
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Drag & Drop
Assemble applications and processes by dragging over and arranging pre-built components
A/B Testing
Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Real-Time Analytics
Analyze and gain insights into data in real-time
Campaign Management
Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
Event Triggered Actions
Predefined actions automatically performed on the occurance of specific events
Real-Time Reporting
Active reporting of data and metrics
Contact Database
Centralized database of stakeholders and their contact information such as names, address, phone number etc.
Customizable Branding
Add customized logos and colors to align with company branding
Reminders
Timed notification for any upcoming task, deadline, appointment, or activity
Website Integration
Seamlessly integrates with 3rd party websites
Recurring Appointments
Schedule repeating appointments based on a duration of time
Generative AI
Use AI to generate content in the form of text, images, videos, etc.
Customizable Branding
Add customized logos and colors to align with company branding
Mobile Alerts
Notifications via mobile devices
Reporting & Statistics
Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
AI Copilot
A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users
Real-Time Updates
Receive system updates as soon as any changes are made
HIPAA Compliant
Compliant with HIPAA, which sets standards for sensitive patient data protection
Appointment Scheduling
Schedule appointments via a calendar
Surveys & Feedback
Gauge satisfaction and receive information for improvement and success
Multi-Location
Manage and support multiple locations
Activity Dashboard
Dashboard to view the status of ongoing processes, identify current incidents and track past activities
Third-Party Integrations
Set up connections to third-party platforms to improve business processes
API
Application programming interface that allows for integration with other systems/databases
Availability Management
Monitor and analyze the availability of resources to help plan and streamline the service delivery to clients
Rescheduling
Manage the rescheduling of appointments
Contact Database
Centralized database of stakeholders and their contact information such as names, address, phone number etc.
Multi-Language
Manage and support multiple languages
Real-Time Reporting
Active reporting of data and metrics
Confirmations/Reminders
Automated reminders and confirmations for booked appointments and events via text or email
Two-Way Communication
Send, receive, and respond to messages
Automated Responses
Automatic reply functionality for incoming messages
Customizable Templates
Pre-designed layouts that can be customized to match preferences and requirements
Social Media Integration
Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
Payment Reminders
Reminders sent for balance/payment due
Calendar Sync
Synchronize with other calendars to view mutual availability and schedules
Self Service Portal
Online portal through which end users can access the system, manage tasks, or obtain information
Electronic Payments
Electronically collect payments for goods or services
SMS Messaging
Send messages via SMS
Data Import/Export
Import and export data to and from software applications